ITV

Tag: Tag Heuer

  • Victorinox elevates Sengupta to top sales and marketing post

    Victorinox elevates Sengupta to top sales and marketing post

    MUMBAI:  Victorinox, the Swiss firm best known for its pocket knives and premium watches, has promoted Debraj Sengupta to managing director of sales and marketing, capping his impressive 15-year tenure with the company.

    Sengupta, who was previously country head for watches and chief marketing officer across four product categories, steps into his new role with over three decades of experience in the luxury watch industry under his belt.

    The promotion marks a crowning achievement for the executive who during his stint at Victorinox, has carved out an enviable position for the Swiss company in India’s premium watch segment, slicing through competition with a precision that would make one of the firm’s famous Swiss Army knives proud.

    Sengupta’s track record at Victorinox includes expanding the company’s distribution network to more than 150 multi-brand watch stores across India, forging partnerships with major retailers including Helios and Ethos.

    After joining Victorinox in 2010, he oversaw the successful launch and repositioning of the Swiss watch brand in the Indian market. His performance eventually earned him a promotion to chief marketing officer in 2016, adding responsibility for the firm’s travel gear, Swiss Army knives and cutlery divisions to his watch duties.

    Before joining Victorinox, Sengupta spent three years at LVMH Watch and Jewelry, where he managed the Tag Heuer and Dior watch brands. Prior to that, he put in nearly seven years at Swatch Group, working with its Rado and Balmain brands.

    In his LinkedIn profile—which reads like a luxury brand roll call—Sengupta describes himself as a “P&L maestro” and “market expansion specialist” who has “mastered the strategic oversight and development of elite watch brands.”

    Victorinox, which opened its first flagship store in Mumbai in 2011, now operates six exclusive boutiques across major Indian cities, selling everything from its iconic red pocket knives to high-end chronographs. 

    With Sengupta at the helm of sales and marketing, the Swiss firm appears poised to cut deeper into India’s luxury retail market.

  • FoxyMoron appoints Alin Choubey as business head – North

    FoxyMoron appoints Alin Choubey as business head – North

    Mumbai: Zoo Media’s full-funnel creative and performance digital agency FoxyMoron has appointed Alin Choubey as business head North. With his experience in the digital marketing arena for over eight years, Choubey will be strengthening the agency’s North operations. In this role, Alin will be reporting to FoxyMoron’s national head of client partnerships, Prachi Bali.

    He joins FoxyMoron from Chimp&z Inc Worldwide where he served as associate VP. He has previously worked as a partner at Herald Digital and as the digital director at Vermillion Communications. Alin has worked with luxury brands such as Chopard and Tag Heuer and media conglomerates like Warner Media India and Alt Balaji, to name a few. He was also instrumental in the digital launch of international brands like Longines and Pogo TV in India. He also led several multi-leg campaigns, including the notable “Redraw Your World” campaign for Cartoon Network in India. His work for brands such as Tata Play and Discovery Channel has earned him a nomination for the Social Samoa 30 under 30 awards in 2021.

    Bali said, “Alin is a formidable force who has an unwavering drive to propel FoxyMoron’s vision and mission forward.” In him, we see the acumen, experience, and leadership qualities to lead the growing team in the North to create their best work. His diligence in understanding our clients’ needs and doing what it takes to meet their business goals is an asset for our network and all our partners.”

    Choubey said, “I’m excited to be here at FoxyMoron as the agency accelerates into an exciting future. With some of the finest brands as our partners, the opportunities at the Zoo Media network are limitless. While the mission is to continue to make FoxyMoron stand out as a market differentiator, the vision is to expand our ability to bolster our partner brands in attaining their goals.”

    FoxyMoron has offices across Mumbai, Gurugram, Bengaluru, and New York.

  • Ranbir Kapoor is the new brand ambassador of TAG Heuer

    Ranbir Kapoor is the new brand ambassador of TAG Heuer

    MUMBAI: TAG Heuer has signed actor Ranbir Kapoor as a TAG Heuer brand ambassador for a long-term partnership. With this association, TAG Heuer reinforces its leadership position by becoming the only brand in the industry endorsed by two of the biggest names in Bollywood – Shah Rukh Khan & Ranbir Kapoor.

     

    TAG Heuer recently unveiled its global campaign, ‘Don’t crack under pressure’, in India.

     

     “Far more than a claim, it is a powerful mindset,” said TAG Heuer CEO Stephane Linder. “Those who know TAG Heuer may recognise the motto, a tribute to an early 90’s campaign which for many remains the most archetypal expression of TAG Heuer’s unbreakable determination. The campaign captures the mental strength of our Dream Team, athletes and partners, who reflect the values of the TAG Heuer shield. Be it Cristiano Ronaldo the perfectionist, Maria Sharapova the irresistible, Shah Rukh Khan the King of Bollywood or our latest ambassador Ranbir Kapoor the Bollywood heartthrob & youth icon of today. In India, we are proud to have two of the best names in Bollywood sporting TAG Heuer and we see a great future with them in the coming years.”

     

    “TAG Heuer has always been one of my dreams,” said Kapoor. “It started when I was really young, it was the first watch I wanted to own in my life. I remember my parents gifted it to me on my 13th birthday. So now, to be associated with the brand is really humbling for me. I really have to pinch myself to believe that I am part of the TAG Heuer family. I think TAG Heuer stands for the four principle P’s that is prestige, precision, passion and performance. I think that is something we all and especially I can identify with; the way I look at my career, my life. I believe these are very important aspects for how one should approach their life, their work and their relationships.”

     

     “While most people want to succeed in their time, a few succeed in changing their time. These exceptional individuals are called Time Changers,” said TAG Heuer marketing director Puneet Sewra. “Being a 4th generation actor from the legendary Kapoor family, there are a lot of expectations one has to match. Not only did Ranbir live up to those expectations, he also successfully managed to carve his own niche in a short span and did not crack under pressure; and that is what makes him a Time Changer. We are very proud to have Ranbir join the TAG Heuer family and we look forward to a long-term partnership with him.”

  • IMN News gets Green Goose Design Studio as creative agency

    IMN News gets Green Goose Design Studio as creative agency

    MUMBAI: IMN News, the soon to be launched new brand identity of the English news channel – NewsX, has signed on The Green Goose Design Studio as its creative agency.

    Said IMN News co-promoter Jehangir S Pocha, “IMN News is not just a channel but a vision, a promise to give India its first truly non-tabloid news channel. To deliver to our promise, we have been choosing partners who share the same vision and passion. We are confident that the wealth of experience that Green Goose Design comes on-board with will add value to our new brand.”

    Added Green Goose Design Studio Arjun Sawhney, “I am confident that together we will create an effective and iconic campaign that will break through the clutter.”

    The Green Goose Design Studio works with a wide array of clients across various industries and professions in India and abroad. These include AIS Glass, American Express, The 3C Company, Zee Turner, Carlsberg, Modi Retail, India Bulls, Jaypee Hotels, Orient Craft and DLF. GGD also works with TAG Heuer, Christian Dior Watches, Tissot, Forest Essentials, Choko La, Mirari, Rohit Bal and Manish Arora.