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Tag: Table Tennis Federation of India

  • IndianOil Ultimate Table Tennis launches ‘Time To Turn The Tables Around’ OOH campaign

    IndianOil Ultimate Table Tennis launches ‘Time To Turn The Tables Around’ OOH campaign

    Mumbai: IndianOil Ultimate Table Tennis (UTT) has teamed up with the official outdoor partner Mera Hoardings for the innovative ‘Time To Turn The Tables Around’ outdoor campaign as it gears up for the upcoming fifth season, to be held at the Jawaharlal Nehru Indoor Stadium in Chennai from 22 August to 7 September.

    As part of the campaign, striking inverted hoardings, featuring table tennis stars Achanta Sharath Kamal, Manika Batra, Harmeet Desai, Sathiyan Gnanasekaran and Manav Thakkar, are spread across Chennai from today, captivating both locals and visitors. These eye-catching displays showcase the Indian table tennis icons upside-down against the city skyline, delivering a compelling message: It’s time to ‘turn the tables’ and shift the perception of India from being a cricket-centric nation to one that celebrates a vibrant and diverse sporting ecosystem.

    “Our players are making their mark at the Paris Olympics, garnering much-deserved spotlight for the sport with Manika Batra and Sreeja raising their game. To complement their efforts, our OOH campaign aims to package the sport innovatively at the right time to reach a larger audience,” said UTT promoters Vita Dani and Niraj Bajaj.

    This inventive ‘inverted’ OOH campaign not only amplifies the game’s visibility but also highlights UTT’s transformative impact over the past five years. As table tennis has grown from a niche sport to a significant discipline within India’s sporting landscape, the league has been one of its most passionate advocates and prominent contributors.

    Extending their commitment to promoting Indian table tennis, UTT recently caught the attention of the global audience with the help of Mera Hoardings when the league’s promotion was featured on the iconic Times Square billboard in New York.

    The IndianOil UTT 2024 is the biggest edition of the league as, for the first time since its inception in 2017, eight teams will fight for the crown, with Ahmedabad SG Pipers and Jaipur Patriots joining PBG Bengaluru Smashers, Chennai Lions, Dabang Delhi TTC, Goa Challengers, U Mumba TT, and Puneri Paltan Table Tennis. The league is promoted by Niraj Bajaj and Vita Dani under the aegis of the Table Tennis Federation of India.

    The league’s last season garnered an astounding 55.2 million views and achieved a reach of 62.1 million across digital platforms. The engagement was equally remarkable, with 1.2 million fan interactions throughout the event. The total media sponsorship value soared to 55.8 crore (6.7 million), underscoring the sport’s growing prominence. Viewership was robust with 195 million minutes watched in just 18 days. The live broadcasts attracted six million viewers, while an additional nine million tuned in through non-live content, reflecting the widespread and enduring interest in table tennis.

    This dynamic and innovative month-long campaign will coincide with the much-anticipated fifth edition of the league which is set to witness high-voltage action with the participation of star Indian paddlers, including Manika Batra, Sharath Kamal, Sreeja Akula, and Sathiyan, alongside some of the world’s top players such as world number 13 Bernadette Szocs and Nigerian legend Quadri Aruna.

  • Stupa Sports and Ultimate Table Tennis collaborate for WTT Star Contender in Goa

    Stupa Sports and Ultimate Table Tennis collaborate for WTT Star Contender in Goa

    Mumbai: Stupa Sports Analytics and Ultimate Table Tennis (UTT) are proud to announce a strategic collaboration for the upcoming WTT Star Contender, slated to take place in Goa from 23 to 28 January 2024.

    The Star Contender was first brought to India by Stupa Sports Analytics, a leading homegrown global sports analytics firm. As one of the most prestigious events in the international table tennis calendar, WTT Star Contender Goa took place earlier this year and had some of the world’s biggest stars on the show, including the World No. 1 Fan Zhendong, Japanese prodigy Tomokazu Harimoto, World No. 4 Wang Yidi, and World No. 5 Hina Hayata, descending to Goa for the inaugural edition. Besides that, the tournament also saw participation of 40 Indian players which was the highest for a WTT event.

    The partnership with Stupa Sports Analytics marks a significant milestone in UTT’s journey, promising to elevate the WTT Star Contender to new heights and solidify its status as a sporting landmark in India. This collaborative effort is set to transcend geographical boundaries, bringing together players from around the world for a week-long celebration of table tennis excellence.

    “The first edition of WTT Star Contender Goa was a great success. Table tennis is still at a nascent stage in India and tournaments like this not only show the sport’s potential commercially but also encourage its overall growth,” Megha Gambhir Analytics CEO and co-founder of Stupa Sports commented.

    As for UTT, it has consistently aimed at establishing a world-class league and providing a dynamic platform that unites players and fans, both in India and globally. With a vision to create unprecedented milestones for the sport, UTT has been instrumental in fostering a vibrant community around table tennis.

    “This collaboration signifies a commitment to fostering international camaraderie in table tennis and encouraging the passionate community of players and fans to unite in India like never before. The WTT Star Contender Goa is poised to be a global showcase of talent, skill, and competition,” UTT co-promoter Vita Dani said.

    The high-profile tournament is part of the six-star Contender series events where only the top 30 players are eligible to participate, with six players from the top 20 in the world rankings. The tournament boasts a massive prize pool of $250,000 and allows players to win ranking points and qualify for the WTT Cup Finals and WTT Champions Series.

    The tournament will be co-hosted by Stupa Sports Analytics and Ultimate Table Tennis under the guidance of the Table Tennis Federation of India (TTFI).

    “Playing against world-class players or watching them from a close quarter always inspires the younger generation. This tournament is a great opportunity for our Indian players. We, at TTFI, extend full support to Stupa Sports Analytics and Ultimate Table Tennis to make the second edition a grand success,”  TTFI secretary general Kamlesh Mehta stated.

    World Table Tennis (WTT), conceptualised by the International Table Tennis Federation in 2019, serves as the epicentre for professional men’s and women’s table tennis events globally. The series encompasses a multitude of events throughout the year, with the four Grand Smashes standing out as the highest-ranked tournaments.

    China’s Liang Jingkun and Yidi had won men’s and women’s singles titles respectively in the inaugural edition of the tournament.