MUMBAI: Star One is closing the calendar year on a solid note. The channel, quoting the TAM Media Research data, has claimed that the Nach Baliye final ratings helped it to grab the second position among Hindi General Entertainment Channels.
For the week 51-2005 (11 December to 17 December 2005), Star One recorded a channel share of 37 per cent against Sony’s 28 per cent and Zee’s 35 per cent in the CS, 4yrs+, HSM; All Day Relative share category.
“This is a great to way to kick off 2006,” says a beaming Star India EVP marketing Ajay Vidyasagar. “Nach Baliye was one of the most successful shows that Star One delivered this year. It is great to note that, the show delivered as per expectations. With the kind of variety popular programmes Star One has, we are sure that the position will be kept intact,” he adds.
As per the data provided by the channel, Nach Baliye delivered 4.69 TVR, 6.13 TVR and 7.17 TVR respectively in the final three weeks. The Nach Baliye marathon special played on 11 December scored an overall rating of 1.63.
The Tam data also supports Star One constant efforts to dismiss the ‘metro channel’ label. The Nach Baliye final episode recorded the following ratings in the HSM markets: Mumbai 13.3, Delhi 7.6 , Gujarat 1 million+ 9.5, Maharashtra 1 million + 5.5, Madhya Pradesh 1 million + 5.9, Rajasthan 0.1 million + 12. According to the channel, the final episode recorded a rating of 8.7 in the HSM 1 million + market.
