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Tag: Taboola

  • Top Publishers adopt Taboola’s New Header Bidding Solution

    Top Publishers adopt Taboola’s New Header Bidding Solution

    Mumbai: Taboola has announced Taboola Header Bidding—a new capability that expands on the native bidding service that was originally launched in April 2022.

    Publishers using Taboola Header Bidding generate incremental revenue from existing display ad inventory, and to date, top publishers like McClatchy, Ströer, iMedia, and many others are already live.

    With Taboola Header Bidding, advertisers can now use Taboola’s advanced AI and unique first-party data to seamlessly connect with 500 million daily active users across IAB-standard display placements on its large publisher network. This gives advertisers working with Taboola even more visibility in prominent locations across trusted publishers in verticals like local news, sports, entertainment, finance, and more.

    Publishers benefit from Taboola Header Bidding by driving significantly more monetisation with their existing display ad units. Using this product, Taboola’s publishers can tap into unique native advertising demand by working with 15,000 direct advertisers, immense first-party data, and AI. This helps publishers increase auction density across display ad inventory, resulting in a stronger and healthier display marketplace.

    Speaking about this new feature, Taboola founder and CEO Adam Singolda said, “I’m excited to expand our partnership with 15,000 of our advertisers, providing them a broader opportunity to reach their target audiences and driving lower acquisition costs.”

    Singolda added, “It is critical to help drive strong performance for advertisers and businesses all around the world, especially during times when social networks and privacy are in play. The feedback we’ve gotten working with some of our top publishers has been incredible. We’re not only able to provide value by generating incremental revenue from existing display placements but also by making the display marketplace healthier. We have a unique proposition given our massive first-party dataset, our direct advertisers, and AI—and I’m excited to make this available to 9,000 of our publishers in years to come.”

    McClatchy chief revenue officer Tony Berg, who looks forward to the added benefits that this collaboration offers advertisers, said, “Taboola continues to be a strategic partner for us. Working with them on their header bidding technology strengthens our relationship even further. Their expertise in AI, coupled with their strong advertiser relationships, will create increased revenue opportunities.”

    “Taboola has been a longtime partner of ours and has shown a commitment to collaborating on products that drive our business forward. We’ve integrated their products holistically because of their strength in making our properties more appealing to both advertisers and readers. More relevancy for ads on our site means a better experience for readers, while also giving advertisers the chance to tap into millions of very engaged and savvy readers. We are pleased to be the first sales house in DACH using this innovation within our Header Bidding solution powered by Yieldlove,” said Yieldlove senior vice president of product management programmatic & sata at Ströer and managing director Abdelkader Barjiji.

    Ströer is the first sales house in the DACH region to use Taboola’s Header Bidding capabilities and, in doing so, continues its use of a variety of Taboola offerings. Most recently, the companies announced an extended partnership through 2028.

    iMedia Digital Services president Matt Leardini commented, “Taboola has been our trusted, longtime partner, and their new header bidding product is very exciting to us.”

    “Over our long partnership, their technology has given us a clear competitive advantage. With Taboola header bidding, we’ve got incredible new potential to grow our business together,” Leardini added.

  • Taboola releases readership insights for April 2022

    Taboola releases readership insights for April 2022

    Mumbai: Taboola, a front-runner in powering recommendations for the open web, today released the readership insights for the month of April, 2022. These insights from Taboola’s Newsroom revealed the topics of interest of Indian readers that gauged their attention. Over the last month, a huge surge in the page view traffic on specific subject-focused articles showcased a tremendous shift in the reading interest of the population, increasing their awareness of the ongoing pandemic and keeping themselves entertained.

    Here are some of the key insights revealed from the readership trends released:

    The threat of new Covid Wave

    The rising cases of coronavirus in the subcontinent alerted the readers as Taboola Newsroom saw a 65 percent surge in readership to 23 million pageviews peaking in mid-April. As Delhi and NCR region reported maximum cases, article headlines mentioning Delhi and COVID also peaked by 137 percent.

    India’s love for cricket

    Nothing causes a stronger buzz in India as much as cricket does. The new season of IPL caused an 877 percent surge in the readership by drawing a traffic of 14 million pageviews over the last 45 days. As people searched to gather updates about their favourite teams and players, Chennai Super Kings gained a lot of traffic during the season since the start of March while Gujarat Titans and Punjab Kings saw a surge from mid-April.  

    Celebrating celebrity unions

    The celebrity wedding of Alia Bhatt and Ranbir Kapoor caused much anticipation in the country. According to Taboola Newsroom, Alia Bhatt and Ranbir Kapoor drove 24 million (350 percent) and 15 million (1,831 percent) pageviews since early April, respectively. The couple tied the knot on 14 April 2022 and continue to drive readership in the entertainment segment as the country is geared up to know more about the newlyweds.

    Data from Taboola Newsroom identifies topics and news categories, which have seen an increase in pageview traffic for the past 53 days. This data comes from the wide network of Indian news publishers Taboola works with. Taboola’s news publisher partners have access to data on trending topics in the Topic Insights part of Taboola Newsroom, a real-time audience analytics platform.

  • NDTV Convergence signs 10-year, Rs 750-crore deal with Taboola

    NDTV Convergence signs 10-year, Rs 750-crore deal with Taboola

    Mumbai: NDTV Convergence has signed an exclusive 10-year deal with Taboola, a global leader in powering recommendations for the open web, helping people discover content they may like.

    The decade-long deal is based on mutually-determined projections, including growth in traffic, and cumulatively can enable revenue of Rs 750 crore for NDTV Convergence contingent upon it meeting the targets assigned for different stages of the 10-year period, said the statement.

    This deal gives NDTV Convergence access to Taboola’s full portfolio of offerings for personalised content recommendations, editorial planning, monetisation, and growth strategies. In addition, NDTV will leverage Taboola Newsroom, an advanced readership insights technology that leverages AI to power editorial processes, it added.

    In 2018, NDTV Convergence signed a five-year deal with Taboola, which was at the time among the biggest-ever advertising deals for the Asia-Pacific region. “Taboola has been a significant cornerstone of our business. We prize our seven-year-long association with them because they consistently demonstrate their support for independent journalism,” stated NDTV Group president Suparna Singh. “Taboola’s tools including those that we use in our newsroom make the best use of AI and new technology to ensure our content is flanked by terrific options for our readers to discover and learn more.”

    NDTV Convergence will be testing an e-commerce integration that provides a new revenue stream via Skimlinks, a Taboola company. With Skimlinks, NDTV Convergence can complement its premier content with e-commerce, said the statement.

    “We are seeing NDTV truly innovate by using recommendations, AI and data for growth,” said Taboola CEO and founder Adam Singolda. “They have been a true partner since 2014 and have shown they are very leaned in to continue to make NDTV a top news destination. What sets NDTV apart is a truly holistic approach to growth, which uses nearly every one of our publisher offerings to keep readers engaged and spending more time with them. We look forward to helping them grow over the next 10 years.”

  • Taboola enters multi-year strategic partnership with Asianet News

    Taboola enters multi-year strategic partnership with Asianet News

    Mumbai: Content discovery and native advertising platform Taboola has entered into an exclusive multi-year partnership with Asianet News Media & Entertainment. Under the partnership, Asianet News will use Taboola to maximise traffic and increase audience engagement and monetisation.

    Asianet will also leverage Taboola Newsroom’s insights and A/B testing capabilities, providing editorial teams with actionable insights and data about content performance in real-time. This allows them to power content recommendation through superior algorithms and test the performance of headlines, thumbnails and story placements and discover topics their users are most interested in reading about.

    Taboola Feed will provide its readers a seamless flow of personalised content recommendations and videos to keep them engaged on the publication’s application, website and Taboola’s Audience Exchange, which is an advertising technology for the buying and selling of online ads, said the statement.

    Using Taboola News, Asianet News will be able to feature its content across its seven languages at exclusive touchpoints on devices beyond the open web to drive website traffic at no additional cost, it added.

    “Under our partnership with Taboola, we aim to leverage their platform to increase audience engagement, product experience and revenue. We are confident that this partnership will help us scale and engage with our readers across all languages more effectively,” said Asianet News Media and Entertainment Pvt Ltd, chief business officer, Samarth Sharma.

    Taboola, CEO and founder, Adam Singolda added, “We are excited to bring content recommendations, discovery, and insights to Asianet’s large readership. Our technology and their scale unlock new ways for readers to engage while giving Asianet insights that can inform effective editorial decisions.”

  • Taboola starts trading on Nasdaq as publicly listed company

    Taboola starts trading on Nasdaq as publicly listed company

    KOLKATA: Taboola, a content discovery and advertising platform, announced it has become a publicly listed company trading on Nasdaq under the new ticker symbol ‘TBLA’.

    Taboola reported revenue of $303 million and net income of $18.6 million in Q1 2021, outperforming its original revenue and profit projections and raising its full-year expectations, the company said in a statement.

    Taboola joins Nasdaq at a time when online advertising on the open web accounts for more than an estimated $60 billion in spending per year. Taboola’s direct partnerships with digital properties and the value inherent in being an editorial recommendation engine positions the company well in a dynamic privacy environment, it added.

    “Today is a significant milestone for Taboola, one that cements our commitment to power recommendations and be the champion for the open web,” said Taboola CEO and founder Adam Singolda.

    Advertising and publishing industry veterans Deirdre Bigley and Lynda Clarizio were added to Taboola’s board of directors, effective April 2021. Taboola recently announced Gilad Shany, CEO of ION as an addition to its board as well.

  • BBC Global chooses Taboola to recommend content

    BBC Global chooses Taboola to recommend content

    Thiruvananthapuram: BBC Global has inked a deal with Taboola for content recommendations to drive more traffic to the news websites of the British company. 

    Taboola will assist BBC in choosing the right content to be published on its international news, sports, and related sites. 

    “As our readership grows and changes, we constantly seek out technology companies like Taboola to help us keep pace (with changing dynamics).  Our robust standards for data and quality are paramount and we have chosen to work with Taboola because of the adaptability of their recommendation platform and their understanding of our requirements. We are very much looking forward to forming a fruitful relationship going forward,” said Errol Baran BBC Global News, senior vice president- business development and innovation, global advertising, and story works. 

    Taboola founder and chief executive officer Adam Singolda said, “We are very pleased to officially hold the title of exclusive content recommendations provider for BBC Global News. To take on this role, we needed to earn the absolute trust of the BBC that we can meet their requirements. As a result, we have built a true partnership and we cannot wait to further innovate together. This alliance fits perfectly with our focus on premium publications and brands, and we’re confident our products will help grow revenue across BBC sites.”

    BBC News is widely considered the world’s most trusted international news broadcaster which caters to more than 438 million people around the world each week across TV, online, apps, and social media. BBC.com saw record reach over the past year, with 145 million unique browsers each month. 

    BBC Global News will now start using Taboola products across its global news and sport sites to drive revenue while maintaining the user experience (UX) and keeping the integrity of the BBC brand intact. 

  • Firework rope in former 9GAG, Taboola, Tout, Evolve Media senior management to power innovations on the open web

    Firework rope in former 9GAG, Taboola, Tout, Evolve Media senior management to power innovations on the open web

    Silicon Valley based short video platform Firework have roped in 9GAG’s Senior Vice President and GM Russel Schneider as the Head of Digital Strategy. Former head of Taboola News in the US, Anand Vijayanand, Bill Jennings, former Chief Digital Officer at Patientpoint in New York and Former Global COO of Evolve Media, Jason Holland have joined Firework’s leadership team in Redwood City, California. In addition to that, former Chief Revenue Officer of Tout, David Parsons has also joined Firework as its Head of Strategy and Business Development.

    While Jason Holland will lead as the President of Global Business for Firework, Anand Vijayanand will spearhead the mobile division of Firework. Bill Jennings has been appointed as the President of Firework Network. David Parsons on the other hand, will be responsible for business strategy in the brands global expansion.

    With more than 100 years of cumulative experience among them, this team has been entrusted with Firework’s open web initiatives globally. 
    At Evolve Media, Jason was pivotal in leading expansion into emerging markets and managing global business and strategy. At 9GAG, Russel Schneider developed a new blueprint to help brands integrate with social communities, MEME culture, and social creators. With over 15 years in leading digital businesses, Russel has partnered with Netflix, Paramount Pictures, EA Games, Dunkin' Donuts, Tencent Games and many more that made 9GAG one of world’s most followed entertainment brands.

    Anand Vijayanand, an Annamalai University, Tamil Nadu and Stanford Graduate was the VP and GM at Celltick in Silicon Valley before joining Taboola, heading their News division. Anand’s decades of experience in growth and business strategy and his experience with OEMs will drive Firework’s mobile application and product evolution and key partnerships.

    Deborah Vue, Global Head of Business and People Operation at Firework Headquarters in Redwood City, California said “Anand, Bill, Jason, Russel and David will be part of the leadership team at Firework. Our rapid growth and expansion around the globe are a validation of the compelling product that the team have put together and the journey that lies ahead of us. The experience that this team brings is diverse and rich and will add to the speed and agility with which Firework will build value in people’s digital journey”

    Jason Holland, President of Global Business at Firework said, “Firework is the world’s fastest growing short video platform and we are only getting started. I anticipate an extremely exciting journey at Firework, driving growth and strategy globally to enter the next stage of internet’s evolution. Firework is well poised be a game changer and it will be a delight to work with such inspired teams across the globe”

    Firework’s progress in the short video space on the open web have been rapid with their commitment to innovation and radical approach to offer business solutions for publisher partners. Firework has emerged as the largest short video operator on the open web, that is poised to transform social media, empower creators and create a shift in the way internet operates.

    This dream team will develop a fruitful journey for publishers, creators, brands to derive optimal value from the unrestrictive nature of the open web.

  • NDTV numbers down for Q2 2020

    NDTV numbers down for Q2 2020

    BENGALURU: The Prannoy and Radhika Roy-led New Delhi Television Ltd (NDTV) reported consolidated loss of Rs 10.50 crore for the quarter ended 30 September 2019 (Q2 2020, quarter or period under review) as compared to a profit of Rs 0.58 crore for the corresponding year ago quarter Q2 2019 (y-o-y). Consolidated operating revenue for the period under review declined 17.4 percent y-o-y to Rs 77.22 crore from Rs 102.24 crore in Q2 2019.

    Consolidated total income which includes operating revenue as well as other income for Q2 2020 declined 21.8 percent y-o-y to Rs 78.8 crore from Rs 10.83 crore.

    Consolidated Operating loss for the period under review was Rs 0.76 crore as compared to an operating profit (EBITDA) of Rs 4.35 crore in Q1 2019.

    The company has two segments – television media and related operations (TV); and Retail/Ecommerce segment (Retail). For its TV segment, NDTV reported 17.6 percent y-o-y revenue decline at Rs 75.81 crore for Q2 2020 from Rs 92.03 crore. TV segment operating result for Q2 2020 was loss at Rs 1.25 crore as compared to an operating profit of Rs 13.92 crore for Q1 2019. For the Retail segment, NDTV reported revenue of Rs 1.87crore for Q2 2020 as compared to Rs 3.69 crore in Q2 2019. NDTV reported negative operating result (loss) to the extent of Rs 0.66 crore and loss of Rs 5.40 crore for Q2 2020 and Q2 2019 respectively.

    Let us look at the other numbers reported by NDTV

    Total expenses in Q2 2020 reduced 11.2 percent y-o-y to Rs 87.57 crore  from Rs 98.65 crore. Production expenses and cost of services in Q2 2020 reduced 5.3 percent y-o-y to Rs 21.10 crore from Rs 22.29 crore. Finance costs increased 8.2 percent y-o-y in Q2 2020 to Rs 6.86 crore from Rs 6.34 crore during the corresponding period of the previous year. Employee benefit expense reduced 20.8 percent y-o-y in Q2 2020 to Rs 28.91 crore from Rs 36.49 crore in Q2 2019. Operating and administrative cost in the quarter under review increased 2.5 percent y-o-y to Rs 19.55 crore from Rs 19.08 crore in Q2 2019. Marketing distribution and promotional expenses in Q2 2020 was 25.3 percent lower y-o-y at Rs 8.42 crore as compared to Rs 11.27 crore. 

  • Taboola and Outbrain to Merge to Create Meaningful Advertising Competitor to Facebook and Google

    Taboola and Outbrain to Merge to Create Meaningful Advertising Competitor to Facebook and Google

    NEW YORK: Taboola and Outbrain, two digital advertising platforms, today announced that they have entered into an agreement to merge, subject to customary closing conditions. Both companies’ Boards of Directors have approved the transaction. The combined company will provide enhanced advertising efficacy and reach to marketers worldwide, while helping news organizations and other digital properties more effectively find growth in the years to come.

    “Over the past decade, I’ve admired Outbrain and the innovation that Yaron Galai, Ori Lahav and the rest of the Outbrain team have brought to the marketplace. By joining forces, we’ll be able to create a more robust competitor to Facebook and Google, giving advertisers a more meaningful choice,” said Adam Singolda, Founder & CEO of Taboola. According to eMarketer, almost 70% of total U.S. digital advertising revenue in 2019 is controlled by only three companies-Google, Facebook and Amazon. “We’re passionate about driving growth for our customers and supporting the open web, which we consider critical in a world where walled gardens are strong, and perhaps too strong. Working together, we will continue investing to better connect advertising dollars with local and national news organizations, strengthening journalism over the next decade. This is why we’re merging; this is our mission.”

    “We are excited to partner with Taboola. Both Outbrain and Taboola have a shared mission and vision of supporting quality journalism globally and delivering meaningful value to the open web marketplace,” said Yaron Galai, co-Founder and co-CEO of Outbrain. “Ori and I had a vision of helping people discover quality content online, and we see a tremendous opportunity in joining forces in order to bring the next wave of innovation to our publisher partners and advertisers. I’m confident that together, we will be able to further our mission, which we call our Lighthouse, of bringing the best, most trustworthy content discovery capabilities to users around the world.”

    Upon closing, Adam Singolda, the Founder and current CEO of Taboola, will assume the CEO position of the combined company, which will operate under the Taboola brand name, with branding to be determined and to reflect the merger of the two companies. Under the terms of the merger agreement Outbrain shareholders will receive shares representing 30% of the combined company plus $250 million of cash. The Board of Directors of the combined company will consist of current Taboola and Outbrain Management and Board members. Eldad Maniv, President & COO of Taboola and David Kostman, co-CEO of Outbrain will work closely together on managing all aspects of the post-merger integration. Yaron Galai will remain committed to the success of the combined company, and actively assist with the transition for the 12 months following the closing.

    “We are fortunate to have great talent at both Outbrain and Taboola,” said Eldad Maniv. “As soon as the merger closes, we will work to integrate teams, technologies and infrastructures so we can quickly accelerate growth across all dimensions. We have set aggressive goals for bringing value to our customers, driving technology innovation and delivering financial results to our shareholders through increased efficacy and innovation. By working with David and the Outbrain team, I’m confident we can achieve them.”

    “For over 10 years, each company has built incredibly powerful solutions that have helped tens of thousands of publishers and advertisers thrive,” said David Kostman. “I look forward to working together with Eldad and his team to bring together the best of each company’s technology, product and business expertise to build a compelling global open web alternative to Google and Facebook.”

    The combined company will have over 2,000 employees across 23 offices, serving over 20,000 clients in more than 50 countries across the North America, Latin America, Europe, Middle East and Asia-Pacific regions.

    Compelling Strategic and Financial Rationale for the Merger Key strategic benefits of the merger include:

    1. Increased Advertiser Choice: The combined company will be able to provide advertisers, from small businesses to global brands, with a meaningful competitive alternative to Google and Facebook-the companies currently known as the “Duopoly” that command the vast majority of digital ad spend.

    2. Greater Advertising Efficiency: A unified and consolidated buying platform will provide advertisers with greater efficiencies, helping them reach their awareness, consideration and conversion goals.

    3. Higher Revenue and User Engagement to Publishers, Mobile Carriers and Mobile OEMs: Through increased investment in technology and expanded reach, the combined platform will be able to increase revenue to publishers, mobile carriers and device manufacturers, and drive better user engagement.

    4. Accelerated Innovation: By combining two of the strongest data science and AI teams in the industry, and by accelerating investment in R&D, the company will be able to better address the evolving needs of its partners and customers.

    5. Better Consumer Experience: Increasingly, Taboola’s and Outbrain’s solutions are embraced directly by consumers to help them discover what’s interesting and new, at moments when they’re ready to explore. For example, Taboola News is now embedded in over 60 million Android devices worldwide. The combined company will be able to accelerate the development of such innovative solutions, improving people’s ability to enjoy quality journalism.

    Representation J.P. Morgan Securities LLC acted as a financial advisor to Taboola. Goldman, Sachs & Co. acted as a financial advisor to Outbrain. Meitar Liquornik Geva Leshem Tal Law Offices and Davis Polk & Wardwell LLP acted as legal counsel to Taboola, and Meitar Liquornik Geva Leshem Tal Law Offices, White & Case LLP and Wilson Sonsini Goodrich & Rosati acted as legal counsel to Outbrain.

    About Taboola Taboola helps people discover what’s interesting and new. The company’s platform and suite of products, powered by deep learning and the largest dataset of content consumption patterns on the open web, is used by over 20,000 companies to reach over 1.4 billion people each month. Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services. Digital properties, including publishers, mobile carriers and handset manufacturers, use Taboola to drive audience monetization and engagement. Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 15 cities worldwide.