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Tag: Takuya Tsumura

  • Honda drives forward as Takashi Nakajima takes the wheel at HCIL

    Honda drives forward as Takashi Nakajima takes the wheel at HCIL

    MUMBAI: Honda Cars India Ltd (HCIL) is shifting gears at the top, with Takashi Nakajima set to take over as president & CEO from 1 April 2025. Nakajima, a Honda veteran with over 30 years of global experience, succeeds Takuya Tsumura, who will return to Japan after an impactful three-year stint at the helm of HCIL.

    During his tenure in India, Tsumura bolstered Honda’s premium brand positioning, enhanced customer-centric solutions, and steered the company toward profitable growth. His leadership saw the launch of several landmark models, including the Honda City e:HEV, India’s first mainstream hybrid model; the Honda Elevate, the brand’s new global SUV; and the 3rd Generation Amaze, a refreshed take on Honda’s popular compact sedan.  

    Under his watch, Honda’s export operations expanded, with the Made-in-India elevate hitting Japanese roads. Tsumura also focused on integrated marketing campaigns to engage a diverse audience, while implementing efficiency-driven initiatives to enhance both customer experience and dealer profitability.

    Bringing decades of expertise from markets including Japan, China, Spain, Czech Republic, and Russia, Nakajima is no stranger to strategic growth. His impressive career spans business planning, product strategy, marketing, and sales promotion, with a recent role as president of Honda Motor Russia. He also led product planning and corporate communications for Honda’s domestic automobile business in Japan.

    With Honda gearing up for its first Battery Electric Vehicle (BEV) launch in India, Nakajima’s entry signals a bold new chapter in Honda’s journey. As he prepares to take the wheel, all eyes are on how he will steer innovation, expansion, and electrification in one of the world’s most dynamic auto markets.

    As the industry shifts towards sustainable mobility, Nakajima’s leadership promises to accelerate Honda’s evolution in India. With a strong foundation laid by Tsumura, the road ahead looks primed for bigger ambitions, smarter technology, and an electrifying future.

  • Dentsu Creative India announces new campaign ‘A Honda Goes Beyond’

    Dentsu Creative India announces new campaign ‘A Honda Goes Beyond’

    Mumbai: Dentsu Creative India has launched a new campaign titled “A Honda Goes Beyond” for the leading premium car manufacturer, Honda Cars India. The campaign aims to connect with brand enthusiasts and a new generation of customers.

    The campaign underlines the brand’s philosophy of ‘durability, quality, and reliability’ with the objective of developing a communication that celebrates the bond that the customers have with Honda. In addition to this, the film also highlights the brand’s offering of innovative and futuristic technology products, which make the driving experience not only safe but also exciting and superior.

    Commenting on the campaign, Dentsu Creative India executive vice president Ujjwal Anand said, “Honda’s promise to its customers is to go the extra mile, to make sure that every Honda journey is a joy and delight for them; and this goes way beyond just the drive, the engineering, and the cars. It is a commitment to every side of the ownership experience. Honda aims to fulfil all expectations, delighting its customers at every touchpoint throughout their relationship, and therefore, “A Honda Goes Beyond.””

    Dentsu Creative India group executive creative director Auryndom Bose added, “Honda has always stood for engineering that holds true to the experience of the product. Whilst the category codes of automobile advertising are loaded with mostly rational depictions, this new brand campaign for Honda is our way to transcend beyond the conventions and create an emotionally evocative communication that appeals to the heart and impacts the consideration for the brand.”

    “The current campaign is a celebration of the bond that the customers share with Honda, and the company promises to go beyond in everything that they do. Honda’s journey in India has been nothing less than spectacular, and the credit goes to our customers who have bestowed their trust in Honda’s premium cars for the last 25 years. It has always been our endeavour to keep customers at the centre of our products and services,” commented Honda Cars India president & CEO Takuya Tsumura.