MUMBAI: Karnataka State Tourism Development Corporation recorded an indexed growth of 297 times in ad insertions on TV during January-July 2019, as compared to the same period in 2018, a TAM Ad Ex India data revealed. The data comprises of the names of top 10 state advertisers in the travel and tourism category on Indian television.
Two other states which witnessed growth in ad volumes were Jharkhand and Uttarakhand. They saw 118 times and 3.2 times indexed growth respectively. Also, Uttar Pradesh Tourism and Maharashtra Tourism Development Corporation were not advertising in the period during 2018 but made an entry into the top 10 list this year, the data showed.
While these states made an upward stride in the ad volumes on TV, there was a minor 1 per cent indexed drop in the ads from travel and tourism category in January-July 2019.
Rajasthan Tourism Development Corporation witnessed a dip of 85 per cent in ad volumes, Orissa of 62 per cent, and Kerala of 26 per cent.
Despite the dip, Orissa remained the top advertiser in the list followed by Uttar Pradesh and Karnataka.
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Jan-Jul'19 |
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Rank |
Top 10 Advertisers (State) |
Indexed Growth |
|
1 |
Orissa Tourism Devp Corp. |
38 |
|
2 |
Up Tourism |
– |
|
3 |
Karnataka State Tourism Devp Corp |
297 (Growth Figure in times) |
|
4 |
Kerala Tourism Devp Corp |
84 |
|
5 |
Assam Tourism Devp Corp |
91 |
|
6 |
Jharkhand Tourism Development Corp |
118 |
|
7 |
Uttarakhand Tourism Devp Board |
3.2 (Growth Figure in times) |
|
8 |
Rajasthan Tourism Development Corp |
15 |
|
9 |
Tourism Corporation Of Gujarat |
85 |
|
10 |
Maharashtra Tourism Devp Corp |
– |