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Tag: TAC

  • Emvies ’17 co-chief Sinha says it will celebrate high-impact campaigns that drove brand resonance

    Emvies ’17 co-chief Sinha says it will celebrate high-impact campaigns that drove brand resonance

    MUMBAI: The Advertising Club (TAC) India is all set for the 2017 edition of the much sought-after Emvies. There renowned and respected awards have been adjudged by a distinguished jury of around 211 industry leaders from across the country, establishing it as an award with one of the broadest an inclusive jury process.

    The awards have thus continued to grow in scale and strength, emerging as the gold standard amongst media awards recognising path breaking brand campaigns and innovations. The awards are to be held on 13th October 2017 @ The St. Regis Mumbai with thought leaders from across the advertising and media fraternity expected to be attending the apex industry event.

    Speaking about the changing dynamics of campaigns and the importance of being relevant Punitha Arumugam, 2017 Awards chairman for Emvies said “One of the most trusted and coveted Awards in the category, the response to Emvies continues to scale with increased participation and representation from all industry stakeholders. India has been at the forefront to creating some ingenious campaigns that have showcased high effectiveness and fueled behavioral change. Emvies continues to be committed to lauding and recognising such pioneering communication stories that his delivered on its business and brand objectives.”

    Elaborating further on the entries Partha Sinha, 2017 Awards Co-Chairman for Emvies said “The Emvies 2017 will once again celebrate ground-breaking and high impact media campaigns that have successfully contributed towards driving resonance for the brands.”

    Speaking of the awards in his first year as President of the Advertising Club, Vikram Sakhuja said “The Ad Club believes in promoting Excellence in the field of Advertising & Marketing, and the Emvies are and remain the Gold Standard of Media Excellence. I would like to commend the jury comprising Agencies, Media and Advertisers in selecting the transformational work.”

  • HUL, PKL, Paytm, Indian Accent & Oppo among Marquees award-winners

    MUMBAI: Minster of textile, information & broadcasting Smriti Irani, addressing a gathering of media, advertising and marketing industry stalwarts, said: “All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need help, specially from the creative faction of the industry. I hope that, one day, on this stage, some of us will stand here to applaud an Indian media company that has made it at the global stage.”

    The Advertising Club (TAC) India hosted the inaugural edition of the unique ‘Marquee Awards’ in Mumbai. Presented by News18 India, powered by Colors and MTV and partnered by One India, the event was flagged off by Irani as the chief guest of honour.

    Hindustan Unilever won the coveted Green Marketer Award, which honors brands that have strived and conquered, by keeping a close focus on environment sustainability. The Special Award for “Conquering an impregnable fortress” was won by Bira 91. Pro Kabaddi League was recognised as the brand that “Traversed unchartered waters” and Paytm was recognized for “Riding on an emerging wave”.  Honda Motorcycle & Scooter was awarded for “Breathing new life into a category”, Indian Accent was recognized for “Creating a Global Impact” while Oppo was recognized for “Carving out a Niche” for themselves in a highly competitive category.

    Making a special mention of the ‘Global Impact’ category, Irani said,  “Having been a part of this journey, I have just one appeal this evening – while we sell dreams to the nation and world, there are many amongst us who wither away with the passage of time. We now build a platform that takes care of the creative faction so that the world does not accuse us selling dreams but living a lie.”

    The Advertising Club president Raj Nayak said, “Marquees 2017 has emerged as the gold standard in marketing awards. I thank the minister Smriti Irani for gracing the maiden edition of Marquees 2017.”

    Marquees 2017 chairman and BARC India CEO Partho Dasgupta said, “The debut edition of Marquees has set a new benchmark of excellence by recognising brands that have challenged the communication archetype in the industry, thus appealing to the evolved consumer of today. These awards through their differentiated scope, right from the jury panel to representation to categories, has ensured that they are a marketer’s dream.”

    A+E Networks | TV18 managing director and Network18 president Avinash Kaul said, “At News18 India, we identify with the spirit of celebrating brands that drive positive change. News18 India, as a brand, has also undergone a transformation after the rebranding exercise and the results are visible. This only re-affirms our association with Marquees which has today honoured path-breaking marketing campaigns that have inspired change.”

    S. No

    Category

    Winner

    1

    Durables

    LG ELECTRONICS

    2

    Auto: 4 Wheelers

    MARUTI SUZUKI

    3

    Auto: 2 Wheelers

    Royal Enfield

    5

    Food

    WAI WAI NOODLES (CG GLOBAL)

    5

    Banking

    HDFC BANK

    6

    Personal Care

    LIFEBUOY (HINDUSTAN UNILEVER)

    7

    Insurance

    LIC

    8

    Telecom Services

    BHARTI AIRTEL

    9

    Home Care

    VIM (HINDUSTAN UNILEVER)

    10

    E-Commerce

    AMAZON INDIA

    11

    Beverages

    FROOTI (PARLE AGRO)

    12

    Telecom Handset

    XIAOMI SMARTPHONES

    Special Categories

     

     

     

    1

    Breathing new life into a category

    HONDA MOTORCYCLE & SCOOTER

    2

    Creating a global Impact

    INDIAN ACCENT

    3

    Green Marketer

    HINDUSTAN LEVER

    4

    Riding on an emerging wave

    PAYTM

    5

     Carving out a niche

    OPPO

    6

    Reimagining for the better

    GOOD EARTH

    7

    Traversing unchartered waters

    PRO KABADDI LEAGUE

    8

    Conquering an impregnable fortress

    BIRA 91

    Also Read:

    Ad Club announces nomination list for ‘Marquees 2017’ 

    Minister Smriti Irani to be Marquees 2017 chief guest

    Marquees 2017: Ad club appoints HUL’s Sanjiv Mehta as jury chair

  • NITI Aayog, Nestlé India, Tata Global & Parle Agro execs pocket Excellence Awards

    MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) jointly announced the first ever champions of excellence who would be felicitated at the Goafest on 7 April 2017.

    The awards were conceived and curated by the AAAI and TAC for acknowledging and saluting visionary advertisers who have taken the leap of faith and invested resources, ensuring that “Great ideas transform into Great advertising”.

    The jury consisting of senior members of the awards governing council of the Abby’s at Goafest were unanimous in selecting NITI Aayog CEO Amitabh Kant, Nestlé India Ltd South Asia Region Sr. VP & Head of Communications and E- Commerce Chandrasekhar Radhakrishna, Tata Global Beverages chairman Harish Bhat and Parle Agro JMD and CMO Nadia Chauhan, GCMMF Ltd (Amul) managing director R.S.Sodhi as the first ever recipients of this new and prestigious industry award for their role in inspiring great advertising.

    AAAI presdient Nakul Chopra said “For the first time we are honoring advertisers at the Goafest. This award is very special as it acknowledges the pivotal role played by these men and women we call “clients” but who have acquired a much larger status in the overall brand scenario. These are the select few individuals who have helped build and nurture brands, supporting their Agency partners every step of the way.

    The Advertising Club president Raj Nayak added “As an industry we need to salute these Brand Custodians who stake the reputation and money of their Brands on the creativity of their advertising agencies. They literally take that leap of faith every day. Having them at Goafest would be very inspirational for the audience.

    Goafest chairman Ashish Bhasin said, “We always celebrated advertising agencies, digital companies, production houses and media companies at the Goafest. Now with top advertisers being honoured, the festival is more complete.”

    Awards’ Governing Council chairman Ramesh Narayan said, “This award really places the advertiser at the center of the communication effort, and rightfully so. The response for nominations from advertising agencies was quite good and I am confident this would go on to become one of the highlights of the Goafest in the years ahead. What is advertising without the advertiser?”

  • Ads: Groom kids to fight violence against women

    Ads: Groom kids to fight violence against women

    MUMBAI: A joint initiative of two of India’s premier advertising, marketing and media Associations, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) will aim to create a campaign that focuses on mitigating violence against women at Goafest 2017.

    TAC president Raj Nayak said, “We prepared a creative brief in consultation with two women’s rights groups and decided to invite entries from Agencies across the country to prepare a campaign that will show that communication is a force for good. The subject of violence against women is something that needs our urgent attention.”

    AAAI president Nakul Chopra added, “The Call for Entries had to be something that would stir the entire creative community into action. I am very happy with the response we are getting from our community to our initiative. The winning campaign will be produced and launched at Goafest on 7 April, 2017. I believe it would make the Goafest very meaningful.”

    The Call for Entries campaign has been conceptualized and designed by FCB Ulka.

    FCB Ulka national creative director Keegan Pinto said, “Some impactful messaging addressing crimes against women is simply the need of the hour. If we can make even the smallest difference and make one person change, or prevent one incident from happening, our job is done. No advertising is greater than the home environment or the grooming of children to fight this epidemic, but impactful communication can, as we know, cause a stir and make a small dent, especially if it is share-worthy.”

    The activity is live and the deadline to send in the entries to the AAAI is 15 February, 2017. The entries would be judged by an elite jury and the winning entries will be produced as a multimedia campaign and released on April 7, 2017 at the Goafest.

  • Ads: Groom kids to fight violence against women

    Ads: Groom kids to fight violence against women

    MUMBAI: A joint initiative of two of India’s premier advertising, marketing and media Associations, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) will aim to create a campaign that focuses on mitigating violence against women at Goafest 2017.

    TAC president Raj Nayak said, “We prepared a creative brief in consultation with two women’s rights groups and decided to invite entries from Agencies across the country to prepare a campaign that will show that communication is a force for good. The subject of violence against women is something that needs our urgent attention.”

    AAAI president Nakul Chopra added, “The Call for Entries had to be something that would stir the entire creative community into action. I am very happy with the response we are getting from our community to our initiative. The winning campaign will be produced and launched at Goafest on 7 April, 2017. I believe it would make the Goafest very meaningful.”

    The Call for Entries campaign has been conceptualized and designed by FCB Ulka.

    FCB Ulka national creative director Keegan Pinto said, “Some impactful messaging addressing crimes against women is simply the need of the hour. If we can make even the smallest difference and make one person change, or prevent one incident from happening, our job is done. No advertising is greater than the home environment or the grooming of children to fight this epidemic, but impactful communication can, as we know, cause a stir and make a small dent, especially if it is share-worthy.”

    The activity is live and the deadline to send in the entries to the AAAI is 15 February, 2017. The entries would be judged by an elite jury and the winning entries will be produced as a multimedia campaign and released on April 7, 2017 at the Goafest.

  • Cable TV channel sues Time Warner, Comcast

    Cable TV channel sues Time Warner, Comcast

    MUMBAI: Heathrow based The America Channel (TAC), which is yet to start beaming, has sued cable conglomerates Time Warner Inc. and Comcast Corp. in an attempt block their $16.9 billion planned acquisition of bankrupt Adelphia Communications Corp.

    A startup niche cable channel, TAC has filed the lawsuit because the two cable companies have allegedly refused to sign carriage deals with it.

    In its lawsuit TAC claims that the deal violates federal antitrust laws and will reduce competition in the cable television industry.

    Comcast and Time Warner last year jointly agreed to acquire Adelphia and divide its systems among the two of them.

    The lawsuit accuses Time Warner and Comcast of scheming to monopolize local cable systems and of using their monopoly to refuse to deal with independent networks such as TAC, thus making it virtually impossible for unaffiliated networks to get access to cable subscribers.

    The lawsuit also accuses the duo of price-fixing and bid-rigging in their submission of a joint bid instead of competing against each other to acquire Adelphia’s assets.

    A Time Warner spokesperson was quoted in a media report as saying, “The allegations in this complaint are entirely frivolous, and we are confident that this matter will not impede closing of the Adelphia transaction.”

    TAC attorney Joseph Alioto, on the other hand, said that the two big operators freeze out independent channels like TAC because the independents produce programmes that compete against their own offerings.

    Alioto also said that besides seeking an injunction to block the Adelphia deal, TAC would also be seeking monetary compensation of around $1 billion.

    TAC plans to launch late this year and reached an agreement in April with telecommunications company BT Americas that will make it available to 50 million homes in Europe and the Middle East with satellite TV.

    The federal trade commission has already reviewed the case on anti-trust concerns. According to a media report, Alioto has asked for a jury trial and is hopeful of having the case heard before the deal is scheduled to be completed on 31 July.

    As per the report, if the deal fails to close by 31 July, Comcast and Time Warner could walk away and perhaps collect a $440 million termination fee.

    Founded in January 2003, TAC describes itself in the suit as “a new 24-hour, seven-day-a-week niche entertainment programming channel that explores and celebrates America in the 21st Century.”