ITV

Tag: Taiwan

  • Swarovski elevates Francis Belin to sr VP consumer goods business APAC

    Swarovski elevates Francis Belin to sr VP consumer goods business APAC

    MUMBAI: In a recent development, Swarovski has promoted Francis Belin to take a bigger role in the company. 

     

    Belin who has been in charge of Swarovski’s consumer goods business for Greater China since August 2011, has now been elevated to senior vice president consumer goods business APAC.

     

    Based in Hong Kong, Belin is responsible for the strategic direction and the development of the company in China, Taiwan, Hong Kong and Macao.

     

    Starting from April 2014, he has extended his scope – beyond Greater China – to take over Swarovski’s consumer good business for Asia Pacific, including key markets like Japan, Korea, Australia and India. Belin is also a member of the Board of Advisors of Kid’s Earth Fund (Japan) and since April 2013, has been appointed to the advisory committee of the Swarovski Foundation.

     

    He joined Swarovski in January 2008 as Managing Director for Japan. Under Belin’s leadership, Japan has achieved to be the second fastest growing market in the world after Mainland China, thanks to major upgrades in brand positioning, brand awareness and distribution network.  Prior to joining Swarovski, Belin started his career in Management consulting at McKinsey&Co in Europe and Asia, and worked as Managing Director of Jaeger-LeCoultre (Richemont) in Japan. 

     

    Originally from France, Belin holds a degree in Management from the ESSEC Business School in France and a Diploma Kaufmann from the University of Mannheim in Germany, majoring in Business administration and Psychology. 

  • Asian campaigns win six awards at the Festival of Media Global Awards

    Asian campaigns win six awards at the Festival of Media Global Awards

    MUMBAI: Asian campaigns impressed many at the Festival of Media Global Awards.

     

    The function which was held in Rome saw campaigns from India, Taiwan, Japan, and the Philippines take away with a combined total of six awards.

     

    Indian campaigns won Gold in two categories, with Gillette India’s ‘Soldier for Women’ winning Best Engagement Strategy and Kaan Khajura Teshan’s ‘Mobile Entertainment Box’ bagging the Best Use of Mobile award, as well as a Bronze in The Effectiveness Award category with Parachute’s ‘Convincing Consumers to Become Our Sales Force’ campaign.

     

    UHP’s ‘First Step to Livelihood’ in the Philippines was awarded a Bronze for Best Engagement Strategy, and Red Bull’s ‘Soapbox Race’ in Taiwan also won the Bronze for Best Event/Experiential Campaign. In Japan, ‘Carrie Call’ by Movie picked up the Bronze in the Best Use of Mobile category.

     

    UM Australia walked away with both Agency of the Year and Campaign of the Year for their innovative social media campaign ‘XTL’, which encouraged Australian teens to call out disrespectful or inappropriate online behaviour with the hashtag #XTL (crossing the line). Produced by UM for the Department of Families, Housing, Communities and Indigenous Affairs, ‘XTL’ won the Gold for Best Social Media Strategy, as well as the Silver in Best Targeted Campaign and Bronze for The Utility/Public Service Award. The 90 per cent of teens surveyed reported using #XTL in the right context.

     

    UM also won awards for two other campaigns in Australia: News Corps’ ‘Fast Front Pages’ (Silver, Best Communications Strategy) and ING Direct’s ‘Spend Your Lunch Well’ (Gold, Best Entertainment Platform).

     

    “The XTL campaign was particularly impressive because it showed that creativity and effectiveness is not just the domain of big brands, but that government departments can also be at the heart of great campaigns. XTL was a serious, socially responsible campaign that used modern technology to reach a modern audience,” says Heineken global media director Tom Gill, who was also one of the judges.

     

    Starcom MediaVest Group won Best Agency Network of the Year, with nine campaigns across seven different countries winning various awards, including UHP’s winning campaign in the Philippines. Independent agency Forsman & Bodenfors were responsible for two of Sweden’s wins for their work with Volvo Trucks on two campaigns. ‘The Epic Split’ (Bronze, Best Content Creation Award) and ‘Live Test Series’ (Bronze, Best Digitally Integrated Campaign).

     

    For the first time ever, this year’s awards introduced tiered judging of Gold, Silver and Bronze awards to honour even more entries than ever before. The shortlisted entries were highly contested, with the judges going through several rounds of voting for many of the categories before deciding on winners.

     

    This year’s winners come from 19 different countries around the world, including Canada, (Gold, Best Event/Experiential Campaign, with Budweiser’s ‘Red Light’); the United Arab Emirates (Gold, Best Digitally Integrated Campaign, for ‘Mapped Out’ by Etihad); and Hungary (Gold, Best Use of Technology, for Telekom’s ‘Sky Gallery’).

     

    GlaxoSmithKline head of global media and chair of the 2014 Awards Jury Sameer Singh, comments: “It’s truly fascinating to see so many campaigns like ‘XTL’ using social media for focused, targeted outreach, and actually succeeding in changing people’s behaviour and opinions. More than ever before, marketers are seeing the value of reaching out to specific audiences through social media – brilliant propositions and clever execution rule in the entries we judged from all over the world.”

     

    A panel of 25 industry experts judged the 191 shortlisted entries to decide upon the winners, and the awards were announced at a gala dinner on 8 April, the final night of the Festival of Media Global 2014.

  • Veria living worldwide on pre-MIP-TV surge with over500 hours of programming already sold

    Veria living worldwide on pre-MIP-TV surge with over500 hours of programming already sold

    MUMBAI: Multiplatform healthy lifestyle and wellness media brand Veria Living Worldwide (www.verialiving.com/programsales) has sold 500+ hours of programming as it prepares to head to MIP-TV. Veria Living Worldwide will offer original HD/SD content – everything from fitness and reality to travel and healthy cooking series produced by Veria Living Studios along with select library titles – to buyers at MIP-TV (Stand: P3.B10) this April.

     

    The company has already secured deals with several networks that will air the content across 13 different countries. Noted Raymond Donahue, SVP of Programming Sales, Veria Living Worldwide, “The demand for health and wellness programming – which has been growing exponentially for several years – continues to increase dramatically across the global marketplace. Consumers are looking for expert advice that they can utilize to lead healthier, happier lifestyles. Broadcasters looking to engage this audience have successfully utilized our original programming to attract and build a loyal viewership.”

     

    Veria Living Worldwide signed a five-year agreement with the Armed Forces Network (AFN), a worldwide radio and television broadcast network, serving nearly one million American service men and women. AFN will air all Veria Living Worldwide content and has already begun airing Veria Living Live, a daily live audience lifestyle talk show, featuring a fast-paced mix of the latest pop culture, celebrity guests and more.

     

    RCS & RDS, one of the largest cable and satellite television operators in Romania, acquired 100 hours of Veria Living Worldwide original series. Viewers across Romania and Hungry can tune in to: Workout from Within, a fun and simple instructional exercise show; Naturally Beautiful, a health and wellness show that provides expert alternative beauty tips; What a Relief!, a look at alternative medicines that can be found in plants; Natural Companions, an exploration of the vast world of holistic pet care; Under the Sun, a survey of the flavorful and nutritious organic foods all over the world; What Happens Next?, an educational show about the relationship between the complex systems of the human body and everyday stimuli; and Veria Living Top 10, a countdown of the very best in the world of health and wellness, featuring doctors, lifestyle gurus, nutrition experts and fitness mavens.

     

    TVA, a privately owned French Canadian television network will air Yogi Cameron: A Model Guru. The series chronicles the work of Yogi Cameron, a former supermodel turned spiritual healer who successfully treats people challenged by health issues by using yoga and Ayurveda, a 5,000 year-old-system of medicine and healing.

     

    Israel’s leading lifestyle channel, Ananey Channels, picked up 100 hours of programming. Among the original series are: The Lisa Oz Show, an hour long talk-show where Lisa Oz empowers viewers to live well; Peggy K’s Kitchen Cures, a unique cooking show that featuring delicious and ailment-curing recipes; Fed Up, an inside look at Top Chef alum Andrea Beaman’s tricks to break unhealthy eating routines with delicious and easy-to-make meals; The First Step, a one of a kind series that combines couples therapy and fitness; and, Sweet Truth, a demonstration of natural and healthy alternatives to satisfying and sweet desserts.

     

    Serbia’s Prava I Prevodi, a strategic partner of major TV stations in countries of the former Yugoslavia, purchased 200 hours of Veria Living Worldwide originals. The media company acquired the rights to: Chasing the Yum, a cooking show that shares the secrets of how to prepare classic Asian dishes; Feng Shui Living, a unique design show that takes your home from drab to fab and offers healthy living tips; Naturally Delicious, a healthy cooking show that helps viewers shed pounds and boost energy; Simply Beautiful, a wellness series that provides viewers with healthy alternatives in the world of beauty, fashion and fitness; and What’s Brewing, a satisfying and sometimes caffeinated journey into the ancient origins and modern-day benefits of beverages from around the world. The company also acquired the rights to Peggy K’s Kitchen Cures, What a Relief, What Happens Next, Sweet Truth and Veria Living Top 10.

     

    LITV, 24hour HD network based in Malaysia that broadcasts across Singapore, Indonesia, Hong Kong, Taiwan, Thailand, Korea and Vietnam attained 100 hours of series from Veria Living Worldwide. The acquired series include: the Emmy-nominated Good Food America (seasons 1 & 2), a travel and reality show that follows chef Danny Boome on a culinary adventure in search of the best healthy places to eat; Pilates: From the Inside Out, an instructional exercise class centered around Pilates; Rock Your Yoga, an interactive yoga show that features people of all body types; Fit, Famous & Fabulous, an inside look into the workouts, diets, training regiments and treatments that keep today’s hottest stars looking and feeling their best; and the shows Feng Shui Living and Veria Living Top 10.

  • Discovery channel magazine is “now in india” in association with india today group

    Discovery channel magazine is “now in india” in association with india today group

    MUMBAI: Discovery expands its portfolio in India beyond television with the launch of Discovery Channel Magazine in association with the India Today Group, who will be the publishers of the magazine in India.

     

    Discovery Channel Magazine will deliver an original mix of content, spanning science, adventure, culture and oddities from around the globe. It will include a wide range of topics including nature, adventure, marvels, sci-tech, history, the universe, forensics, survival, psychology and the environment.  From truly in-depth feature treatments, to research and fun facts; the magazine will feature world-class photography and info-graphics, brought together in a visually splendid mix that blends insight and humour.

     

    A three-time winner at the globally acclaimed Society of Publishers in Asia (SOPA) Awards for Editorial Excellence, Discovery Channel magazine will cover a wide spectrum of engaging stories from India and around the world. The inaugural issue of the magazine celebrates India with an exhilarating cover feature on the Taj Mahal. It also offers an exclusive access to the next generation skylines, the new world of immersive gaming and emergence of megafoods that resist certain diseases longer than the regular food. The magazine has appointed Jamal Shaikh as the Editor. The editorial board for the magazine in India from Discovery includes Rahul Johri and Rajiv Bakshi.

     

    Rahul Johri, SVP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said, “The launch of Discovery Channel Magazine is a natural extension of our strategy to inform and entertain consumers with compelling content across platforms. We are delighted to partner with the India Today Group and are confident that we will be able to combine our strengths to satisfy the aspirational consumers. An insightful read on a wide range of subjects, the magazine will stand out for its energetic and exciting layout, distinct content and mesmerizing photographs.”

    Ashish Bagga, Group CEO, The India Today Group, added, “Discovery Channel Magazine will encompass the DNA of Discovery’s channels into a more in-depth look that only print medium can offer. Covering science, urban lifestyles, wildlife, technology and history, the magazine avatar of this iconic global brand will inform, intrigue and challenge the thinking of information-driven individuals into the direction of the future. It will also add a new dimension to the diverse portfolio of magazines already published by The India Today Group. The magazine will address a high quality audience and our readers can be assured that, like all other magazines from our stable, Discovery Channel Magazine India will also maintain the highest levels of editorial quality and rigour.”

     

    A monthly magazine, it will be available for sale on newsstands and leading book stores around the country at a cover price of Rs. 150. The magazine will also be available via annual subscription. It will be published in English language.

     

    Discovery Channel Magazine is available throughout Asia in countries including Singapore, Malaysia, Taiwan, the Philippines, Australia, Hong Kong, Macau and New Zealand.

     

  • The Lunchbox wins more international awards

    The Lunchbox wins more international awards

    NEW DELHI: The Lunchbox has won the highest number of awards with three awards – Best Screenplay, Best Supporting Actor (Nawazuddin Siddiqui) and Outstanding Achievement for star Irrfan Khan – at the 56 Asia-Pacific Film Festival held in Macau.

     

     Kore-Eda’s Like Father, Like Son won the two top awards of Best Picture and Best Director.

     

     Hong Kong producer Nansun ShiI served as the head of the jury. She was joined by China’s Zhang Zhao, Malaysia’s Afdlin ShaukiI, Taiwan’s Sylvia Chang and South Korea’s Hur Jin-ho.

     

     Meanwhile, The Lunchbox has also won two awards at the 10th Dubai International Film Festival held in the Madinat Arena of the Madinat Jumeirah resort: Irrfan Khan received Best Actor for his role portraying the role of a lonely man nearing retirement. Director Ritesh Batra shared the Special Mention for his screenplay with Souleymane Démé for his role in Grigris, a France-Chad co-production.

     

     The best director went to India’s Sandeep Ray for Thin Arms in the Muhr AsiaAfrica Shorts competition.

     

     The president of the AsiaAfrica Feature jury was Indian film-maker Shekhar Kapur. Its members include Lebanese actress Carole Abboud and cinematographer Tareq El-Telmissany. Kapur thanked his five-member jury, saying “We started with complete disagreement but within two or three hours ended in complete agreement. So we did our job well.”

  • ATA to be telecast on Star World and Channel V

    ATA to be telecast on Star World and Channel V

    MUMBAI: The eighteenth Asian Television Awards (ATA) that will be held on 5 December in Singapore will be telecast on Fox’s Asian channels Star World and Channel V. The awards ceremony will air across five feeds between the two channels and will reach audiences in Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam.

     

    ATA this year has attracted nearly 1250 entries from 14 countries across Asia-Pacific. 189 channels from 98 broadcasters, as well as 65 independent production companies, will compete in 38 categories under the three groups of ‘programming’, performance’, and ‘technical & creative’. The top four categories are ‘terrestrial channel of the year’, ‘cable and satellite channel of the year’, ‘terrestrial broadcaster of the year’ and ‘cable and satellite channel of the year’.

     

    This year, 22 Indian programmes have been selected for it with a majority from the TV18 group and the NDTV group.

     

    This will be ATA’s first ever regional broadcast on Fox’s International Channels. It will also be telecast on Singapore’s terrestrial broadcaster MediaCorp TV.

  • Launch TVC of Gionee in India

    Launch TVC of Gionee in India

    MUMBAI: Launch TVC of Gionee in India.

    1. Company Background: 
    Established in 2002, Gionee is a technology driven company engaged in mobile device Design, R&D and Manufacturing. In 2005 Gionee adopted the forward integration strategy to do business in its own brand in markets across the globe. Gionee is known for bringing quality, innovative products with world class standards which have today helped them to be no 2 in mainland China by selling over 23 million units annually. The brand has a strong presence in the Middle East, Northern Africa, Vietnam, Taiwan, Myanmar, Thailand and they recently entered the Indian market.

    2. Creative Strategy:
    Living Life and Enjoying Life.
    Technology makes us experience wonderful things in life and the ELIFE E6 takes it to a whole new experiential level. With its own research and development facility, Gionee leverages top notch engineering skills to constantly innovate and manufacture one of its kind hardware. Thus, in a marketplace saturated with every company harping upon its software features, Gionee takes the leap with hardware that excites and engages the user. Features that enable us to experience the joy of life and help us do more with less.

    The TV commercial encapsulates various unique hardware features in an interesting visual story. Each of the sequences is designed to inspire Awe, Wonder and a sense of Discovery. It takes the viewer beyond reality and takes them into a surreal wonderland. Unfolding a larger than life picture. Be it the One Glass Solution, DTS Sound, 1.5 GHz Quad Core Processor, Unibody design or the never before 5MP front camera. The Elife E6 enables us to experience beyond normal, beyond the ordinary. Living much more than usual. Enjoying life to the hilt.Doing more. With less.

    According to Mr.Arvind.R. Vohra, Managing Director, Syntech Technology India, the whole idea behind this launch TVC is to go and talk about the hardware supremacy of the product. Our objective for Gionee was clearly to reach to the consumers at the national level so strategically we decided to push the phone through the hardware route. Because to enjoy the software features we need to have the right hardware to blend and give a world class experience.
    The Partner & Director of Brand Curry Communication Mr.Ratno Rudra, who worked on this massive campaign said that the creative strategy was to set up the user pay off arising out of hardware – unique life experiences that the handset promises, an empowerment that allows a sense of discovery, uninhibited. Mobile phone market is witnessing high –decibel advertising where every brand is trying to outshout the next one with new promises and different value propositions. We attempted a freshness in execution strategy away from the cluster of hard working propositions and hence this communication with symbolism. Our team believed that Surreal in the world of ultra -real should stand out and make consumer notice the communication.

    4. Date when TVC is going on air and for how long
    23 October and is a 5 week campaign

    http://www.youtube.com/watch?v=MsA67z_qucs
    3. Agency team credits/Production house/Name of film director
    TEAM BRAND CURRY /Kiss Films / Juan Jaramillo

  • Mumbai Film Mart gets bigger, better

    Mumbai Film Mart gets bigger, better

     Book your dates from 18-20 October. It is time for Mumbaikars to get ready for the third edition of the Mumbai Film Mart (MFM) to be held at Taj President.  The festival that facilitates Indian films to reach international audiences promises to be bigger and better than its previous avatars.

     

    The festival is expected to grow from its 1,200 meetings last year and 400 in its first edition. These meetings, between Indian producers and buyers and distributors from several international markets have been fruitful for both parties, with Japan, Taiwan, Brazil, Hong Kong, Poland, Germany, France, Sweden and even South Korea bagging valuable deals.   

     

    Owing to its valuable contribution in facilitating the sale of Indian films among these countries, MFM has also garnered the support of top Indian production houses such as Yash Raj Films, Disney UTV, Eros International, Reliance Entertainment, AKFPL and Balaji Motion Pictures.

     

    That said MFM is also an active platform for independent filmmakers to showcase their work alongside big banner Bollywood films.

     

    Apart from the repeat participation from its earlier breakthrough markets, MFM has confirmed attendance of new buyers and broadcasters such as Astro (Malaysia), MBC (UAE), Shoreline Entertainment (USA), Happiness Distribution and Aanna Films (France), international film services providers such as 3D Alliance (France) and KFTV (UK) and key International exhibitors such as the VOX chain of cinemas operating across the Middle East.  

     

    MFM 2013 will continue to expand the scope of the business of cinema with a focus on new technologies such as 3D, new distribution models for independent films, Books2Screen to encourage film adaptations, India Project Room for pre-selection of work-in-progress films and Filmy Room an exclusive DVD viewing library.

    This year, MFM will grow its scope manifold by hosting pre-scheduled meetings, on-the-spot networking through speed dating, informal meetings during happy hours, themed round table meetings and greater visibility for select participants through SPOTS.

  • Good Day To Die Hard clings to No. 1 spot narrowly at overseas box-office

    Good Day To Die Hard clings to No. 1 spot narrowly at overseas box-office

    MUMBAI: 20th Century Fox‘s A Good Day To Die Hard captured the No. 1 box office spot narrowly in its fourth weekend on the foreign theatrical circuit and managed to cross the $150-million total overseas mark ($162.3 million).

    In China New Line/Warner Bros‘ The Hobbit: An Unexpected Journey registered an income of $37.3 million in 10 days thus propelling the Peter Jackson fantasy epic to a $700-million foreign gross total and more than $1 billion worldwide (only the 15th title in film history to surpass that figure).

    Warner‘s also introduced Jack The Giant Slayer in 10 Asian markets like South Korea, Malaysia, Thailand, Taiwan, Philippines, Singapore, Hong Kong, Indonesia, Vietnam and in India.

    Playing at 1,824 locations, Jack rolled up a total of $13.7 million — more than a $7,500 per-screen average. Korea was by far the biggest market ($4.9 million at 507 sites).

    With no new openings, A Good Day, the fifth part of action franchise starring Bruce Willis, grossed $18.3 million on the weekend at 8,199 locations in 67 territories. France was its biggest weekend market, throwing off $3.5 million and a No. 2 market ranking on the weekend at 665 spots. The France cume stands at $10.6 million.

    Over a 25-year span the four prior Die Hard grossed a collective total of $694.6 million.

    The 1988 original Die Hard drew $57.8 million in offshore box office, with the first sequel, 1990‘s Die Hard 2, grossing $122.5 million. The last sequel, 2007‘s Live Free or Die Hard, completed its foreign run with box office of $249.7 million.

    Hansel and Gretel: Witch Hunters, Paramount/MGM‘s 3D co-production distributed overseas in most territories by the former, grossed $15.2 million on the weekend overall at more than 3,500 locations in 54 territories and lifting its total overseas take to $127.2 million.

  • Looper grosses $ 36 million in opening weekend

    Looper grosses $ 36 million in opening weekend

    MUMBAI: On its foreign debut, the sci-fi film Looper did impressive business with a gross of $36 million over the weekend with most of the intake coming from China. Starring Joseph Gordon-Levitt and Bruce Willis, Looper is a Chinese co-production between Jim Stern‘s Endgame Entertainment and China‘s DMG.
    The film opened at No. 1 in China with an estimated $24 million, a lot, lot more than its US intake of $21.2 million.
    Worldwide, Looper took in $57.2 million, the best number of the weekend. Sony‘s Hotel Transylvania debuted to $43 million domestically and $8.1 million internationally from 13 markets for a global total of $51.1 million.
    The film also opened in Russia ($4.5 million), the U.K. ($3.6 million) and Australia ($2.9 million). Glen Basner‘s Film Nation Entertainment handled the film internationally, while Sony‘s TriStar is releasing it domestically in tandem with Film District and Endgame.
    Placing No. 2 at the international box office over the weekend was Resident Evil: Retribution that grossed $20.7 million from 6,460 venues in 65 markets. This brings the total overseas gross for the fifth title in director-producer Paul S.W. Anderson‘s action/sci-fi series.
    A No. 3 U.K. opening at 355 locations delivered $1.25 million while a No. 2 Italy debut came up with $1.4 million at 290 spots. Retribution opened No.1 in India, and held top rankings in Chile, Ecuador, Peru, Taiwan, Thailand and Venezuela.
    The latest Resident Evil is being distributed in most foreign markets by Sony, which has tallied a cumulative of $127.1 million. Another distributor, the film‘s German co-producer Constantin, has raked in 9.9 million in all thus far.