Tag: Tabassum Jalib

  • EndemolShine India’s Bigg Boss Telugu Season 8 achieves record-breaking viewership

    EndemolShine India’s Bigg Boss Telugu Season 8 achieves record-breaking viewership

    Mumbai: EndemolShine India’s Bigg Boss Telugu Season 8, which launched on 1 September 2024 on Star Maa and Disney+ Hotstar, has achieved a record-breaking viewership in its launch week. With superstar Nagarjuna returning as the host for the sixth consecutive time, the premiere episode garnered an impressive 18.9 TVR (Hyderabad), solidifying the season’s place as a record-breaking hit. In its first week, the show saw a remarkable 5.9 billion minutes of viewing, setting a new benchmark in the history of Bigg Boss Telugu.

    Commenting on the overwhelming success of the launch,  EndemolShine India EVP and head of content, Telugu and Kannada Tabassum Jalib said: “We are thrilled by the phenomenal response to Bigg Boss Telugu Season 8. The numbers speak for themselves, and it’s a testament to the deep connection the format has with audiences across Telugu-speaking markets. Nag sir’s charisma and the show’s dynamic format, featuring unexpected twists and turns, continue to captivate viewers, making this season’s launch our most successful to date.”

    She further added, “With the continued partnership between EndemolShine India, Star Maa and Disney Hotstar,  we are confident that this season will continue to push boundaries and deliver extraordinary entertainment week after week. We look forward to sustaining this momentum and engaging audiences with fresh & dramatic content as the show progresses.”

    Bigg Boss (an adaptation of Big Brother) remains one of the most successful reality franchises of EndemolShine India. In India, Bigg Boss has established itself as a cultural phenomenon, with multiple regional versions such as Bigg Boss Hindi, Tamil, Kannada, Malayalam, and Telugu—each with its unique fanbase and regional appeal, achieving milestones year after year.

    As Bigg Boss Telugu Season 8 continues, viewers can expect more surprises, drama, and engaging entertainment that has kept the franchise thriving for years.

  • EndemolShine India’s Bigg Boss Telugu breaks all records

    EndemolShine India’s Bigg Boss Telugu breaks all records

    Mumbai: Bigg Boss Telugu Season-7, telecast on Star Maa and streamed on Disney+ Hotstar achieved ground-breaking success in its latest season. Owned and produced by EndemolShine India (part of Banijay), the format exceeded all earlier viewership ratings and market-share in the Telugu speaking markets. Hosted by the Superstar Nagarjuna, the season’s finale in Hyderabad (SD+HD) had a remarkable 21.7 rating with a staggering 78% market share, the highest for any season. Across the overall Telugu-speaking market, the show reached the finale rating of 19.3 (HD+SD).

    Commenting on the success, EndemolShine India creative head (Non-fiction) Tabassum Jalib said, “We’re all extremely excited with this season’s performance. The introduction of the ‘Ulta Pulta’ concept, an innovative twist within the show’s format, played a crucial role in maintaining high engagement levels. The strategic addition of five new contestants in a spectacular ‘level up’ event during the sixth week infused fresh energy and intrigue, keeping the audience captivated.” She further added, “Setting new benchmarks in Season-7 is a testament to the format’s robust and cross-segment appeal. Kudos to the teams at EndemolShine India as well as Star Maa for delivering another blockbuster season.”

    Bigg Boss (an adaption of Bigg Brother) is one of the most successful franchises in global entertainment, and plays out in over 45 territories every year. In India alone, there’s 5-6 editions of Bigg Boss every year, playing out across languages, across geographies, and across platoforms – Bigg Boss Hindi, Bigg Boss Telugu, Bigg Boss Tamil, Bigg Boss Kannada, and Bigg Boss Malyalam.