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Mumbai: TAM AdEx India has released a quarterly advertising report on FMCG sector for Jul-Sept’23. TV: Ad volumes on television for the FMCG sector witnessed growth...
Mumbai: TAM AdEx India has released a quarterly advertising report on the BFSI sector for Jul-Sept’23. TV: Ad volumes in the BFSI sector witnessed de-growth during...
Mumbai: TAM AdEx India has released a quarterly advertising report on the sports channel genre for Jul-Sept’23. Advertising on television for the sports genre witnessed growth...
Mumbai: TAM AdEx India has released a quarterly advertising report on print for Jul-Sept’23. Print advertising experienced a six per cent increase in ad space from...
Mumbai: TAM AdEx India has released a quarterly advertising report on radio for Jul-Sept’23. Ad volumes during Apr-Jun’23 and Jul-Sept’23 have witnessed growth of four per...
Mumbai: TAM India has released a quarterly advertising report on television for Jul-Sept’23. Ad volumes on television advertising witnessed growth of five per cent in Apr-Jun’23...
Mumbai: TAM India has released a quarterly advertising report on GEC channel genre for Jul-Sept’23. Television ad volumes in the GEC genre showed a steady four...
Mumbai: TAM India has released an advertising report on TV news channel for Jul-Sept’23. Television ad volumes in news genre witnessed growth in both Apr-Jun’23 and...
Mumbai: TAM Sports has released a commercial advertising report on ICC Cricket World Cup 23. This advertising report is based on all 48 matches of ICC...
Mumbai: TAM AdEx has released a quarterly report on television advertising for Jul – Sep’23. Ad volumes on television advertising witnessed growth of five per cent...
Mumbai: TAM Sports has released an advertising report based on the first 39 matches of ICC CW’23 and for all the channels on which matches are...
Mumbai: TAM Sports has released an advertising report based on the first 31 matches of ICC Men’s Cricket World Cup’23 and for all the channels on...
Mumbai: TAM Sports has released an advertising report based on the first 23 matches of ICC Men’s Cricket World Cup’23 and for all the channels on...
Mumbai: TAM India has released a half-yearly report for advertising in Banking Finance Investments(BFSI). Ad volumes’ trend for BFSI on TV: The BFSI sector’s ad volumes...
Mumbai: TAM Sports, a division of TAM Media Research, has released the Asia Cup Advertising Report for the year 2023. As per the report, indexed ad...
Mumbai: TAM AdEx India has recently released its half-yearly report (for the period Jan – Jun’ 23) on digital advertising. The report brings out that the...
Mumbai: TAM India has released a report on advertising on music genre for the period Jan-Jun 2023. Both H1 2023 observed nine per cent growth compared...
Mumbai: The recently released TAM AdEx Report throws light on the advertising taken up by the FMCG sector for the period Jan-Jun’23, in the four mediums...
Mumbai: TAM AdEx has released its half-yearly report for advertising in the movie genre for the period Jan-Jun’ 23. As per the ad volume trends of...
MUMBAI: With the entertainment ecosystem going through a dynamic change in India, stakeholders are upping their game and adapting themselves to the new environment by tweaking...
MUMBAI: In a bid to give strong competition to Nielsen, which has been the industry leader in ratings measurement since time immemorial, Rentrak Corporation and comScore...
MUMBAI: Even as it awaits the verdict of the Delhi High Court on the case filed by its parent body Kantar Market Research, media ratings agency...
MUMBAI: The Cambodian Broadcasting Service has awarded Kantar Media a two-year contract for television audience research. Kantar Media will record the television viewing habits of more...
Media research agency Tam is in an expansion mode. Recently, it increased the number of peoplemeters from 4800 to 6917. And as direct-to-home (DTH) and conditional...
The CAS word gets TAM India CEO LV Krishnan thinking about what this brave new world could mean for the likes of the airtime sales exec...
She is one lady who doesn’t hesitate in speaking her mind and believes in calling a spade a spade. In this article, penned for Indiantelevision.com, Lintas...
She is one lady who doesn’t hesitate in speaking her mind and believes in calling a spade a spade. In this article, penned for Indiantelevision.com, Lintas...
MUMBAI: Tam India vice president Atul Phadnis has put in his papers at the agency. He is launching a strategic media studies group called Media e2e...
MUMBAI: Team Tam will be leaving for Montreal, Canada, today to represent the Indian media industry at the Worldwide Audience Measurement (WAM) Conference 2005. Tam...
MUMBAI: News is here to stay and the market still has the capacity to absorb new entrants in a sector that has been witnessing explosive growth...
The broadcast industry currency Tam ratings has been in the line of fire lately. Zee Telefilms and Sahara One have pointed fingers at the agency recently...
MUMBAI: Zee TV in a statement has claimed that its serial Time Bomb, which refuses to leave the centre stage, is giving a good show. Quoting...
MUMBAI: Tam India’s strategy research paper “Penta-gration,” which deals with a new technique to measure TV sponsorships, has won the best paper award at the WAM...
MUMBAI: TAM India will be presenting three papers at the WAM conference in Canada this June. This comes close on the heels of TAM’s success at...
NEW DELHI: TAM India now has got competition. Though in its early stages, a new company called Audience Measurement & Analytics (P) Limited has launched India’s...
MUMBAI: Tam India has reason to celebrate. At the fourth Esomar Asia Pacific Conference which concluded yesterday in Shanghai, Tam’s paper on Product Placement was selected...
MUMBAI: The Asian cable and satellite industry in 2003 accounted for almost 190 million multi-channel homes, up 40 million from 2002. 95 per cent of these...
LV Krishnan, chief executive of TAM India, is a soft spoken man. But that could well have worked to an advantage for someone who been in...
MUMBAI: Diwali, at [V], isn’t just a time to set off the crackers, it’s also time to defuse the competition, it would seem. The latest salvo...
“Measuring the pulse of Indian TV audiences” – one sees these words almost everywhere in the Mumbai headquarters of TAM India. With services in more than...
MUMBAI: Action oriented AXN’s unwavering approach towards giving viewers ‘the buzz’ is paying off. A study conducted by Emediaplan for the week starting 18 May...
MUMBAI: Some observers wondered whether Star India’s management had gone bonkers. Entertainment sweepstakes leader Star Plus was launching a clutch of new high cost shows just...
Bowing to a long-standing demand from the industry that there should only be one rating system, market research agencies AC Nielsen’s TAM Media Research and ORG...
