Tag: Taj Mahal

  • Red Bull launches its new TVC

    Red Bull launches its new TVC

    MUMBAI: The energy drink Red Bull has rolled out its new digital campaign in India. The brand believes “they give wings to people who want to be mentally and physically active and have a zest for life.”

    The TV commercial opens a window to discover the world of Red Bull and through Twitter hash tag #GivesYouWings at the end of the TVC.

    The digital ad is a compilation of moments with Red Bull athletes who are on the edge of performing the difficult stunts and artists from across the globe. The TVC has showcased different games like kayaking, wake boarding, cliff jumping and air borne stunts etc.

    The campaign also communicates the enabling message of giving wings which says, “The challenge of my life is to find out how far I can take it, the only thing you can think of in that moment is right there. If you believe in it then anything is possible”.

    The commercial captures the world‘s foremost free-running athlete Ryan Doyle at the Taj Mahal while also capturing several other international Red Bull athletes, including Formula 1 triple world champion Sebastian Vettel, living in the moment of their big challenge and eventual triumph.

    The ad is a testimonial of the Red Bull athlete and artist‘s inspiring journey and it is set to the track ‘Outro‘ by French band M83.

    The creative agency behind the campaign is and it is produced by Red Bull Media House Archives.

    The Beverage is active on a social platform like Twitter and Facebook, where in Facebook – the social media network giant has 38,179,472 likes and 1,022,453 followers on Twitter.

    The brand has various products like Red Bull Energy, Red Bull Sugarfree, Red Bull Cola, Red Bull Energy Shot, Red Bull Sugarfree Energy Shot, Red Bull Media House, Red Bull Signature Series, Red Bull Racing, Red Bull TV and The Red Bulletin.

  • Ekk Deewana Tha is a tedious romcom

    Ekk Deewana Tha is a tedious romcom

    MUMBAI: Ekk Deewana Tha is supposed to be, as is the need of the times, a feel good film about an obsessive young romance. Spanning two hours twenty minutes, its lead pair Prateik and Amy Jackson account for and are burdened with most of the footage. Fresh star cast love stories usually go down well with the audience, but they need to be backed by a taut script, strong villain and, mainly great musical score. Ekk Deewana Tha alas, has none of these to offer.









    Producer: Gautham Vasudev Menon, Reshma Ghatala, Venkat Somasundaram, Elred Kumar, Jayaraman.
    Director: Gautam Vasudev Menon.
    Cast: Prateik, Amy Jackson, Manu Rishi, Sachin Khedekar, Babu Antony, Ramesh Sippy (Guest App.).


    Prateik is a jobless engineer but his heart is in filmmaking. While their flat is under redevelopment his family stays as tenants at a Juhu bungalow. Amy Jackson is the daughter of the bungalow owner Babu Antony – an orthodox Malayalee Christian occupying the upper floor in the same bungalow. When Prateik sees Amy Jackson for the first time, he is besotted. For Amy too it is love at first sight but she won‘t say so and rest of the film consists of her saying ‘I love you, I love you not‘ to the hero. The girl‘s father is anti-cinema due to which his daughter has seen all of five films in her 23 years of life. So much so that even though Antony lives in the same lane as Amitabh Bachchan he has never heard of him because he does not watch films!


    Do you have to watch Hindi films to know who Amitabh Bachchan is? But this is the writer and director‘s idea of comedy. For the viewer this is the hint of what to expect as the film progresses. Actually the film unwinds but never really progresses.


    While Amy Jackon works in an IT firm, unemployed Prateik mostly whiles away his time visiting film studios and hanging around his cinematographer friend in the hope of getting a break. He may be unemployed and living on his father‘s handouts but that does not stop him from taking flights or fuelling his bike to stalk his love. What works against Prateik is that Amy‘s father is anti-love marriage. It doesn‘t help that Prateik is a Hindu, unemployed, a year younger to the girl and is seeking a career in films.


    Hence, when the father realises that his daughter has taken a fancy to this boy, he quickly packs bags to travel to Alleppy in Kerala, his native town and gets the girl married to an NRI. At this juncture, the film spends its one and only high point when the girl refuses to marry when the priest performing the ritual asks her as is the custom. For rest of the movie the girl continues with her yes and no to love even as they both sing dance around and even get drenched. The director seems to have lost sense of locations as scenes jump from one to another place. By this time the viewer has stopped caring any more.


    Suddenly Amy Jackson vanishes, reported to be married and gone abroad. But there she is visiting the ultimate symbol of love, the Taj Mahal, where the hero also happens to go to scout locations for his maiden film based on his very own love story. And no, she is not married. Love has won and they decide to marry instantly, her father and his views, who she respected throughout the previous 130 minutes of this arduous film, be damned.


    As the film opens, the boy‘s family is introduced as Maharashtrian Konkanstha Brahmin, but there hangs a huge portrait of Lord Shrinathiji on the wall, the deity of the Vaishnav sect. You know then that the director is not going to give much attention to details and just try to remake the film as it was in its Southern versions. The script is so loose it could easily have been compacted into a 25-minute TV episode. As the lead pair dominates most of the film the challenge proves too much for them. Pratiek‘s acting prowess, if any, is not evident anywhere. Amy Jackson looks pretty initially but that novelty soon wears off as her ability to express or emote is limited. Rest have little to contribute.


    Ekk Deewana Tha is a tedious romcom poor in content and execution.
     
    Sincere effort amid budget constraints









    Producer: DNA Movies, Redcandy Films.
    Director: Dilip Shankar.
    Cast: Archana Joglekar, Raghubir Yadav, Chetan Pandit, Ashok Samarth, Akhilendra Mishra, Ganesh Yadav, Shweta Tiwari, Jackie Shroff.


    The title suggests that Married 2 America should be some NRI story woven around America. The only relation the film and America have is that the couple is from America while the rest of it takes place in Darbhanga in Bihar. So the title may be grossly misleading.


    Archana Joglekar is settled with her architect husband in the US. Married for five years she seeks love and affection from her husband, Chetan Pandit, who is always immersed in his computer and a spread of blueprints, even late at night when she wishes him to be next to her. She realises that she is being taken for granted and neglected. Just when she is finished roaming around the picturesque lanes of her city with a rather depressing song playing in the background, she gets a call from her husband asking her to pack his bags as he has to travel to India by first flight. That is the last she hears from him save for a fax message informing her that he is in trouble and won‘t be in touch. Instead of sitting and worrying, Archana Joglekar decides to travel to Darbhanga in Bihar and check into the very hotel her husband had sent her the fax message from.


    She embarks on her own personal investigation to trace him. Chetan Pandit has come to Bihar because a massive dam his firm designed and built has broken down flooding many villages and killing hundreds. He is ready with his report for the failure of the gates when he is kidnapped by Jackie Shroff, a supposedly reformed dacoit. It would seem the failure of the dam has been deliberately engineered by the local Chief Minister and his cronies to claim the Rs 20 billion largesse from the federal government.


    As Archana Joglekar sets out to investigate along with Raghubir Yadav, a local taxi driver, an attempt is made on her life which she survives but ends up in police chowky manned by a brutal and corrupt policeman. Help comes in the form of Ashok Samarth, a local warlord who shelters her from threats. But the kind host soon turns into a foe when he learns that she is the wife of the man who designed the dam which killed his wife and children, among others. The CM wants both the husband and wife killed; Jackie Shroff wants to trade them for some millions while Samarth also wants his revenge.


    The end, as expected, exposes the scam. The husband married to his American way of life, where work comes to him before family, learns to value his wife.


    The film is shot on real locations in Bihar but budget constraints show on the making as well as inability to get known faces to star in the film. Though the direction is sincere, this handicap tells. Some scenes are unnecessarily prolonged and can be snipped for better effect. Music is not of the popular kind, used mostly to express state of mind of the lead actor Archana Joglekar who looks past her prime. Her age shows. Among others, Ashok Samarth and Raghubir Yadav are effective while Jackie Shroff, Akhilendra Mishra and Chetan Pandit are okay.

  • Digital Music Group announces music content acquisitions

    Digital Music Group announces music content acquisitions

    MUMBAI: Digital Music Group Inc. (DMGI) a content owner and distributor of digital music and video recordings, has announced three long-term and four short-term distribution agreements with a number of independent record labels totaling over 5,000 audio tracks. Under the terms of the agreements signed with each company, DMGI will distribute these music catalogs to online music stores worldwide.

    DMGI chief executive officer Mitchell Koulouris said, “Digital Music Group continues to build its music catalog with world-class content.The transactions that have been announced underscore our continued commitment to expanding our catalog with high-quality repertoire from the world’s best independent labels.”

    The three new music catalogs under long-term distribution agreements include:

    – Music for Little People, which is a children’s music label designed for people turned off by standard commercial kiddie fare, with children’s albums that feature such artists as Taj Mahal, Maria Muldaur, Los Lobos, and many others.

    – DM Records which features the catalog of Ichiban Records, an Atlanta-based label and also includes alternative rock labels Sky and Naked Language, with such acts as Pylon, The Swans, Moe Tucker and whip-hop label WRAP, which features MC Breed, DJ Smurf, Treacherous Three and more.

    – The Cryptic Corporation which contains a number of audio and visual recordings by noted avant-garde band The Residents. It features Residents classics such as Fingerprince, Our Finest Flowers, The King & Eye and Wormwood Live. Also featured in the catalog are numerous music videos including versions of Wormwood Live, Eskimo and dozens of Residents classic tracks, informs an official release.

    DMGI has also announced the signing of four new independent labels to short-term distribution agreements through its subsidiary, Digital Rights Agency (DRA). The labels signed to new short-term distribution agreements include:

    – DRT Entertainment which is an independent record label founded in 2003 by Derek Shulman, Ron Urban and Theodore Green. DRT’s artist roster includes: Artimus Pyledriver, Blindside, Clutch,The Rasmus and many more. The label also re-masters and re-releases older material from their artists. Last year, they re-released 35 Anniversary editions of many albums by Shulman’s former band, Gentle Giant.

    – ProgRock Records roster includes new, developing artists as well as established artists, including Planet P (featuring Tony Carey), Oliver Wakeman (son of Yes’ Rick Wakeman), Ajalon, and Erik Norlander.

    – Takeover Records, formed by the members of the multi-platinum band, Yellowcard, Takeover Records is an alternative/punk rock label based in Long Beach, California. Takeover Records features albums from such alt-rock stalwarts as Yellowcard, Hey Mike and Bracket.

    – FILMguerrero, formed by John Askew in the late 1990’s as a means to release the music of his friends and close associates, adds the release.

  • The History Channel launches local initiatives to connect brand

    The History Channel launches local initiatives to connect brand

    MUMBAI: In April, The History Channel (THC) had repositioned itself as an entertainment channel while staying true to its core proposition of airing content with a historical perspective. As a step up to this strategy, the channel has embarked on India-specific initiatives.

    Speaking to Indiantelevision.com, THC senior VP programming Joy Bhattacharya says, “We are taking an integrated approach which encompasses on air, online and on ground. On air we will be showing a special on the Mughals on 23 and 24 September at 10 pm titled Warrior Empire. The show will look at various aspects of their rule. Viewers will learn little known details like the Taj Mahal was built of bricks with only a marble façade. Later on we will be airing a show Jewel In the Crown.”

    THC is also looking at doing a series of 30 second to one minute interstitials called Timepieces which will kick off next month. “It will offer information on what happened this week in history. This will air during breaks of programmes. Each week a new interstitial will ai,” adds Bhattacharya.

    The channel plans to launch next year an initiative around the 150th anniversary of the 1857 revolt. “We are talking to parties like the imperial war museum in London. They have artefacts and documents of what transpired. It is good to see that they have an unbiased viewpoint of what happened in terms of what worked and did not work during colonisation. The channels’ weekly reach since the repositioning has risen by 29 per cent. Our share in the English entertainment genre has also doubled,” says Bhattacharya.

    The online initiative is a campaign called Save Your History. This will be a community sharing site that will allow Indians to share and collaborate on important historical happenings in their lives, which could be in the form of photos, precious documents and artifacts.

    For instance, a famous cricketer could put a photograph of his first bat or the first match that he played. The campaign is aimed at educating people on the importance of responsibility and commitment to saving one’s culture and heritage for the sake of posterity. Bhattacharya says that this is a good way to get a community involved with the brand.

    “We are trying to involve as many people as possible to create a community of history. We have approached several well known personalities as well on this. After all everybody has a history. The History channel site gets around 7000 page views a day,” adds Bhattacharya.

    The onground initiative involves a tie up with NGO, the Indian National Trust for Art and Cultural heritage (Intach). The organisation works towards promoting awarness of heritage and conservation. Both parties will aim at making history more relevant.

    “The first step of the initiative is a school contact programme. Screenings of THC’s shows like French Revolution,The Mughals, Rome and Crusades are being organised by Intach with its chapters, schools and colleges. In the first month, the activity will reach 6000 students. This way THC hopes that children will not look at history as being dull and boring,” says Bhattacharya.

    He also says that plans are afoot to include heritage walks, seminars and workshops. This way the channel hopes to build a brand that people can touch and feel. In terms of marketing activity to create awareness, spots will air on the channel. These initiatives, Bhattacharya says, will give viewers the feeling that the channel is programmed by and for Indians.