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MUMBAI: PHD Media has appointed Vinita Shrivastav as vice president – business planning, taking charge of the agency’s Marico portfolio and reinforcing its strategic leadership bench....
MUMBAI: India’s television advertising market has hit the skids. The Economic Times reported that ad volumes plummeted 10 per cent year-on-year in the first nine months...
Mumbai: TAM Sports, a division of TAM Media Research, has released the Asia Cup Advertising Report for the year 2023. As per the report, indexed ad...
Mumbai: TAM AdEx India has recently released its half-yearly report (for the period Jan – Jun’ 23) on digital advertising. The report brings out that the...
Mumbai: The recently released TAM AdEx Report throws light on the advertising taken up by the FMCG sector for the period Jan-Jun’23, in the four mediums...
Mumbai: TAM AdEx has released its half-yearly report for advertising in the movie genre for the period Jan-Jun’ 23. As per the ad volume trends of...
CHENNAI: Indiantelevision.com hosted the inaugural edition of Tele-Wise Tamil, yesterday in Chennai, with the aim of propelling the power of television in one of India’s biggest...
MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company...
MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company...
MUMBAI: The warring couple NDTV and TAM Media are back in bed and under the sheets together with the news network organisation re-subscribing to the TV...
NEW DELHI: The Union Cabinet today gave the go-ahead to the television ratings guidelines ,which had earlier been proposed by the Telecom Regulatory Authority of India...
MUMBAI: The year 2013 saw quite a ruckus being raised about the ratings process being followed in the country. The Telecom Regulatory Authority of India (TRAI) in...
MUMBAI: The Telecom Regulatory Authority of India (TRAI) is once again showing it means business. It has come out with its final recommendations on what should...
MUMBAI: The TV ratings tornado that had struck the industry a couple of months ago has died down and it appears as if even the same...
At first appearance, Broadcast Audience Research Council (BARC) CEO Partho Dasgupta comes across as a pretty mild-mannered professional. But don‘t let that fool you: beneath the...
There are two kinds of individuals out there. Those, who lead their lives on their own terms and others, who lead their lives according to the...
MUMBAI: Even as the broadcast community gets ready to put the lights out on India‘s TV ratings, TAM Media CEO LV Krishnan has suggested that he...
NEW DELHI: The Advertising Standards Council of India (ASCI), which is recognised by the government as the primary body for checking misleading commercials, has bagged the...
MUMBAI: Indian newscaster New Delhi Television (NDTV)‘s law firm Sabharwal & Finkel (S&F – its legal representative in the Nielsen-TAM India case in New York) suffered...
MUMBAI: TV ratings agency TAM Media has come under fire from time to time with the allegation that its ratings sample audience has been breached and...
MUMBAI: The need for speeding up the existence of a transparent television audience system under the aegis of the broadcasters and the advertising and media agencies...
NEW DELHI: The NDTV lawsuit in New York against TAM Media has spurred the government, which has for some time been closely studying the methodology for...
MUMBAI: Radio Audience Measurement (RAM), launched by TAM Media Research in 2007 for the radio Industry, has expanded its footprint across nine additional Indian cities –...
MUMBAI: Zoom, India’s premier glamour and entertainment news channel from the BCCL stable, has overtaken the competition across 6 Metros among C&S AB 15-44 Yrs audience,...
And charging down the back straight is Star News, snapping at the heels of leader Aaj Tak but still not quite there yet. Early pacemaker NDTV...
As the sun sets on 2005, Tam Media CEO L V Krishan gives Indiantelevision.com his take on the fast changing media scenario in India, what with...
TV Pulse 2005, the annual research initiative put together by the Joint Industry Body (JIB) and Tam Media, series continues with the paper – Reel Pointer...
TV Pulse 2005, the annual research initiative put together by the Joint Industry Body (JIB) and Tam Media, series continues with the paper – Deriving further...
TV Pulse 2005, the annual research initiative put together by the Joint Industry Body (JIB) and Tam Media, series continues with the paper – Have you...
TV Pulse 2005, the annual research initiative put together by the Joint Industry Body (JIB) and Tam Media, series continues with the paper – A study...
MUMBAI: The 26 July Mumbai deluge brought along with it miseries for the city’s denizens and the state administration, but it also brought a week’s bonanza...
MUMBAI: When it comes to the television viewer, “the railway budget is for the masses and the Union budget for the classes.” That seems to be...
MUMBAI: Have money, will watch what? Don’t we all want to know. The advertiser’s most sought after viewers, the ones with the serious money to spend,...
MUMBAI: Today is the day of reckoning for political parties staking their individual claims for the Assembly elections in Delhi, Rajasthan, Madhya Pradesh (MP) and Chhattisgarh....
MUMBAI: Star News, the 24-hour Hindi news channel, seems to be using every trick in the trade to ensure that it recreates the old magic associated...
MUMBAI: The war may have delivered death and destruction to Iraq, but it certainly came as good news for the news channels. Total TV news viewership...
While the spotlight remained on Hindi entertainment channels, a tough fight continued to be fought on the sidelines for the discerning English speaking audience in 2002....
MUMBAI: Spiritualism seems to have worked for Star Plus. Its three new shows that have blocked a two-and-a-half hour band on Sunday mornings with a mixed...
NEW DELHI: Even as national broadcaster Doordarshan continues to take market research agency TAM Media’s data on television ratings, it has decided to lay greater emphasis...
Whatever may be their shortcomings perceived or otherwise, data that ratings agencies provide still give the best possible understanding of the viewing profile was a point...
Thirty-eight days ago the Indian cable, satellite, and terrestrial television, advertising and market research industries received a body-blow with the anonymous release of peoplemeter lists in...
