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Tag: tablets

  • The global online video streaming industry is expected to reach $1.6 bn by 2027: Study

    The global online video streaming industry is expected to reach $1.6 bn by 2027: Study

    Mumbai:  A new study has been added to ResearchAndMarkets.com’s collection titled “Online Video Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027.” In 2021, the market for online video platforms reached a size of $792 million. Looking ahead, ResearchAndMarkets.com projects that the market will grow at a CAGR of 12.59 per cent from 2021 to 2027, reaching $1.6 billion. 

    The company stated that it is continuously tracking and evaluating the direct as well as indirect influence of the pandemic on various end use industries while keeping in mind the uncertainties of Covid-19. These observations are cited in the study as a significant market contributor.

    An online video platform (OVP) enables a user to stream video content and upload self-produced material over the cloud or the internet. It is primarily used to achieve and manage the uninterrupted delivery of content to an audience around the world.

    At present, a significant amount of OVP viewership is generated through devices such as smartphones and tablets that use a dynamic HTML player, allowing the viewers to access live or pre-uploaded material at any point of time. OVPs are also extensively being used by brands to create a market presence worldwide and provide information to their customers in an interactive manner.

    The increase in internet penetration rate as well as the usage of smartphones, smart televisions (TVs), tablets and personal computers (PCs), along with the rising expenditure on online advertisements, are the key factors driving the market’s growth.

    Furthermore, the inclination of the market leaders to utilise online videos as a medium for content marketing and stakeholder communication is also driving the demand for OVPs. The shift of consumer viewership from conventional video platforms such as cable television (TV) to OVPs has positively influenced the market growth.

    Additionally, the ever-growing popularity and continuously increasing global viewership of market players such as YouTube, Dalet Digital Media Systems USA Inc, MediaMelon, and Limelight Networks are also contributing to the market’s growth.

  • Guest Column: The comeback of full-service agencies in India

    Guest Column: The comeback of full-service agencies in India

    By 2020, we will be close to a billion digitised screens. With the advent of cheaper data and smartphones and by virtue of tech giants such as Google, Facebook and Amazon entering the grassroots of India, digitisation has become inevitable. And it’s going to be mobile plus digitised television (OTT) that’s going to drive most of the scale.

    If digital is where maximum content is going to be consumed, surpassing Dish/Cable TV in most geographies, then brands will slowly and steadily move towards exploring digital in a much-evolved fashion and at a large scale. This means media and creative agencies will have to rethink their game plan, which has not changed much in the past two to three decades. Many questions arise, such as will mainline agencies reverse integrate their creative and media thinking to digital? Will digital agencies be able to manage the scale and responsibilities of managing multi-million-dollar campaigns? Will there be a need of creative and media standardisation? How many agencies will a client want to deal with to achieve the end objective? Who will win the rat race? And the list goes on, as we start thinking about how agency life will be when digitisation takes over completely.

    In my view, consolidation to make a full-service agency that gives solutions across screens plus creative and media is going to be the future. To date, most agencies are not fully prepared to manage this new world of ‘non-line,’ that is not just online or only offline but both together, as the lines are starting to fade. Mainline and digital agencies are poles apart in creative as well as media thinking but both are eventually chasing one goal. And that’s where the need of a full-service agency is, which creates and advertises one campaign with one objective across multiple platforms and formats. Not to ignore the fact that advertising bodies will also play an equal role in the entire standardisation process. And, sooner or later, it’s a self-evolving cycle that we will all get into, like the one mentioned below-

    1)  Consumers will become more and more digitised; thus, brands will want to get them through digital mediums across mobiles, TVs, PCs, tablets, and even hoardings

    2)   One master creative created in various sizes and formats will start to be the new norm with a fair bit of shoulder content for digital

    3)   And then planning will get more standardised across various mediums and consolidate into one form

    4)   KPIs will become more standardised as well to judge campaign effectiveness against various brand objectives

    5)   Possibly, there will be one tool that agency networks will create and connect to plan and buy across in a truly ‘non-line’ fashion

    This model of a full-service agency exists in mature markets such as the US, Japan, Singapore and will soon be a reality in India as well. Such a model increases planning and operational efficiencies and also ensures standardisation, right from planning to execution to industry benchmarking.

    It’s about time large agency networks wake up to the reality of a full-service model or soon a challenger start-up that is nimble to take such decisions will start changing the name of the game!

    The author is VP operations & media – West & South, WATConsult. The views expressed are personal and Indiantelevision.com may not subscribe to them.

  • Will mobile devices/alternate screens takeover television?

    Will mobile devices/alternate screens takeover television?

    In an age where the usage of connected devices is booming, it is a huge benefit for consumers to be able to watch content on alternate screens, alongside the conventional way, increasing the amount of overall content consumption in the Nation.

    The alternate screens for a television viewing experience include Connected TVs, Internet Set-Top Boxes, Personal Computers, Smart-phones, Tablets and Smart Blu-ray players. Connected TVs (Smart TVs) are integrated with the internet, providing a technological convergence between computers and television sets/set-top boxes – these provide online interactive media, Internet TV, over-the-top content and on-demand streaming of media. Similarly, computers can also be used for streaming live television over the internet via websites. In the context of India, the use of mobile devices in the Nation has sky-rocketed, owing to the combination of inexpensive devices, low tariffs and the introduction of various applications, including those made particularly to stream television content such as Hotstar (Star TV) and most recently, VOOT (Viacom). Hotstar outdid apps such as Facebook, Instagram and Twitter to become the fastest to cross the million downloads mark within a week. VOOT is the only OTT player to start with original content from Day 1, which has specifically been made only for the digital platform itself.

    With the advent of Netflix in India, we have the liberty to reap the benefits of the world’s top video streaming service, which allows users to watch content on various screens, now entering the Indian space with subscription for as low as Rs. 500. Globally, Netflix has been used extensively – with an average of 45GB of data consumed by their 20 million subscribers, across 130 countries per month. In the US, 36% of US homes are subscribed to the platform. In order to match increasing demands, Netflix pushed 329,400,000,000 GBs of data in 2015. Another factor that can be done away with whilst using alternate screens is to avoid watching advertisements; it was estimated that Netflix subscribers avoided watching 130 hours of commercials per year, by not watching broadcast TV.

    Another powerful entrant providing 4G-based digital services with offers such as on-demand content and launching with 450 channels is Reliance JioPlay, with cutting edge features such as voice control and program catch-ups. Yet another introduction by one of the kingpins, Zee Entertainment, is OZEE, leaving consumers spoilt for choice with their video-on-demand platform, whereby the content of Zee channels is made available almost instantly, complementing the wave of viewers breaking away from appointment television. Collaboratively, there is much to look forward to in the realm that is Live TV on alternate screens of content consumption.

    The success of these initiatives has come on the back of the increased usage of mobile devices and the internet; India currently has 980 million active mobile users, 171 million smart-phone users and 272 million wireless internet subscribers. To gauge an understanding of the current scenario of mobile usage around the world, the global internet average speed is supposedly 5.1 Mbps, with highest in South Korea at 23.6 Mpbs and 2.3 Mpbs in India.

    A report by Ernst and Young expresses that Smart-phone penetration in the country is expected to grow to 520 million by 2020. To add to this this, the next phase of internet usage is expected to come from Tier II and Tier III cities, through wireless mobile internet. Basis the fact that Indian consumers have a significant inclination towards watching regional content, by 2020, of the 650 million internet users, 50-55 per cent are expected to be rural users, from the earlier 33% in 2013.

    Pankaj Krishna, CEO & Founder of Chrome Data Analytics & Media, expressed his views, “Linear television continues to be the largest form of television viewing, in spite of technological advancements in the industry and alternate platforms to watch content, including tabs and mobile devices. They say old habits die hard; despite the paper and ink of newspapers being the costliest, they are still read as much as always – the same notion holds when it comes the conventional TV set. There are two qualities of viewing that one can choose – be it a 40″ TV screen or a 5″ tablet, the former is still as popular and, thus, may not be completely replaceable.”

    Thus, it is safe to say that omni-platform content is taking over the nation (and world) by storm, without greatly cannibalizing viewing through conventional television sets, but instead – increasing the usage of other forms of content distribution. This use of smaller screens will fuel watching content individually, with 45% of all content consumed expected to be on the small screen by the next four years. The question is whether the rise of these alternate platforms will eventually make a dent in conventional television content viewing, or not, in the years to come.

  • Will mobile devices/alternate screens takeover television?

    Will mobile devices/alternate screens takeover television?

    In an age where the usage of connected devices is booming, it is a huge benefit for consumers to be able to watch content on alternate screens, alongside the conventional way, increasing the amount of overall content consumption in the Nation.

    The alternate screens for a television viewing experience include Connected TVs, Internet Set-Top Boxes, Personal Computers, Smart-phones, Tablets and Smart Blu-ray players. Connected TVs (Smart TVs) are integrated with the internet, providing a technological convergence between computers and television sets/set-top boxes – these provide online interactive media, Internet TV, over-the-top content and on-demand streaming of media. Similarly, computers can also be used for streaming live television over the internet via websites. In the context of India, the use of mobile devices in the Nation has sky-rocketed, owing to the combination of inexpensive devices, low tariffs and the introduction of various applications, including those made particularly to stream television content such as Hotstar (Star TV) and most recently, VOOT (Viacom). Hotstar outdid apps such as Facebook, Instagram and Twitter to become the fastest to cross the million downloads mark within a week. VOOT is the only OTT player to start with original content from Day 1, which has specifically been made only for the digital platform itself.

    With the advent of Netflix in India, we have the liberty to reap the benefits of the world’s top video streaming service, which allows users to watch content on various screens, now entering the Indian space with subscription for as low as Rs. 500. Globally, Netflix has been used extensively – with an average of 45GB of data consumed by their 20 million subscribers, across 130 countries per month. In the US, 36% of US homes are subscribed to the platform. In order to match increasing demands, Netflix pushed 329,400,000,000 GBs of data in 2015. Another factor that can be done away with whilst using alternate screens is to avoid watching advertisements; it was estimated that Netflix subscribers avoided watching 130 hours of commercials per year, by not watching broadcast TV.

    Another powerful entrant providing 4G-based digital services with offers such as on-demand content and launching with 450 channels is Reliance JioPlay, with cutting edge features such as voice control and program catch-ups. Yet another introduction by one of the kingpins, Zee Entertainment, is OZEE, leaving consumers spoilt for choice with their video-on-demand platform, whereby the content of Zee channels is made available almost instantly, complementing the wave of viewers breaking away from appointment television. Collaboratively, there is much to look forward to in the realm that is Live TV on alternate screens of content consumption.

    The success of these initiatives has come on the back of the increased usage of mobile devices and the internet; India currently has 980 million active mobile users, 171 million smart-phone users and 272 million wireless internet subscribers. To gauge an understanding of the current scenario of mobile usage around the world, the global internet average speed is supposedly 5.1 Mbps, with highest in South Korea at 23.6 Mpbs and 2.3 Mpbs in India.

    A report by Ernst and Young expresses that Smart-phone penetration in the country is expected to grow to 520 million by 2020. To add to this this, the next phase of internet usage is expected to come from Tier II and Tier III cities, through wireless mobile internet. Basis the fact that Indian consumers have a significant inclination towards watching regional content, by 2020, of the 650 million internet users, 50-55 per cent are expected to be rural users, from the earlier 33% in 2013.

    Pankaj Krishna, CEO & Founder of Chrome Data Analytics & Media, expressed his views, “Linear television continues to be the largest form of television viewing, in spite of technological advancements in the industry and alternate platforms to watch content, including tabs and mobile devices. They say old habits die hard; despite the paper and ink of newspapers being the costliest, they are still read as much as always – the same notion holds when it comes the conventional TV set. There are two qualities of viewing that one can choose – be it a 40″ TV screen or a 5″ tablet, the former is still as popular and, thus, may not be completely replaceable.”

    Thus, it is safe to say that omni-platform content is taking over the nation (and world) by storm, without greatly cannibalizing viewing through conventional television sets, but instead – increasing the usage of other forms of content distribution. This use of smaller screens will fuel watching content individually, with 45% of all content consumed expected to be on the small screen by the next four years. The question is whether the rise of these alternate platforms will eventually make a dent in conventional television content viewing, or not, in the years to come.

  • Cisco partners with Videocon d2h for advanced video services

    Cisco partners with Videocon d2h for advanced video services

    MUMBAI: Direct to home (DTH) operator Videocon d2h will deploy advanced video solutions from the Cisco Videoscape product portfolio to enable it to deliver an innovative, high quality television viewing experience to its customers.

     

    Cisco will collaborate with Videocon d2h to create an infrastructure that supports advanced services like 4K, Over The Top (OTT), Video On Demand (VOD), multi-screen video and multi-room Digital Video Recorder (DVR), on a high definition platform.

     

    Cisco is at the forefront of changing the way people experience TV entertainment through its Videoscape platform, which offers best-in-class content management and exceptional user interface capabilities. Cisco Videoscape enables consistent video experiences across multiple devices including TVs, tablets, PCs, mobile phones and gaming consoles. Cisco and Videocon d2h are uniquely positioned to offer an immersive video experience coupled with an array of value-added services and applications on multiple screens.

     

    Videocon d2h director Saurabh Dhoot said, “We pride ourselves in being a frontrunner in bringing futuristic technologies to India, some of which are yet to be experienced in even the most advanced countries. Our collaboration with Cisco will present our customers with the latest and best technology in the DTH industry and will introduce them to a whole new range of next-gen applications. We believe that this partnership will redefine the overall viewing experience through our varied product portfolios and service offerings. We continuously endeavor to provide top quality services to our consumers.”

     

    Videocon d2h chief executive officer Anil Khera added, “As part of our commitment to our consumers, we will be providing an advanced TV-viewing experience with many more interactive services and applications, in keeping with global trends. We are confident that our collaboration with Cisco will provide a greater range of services to our customers. Cisco’s expertise in delivering end-to-end solutions and world-class technology will support us in our vision of being an innovator in the DTH market with the most advanced products and services.”

     

    Cisco Service Provider Video Software Solutions VP sales Asia Pacific Sue Taylor said, “Our mission is to continuously partner with operators who value innovation and strive to offer a wide range of differentiated and superior video experiences to their subscribers. Our expertise in the successful rollout of high-end features and services will enable Videocon d2h to deliver video in more exciting, more engaging and more impactful ways.”

  • Time Warner Cable to offer free Wi-Fi to business internet customers

    Time Warner Cable to offer free Wi-Fi to business internet customers

    NEW DELHI: Time Warner Cable Business Class (TWCBC), a provider of communication services for enterprises, is to offer its free Wi-Fi hotspot solution to their business internet customers across all TWCBC markets.

     

    This solution will enable businesses to offer their customers Wi-Fi access on any Wi-Fi enabled device including smart phones, tablets and laptops, said TWCBC in a statement.

     

    According to a TWCBC commissioned survey in May, 80 per cent believe their customers expect free Wi-Fi and also rank it as a top way to attract new customers, but 43 per cent of businesses offer it.

     

    The Wi-Fi access point comes with its own internet connection to ensure security to the business’s private internet traffic — with no interference from their public Wi-Fi internet traffic.

     

    Enterprise users will benefit as the solution provides a self-service management portal. The business owner can configure the service to require a password for free access or set daily time allotments for free access, ranging from 15-60 minutes. Owners can add their business name, logo and marketing message to the Wi-Fi welcome webpage.

     

    TWCBC provides signage and marketing materials to the business to promote Wi-Fi availability on-site, also helping attract more customers.

  • TV sets preferred in UK as viewing medium

    TV sets preferred in UK as viewing medium

    MUMBAI: According to a recent research from Thinkbox, 98.5 per cent of television viewing in the UK in 2013 was through a TV set, with just 1.5 per cent on other devices.

    The average Briton tuned in to just under four hours of TV a day, with the bulk of that, 3 hours and 52 minutes, dedicated to linear television. The average viewing was down slightly in 2012, largely due to the lack of any major sporting events.

    Meanwhile, there was an average of 3 minutes and 30 seconds a day of viewing on tablets, smartphones and laptops, largely on-demand but also including some live streaming. Non-TV-set viewing is up slightly on the 1.2 per cent from 2012.

    Thinkbox – using data from BARB – also points out that the average person watched 2 hours and 33 minutes of commercial television a day, accounting for 68 per cent of linear viewing, up from 66 per cent in 2012. Among those aged 16 to 34, commercial TV accounted for 76 per cent of linear viewing.

  • Gartner Says Mobile Advertising Spending Will Reach $18 Billion in 2014

    Gartner Says Mobile Advertising Spending Will Reach $18 Billion in 2014

    MUMBAI: Growth from 2015 to 2017 Will Be Fueled by Improved Market Conditions

     

    Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013, according to Gartner, Inc. The market is expected to grow to $41.9 billion by 2017. Gartner said that display formats will make up most of the revenue, but video will show the highest growth.

     

    “Over the next few years, growth in mobile advertising spending will slow due to ad space inventory supply growing faster than demand, as the number of mobile websites and applications increases faster than brands request ad space on mobile device screens,” said Stephanie Baghdassarian, research director at Gartner. “However, from 2015 to 2017, growth will be fueled by improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers.”

     

    With regard to the different ad formats used in the mobile sector, mobile display ad formats are collectively the single biggest category of ads, and will remain so throughout the forecast period, although this category will shift to mobile Web display after several years of higher growth in in-app display. Uptake of the audio/video format by the end of the forecast period is higher because the tablet form factor will drive video, and the tablet market continues to grow.

     

    In addition, search/map ad types will benefit from increased use of location data gathered from users, either through them opting into being located automatically through their devices or because they proactively check in the places they visit using apps such as Foursquare and Pinterest. As a result, local advertisers will be more interested in the mobile channel as a means of pushing ads. The split between in-app and Web display is taking longer to shift in favor of the latter, as the use of HTML5 tools in mobile website development is taking longer to impact the market.

     

    All regions of the world will experience strong growth in mobile advertising spend, although North America is where most of growth will come from, due to the sheer scale of its advertising budgets and their shift to mobile.

     

    “North America is the region with the strongest general advertising focus and investment. It is also the region where online advertising is most mature,” said Mike McGuire, research vice president at Gartner. “Overall advertising budgets are the highest, so when a portion shifts to mobile, in a multiplatform approach, it immediately impacts the market’s scale.”

     

    Western Europe’s market for mobile advertising will remain similar to North America’s, albeit at a slightly lower scale, for the duration of the forecast period. “The mobile channel will become more and more integrated into 360-degree advertising campaigns, eating up budget historically allocated to print and radio advertising,” said Ms. Baghdassarian.

     

    Asia/Pacific and Japan is the most mature region for mobile advertising, and therefore growth will slow between 2012 and 2017, averaging 30 percent a year. Historically, the unusually high adoption of handsets for digital content consumption in Japan and South Korea has given the Asia/Pacific region an early lead in mobile advertising. Looking forward, Gartner expects the high-growth economies of China and India to contribute increasingly to mobile advertising growth as their expanding middle classes present attractive markets for global and local brands.

     

    In the emerging markets of Latin America, Eastern Europe, the Middle East and Africa, mobile advertising growth will largely track the technology adoption and stabilization of emerging economies, but will mostly be driven by large markets such as Russia, Brazil and Mexico. From 2015, growth rates in this region will exceed the worldwide average.

     

    More detailed analysis is available in the report “Forecast: Mobile Advertising, Worldwide, 2010-2017.” The report is available on Gartner’s website at http://www.gartner.com/document/2642816.

  • Sony LIV releases app update for iOS7 compatibility

    Sony LIV releases app update for iOS7 compatibility

    NEW DELHI: Sony LIV, Multi Screen Media (MSM)’s video-on-demand service, has updated its application to be compatible with the recently launched iOS7. 

    On the all new iOS 7 platform, users can log in via Google + and can also share videos via WhatsApp. The innovative app experience matches the redesigned user interface and enhanced functionality of the new iOS mobile operating system.

    The Sony LIV app also recently featured as the best new application on the iPhone and iOS devices. 

    Sony Entertainment Network executive VP – new media, business development and digitalsyndication Nitesh Kripalani

    Speaking on the revamped version of the app and its success, Sony Entertainment Network executive VP – new media, business development and digital/syndication Nitesh Kripalani said, “This is indeed one more feather in the Sony LIV cap iPhone, undoubtedly is one of the most loved, sophisticated and successful mobile handsets today. The new iOS7 is visually as well as functionally very advanced and we have updated our app to match this high level of sophistication. We want to be available wherever our user is and being compatible with the iOS7 was a natural progression. To now also be featured as the best new application on iOS is undeniably a rewarding and very elating moment for us.”

    The Sony LIV application offers 18 years of rich and exclusive content from Sony Entertainment Television, covering genres including drama, comedy, thriller, reality shows and many more. It offers users their favourite current and archive shows from Sony, through a single log-in, seamless and engaging experience. The application also packs in features like multi-bitrate video streaming which provide users with better quality videos, based on their internet connection speed.

    Apart from being available on Apple iOS, this premier video-on-demand brand is available online, on Google Android, Java, Windows Phone 8, Windows 8 PCs and tablets. It offers an immersive user experience through various innovative features. Users can use the Mood Wheel on Sony LIV to watch their favourite video as per their mood/genre; they can create playlists of their choicest of shows through My Q and be rewarded as a LIV Guru, by consuming Sony LIV content.  In addition to original complete content, Sony LIV also offers short content formats like Catch-up episodes, Quickisodes and Short crunch episodes.

  • India fourth in phishing attacks

    India fourth in phishing attacks

    NEW DELHI: India has ranked fourth in phishing attacks in the third quarter of 2013, said RSA, a division of EMC.

    India received three per cent of the total attack volume, said  RSA  in a statement.
    Other countries targeted by phishing attacks were US (53 per cent), Germany (17 per cent), UK (eight per cent) and South Africa (three per cent). In top countries by attacked brands’ India ranked third with seven per cent of the total phishing volume worldwide. The US with 27 per cent and UK with 12 per cent topped the chart.

    RSA identified 46,119 phishing attacks in September globally with a rise in 36 per cent increase as compared to the month of August (33, 861). Phishing attacks in the month of September also mark the highest number of attacks in this quarter while July 2013 saw 45,232 numbers of attacks. Top countries to host these phishing attacks include US (42 per cent), Canada (nine per cent), Germany (five per cent) and UK (four per cent).

    The total amount of losses incurred in third Quarter of 2013 was $1.66 billion. 

    Brands in the US, UK, India, and Australia were targeted by almost 50 per cent of phishing attacks in Q3 2013.

    US remained the top country on the chart, targeted with 53 per cent of the total phishing volume in Q3 2013.

    US incurred a loss of over $882 million followed by Germany with $294 million and UK with $133 million.

    Meanwhile, cyber attack is likely to cost the average home user $418 in multimedia files, but a lot of this loss could be prevented if users purchase digital content after checking that the content is secure.

    Kaspersky Lab in a statement that users can lose files in a number of different ways: losing a device, having a device stolen, or falling victim to malicious users.

    According to the B2B International survey, 27 per cent of respondents encountered a cyber attack in the last one year. At the same time, over 60 per cent of users who were victims of malware that either damaged or destroyed data admitted that they had not been able to fully restore their files. During the same period, approximately 14 per cent of users dealt with the loss, theft or crash of their device.

    Respondents in the 16-24 age group would face an average loss of $670, while those in the 25-34 group would incur an average loss of $455; users aged 45 and older would lose an average of $227.

    Residents of China and Russia were likely to incur the highest average losses at $816 and $807 per user, respectively. This figure is considerably lower in Europe ($378) and North America ($342).

    In order to protect digital assets, users not only need to back up their data on a regular basis – they also need to secure their personal devices against malicious attacks designed to steal or extort data. Smartphones and tablets should also have additional tools to help locate a lost device or to mitigate the potential damages of device theft.