Tag: TAM AdEX

TV ad volume for laptop category dips 4 per cent in Jan-August

Mumbai: The advertising volumes for laptop/notebook category dipped by four per cent in January-August 2021 compared to the same period in 2020, according to TAM Media Research. HP and Lenovo were the only advertisers visible during this period, with Lenovo being the top advertiser, in terms of volumes.

Lenovo Yoga was the most visible brand on TV with 52 per cent share of ad volumes. Other brands being advertised include HP Envy, HP Spectre 13 X360, HP Pavilion Series.

The most popular TV channel genre for the laptop brands was the movie channel genre that had a 39 per cent share of ad volumes, followed by news (17 per cent), infotainment (16 per cent), music (15 per cent), GEC (9 per cent), other genres (4 per cent).

The most preferred programme genre for laptop brands was feature films that accounted for 40 per cent share of ad volumes. This was followed by news bulletins at 12 per cent and film songs at 11 per cent. These three genres accounted for 60 per cent of ad volumes for the category.

A time band analysis for the category showed that advertisers preferred rolling their ads during the evening primetime between 6 p.m and 10:59 p.m. This time band had 34 per cent share of ad volumes. The afternoon and morning time bands were also popular time bands for laptop ads following the evening primetime, with 20 per cent and 16 per cent of ad volume share, respectively. These three bands account for 70 per cent of ad volumes for the laptop category.

Laptop ads of a length of less than 20 seconds and between 20-40 seconds dominated airwaves with a 95 per cent share of ad volumes.

(Figures are based on secondages for TV; commercial ads only; excluding promos and social ads)

September 13, 2021
HUL tops personal care & hygiene advertisers on TV, print: TAM AdEx 2020 report

MUMBAI: The TAM Adex overview of advertising in the personal care and hygiene sector across TV, print, radio and digital media for the year 2020 has thrown up some significant insights. All four media witnessed a thumping recovery in Q4 advertising over Q1. The trends also reflected the growing importance of handwashing and sanitisation due to the Covid2019 scare.

The personal care/hygiene sector witnessed 38 per cent growth in television ad volumes in Q4 of 2020, compared to Q1, according to the TAM AdEx overview of the segment across TV, print, radio and digital in 2020. Compared to Q1 of 2020, Q4 witnessed 3X ad insertion growth on digital, while ad space in print witnessed double digit share from November 2020 onwards. Ad volumes for the personal care and hygiene sector grew by 4X on radio in Q4 over Q2 of 2020.

Television

Ad volumes of the personal care/hygiene sector on TV increased by seven per cent in 2020 over 2019. Compared to Q1 of 2020, Q4 witnessed 38 per cent growth in ad volumes of this sector. Due to Covid2019, the lowest ad Volumes were observed in Q2, which includes the lockdown period. A drop recorded in personal care and hygiene sector advertising was seen during April 2020 over March 2020 due to the lockdown. However, during September-December 2020, ad volumes on television witnessed a double digit share. The GEC genre topped preference list of personal care/hygiene players during 2020.

The top three product categories contributed more than 55 per cent to the ad volume share of the personal care/hygiene sector. Top 10 Advertisers accounted for more than 80 per cent share of ad volumes in 2020 with FMCG major Hindustan Unilever (HUL) topping the list. Among the Top 10 brands, five belonged to the toilet soaps category. Top 10 brands accounted for more than 30 per cent share of ad volumes in 2020 with Dettol Toilet Soaps topping the list.

Print

Ad space in print witnessed double digit share from November 2020 onwards. Compared to the first quarter of 2020, Q4 witnessed 45 per cent ad space growth in print publications.

Ad space of the personal care/hygiene sector in print decreased by 19 per cent in last year over 2019. Compared to Q1 of 2020, Q4 witnessed 45 per cent ad space growth. Print ad space recovered to pre-lockdown level within four months of post lockdown period. Ad space in print witnessed double digit share in the months of September, November and December of 2020.

Fairness creams leads the list of top 10 categories under the personal care/hygiene sector. Top 10 advertisers accounted for more than 65 per cent share of ad space in 2020 with HUL leading the list, followed by SBS Biotech.

Among four zones, north topped for personal care/hygiene advertising with 41 per cent share in print during 2020. Mumbai and Kolkata were the top cities in the west and east zone respectively as well as in overall India.

Radio

Ad volume for the personal care/hygiene sector on radio dropped by 11 per cent last year over 2019. Q3 of 2020 registered the highest advertising of personal care/hygiene on radio. Due to Covid2019, lowest ad volumes were observed in Q2 which includes the lockdown period. Highest share of ad volumes for personal care/hygiene sector registered during August to October of the previous year.

Ad volumes for the personal care/hygiene sector grew by 4X in the fourth quarter over second quarter of 2020. On radio, ads for tooth pastes and toilet soaps ruled with more than 45 per cent of the total ad volumes.

Maharashtra was the top state with 16 per cent share of ad volumes followed by Gujarat with 15 per cent share. Top 10 advertisers accounted for 74 per cent share of ad volume in 2020 with Vicco Laboratories leading the list.

Digital

Ad insertions of the personal care/hygiene sector on digital decreased by 24 per cent in 2020 over 2019. Compared to Q1 of 2020, Q3 and Q4 witnessed 2X and 3X growth in ad insertions, respectively. The highest share on digital was observed during the festive period, that is, October-December 2020, which had 40 per cent share of total ad insertions on the medium.

On the digital medium, tooth pastes and face wash were the top personal care/hygiene categories, with 24 per cent and 13 per cent share, respectively. The top 10 advertisers accounted for more than 75 per cent share of ad insertions in 2020, with GlaxoSmithkline leading the list.

The top 10 brands accounted for 47 per cent share of ad insertions on digital in 2020. Sensodyne Rapid Relief topped the list with 11 per cent share of the total ad insertions for the personal care/hygiene sector.

March 27, 2021
GEC ad volumes saw 33% rise in 2020: TAM AdEx

MUMBAI: 2020 was a difficult year for the television broadcast space, courtesy Covid2019 pandemic. Every genre struggled hard to ensure saliency in terms of content generation and maintaining ad volumes. In the early days of the lockdown, GECs were hit the hardest because the production schedules were canned and there was no fresh content. They were forced to rerun the old episodes of popular shows and were unable to create fresh content until the Unlock phase started and that too under strict guidelines. The situation forced the advertisers to rethink their strategy.

Television Audience Measurement (TAM) released an analysis on ad volumes and active brands on GECs in 2020. Ad volumes on general entertainment channels (GECs) last year has grown by more than one fourth over that of 2016, according to the TAM AdEx-Mirroring Y 2020 for advertising in GEC genre. It witnessed 33 per cent rise in 2020 compared to base year 2016. After ad volumes on GECs troughed in the second quarter of 2020 due to the imposition of a nationwide lockdown, they witnessed resurgence during the third and fourth quarter on the back of a gradual Unlock.

It also pointed that the month of October and November had the highest ad volume share (10 per cent each) due to the festive period. True Shield Hand Sanitizer was the top brand during the period of April, May, June and August in GEC genre.

In 2020, top three channel genres retained their positions compared to 2019, among which the Hindi GEC genre topped during both the periods. The Hindi GEC witnessed a growth of one per cent since 2019. Tamil GEC has continued to take 15 per cent of the pie in both the years. Malayalam and Kannada GEC observed positive rank shift. Top five channels genres accounted for more than 65 per cent share of ad volumes during both the periods.

The report stated that the count of advertisers and brands dropped by 38 per cent in quarter two of 2020 which recovered by 48 per cent and 58 per cent respectively in quarter four over quarter two. Personal care/personal hygiene sector topped with 25 percent share of ad volumes followed by F&B with 22 per cent share. Top sectors which included personal care/personal hygiene, F&B and services together added 57 per cent share of ad volumes which were also on top during 2019. The top four sectors also including hair care has dominated the GEC genre in year 2020.

While the toilet soaps category maintained leading position during 2020, with seven per cent share of ad volumes, ecom-media/entertainment/social media climbed by five spots to achieve the second rank, replacing toilet/floor cleaners. The report highlighted that the top ten categories belonged to food and beverages sector. Biscuits category was the only new entrant in the top ten, replacing hair oils. Positive rank shift was observed in milk beverages and ecom-media/entertainment/social media categories. In terms of growth, hand sanitisers category witnessed highest growth of 10X, followed by range of toiletries with six times growth.

Among the top advertisers of the year 2020, HUL topped the list followed by Reckitt Benckiser India. Top ten advertisers contributed 58 per cent share of GEC ad volumes. Marico was the only new entrant in the top ten advertisers’ list. P&G, ITC, Cadburys India, Wipro, Godrej Consumer Products, Colgate Palmolive India, Nestle India and Marico were in the list of top ten advertisers with a positive rank shift compared to the year 2019. Clinic Plus Shampoo was the top brand during 2020, followed by Lux Toilet Soap. The top ten brands together added 10 per cent share of ad volumes during 2020. Also, six out of the top ten brands were from HUL while three belonged to Reckitt Benckiser.

2020 was a difficult year for the television broadcast space, courtesy Covid2019 pandemic, but regional channels have managed to hold their market. According to the report, regional channels had 3X ad volumes compared to national channels. Regional and national channels had 77 per cent and 23 per cent share of ad volumes respectively during both the years (2019-20). HUL and Reckitt Benckiser India were the top two advertisers present in both regional and national channels during 2020. In GEC genre, regional channels had three times more ad volumes compared to national channels. Apart from this, Docubay Media and Attica Gold Company were the top exclusive advertisers in national and regional GECs respectively.

One of the most affected genres on television in terms of ads during the Covid2019 lockdown was the GEC genre. The broadcasters were dependent on reruns of famous and old shows as shooting and production stopped due to restrictions. This led to a steep decline in adverts on GECs. From July onwards, when fresh content arrived, it propelled the advertising in the GEC genre, logging 330+ hours of average ad volumes per day. It saw a spike of 74 per cent more compared to lockdown period from April to June 2020. Tally of categories grew by 24 per cent whereas advertisers grew by 95 per cent and brands rose by more than 2X during Unlock.

The report further highlighted that prime time was the most preferred timeband on GEC genre, followed by afternoon and morning time-bands. Prime time, afternoon and morning time bands together added 72 per cent share of ad volumes.

Ad commercials of 20-40 seconds were most preferred for advertising on GECs during both the years. Commercial advertising added 55 per cent share of ad volumes whereas promos had 45 per cent share in 2020.

January 4, 2021
Tamil Nadu ad market can’t revive until movie releases happen

NEW DELHI: Holding the highest share of regional ad volumes at 16 per cent in Covid times, as highlighted in the TAM AdEx data released recently, the Tamil Nadu ad market wasn’t immune to the bloodbath on ad revenues that the overall industry witnessed due to the lockdown.

As shared by The Media Ant co-founder Samir Choudhary, the market witnessed at least a 50 percent drop in overall revenues in the March-June ‘20 period.

Fourth Dimension Media Solutions CEO Shankar B elaborates, “In Tamil Nadu, almost 30-35 per cent of the ad revenues are driven by cinema and retail, both of which were zero during the Covid2019-period. Even if we talk just about cinema, Tamil Nadu is amongst the top movie-producing states in the country, giving a tough competition to Bollywood. We release around 15 films a month and each banner spends approximately Rs 3-3.5 crore for seven days’ promotional slots, which most other categories would spend in a month. With that being nil, you can imagine the impact the market has witnessed.”

For television alone, like most other markets, the viewership and ad volumes both were up during the Covid2019 period. As highlighted by the tenth edition of BARC+Nielsen weekly reports, Tamil channels were recording 15 per cent hike in viewership as compared to pre-Covid2019 periods in week 26, starting 27 June. News consumption was at 177 per cent high.

While the ad volumes dipped by 41 per cent overall during the past three months, the trend started moving upwards month-on-month as the situation improved, TAM AdEx data reveals. During Covid2019, ad volumes across all Tamil language genre surged by 29 per cent in June 2020 over April 2020 and by 27 per cent in May 2020 over April 2020.

However, this did not result in revenues as channels were functioning at drastically lower operating rates, which were dropped by 50-60 per cent to keep the advertiser sentiment positive, shares Choudhary.

Shankar B notes that while some of his clients took the conscious call to not cut ad rates, certain channels took the decision to announce rampant discounts. Some were even functioning at 1:2 bonus, which means offering two slots at the rate of one to keep the inventories filled. “Despite the ad volumes being high on certain channels, they recorded 35-40 per cent drop in ad revenues.”

However, the situation gradually started improving. Choudhary feels that the market will see its revival around Diwali, with advertiser sentiment improving. But Shankar B feels that it is impossible to pin a date on industry revival. “Things are getting better but the channels are still running at discount prices. We can’t say when will the revenues be like pre-Covid2019 times. But one thing is sure, Tamil Nadu market won’t be able to get back on its feet until cinema and retail sectors start functioning like earlier as they account for almost one-third of the revenues there.”

July 28, 2020
Print advertising registered 325% rise in avg ad volume per day in June: TAM AdEx

NEW DELHI: It seems that print media will soon be back on track as print advertising registered 325 per cent rise in average ad volume per day in June 2020 when compared to April 2020, cites the recently released data by AdEx India, a division of TAM Media research.

The report highlights that the month of March and April were worst hit by the lockdown but the average ad volume per day rose by 0.47 per cent in May and by 3.2 times in June.

The report says that 75 per cent of the ads in April-June were in Hindi and English and 11 other languages accounted for a 25 per cent share of ad space of April-June. With almost similar ad language share of 5 per cent ads in Kannada, Marathi and Tamil ranked 3rd, 4th and 5th in the ad language share during the period.

Cars category topped the list with eight per cent share of ad space followed by coaching/exam centres. with six per cent share in April 2020-June 2020, as per the TAM AdEx report.

Top 10 categories covered 38 per cent ad volume share in both Apr-Jun’20. Out of this, four categories were from the education sector and together accounted for 16 per cent share. It also stated that multiple courses claimed the second position in Apr-Jun’20, from thirteenth it occupied in Jan-Mar’20. Similarly, ecom-education moved up by 20 positions to perch on the ninth position in Apr-Jun’20 compared to Jan-Mar’20.

While the automobile industry was badly hit, Maruti Suzuki was the second-biggest spender in print with a three per cent share of ad space in April -June.

Coaching institute Fiitjee witnessed 4.8x rise on print ads in
April–June. Top 10 advertisers accounted for 22 per cent in April-June 2020 compared to 16 per cent in January-March of this year.

Fiitjee topped brands in print with 2.2 per cent share of ad space followed by Maruti Car Range with two per cent share. Interestingly, Ghadi Detergent Cake/Powder moved up by 592 positions to achieve the fifth spot in April-June 2020 when compared to January-March 2020. Utkarsh Classes in a similar scenario climbed up the ladder by 244 positions and bagged the eighth-most advertised brand in Apr-Jun’20.

Household Cleaners was one of the fastest-growing categories in Apr-Jun’20 recording over 9000x growth. Household UPS and Inverter Batteries accounted for over 300x growth in Apr-Jun’20 as compared to Jan-Mar’20. Interestingly, advertisements of Home Insecticides saw a 30x rise in Apr-Jun’20.

71 per cent of advertisers preferred figured outline while 16 per cent opted for teasers for innovative ad layouts. The L spared layouts claimed seven per cent share of the ad space with masthead integration taking five per cent. As per the data, 12 categories used the Innovative Ad Layouts in Print during Apr-Jun’20.

July 24, 2020
TV ad volumes up; next challenge is lag between inventory & advertisers

NEW DELHI: Battling through a rough quarter with, television advertising is once again gaining momentum. As per a recent TAM AdEx data, the month of June 2020 witnessed an uptick of 46 per cent in ad volumes as compared to May 2020 and even the advertising duration picked up by 8000 hours as compared to the last month. While this looks like a positive trend indicating a better future for the TV industry, industry insiders feel that the medium has to still battle certain issues to get back to its older glory.

Grapes Digital COO Shradha Agarwal shares that this increase in ad volumes is also because of the reason that certain slots for the spring-summer category were pre-booked by brands and those took up the ad slots as new programming began on certain genres.

“I have one client who had invested around Rs 2 crore for a big-budget campaign on television but before it could go on-air the lockdown happened. Now, as per the advertiser, they could not get their TV campaign cost back but instead got an option to put the campaign on hold, and that can be run later,” she notes.

As per mPlan CEO Parag Masteh most of the investments that television is enjoying today is from new investors and certain categories like healthcare and FMCG while big brands have still their marketing budgets slashed below 50 per cent.

“The current growth can be attributed to panic buying by certain categories and eventually digital is going to come up as a big challenge for television,” he insists.

As per TAM AdEx data, eight out of the top ten categories were from FMCG, including baby foods, vanishing creams, and artificial sweeteners.

Makani Creatives MD and co-founder Sameer Makani agrees that digital platforms like OTT will come up as a big challenge to television going ahead, “As brands are shifting their modes of communication from offline to online to broadcast, it may take time for TV ads to follow a smooth road. As digital advertising is cheaper as compared to others, it consumes the maximum share of advertising. 2020 has changed the strategies and approach of every advertiser and marketer and has forced them to increase the frequency of advertising.”

The Media Ant co-founder Samir Chaudhary doesn’t think that digital will take TV's place anytime soon but as new shows come up, the medium is going to face big issues with the lag in inventories and advertisers eager to invest into television.

“As things normalise, other media will start getting their share back, and certainly TV will become stronger. But as ad inventories will go up with new content coming, there is going to be a lag in filling them up as (advertisers’) businesses will take another two to three months time to get back on their feet.”

He added that the only solution to this problem is what most channels are doing already, slashing inventory prices and offering discounts to advertisers.

July 16, 2020
TV ad volumes on Kannada channels grow as Covid2019 situation improves

NEW DELHI: The third biggest contributor to south India’s ad space, amounting to Rs 5,000 crore in the year 2019 (as per TAM AdEx South Side Story), Karnataka is a crowded space when it comes to advertisers and marketers both. With the hub of digital agencies and regional offices of many mainline agencies in Bengaluru, the market is a very competitive one too. And going by the words of industry insiders, probably, the least impacted by Covid19 lockdown.

Mplan CEO Parag Masteh tells Indiantelevision.com that lesser number of Covid2019 cases in Karnataka, compared to other southern states, and a positive market sentiment helped the Kannada media companies maintain a steady grip on their advertising revenues. News and movies genres had an easy time, but there was a good dip in GEC numbers.

“Though the nationwide lockdown and advertisers’ reluctance to splurge forced the TV market to lessen the ad rates by almost 50 per cent, the cumulative loss is nowhere near to what markets like Kerala faced. They, in fact, managed to maintain their revenue cycle in place.”

The Media Ant co-founder Samir Choudhry reveals, “Overall there is a dip of more than 25 per cent in business (Kannada-language channels) in Q2 (April-June) vs Q1 (January-March).”

Karnataka ad market is one of those where television still holds a greater affinity than other media and it remained the same during Coid2019 period, too. In fact, TV news genre managed to gain business during the time as per industry experts.

Choudhry adds, “When it comes to Kannada markets, we have seen an increase of 10 per cent in the business when it comes to news channels. But yes, there was more than 30 per cent drop for the remaining genres during the Covid2019 period.”

As per Masteh’s prognosis, news genre might have managed to hold 40-45 per cent of its regular business.

If we look at the overall share of the television ad market, the advertiser sentiment seemed to be gradually increasing as the situation improved and fresh programming began.

As per data shared by TAM AdEx, while there was a 32 per cent drop in overall ad volume across genre during the Covid2019 period, the numbers increased month-on-month. Ad volumes surged by 57 per cent in May and 84 per cent in June over the month of April.

The top 10 channels, which consist of four channels from news genre and three each from GECs and movie genre, amounted for 50 per cent of the advertising volume shares. Top brands included HUL, RB, Brooke Bond Lipton, Wipro and Colgate Palmolive, all big national-level advertisers.

The biggest sufferer in the market has been print and OOH for very obvious reasons; distribution problem for print and lack of advertiser interest in case of OOH. As the market slowly starts moving to normal, print is expected to get its advertiser share back sooner than later, but for OOH companies the fight is going to be tough. Even with lockdown restrictions gradually lifting, the OOH players are forced to sell the ad space at 90 per cent lesser than their original prices. This is hardly able to help them survive and pay salaries, shares an industry insider.

The Kannada-language market has already started seeing positivity when it comes to ad volumes and revenues will follow soon. But that is not happening right now as per Choudhry.

Masteh believes that the situation will start improving for the media players by the end of August if the Covid2019 numbers remain on a downward trend and the peak doesn’t hit the state, as expected to happen in September-October.

July 3, 2020
Hair care sector joins top 5 sectors advertising on TV in Q2’2019: TAM AdEx

MUMBAI: Personal Care/Personal Hygiene products became the top sector to advertise on Indian television in the second quarter of 2019, recording a growth of 23 per cent in ad volumes, a latest TAM AdEx data reveals. It ranked second in the first quarter, commanding 18 per cent of the ad volumes, which grew to 21 per cent in the second quarter.

Food & Beverages, despite recording a growth of 5 per cent in ad volumes, slipped a spot to rank second in the second quarter of 2019. It also recorded one per cent loss in ad volumes in the quarter.

Hair care joined the list of top performers on number 5, with a 17 per cent increase in the ad volumes as compared to q1’2019. It had a six per cent share of the ad volumes.

The top three categories to advertise on television during quarter 2 of 2019, from the personal care sector were toilet soaps (34 per cent), toothpastes (15 per cent), and perfumes (10 per cent).
In food & beverages, the top three performing categories, based on ad volumes on TV, were milk beverages (12 per cent), chocolates (9 per cent), and aerated soft drinks (7 per cent).

October 25, 2019
E-com, Media, and Retail saw hike in ad volumes across media during Ganesh Chaturthi: TAM AdEx

MUMBAI: A total of 450+ categories, 6400+ advertisers, and 8500+ brands advertised across mediums (TV, print, and radio) during the festive period of Ganesh Chaturthi (22 August to 12 September), as revealed by a latest TAM AdEx data report.

As compared to the last year, the top category of Food and Beverages saw an increase of 9 per cent in ad volumes. Following it were Personal Care/Personal Hygiene and Services, which recorded a dip of 17 per cent and 16 per cent respectively.

Retail saw an increase of 40 per cent in ad volumes, across media, laundry 38 per cent and household products 14 per cent, the data revealed.

The top category to advertise across media, Toilet Soaps recorded a dip of 16 per cent across media, as compared to the last year. E-commerce, social media, entertainment category gained 81 per cent in ad volumes, Retail Outlets-Jewellers 57 per cent, and Washing Powders/Liquids 45 per cent.

The top advertisers included Hindustan Unilever. Reckitt Benckiser, and Godrej, on the top three sports. Leading brands, in terms of ad volumes were Lizol, Trivago, and Vivo S1.

October 22, 2019

Santoor Sandal & Turmeric was top brand to advertise on TV during Onam, Ganesh Chaturthi

MUMBAI: Personal car and personal hygiene sector saw a dip in ad volumes at the onset of festive season during Ganesh Chaturthi and Onam, as revealed by a latest TAM AdEx data. While the sector noted a dip of 12 per cent during Ganesh Chaturthi (3 September-23 September), the decline was 26 per cent during Onam (1 September to 13 September), as compared the last year.

However, it still remained the second top sector to advertise on television during the season. The first spot was claimed by Food & Beverages sector, that saw an 18 per cent rise during Ganesh Chaturthi but a dip of 8 per cent during Onam.

Other top categories included services, household products, auto, and laundry.


Top 10 Sectors around Ganesh Chaturthi festival period in Y-2019* with their indexed growth compared to Y-2018*

Rank	Sectors	Index Growth/ Degrowth
1	Food & Beverages	118
2	Personal Care/Personal Hygiene	88
3	Services	89
4	Household Products	119
5	Hair Care	101
6	Personal Healthcare	108
7	Laundry	164
8	Auto	110
9	Building, Industrial & Land Materials/Equipment	95
10	Personal Accessories	107

Top 10 Sectors around Onam festival period in Y-2019* and their indexed growth compared to Y-2018*

Rank	Sectors	Index Growth/ Degrowth
1	Food & Beverages	92
2	Personal Care/Personal Hygiene	74
3	Services	89
4	Household Products	124
5	Hair Care	95
6	Personal Healthcare	88
7	Auto	81
8	Laundry	130
9	Building, Industrial & Land Materials/Equipment	128
10	Personal Accessories	114

In terms of categories, ruling the Indian TV sets during these two festivals, toilet soaps remained on top despite recording a dip of 11 per cent during Ganesh Chaturthi and 28 per cent during Onam. Next in the ranking were Toilet/Floor Cleaners with an increase of 12 per cent and 31 per cent, respectively. E-commerce and online shopping also recorded a slight increase in ad volumes during the season.


Top 10 Categories around Ganesh Chaturthi festival period in Y-2019* with their indexed growth compared to Y-2018*

Rank	Categories	Index Growth/ Degrowth
1	Toilet Soaps	89
2	Toilet/Floor Cleaners	112
3	Washing Powders/Liquids	148
4	Shampoos	103
5	Tooth Pastes	101
6	Milk Beverages	116
7	Auto-cars	84
8	Paints	90
9	Ecom-online Shopping	103
10	Chocolates	104


Top 10 Categories around Onam festival period in Y-2019* and their indexed growth compared to Y-2018*

Rank	Categories	Index Growth/ Degrowth
1	Toilet Soaps	72
2	Toilet/Floor Cleaners	131
3	Washing Powders/Liquids	128
4	Shampoos	89
5	Tooth Pastes	81
6	Paints	147
7	Milk Beverages	81
8	Ecom-Online Shopping	104
9	Cars	67
10	Ecom-Media/Entertainment/Social Media	121

The top brands to advertise on television, in terms of ad volumes, during these festivals were Santoor Sandal & Turmeric, Vanish Oxi Action, Lizol, Kalyan Jewellers, etc. The top advertisers included Hindustan Unilever, Reckitt Benckiser, Godrej, and Cadburys etc.

Top 10 advertisers and brands in Y-2019*

Rank	Advertisers		Brands
	Ganesh Chaturthi	Onam	Ganesh Chaturthi	Onam
1	Hindustan Unilever	Hindustan Unilever	Santoor Sandal And Turmeric	Santoor Sandal And Turmeric
2	Reckitt Benckiser (India)	Reckitt Benckiser (India)	Vanish Oxi Action	Colgate Dental Cream
3	Godrej Consumer Products	Godrej Consumer Products	Lizol	Vanish Oxi Action
4	Brooke Bond Lipton India	Brooke Bond Lipton India	Trivago	Trivago
5	Cadburys India	Procter & Gamble	Colgate Dental Cream	Lizol
6	Colgate Palmolive India	Colgate Palmolive India	Horlicks	Kalyan Jewellers
7	Procter & Gamble	Cadburys India	Harpic 10/10	Harpic Bathroom Cleaner
8	ITC	Wipro	Harpic Bathroom Cleaner	Harpic 10/10
9	Wipro	ITC	Comfort Fabric Conditioner	Asian Paints Royale Health Shield
10	Smithkline Beecham	Procter & Gamble Home Products	Flipkart.Com	Olx.In

October 11, 2019