ITV

Tag: Tally Solutions

  • Tally launches #StartsWithOne campaign

    Tally launches #StartsWithOne campaign

    Mumbai: Tally Solutions, has launched the #StartsWithOne campaign, sharing inspiring tales from India’s growing Micro, Small, and Medium (MSME) businesses. Launched amidst the ongoing fourth edition of their flagship annual property ‘MSME Honours’, Tally aims to encourage participation from more emerging MSME entrepreneurs this year through this campaign.  

    The #StartsWithOne campaign spans across two months featuring 20 inspiring stories of MSME owners who have won previous editions of Tally’s MSME Honors. #StartsWithOne is an ongoing effort which will recognize and celebrate winners of MSME Honours from previous and current editions on various digital platforms.  

    Commenting on this initiative, Tally Solutions CMO Jayati Singh said, “The #StartsWithOne campaign is more than just a storytelling initiative; it is an effort to build a strong community of inspired and motivated MSME owners who transcend the potential of this dynamic industry. The campaign highlights how every business starts with one – passion, idea, or intent; and showcases some remarkable entrepreneurs who share their one big push and drive that propelled their growth. We are optimistic that these inspiring stories will encourage more MSMEs to share their journey at MSME Honors 2024 which has received a phenomenal response with over 16,000 nominations”.  

    Artistically curated by Mumbai-based Great Mountain Picturehouse, each story from #StartsWithOne tails motivating journeys of emerging MSME owners, diving deep into their professional milestones as well as their personal journeys in driving innovation, excellence, and growth.  

    Speaking about the campaign, Great Mountain Picturehouse owner & director Abhishek Lamba said, “Our main objective, as a creative organisation was to create an invigorating visual capturing the essence of growing MSMEs that Tally has acknowledged over the years. Through meticulous story-telling and using visual aids, we curated a series of 20 films, each spanning over a range of 1.45 to 2 minutes. The AD films are a celebration of Tally’s efforts in boosting MSME entrepreneurship in the country.”

    The campaign is currently live and will be showcased until July end. It will be promoted on Tally’s YouTube, Facebook, Instagram, and through Tally’s extensive customer and partner network, reaching over 5 million people nationwide. Some of the inspiring stories that have gone live: Launch video, Furn Bamboo Pvt Ltd, BeepKart 

  • Social Panga to handle social media marketing mandate of Tally Solutions

    Social Panga to handle social media marketing mandate of Tally Solutions

    Mumbai: An integrated creative and digital marketing agency Social Panga on Monday announced the appointment of Tally Solutions, country’s leading business management software provider, as its social media marketing partner.

    This mandate will work towards fulfilling the brand’s objective of establishing greater connect, and engagement across all customer and segment profiles, as a smart and relevant, trustworthy and expert brand that already has millions of fans across the world. Apart from India, Social Panga will also manage Tally’s social media content and strategy across other geographies like – North America, Kenya, Indonesia, MENA, and Bangladesh.

    A pioneer in the software products industry, Tally Solutions has been assisting small and medium businesses in their journey towards automation, for over three decades. Tally’s marque product TallyPrime is a simple, flexible, and reliable business management software assisting entrepreneurs with all their business needs across accounting, inventory, payroll, and compliance. Tally caters to over seven  million users across industries in over 100 countries.

    Tally Solutions chief marketing officer Jayati Singh said, “We are glad to partner with Social Panga for our social media marketing activities and are positive that with its strong foothold in the digital segment, they will help us bring an outside in perspective and help communicate with our audience more effectively.”

    “We are delighted to partner with a visionary brand like Tally & are looking forward to making significant contributions towards strengthening Tally’s online presence by highlighting the smart and interesting side of the brand that is relevant for all age groups, and business segments alike, partnering with them in their growth,” said Social Panga co-founder Himanshu Arora.

  • Happy mcgarrybowen, Tally Solutions create GST-ready software campaign

    MUMBAI: Tally Solutions, accounting and business management software, collaborated with Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, to launch its first campaign for its GST-ready software. With over 30 years of serving businesses across India, Tally is in an important position to deal with GST.

    The campaign centres around a clear message: ‘Tally Hai Toh Tayyar Hain’. The campaign drives home this message across film, print and digital by contrasting different kinds of business people and their approaches to GST. Essentially, it is the difference between those who adapt with times and those who don’t. The tonality of the campaign is light-hearted, yet it drives home a strong message.

    Speaking about the campaign, Happy mcgarrybowen CEO and co-founder Kartik Iyer in a statement said, “Working with tally has been an enriching experience at many levels. As pioneers in the business of Fintech, their insight and view into the GST era is unmatched. Their ability to break anything that is complex down to simple clear points is what makes them the leader undoubtedly. There is a lot to do together. We look forward to doing some great work for them.”

    Agency Credits:

    Agency: Happy mcgarrybowen

    CEO: Kartik Iyer
    COO: Samarjit Choudhry

    Creative
    CD(Art): Bobby Thomas
    ACD(Copy): Athul CT
    Art Director: Rashmi R.
    Creative Controller (Art):Sabu CV
    Creative Controller(Copy): Ben Samuel 

    Account Management
    Sr. VP: Kunal Madhavdas
    Account Supervisor: Aditi Chawla
    Account Executive: Meghna Majumdar

    Planning 
    Phalgun Reddy – Director-Strategy Planning 
    Nakul Bhat – Executive – Strategic Planning 

    Production House: Chrome Pictures

    Director: Vijay Veermal

    Producer: RoopaliSinghal