ITV

Tag: TAM markets

  • Saara Akash gets a large pie in the sky

    MUMBAI: First time soap producers, Miditech must be patting their back. On the very first day of launch, Saara Akash, the lavishly produced young and yuppy series, has managed to notch a TVR of 7.3, marking the 16th spot in the CS4+ rankings by TAM. Across all India TAM markets, the average TVR for the soap reads 4.4, putting the series in the 48th spot.
    If television ratings are to be believed, the audience has lapped up the fresh and lively fare being dished out by Star every Thursday night at 9 pm.
    A refreshing break from the kyunkis and the kahaanis, the one-hour-long Saara Akash is positioned as a love story with life in air force as the backdrop. Shot at the Indian Air Force base in Mumbai and Pune, the story revolves around five air force pilots, who have just finished their training.
    Given the warm reception of the serial, all the preliminary changes in the cast that includes big television names like Parmeet Sethi, Kiran Kumar, Manish Goyal, Shakti Anand, Anuj Saxena and Maanav Gohil now seem worth the effort and time.
    Exuberant about the soap’s performance, Miditech creative director Anil Jha says, “The ratings are very encouraging. The publicity by Star TV has evoked enormous response.”


    In early august, before the launch of the soap, Star had run a promotional campaign in Mumbai and Delhi where it managed to collect from men, women, students and senior citizens an overwhelming 150,000 signatures and messages for the Indian Air Force. For every signature collected, Star Plus has volunteered to deposit one rupee in the Indian Air Force Wives Association Fund. The book containing these signatures will be kept at the Indian Air Force Museum in Palam, Delhi.
    The serial, Jha feels, has managed to generate interest because of its unique backdrop and also because people have liked the blend of characters in the story.
    The series surely looks fresh and young and the ratings look good for now. Nevertheless, it may be too early to say whether it’s just initial curiosity or the series can actually sustain interest over the slated 26-episode-run.

    Also read:

    Love in times of Sukoi: Star Plus’ ‘Saara Akaash’

  • MAX gets average TVR of 5.2 for ‘K3G’ repeat telecast

    MUMBAI: MAX, the premium movies and events channel, has notched up an average Television Rating (TVR) of 5.2 for its blockbuster offering, Kabhi Khushi Kabhie Gham (K3G). The movie was telecast at 8 pm on Sunday, 29 June 2003.
    A press release says that K3G on MAX was viewed by 13.6 million individuals across all India TAM markets, and 12 million in all India minus south TAM markets.
    MAX business head and executive vice president Rajat Jain was quoted as saying: “With K3G, MAX achieved an average of 5.2 TVRs among all audiences in C&S homes across all India minus the south TAM markets. This translates into a whopping channel share of 28 per cent which was the highest channel share recorded by any C&S channel during Sunday night prime time.”
    Jain also points out: “Also, across all India TAM markets, MAX’s channel share was 21 per cent. And across all India TAM markets, the average TVR was 3.8. Considering that this was a repeat telecast of the film, these ratings are a big achievement and, I daresay, is proof that MAX is becoming the homepage of Hindi movie enthusiasts.”
    The release adds that among the markets, the highest ratings came from four crucial markets: Gujarat’s towns and cities with a 0.1 to 1 million population delivered 11.4 TVRs, while Mumbai delivered 8.1; and Gujarat’s one million-plus cities delivered 6.1 TVRs, with Kolkata delivering 6 TVRs.
    Jain also pointed out K3G on MAX delivered very encouraging numbers in the south where Hindi movies are perceived to be weaker. “Hyderabad delivered as high as 4.9 TVRs and even Karnataka pegging in with 1.6 and Bangalore with 1.4 TVRs,” adds Jain.
    “MAX is already the prime time leader amongst competing Hindi movie channels,” says Jain, adding, “and we continue to innovate, with Mandira’s Extraaa Shots being the latest example.”
    Jain expressed confidence that MAX would continue to consolidate its performance and popularity amongst viewers as the preferred channel for Hindi movies and events. He said: “Amongst the current and future offerings on MAX are the ‘Bollywood Ka Shehanshah’ festival of Amitabh Bachchan starrers all the way till August. Starting 21 July, we have a two-week festival of high-voltage films in ‘Action Dhamaka’, which features such gripping films as Vaastav, Nayak, Bichchoo, and the first run of Dev Anand’s Gang, among others.”

  • ‘Extraaa Innings’ opens with a rating of 3.1

    ‘Extraaa Innings’ opens with a rating of 3.1

    MUMBAI: The ratings for the opening ceremony of the ICC Cricket World Cup 2003 have come in, and Extraaa Innings, the cricket related programme on MAX, has opened with a rating of 3.1 reaching 5.23 million viewers.

     
    A press release quotes MAX executive vice president and business head Rajat Jain, currently in Johannesburg, South Africa, as saying: “I am glad to announce that right from the word go, MAX’s Cricket presentation has been a huge success with viewers. Extraaa Innings has opened with a rating of 3.1. This translates into a cumulative reach of 5.23 million individuals.” The source is TAM Peoplemeter System and the target audience is C&S homes.

    While Extraaa Innings averaged 3.1 across all TAM markets, it soared to a spectacular high of 6.9 in Calcutta and 4 in Mumbai, says the release.

    With the opening ceremony, MAX notched a rating of 1.5, while the terrestrial network garnered only 0.1 in the C & S households, adds the release.

    MAX’s popular wrap-around programming Extraaa Innings has been equally popular amongst both males and females, delivering a rating of 3.4 amongst all males and 2.7 amongst all females.

    “These ratings prove that Extraaa Innings has been hugely popular amongst all viewers,” says Rajat Jain. “What is especially noteworthy is that not just the males, but females too have been drawn to it in huge numbers, proving that Extraaa Innings has appealed to both, the purists and the rest alike. “

    However, media sources and viewers have appreciated ESPN-Star Sports programmes such as Follow Through have been appreciated.

    It looks as if the long fight has just begin and will end with the final game being played on 23 March 2003.