Tag: Tabu

  • Max Marketing marks 10 years of redefining film promotions in India

    Max Marketing marks 10 years of redefining film promotions in India

    MUMBAI: India loves a blockbuster but in the last decade, it wasn’t just films making waves, it was the campaigns behind them. This August, Max Marketing & Innovations, the brainchild of Varun Gupta, marked 10 years of rewriting the rules of film promotion in India, turning over 150 releases into cultural moments. From concerts that made characters come alive to billboards that became landmarks, Max’s decade-long playbook is a masterclass in spectacle. For Kabir Singh, they staged a live concert; for Satya Prem Ki Katha, they turned a white heart emoji into a trending symbol of love and acceptance. In Ayodhya, they even unfurled a 50-ft poster at Ram Ki Paidi, creating a historic fusion of cinema and sacred space.

    Actors and filmmakers have been unanimous in their applause. Ranveer Singh calls Max’s campaigns “spectacle-making,” Tabu says they’re “always fresh, always impactful,” while Vishal Bhardwaj insists that “promotion today is as much storytelling as the film itself and Max weaves that magic.” From Anil Kapoor to Sooraj Barjatya, Kabir Khan to JP Dutta, the chorus is the same: Max doesn’t just market films, it creates memories.

    Their portfolio reads like a greatest hits playlist: RRR, Animal, Article 370, Major, Padman, Bhool Bhulaiyaa 2, Hanuman, all stamped with the agency’s flair for scale and innovation. Beyond splashy stunts, Max has championed inclusivity too, with campaigns like the “Common Man’s Campaign” that put films on autos, buses, and metro hoardings, ensuring cinema met audiences in their daily grind.

    Reflecting on the milestone, Gupta says: “From day one, our aim was to craft experiences, not campaigns. The next ten years are about pushing boundaries further, creating stories that outlast opening weekends.”

    As Max steps into its second decade, the stage is set for an even bigger act where cinema, technology, and culture collide. If the last 10 years proved anything, it’s this: when Max is in the picture, the marketing itself is part of the show.

  • Love, loss, and a thrill to remember as &pictures turns up the drama

    Love, loss, and a thrill to remember as &pictures turns up the drama

    MUMBAI: Heartbreak, redemption, and a past that refuses to let go-this 7 February, &pictures is bringing a tale that hits where it hurts and heals where it must. Mark your calendars as Auron Mein Kahan Dum Tha premieres on Friday, 7 February, at 11 am, promising a cinematic rollercoaster packed with passion, suspense, and second chances.

    Featuring powerhouse performers Ajay Devgn and Tabu, alongside Shantanu Maheshwari, Saiee Manjrekar, and Jimmy Shergill, the film weaves a tale of love and loss under the masterful direction of Neeraj Pandey—the man behind Baby, Special 26, and M.S. Dhoni: The Untold Story.

    At the heart of the narrative is Krishna (Devgn), a man haunted by his past, and Vasudha (Tabu), the woman who holds the key to his redemption. Their intertwined destinies unfold against a backdrop of intense emotions, moral dilemmas, and a search for the truth.

    Devgn reflects on his character’s journey, saying, “This film is about resilience, emotions, and the battles life throws at us. Krishna’s story is one that will connect deeply with anyone who has faced struggles and fought to rise above them.”

    Tabu, who shares a long-standing on-screen camaraderie with Devgn, adds, “Vasudha is a woman of immense strength, but her vulnerability is what makes her unforgettable. Neeraj Pandey’s direction ensured we brought our most layered performances to life. This is a story that lingers long after the credits roll.”

    With its mix of raw emotions and edge-of-the-seat drama, Auron Mein Kahan Dum Tha is set to leave a lasting impact. Don’t miss its &pictures premiere—because some stories aren’t just watched, they’re felt.

  • Dune: Prophecy set to stream exclusively in India on JioCinema

    Dune: Prophecy set to stream exclusively in India on JioCinema

    Mumbai: The highly anticipated character of Indian superstar Tabu from the upcoming series, Dune: Prophecy, has been unveiled. Set 10,000 years before the ascension of Paul Atreides, Dune: Prophecy follows two Harkonnen sisters as they combat forces that threaten the future of humankind and establish the fabled sect that will become known as the Bene Gesserit. The series will stream exclusively in India on JioCinema Premium.

    Starring in the recurring role of Sister Francesca, Tabu is all set to surprise global audiences with her impeccable portrayal once again. A captivating and influential figure in Dune: Prophecy, Sister Francesca is strong, intelligent, and alluring, leaving a lasting impression wherever she goes. Once the great love of the Emperor, her return to the palace disrupts the delicate balance of power in the capital.

    Speaking about her character, Tabu said, “It has been an extraordinary experience playing Sister Francesca in Dune: Prophecy right from the moment I was approached for it, and I said yes without batting an eyelid. It’s an actor’s delight to be trusted by the creators with a character that is so interesting, intriguing, intelligent and emotionally powerful. Needless to say, it was such an immersive process diving into the depths of her complexity. I’m so excited to bring her story to the Indian and global audience through JioCinema. Stay tuned as you’ll see me a little later in the season, but the Dune Universe is so rich in its history and intrigue, I can’t wait for audiences around the world to explore it!”

    Along with Tabu, the cast for Dune: Prophecy includes Emily Watson, Olivia Williams, Travis Fimmel, Johdi May, Mark Strong, Sarah-Sofie Boussnina, Josh Heuston, Chloe Lea, Jade Anouka, Faoileann Cunningham, Edward Davis, Aoife Hinds, Chris Mason, and Shalom Brune-Franklin.

  • Panchami Ghavri challenges stereotypes: ‘Women can work together’ in ‘The Crew’

    Panchami Ghavri challenges stereotypes: ‘Women can work together’ in ‘The Crew’

    Mumbai: In an industry often dominated by male-centric narratives, casting director Panchami Ghavri stands as a beacon of change, spearheading projects that celebrate the strength and complexity of female characters. Ghavri’s upcoming project, “The Crew,” promises to be a game-changer, boasting a stellar cast led by powerhouse actresses Tabu, Kareena Kapoor, and Kriti Sanon. Now, Panchami opens up about the importance of female-centric films, the evolving preferences of the audience, and her hopes for the impact of such projects.

    “I think there always has been a disparity in the kind of box office openings female-led films take as compared to male,” Ghavri reflects candidly. “Our male-to-women ratio is not the best in general. However, I haven’t seen this much excitement about a female-led film in a long, long time. Everyone I meet is excited about ‘The Crew.’ It’s also a really exciting cast; we haven’t seen such a strong female cast in a long time.”

    Ghavri’s enthusiasm for the project is palpable, fueled by the prospect of challenging age-old norms and stereotypes. “First of all, to break the age-old norm that women can’t work together. Whoever said this was a man,” she quips with a smile. “I think women have really interesting stories to tell, and through a different lens. Rhea [Kapoor] herself is always looking for scripts that have a strong female voice in them. I think in India, we’re still a long way to go, but we’re getting there for sure!”

    Indeed, the landscape of Indian cinema is witnessing a gradual but significant shift, as audiences increasingly gravitate towards narratives centered on women. Ghavri acknowledges this trend, noting, “The audience is changing their preferences when it comes to female-led films. I’m a woman, and I love strong narratives of women. At the end of the day, women are able to hustle at work, handle kids, run a home, manage family expectations—all of it simultaneously.”

    With “The Crew,” Ghavri and her team are poised to make a significant impact, not only in challenging gender stereotypes but also in amplifying the voices of women in cinema. “Then often you hear of men needing help with getting appointments for themselves,” Ghavri remarks with a laugh. “It’s funny, but it’s true. So I think the stronger our voice, the more we will be heard. Things are changing for sure!”

    As the film industry continues to evolve, Ghavri remains committed to championing stories that resonate with authenticity and depth. With “The Crew,” she hopes to inspire a new generation of filmmakers and audiences alike, proving that women-led narratives are not only relevant but essential in shaping the cultural landscape of Indian cinema.

    On the work front, Panchami Ghavri is making waves with her exciting lineup of upcoming projects and recent releases. With “The Crew” and “Mr and Mrs Mahi” on the horizon, Ghavri is poised to showcase her knack for assembling stellar casts and championing compelling narratives. These projects promise to captivate audiences with their diverse storytelling and dynamic characters. Meanwhile, Ghavri’s recent releases, including “Murder Mubarak,” “Yodha,” “Karmma Calling,” and “Showtime,” have garnered praise for their innovative approach and engaging storytelling. As a casting director with an eye for talent and a commitment to pushing boundaries, Ghavri continues to leave an indelible mark on the Indian film industry.

  • Indian Film Festival Los Angeles 2023

    Indian Film Festival Los Angeles 2023

    Mumbai: The Indian Film Festival of Los Angeles (IFFLA) has always been more than just movies; it’s an immersive experience that takes audiences on a journey through the rich tapestry of Indian cinema. IFFLA will return 11 to 15 October and has announced an impressive lineup of official selections for the 21st annual edition.

    The festival will showcase 24 films (6 narrative features, 2 documentary features, 16 shorts) from 13 countries and in 14 languages. Opening and Closing Night Galas will take place at the historic Harmony Gold Theatre in Hollywood with other screenings and the masterclass will be at the Regal LA Live.

    “We are thrilled to enter IFFLA’s third decade offering a unique and much needed platform for emerging South Asian storytellers, and bringing a highly curated program to Los Angeles audiences,” said IFFLA executive director Christina Marouda.

    IFFLA’s Opening Gala selection, Vishal Bhardwaj’s Khufiya, is based on the novel Escape to Nowhere written by a former chief of Counter Espionage agent, Amar Bhushan. This riveting espionage thriller follows operative Krishna Mehra (Tabu) whose dangerous mission leaves her juggling between her dual identity as a spy and a lover. The film stars Tabu (Drishyam 2, Andhadhun), Ali Fazal (Mirzapur, Victoria & Abdul), Wamiqa Gabbi (Jubilee, Eclipse), and Azmeri Haque Badhon (Rehana).

    During the festival, renowned Indian film director, screenwriter, music composer, and producer Bhardwaj, will host an exclusive master class, where Bhardwaj will dive into his filmmaking journey and multi-faceted creative process across disciplines. Known best for his clever adaptations of Shakespeare to the Indian reality with Maqbool (2003), Omkara (2006), and Haider (2014), and having recently adapted Agatha Christie in Charlie Chopra (2023).

    Bhardwaj will also discuss his book to screen transitions. Lauded also for his priceless contributions to music for films, with hits like “Sapne Mein Milti Hai” (Satya) and “Beedi” (Omkara), Bhardwaj will delve into the impact music has on films.

    Making its LA premiere, action-packed Joram by IFFLA alum Devashish Makhija (Ajji) boasts a cast of A-listers that includes Manoj Bajpayee in the leading role, as well as Tannishtha Chatterjee, Mohammed Zeeshan Ayyub, and Smita Tambe. This adventure thriller follows a young couple who has fled their tribal battleground for a peaceful life in Mumbai, when a ruthless shadow from their past shows up at their slum and sends them clinging for dear life.

    The Closing Gala selection will be the North American premiere of All India Rank by writer, filmmaker, comedian, and lyricist Varun Grover, that premiered at the 2023 Rotterdam Film Festival (IFFR). This charming coming-of-age dramedy, brimming with ‘90s pop culture paraphernalia, follows a turbulent year in the life of fresh-faced Vivek as he preps for India’s toughest undergrad exam at a coaching center far away from home. Grover will be in attendance opening the evening with an exclusive stand-up performance.

    Among the six feature films which will have major premiere screenings is IFFLA Alum Atul Sabharwal’s world premiere of Berlin, a spy thriller mystery set in the early ‘90s in Delhi starring Rahul Bose, Aparshakti Khurana, and Ishwak Singh.

    IFFLA’s co-director of programming Thouly Dosios said, “We’re profoundly inspired to have such a wide range of generations of South Asian storytellers join together in conversation under one roof over these five extraordinary days. From maestros whose oeuvre continues to expand in dynamic ways, to singular emerging voices who make leaps with their second films or feature debuts, to absolute newcomers whose striking entryways into the cinematic form have us longing for more.”

    The two films making their North American premieres at IFFLA are the dark supernatural tale Rapture by Dominic Sangma, a Locarno premiered Garo language film set in a remote Meghalayan community where a Christian pastor desperately struggles to maintain his grip over his congregation; and Aattam (The Play) by Anand Ekarshi, a scathing Malayalam chamber drama starring Vinay Forrt, about the havoc that ensues amidst a twelve-man theater troupe when their sole female member is groped by one of her colleagues.

    IFFLA will host the US premieres of two documentary features: The World is Family by legendary filmmaker Anand Patwardhan (Reason, War and Peace), his most personal film to date, that pays tribute to his parents whose lives were closely linked with India’s independence movement; and The Golden Thread by Nishtha Jain, a lyrical homage to one of the last remaining jute mills in West Bengal, once home to the world’s largest jute industry, now ravaged by mechanization.

    Co-director of programming Ritesh Mehta added, “We remain deeply committed to championing women directors, the forces behind 50% of our shorts program. Additionally, we are enthralled by how well the shorts represent the rich diversity of diasporic stories, from immigrant to second generation and mixed race experiences, from America to New Zealand, and beyond.”

    Of the 16 short films presented in IFFLA’s main competition lineup half of them are US productions, with seven countries and 13 languages represented. This section boasts three world premieres including IFFLA alum Sushma Khadepaun’s Places I’ve Called My Own, starring Aditi Vasudev, about an Indian woman returning from the US and navigating fragile threads of family and unrequited queer love; Jhanvi Motla’s Mirage; and Aleem Hossain’s On the Blue Table.

    Other highlights include Vibirson Gnanatheepan’s Anushan from France, about a teenager reconciling with his Tamil identity when an uncle arrives from Sri Lanka with wounds of war; the award-winning Bangladeshi documentary, Fantasy in a Concrete Jungle by Mehedi Mostafa; the DGA student winner Men in Blue, by Sachin Dheeraj Mudigonda; Reema Maya’s Sundance premiered Nocturnal Burger; and Running, a playful hybrid documentary written and performed by Danny Pudi and directed by Arpita Mukherjee, that follows Pudi as he sets out to uncover the story of his late estranged father.

    “Los Angeles has become home to countless artists with roots across South Asia and its diasporas. IFFLA has long been a vital touchstone for filmmakers due to both the platform it provides for their work to be seen in the heart of the American film industry as well as the support and networking it has offered the directors, actors, and other film artists who have been a part of the IFFLA ‘family,” stated Marouda.

    Seven features and 16 shorts will compete for the Grand Jury Prize Awards, which will be announced by the Jury members during the Awards Ceremony at the Closing Night Gala, along with the Audience Choice Awards.

    One of the most notable aspects of IFFLA 2023 is its continuing commitment to diversity and inclusivity. The festival not only showcased films from different regions of India but also celebrated the voices of Indian diaspora filmmakers from around the world. This inclusivity highlighted the global reach of Indian cinema and its ability to resonate with audiences of various backgrounds.

  • Experience Ajay Devgn’s power in ‘Bholaa’ world TV premiere on 27 Aug on Zee Cinema

    Experience Ajay Devgn’s power in ‘Bholaa’ world TV premiere on 27 Aug on Zee Cinema

    Mumbai: Yeh bhakt mahakaal ka, karega naash shaitaan ka! Witness the ever-reliable Ajay Devgn channel his inner Raudra avatar to fight like a fearless warrior as Zee Cinema presents the World Television Premiere of Bholaa. Symbolising the attributes of Lord Shiva – strength and fearlessness, watch him bring a father’s unbreakable determination to reunite with his daughter, against all odds with the world television premiere of Bholaa on Zee Cinema on Sunday, 27 August at 8 pm.

    Zee Cinema, being true to its philosophy ‘Jazbaa Hai Jeene Mein, Jab Cinema Hai Seene Mein’, has time and again presented unique campaigns to connect with their audience. For the world TV premiere of Bholaa, the channel has once again devised a unique initiative, engaging with Shiv Bhakts across the nation on the auspicious occasion of Shravan Somvaar & Nagpanchami.

    Bowing down to the greatness of Lord Shiva and joining Shiv bhakts in their aradhana, Zee Cinema created an unmatched experience at prominent temples such as Kashi Vishwanath Temple in Varanasi, Mahakaal Temple in Ujjain and Trambakeshwar Temple in Nashik. Devotees from around the country visited these Shiv Temples on the auspicious occasion and the channel joined them every step of the way. Be it distributing cloth bags for their prasad and extending refreshments to people in queues, to offering maha-prasad to Bholenath and serving the needy with that, channel dedicated itself to the seva of the Lord and his devotees. Devotees at each location had their hearts brimming with reverence as they departed not only with blessings but a unique and holistic experience.

    When discussing the film “Bholaa,” the Mass Maharaja, Ajay Devgn, shared, “”Bholaa is a large-scale action spectacle with an emotional core. The process of creating Bholaa has been a fulfilling journey for me as both a director and an actor. I’ve consistently strived to introduce innovative filmmaking techniques, many of which are used in the action sequences in Bholaa. The heartfelt connection between the father and daughter in the film is bound to resonate with numerous people. I am looking forward to audiences watching the film on television and immersing themselves in the world of Bholaa.”

    The Ajay-Tabu winner combo reunites with Bholaa, along with notable actors like Sanjay Mishra, Deepak Dobriyal, Gajraj Rao amongst others.

  • Rainshine launches new podcast ‘The Unsung Heroes’ with Anup Soni

    Rainshine launches new podcast ‘The Unsung Heroes’ with Anup Soni

    Mumbai: Rainshine Entertainment, the US-based diversified entertainment media company and podcast producer has launched a new audio series “The Unsung Heroes” with Anup Soni. The show is exclusively streaming on Audible.

    Produced by Monisha Singh Katial, “The Unsung Heroes” documents the achievements of 20 Indians from the fields of sustainable living, women empowerment, education for the underprivileged, and climate change.

    “We are very passionate about presenting unique and inspiring content. With the growing potential of audio content, it is important to diversify our catalogue and reach out to a wider section of the populace,” stated Rainshine Entertainment SVP Kiran Nithyanand. “A show like ‘The Unsung Heroes’ brings the awe-inspiring stories of individuals, just like them, who are making a difference in the world. Over the next year, we plan to introduce many more compelling stories, and we’re very excited for what’s to come.”

    “These pan-India stories talk about the achievements of extraordinary people from all walks of life. At a time like this, it is important to bring out stories of these unsung heroes to encourage and motivate the society to contribute to a better tomorrow,” added Anup Soni.

    Rainshine Entertainment intends to release more than 20 podcasts over the next 12 months, offering audiences in India and globally a diverse bouquet of stories ranging from thriller and comedy to self-help. These will include “Kya Lifestyle Hai” with Dr Siddhant Bhargava who will be sharing actionable tips on nutrition and fitness. It is slated to release on 7 April.

    “Iconic Villains” with entertainment journalist and film critic Mayank Shekhar will present listeners with an oral history of the most iconic villains of Bollywood.

    Other popular audio series produced by Rainshine and available on Audible include “Thriller Factory” featuring Anuraag Kashyap, Tabu, Nawazuddin Siddiqui, and “Be Stupid with Vir Das.”

  • How Mira Nair post-produced A Suitable Boy

    How Mira Nair post-produced A Suitable Boy

    MUMBAI: Do you know Salaam Bombay director Mira Nair worked on her post-production of Vikram Seth’s  A Suitable Boy, which is making waves globally, from her residence in New York’s Upper West Side? 

    The realisatrice was supposed to be in UK to put the whole show together and deliver the final masters to the BBC, but was stranded in the US on account of the Covid 2019 pandemic. After finishing filming in India on 17 December, followed by a two week break, she jetted down to the UK to get into a “neither world”, working on the post-production. “We have been working close to 12 hours a day, sometimes through the weekends, in order to really distil it to not just the story being correct but also finding its rhythm. It takes a lot,” she told the BBC in an interview.

    But then she travelled to the US and got stuck there when the country got into a lockdown. With a deadline to deliver the show for telecast in June, Nair got cracking on creating a work environment in her study in her apartment.

    Mira – who has homes in New Delhi, Kampala, Uganda, apart from Manhattan – had three devices through which she, like a conductor orchestrated the edits, the musical score (this was created in Budapest), the final approval for the episodes of the six part series with colleagues in India, Australia, UK,  and Los Angeles.

    In fact, if we thought jugaad was being resorted to only by India’s TV, short film, TVC directors and producers, Mira resorted to her own innovation methods too. “We had superstars like Tabu, and all the wonderful actors under their bln aked in their bathrooms with their microphones – their dogs muzzled, and everyone recording in these homemade studios we created with them,” she told The Financial Times.

    The series was filmed in India in 2019 with two units being involved in different locations.

    A Suitable Boy stars the ever so charming and acteur naturel Ishaan Khattar (Maan Kapoor), the ever so composed and alluring Tabu(Saeeda Bai), the newfound talent the vivacious Tanya Maniktala (Lata Mehra), Ram Kapoor (Mahesh Kapoor), Shahana Goswami (Meenakshi Mehra), Rasika Duggal (Sameera Kapoor), Mikhail Sen (Amit Chatterji), Randeep Hooda (Billy Irani), Mahira Kakkar (Rupa Mehra), Vinay Pathak, Manoj Pahwa, Ranvir Shorey, Vijay Verma, Kulbhashan Kharbanda, Namit Das (Haresh Khanna),  Joyeeta Dutta (Tasneem), Dhanesh Razvi (Kabir Durrani), Vivek Gomber (Arun Mehra), Gagandev Riar (Pran Kapoor) Geetanjali Agrawal (Mrs Mahesh Kapoor), Shubham Saraf (Firoz Ali Khan),  Vivaan Shah (Varun  Mehra),  among many other sterling talented actors.

    The fifth episode of the series is slated to telecast this evening on BBC One on 23 August at 9 pm UK time. A Suitable Boy comes on to Netflix worldwide – excepting the US and Canada – later this year.

  • Eros International Plc to release Andhadhun in Japan on november 15

    Eros International Plc to release Andhadhun in Japan on november 15

    MUMBAI: – Eros International Plc, a Global Indian Entertainment Company, has announced the planned theatrical release of Andhadhun in cinemas in Japan on November 15th. Andhadhun is an Indian black comedy crime thriller film directed by Sriram Raghavan. The engaging thriller starring Tabu, Ayushmann Khurrana and Radhika Apte was originally released theatrically in India and internationally to widespread critical acclaim. The film was produced by Viacom18 Motion Pictures and Matchbox Pictures and distributed internationally by Eros International.

    Andhadhun has already been screened and appreciated by the audience of multiple nationalities and cultures in various parts of the world including China, Korea, Russia and Kazakhastan.

    Speaking on the announcement,Eros International Media Ltd  Chief Operating Officer Kumar Ahuja said, “Eros Now’s legacy of entertaining the masses with the best of Bollywood films is a well-established territory. We are keen on sharing this exciting & highly captivating narrative with the audience of Japan and hoping they will enjoy and embrace the film it just as much as the viewers did from the other parts of the world.”

  • Ariel’s Dads#ShareTheLoad campaign receive appreciation from consumers & industry

    Ariel’s Dads#ShareTheLoad campaign receive appreciation from consumers & industry

    MUMBAI: Launched in February of 2016, Ariel India’s Dads#ShareTheLoad campaign has garnered widespread acclaim from consumers, media, advertising and marketing industry as well as celebrities, for its impactful message of change. The movement, dedicated to addressing the cycle of gender prejudiced, sparked conversations across multiple touchpoints, leading to a massive participation from consumers, with 2.1 mn men pledging their support to the cause. 2600 men showed their solidarity towards gender equality by creating a Guinness World Record of most number of men washing clothes together.

    With 2 out of 3 children believing that laundry is a mother’s job, gender biases within the household are subconsciously passed down from one generation to the next. Powered by Ariel Matic’s 1-Wash superiority, the brand joined women in asking Dads to #ShareTheLoad, since anyone can get great laundry results with Ariel.

    Speaking on this occasion, Fabric Care India associate director Sharat Verma said, “We are delighted with the reception to the movement and we are thrilled to have been recognized at an internationally celebrated platforms like the Cannes Lions. This is a testament to the message of the movement and the resonance it’s had with our consumers. Ariel India will continue to join women across the country to address gender prejudice, and we will continue to encourage more dads and husbands to #ShareTheLoad, since with Ariel Matic anyone can get great laundry results.”

    The film went viral internationally and garnered over 50 mn views in just 50 days. The emotionally appealing film, received extensive support from men and women, across countries and continents, paving the way from global recognition.

    Based on a true consumer insight that has resonated globally, Ariel India joined women across the country in bringing to surface the cycle of gender prejudice. This powerful message was very well received by Advertising and Marketing industry, testament by the wide number of awards that came their way.

    The films have also received the support and endorsement of a wide variety of International and Indian celebrities and partners including – Sheryl Sandberg, Melinda Gates, Pankaj Kapoor, Supriya Pathak, Tabu, MandiraBedi, Neha Dhupia, Irrfan Khan, Mary Kom, Sharmila Tagore, Soha Ali Khan, KalNirnay, Tinkle, Whirlpool and Akshara Centre.

    The campaign bagged top international honors at the Oscars of the marketing and advertising world – The Cannes Lions, by taking home an unprecedented 5 Cannes Lions. Ariel India has now become the most awarded Indian campaign in the event’s illustrious history.

    it has won various other accolades which are listed below.

    1. Cannes Glass

    – Ariel Matic for India Mumbai, India.

    2. Cannes Bronze

    – Ariel Matic for Creative Effectiveness, India.

    – Ariel Matic in Cyber for Social Purpose, India.

    – Ariel Matic – India in Entertainment for Online: Fiction 15 Minutes or Under in Length, India.

    – Ariel Matic –India in Short Fiction Film (Under 10 Minutes) in Film, India.

    3. Laadli Grand Prix Award

    4. ADFEST: 1 Silver, 2 Bronze

    5. Dragons of Asia: Black Dragon, Silver, Bronze

    6. EMVIES: 2 Gold, 1 Silver, 1 Bronze

    7. Bloomberg Disruptor: Winner, FMCG

    8. Festival of Media: 1 Gold, 1 Silver, 1 Bronze