ITV

Tag: TAM report

  • TV ad volumes in May’22 grew two-fold growth vs May’20: TAM AdEx

    TV ad volumes in May’22 grew two-fold growth vs May’20: TAM AdEx

    Mumbai: The total advertising volumes on television grew two-fold in May 2022 compared to the same period in 2020(May 2020), according to the latest report by TAM AdEx.

    The report showed that ad volumes grew by 73 per cent in May’21 compared to May’20 and 100 per cent in May’22 compared to May’20.

    More than 3800 categories, 2415 advertisers and 370 categories advertised in May 2022.

    Reckitt, Hindustan Unilever, Brooke Bond Lipton were the top three advertisers in May 2022. Godrej Consumer Products, Ponds India, Cadburys India, ITC, Coca Cola India, Pepsi Co and Amazon Online India were also among the top ten advertisers. The top ten advertisers contributed to 35 per cent share of ad volumes in May.

    The top advertising categories on TV were toilet soaps and toilet/floor cleaners with Lizol All In 1 being the top brand followed by Dettol Intense Cool Soap.

    Three new categories including aerated soft drinks, tea and retail outlets – jewellers emerged in the top ten category advertisers. Retail outlets – jewellers saw the highest surge in ad volumes with 12x growth followed by paints which saw 7.4x growth in May 2022 as compared to May 2021. 

  • TAM Sports IPL 15 report: ad volumes up 11% compared to IPL 14

    TAM Sports IPL 15 report: ad volumes up 11% compared to IPL 14

    Mumbai: According to a TAM Sports report, ad volume in season 15 of the Indian Premier League (IPL15) increased by 11 per cent per channel compared to the previous season. While ad volume increased, viewership dropped 20-25 per cent this season compared to IPL 14.

    According to the research, the indexed ad volume growth in IPL 15’s eliminator was 17 per cent higher than in IPL 14’s, and the indexed growth based on average ad volume in IPL 15’s first and second play-offs was 11 per cent and 8 per cent higher than in IPL 14.

    Meanwhile, ad volumes per channel grew by 9 per cent in the IPL 15 finals compared to the IPL 14 finals. Additionally, this year’s IPL included 74 live matches, compared to only 60 in IPL 14.

    The report also stated that the number of categories, advertisers, and brands in IPL 15 dropped by 21 per cent, 13 per cent and 21 per cent respectively, as compared to IPL 14. IPL 15 included over 70 categories, 110 advertisers and 180 brands.

    Although four of the top five categories were the same in both IPL 15 and IPL 14, four categories were common in both IPL 15 and IPL 14. In IPL 15, Ecom-Gaming came out on top, while in IPL 14, it came in second. In contrast, Ecom-Education, which was first in IPL 14, fell to fourth in IPL 15. The top five categories accounted for 39 per cent of total ad volume during IPL 15, compared to 36 per cent in IPL 14.

    During IPL 15, the top five sponsors contributed 24 percent of ad volume, compared to 20 per cent in IPL 14. Between IPL 15 and IPL 14, Sporta Technologies, Think & Learn, and FX Mart were among the top five advertisers.

    Dream11.com was the top advertised brand during both IPL 15 and IPL 14. In IPL 15, the top five brands accounted for 21 per cent of ad volume, while the top five brands in IPL 14 accounted for 18 per cent. The top five brands were Tata Neu App, Kamla Pasand Silver Coated Elaichi, Cred, and Meesho App

    In comparison to IPL 14, this year’s match featured over 20 new categories, and 40 categories did not appear in IPL 15 compared to IPL 14. Ecom-Auto Rental Services was the most popular of the new categories, followed by Shaving System/Razor.

    The report also mentioned that 10 to 20-sec ads, followed by 21 to 40-sec ads, were preferred the most during commercial breaks.

  • CNN-IBN’s Independence Day programming deliver top ratings

    CNN-IBN’s Independence Day programming deliver top ratings

    New Delhi August 29, 2006: Leader in the English news genre, CNN-IBN has once again delivered in terms of eyeballs on this Independence Day. CNN-IBN was the nation’s choice and the most watched news channel on Independence Day.

    CNN-IBN made the Independence Day television viewing really exciting with a plethora of programmes ranging from entertainment to music to history. The engaging slew of programmes on the channel has cut across all TGs, posting good ratings for the channel. As per the latest TAM report CNN-IBN secured a channel share of 0.33 (TG 25+AB All India) on August 15, taking a lead ahead of its competitors, across India.

    ‘Sachin–King is back’ on CNN-IBN was the top most programme in the English News genre on Indian Television on August 15 (0.08 TVR, TG: 25+ AB CS, 6 Metros). The I-Day special series ‘State of the Nation’, an all India opinion survey too achieved good ratings (0.07 TVR, TG: 25+ AB CS, 6 Metros) on that day. As part of the Independence Day programming line up, CNN-IBN aired an all India, live Smart Kid I- Day Quiz for the first time ever on a news channel, which certainly had the viewers glued on to their television sets. CNN-IBN also aired interesting shows like August Country (Revisit History), India Rocks (Musical), Shah Rukh Khan Unplugged (Celebrity chat).

    Day part Channel Channel share
    0700 – 2400
         		 CNN-IBN 0.33
    NDTV 24×7 0.31
    Headlines Today 0.1
    Times Now 0.11

     

    Rajdeep Sardesai, Editor-In-Chief, CNN-IBN & IBN 7 said, “Through our programming on the 59th year of Independence, CNN-IBN wanted to heighten the spirit of patriotism. We are delighted that the viewers have appreciated the shows and we have been successful in truly making Independence Day a memorable one. The results are a reaffirmation that we have provided the viewers with programming that is both entertaining and captivating”

     

    Dilip Venkatraman, Director Marketing, CNN-IBN & IBN 7, “The high ratings that CNN-IBN have delivered for the compelling Independence Day programming line up demonstrates the success of our programming and the constant loyalty that the viewers are developing for the channel. Our programming strategies reflect the changing viewing needs of the consumer and we are pleased that our strategic approach to programming has once again paid rich dividends, and we are confident that we will maintain this momentum over the years to continuously engage our Indian viewers.”

    About CNN-IBN

     

    TV18 and Time Warner have joined hands to bring CNN-IBN, India’s first and very own world-class English news channel, headed by one of the most credible faces of news journalism, Rajdeep Sardesai. CNN-IBN brings news as well as feature programs. With editorial and network resources across every nook and corner of India and the globe, CNN-IBN is committed to bring to the discerning Indian viewer only the best of television journalism.

    For further information please contact:
    Parul Bhasin/ Namrata Bhalla PR Pundit, New Delhi
    Tel: 2656 0415, 2651 3075, 93502 65351