Tag: TAM Sports

MUMBAI: As India gears up to play the final to claim the ‘Cup that Counts‘, it is the semifinal combat with Pakistan that mattered for many Indians.

The India-Pakistan blockbuster semifinal ratings peaked at a humongous 36.22 TVR in the six metros, according to Tam Sports data (C&S 4+).
 
The match created a curfew like situation on the roads and got an average TVR of 22.07 for over a 484-minute telecast. The match also reached to a 39.15 million population.

The other semifinal that was played between Sri Lanka and New Zealand, meanwhile, got an average TVR of 4.36 and a peak TVR of 12.68 in the six metros.
 
This compares favourably to the previous time the two sides met in an important World Cup fixture. The Twenty20 World Cup final in 2007 got a TVR of 14.43.

However in 2003, the encounter between the two sides, which was a group match in the South Africa edition of the World Cup, got a TVR of 24.48. it is pertinent to note here that the reach in 2003 was much less than what it is in 2011.
 
In fact, the semifinal of the 2003 edition where India played Kenya got a TVR of 19.26 due to the quality of the opposition. In 2007, the two semifinals had managed an average of 2.8. The final in 2007 where Australia beat Sri Lanka got a TVR of 5.43 which was nearly double.
 

MUMBAI: The World Cup quarterfinal match between India and Australia got a TVR of 12.34 with 91 million viewers sampling it, making it the most-watched encounter of the World Cup tournament so fat.

The match fetched a peak TVR of 26.35, according to data from Tam Sports (c&s4+).
 
The epic India-England match, which ended in a tie, ranks second as it attracted 82 million viewers to tune in. The match got a peak TVR of 20.96 and an average TVR of 10.97.

The seven India matches have earned an average TVR of 9.22.The 46 matches played so far have got a rating of 2.43. In 2007, the event got a TVR of 1.89 for the same period. 
 
The other three non-India quarterfinals this time got an average TVR of 2.44. Partly due to the one-sided nature of the contest, the match where Pakistan thrashed West Indies by 10 wickets got a TVR of 2.18. 37 million viewers tuned in for that contest.

The England versus Sri Lanka quarterfinal match, which was equally one sided, fared better as it lasted longer. It got a TVR of 2.92 with 51 million viewers sampling it.
 
In 2007, the 24 Super Eight games had got an average TVR of 1.53.

The record ratings, however, will come from the mother of all battles as India mauled Pakistan in the semifinals.

MUMBAI: The cricket World Cup has delivered an average TVR of 2.41 across six Metros, an improvement compared to 2.12 for the same period in 2007.

The non India matches have delivered a TVR of 1.20 compared to 1.24 in 2007, according to data from Tam Sports (C&S 4+).

The increased reach is what is giving value to advertisers this time around. In 2007, a Bangladesh versus South Africa encounter gave a rating of 1.41 and a reach of 10 million. This time around a match between South Africa and Ireland gave a TVR of 1.20 and a reach of 12 million.

Star Cricket continues to do better than the Hindi feed offered by Star Sports. According to Tam Sports data, 9.8 million people tuned in to the Pakistan versus Zimbabwe match on Star Cricket compared to 4.2 million on Star Sports. Nine million people tuned in to the Australia versus Kenya encounter on Star cricket compared to 3.7 million people on Star Sports.

MUMBAI: The India-South Africa encounter attracted 81 million viewers and the peak TVR stood at 21.33.
The match fetched a rating of 10.11, according to data from Tam Sports C&S, 4+.
A total of 49 million viewers watched it on Star cricket compared to 29 million on Star Sports and 25 million on Doordarshan.

The match between India and Netherlands got a much lower TVR of 5.57 with 67 million viewers tuning in.
The average rating for the 29 matches played so far is 2.45 TVR, an improvement over 2.13 TVR managed in the last World Cup in 2007. One must remember though that India got knocked out early in 2007 and so interest had waned.

This time the five India matches have gathered a rating of 8.57 compared to 10.3 for the three India matches played in 2007. Two matches this time crossed a TVR of 10, involving South Africa and England.

Non India match ratings are flat at 1.17 this time compared to 1.18 in 2007. This time the highest rating for a non India match was between Pakistan and Sri Lanka at 3.28. In 2007 for the same period, the highest rating for a non India match was the opening match between Pakistan and West Indies at 3.66. 40 million viewers had tuned in for that compared to 51 million viewers for the Pakistan versus Sri Lanka match, showing that reach this time has increased.

The New Zealand versus Pakistan encounter this time got a TVR of 2.45 with 47 million viewers having tuned in. Two matches involving Pakistan were the only non India matches that crossed a TVR of 2. In 2007, four non India matches had crossed a TVR of 2.