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Tag: Taarak Mehta Ka Ooltah Chashmah

  • Flipkart turns Big Billion Days into cultural festival

    Flipkart turns Big Billion Days into cultural festival

    MUMBAI: Flipkart has flipped the script on The Big Billion Days 2025, transforming India’s biggest shopping festival into a nationwide celebration of culture, fashion, and everyday joy. Moving beyond transactions, the event became a tapestry of storytelling, entertainment, and shared experiences.

    With WPP Media’s integration-first strategy, Flipkart became part of India’s most-loved shows, turning screen time into brand milestones. On Bigg Boss 19, the in-house fashion icon contest had contestants taking on bold style challenges, with audiences voting in real time, a dramatic runway powered by Salman Khan’s signature flair.

    In Taarak Mehta Ka Ooltah Chashmah, Flipkart threaded itself seamlessly into Gokuldham society over a three-day storyline. From Jethalal experimenting with denim to the Mahila Mandali debating offers, Flipkart became part of everyday life, blending humour, tradition, and relatability for millions of households.

    The South region saw emotions soar on Indian Idol Telugu, where the theme “Kuch bhi ho sakta hai” came alive over two episodes. Contestants surprised audiences with wishlists and magical product reveals, transforming The Big Billion Days into a heartfelt celebration that fused music, storytelling, and aspiration.

    Flipkart vice president growth and marketing Pratik Shetty said, “The Big Billion Days is more than a sale, it’s a tradition. With WPP Media, we brought that emotion to life across platforms and languages. From Bigg Boss to Taarak Mehta to Indian Idol Telugu, Flipkart became part of the cultural conversation, turning TBBD into a shared celebration of dreams, community, and everyday India.”

    WPP Media South Asia president-client solutions Navin Khemka added, “Cultural relevance is the new currency of commerce. By weaving the brand into narratives audiences already adore, we elevated a commercial event into a meaningful cultural moment, making every purchase journey an act of participation in India’s cultural fabric.”

    TBBD 2025 proves that Flipkart isn’t just about deals, it’s about delight, drama, and a dash of everyday magic.

     

  • Old shows new highs as Sony PAL tops FTA charts with 109 million viewers

    Old shows new highs as Sony PAL tops FTA charts with 109 million viewers

    MUMBAI: Who says old favourites can’t cause new waves? Sony PAL, the Free-to-Air (FTA) Hindi general entertainment channel from Sony Pictures Networks India (SPNI), is proving that prime-time nostalgia can power modern ratings. The channel has clocked a sharp surge in viewership, becoming the fastest-growing FTA GEC in Hindi-speaking markets (HSM), and is now the undisputed leader in reach and resonance.

    According to BARC (Week 19, 2025), Sony PAL now reaches 109 million viewers that’s 17 per cent weekly reach, the highest among FTA Hindi GECs. And it’s not just mass appeal the channel’s got serious metro cred too. Among urban Hindi-speaking audiences aged 15 plus, Sony PAL pulled in a robust 41 GRPs, outperforming FTA peers. Even more striking? Urban male viewers gave it 63 GRPs, confirming that Sony PAL isn’t just a family favourite, it’s also prime time for the bros.

    What’s fuelling this FTA frenzy? Familiar faces and full-fat entertainment. Iconic shows like Taarak Mehta Ka Ooltah Chashmah and The Kapil Sharma Show have migrated to free-to-air for the first time, a strategic play that’s expanded their fan base and made quality content accessible without a paywall.

    By combining smart content curation with a no-subscription model, Sony PAL has tapped into India’s deep appetite for nostalgic, family-friendly storytelling all while scooping up serious ratings gold.

    In a landscape where eyeballs are fickle and attention spans fleeting, Sony PAL has managed to hit the sweet spot comfort viewing with mass reach, delivered for free. Now that’s what you call a PAL for the people.
     

  • Tarak Mehta Ka Ooltah Chashma plans to launch 18 new games in 2024

    Tarak Mehta Ka Ooltah Chashma plans to launch 18 new games in 2024

    Mumbai: Neela MediaTech, the gaming arm of the beloved show Taarak Mehta Ka Ooltah Chashmah (TMKOC), is focusing on developing innovative mobile games with the aim of making a significant impact in the gaming industry and plans to launch 18 games this year by December 2024. The fan-based gaming platform will witness more games based on the popular characters of the show with an aim to attract 20 million plus monthly active users and two million plus daily active users by year-end.

    The show which has a 60 million plus audience base will now tap into the booming Indian and international mobile gaming market with an aim to leverage the massive TMKOC fanbase. With six million plus active users, Neela MediaTech has already launched seven games and are planning to launch 11 more games.

    Late last year, Neela Films, the production house of the show, Tarak Mehta Ka Ooltah Chashma announced their diversification in the gaming, animation, and edutainment space. This move signifies a bold leap having invested Rs 24 crore in Neela MediaTech Pvt Ltd. With their diverse game portfolio and established brand loyalty, TMKOC is poised to become a major force in the mobile gaming landscape.

    The new games will be based on the much loved characters from the show including  Jethalal, Babita, Popatlal, Madhavi, Bhide and Goli who have been innovatively woven into the games like TMKOC Ludo, Simulation Gada Electronics, Simulation Madhavi Farms, Save Babita Save, Hungry Goli, Popatlal ki Shadi among others. The games will be available across all the platforms Google Playstore, Apple App store, Fire TV, MI Platform, Huawei and many more.

    The company recently launched Run Jetha Run, Bhide Scooter Race, Match Pool 2048, Popat Shortcut Race, Jump Bhide Jump, Taarak Fruit Match and have already boasted a following of 6 million active users in a short span of time. The IP has a strong and loyal following for the show aired on Sony Sab and recently completed 4000 episodes over the last  15 years.

    “Our vision is to blend the charm of TMKOC’s characters with innovative gaming experiences, aiming to captivate not only our existing fan base but also new audiences globally. This is more than a business expansion; it’s about creating a virtual playground where millions can find joy, adventure, and a sense of community. As we gear up to launch our diverse range of games, we’re not just promising fun; we’re inviting players to become part of a story that continues to unfold, making them active participants in the TMKOC saga. With the support of our fans and the hard work of our team, we’re set to make a mark on the global gaming stage.” said Harjeet Chhabra; who is leading this initiative along with the creator of the show, Asit Kumarr Modi.

  • Taarak Mehta Ka Ooltah Chashmah celebrates 4,000 episodes

    Taarak Mehta Ka Ooltah Chashmah celebrates 4,000 episodes

    Mumbai: It’s a momentous achievement, the iconic television show “Taarak Mehta Ka Ooltah Chashmah” has reached a significant milestone with the completion of its 4,000 episodes. This remarkable feat is a testament to the enduring connection that the show holds with Indian audiences.

    Having captivated viewers since its inception, “Taarak Mehta Ka Ooltah Chashmah” has become a cultural phenomenon, transcending the boundaries of entertainment to become an integral part of Indian households. The 4,000-episode mark is not merely a numerical milestone but a reflection of the show’s unwavering commitment to portraying the essence of Indian life with humor, warmth, and reliability.

    The show’s enduring success also lies in its ability to seamlessly weave in and celebrate the rich Indian culture and values. Through its characters and storylines, “Taarak Mehta Ka Ooltah Chashmah” has become a mirror reflecting the values and traditions that resonate with viewers across generations.

    The show’s family-centric narratives have struck a chord with audiences of all ages. Its universal appeal lies in its ability to bring families together, fostering a sense of unity and shared laughter.

    Even in the hustle and bustle of today’s modern life, the show stands out for its positive storytelling. It reinforces the importance of values such as friendship, community, and tolerance, making it a source of joy and inspiration for millions of viewers.

    Beyond entertainment, “Taarak Mehta Ka Ooltah Chashmah” has actively contributed to social awareness by addressing contemporary issues with a touch of humor. The show’s social messaging adds depth to its entertainment quotient, making it both relevant and impactful.

    Neela Film Production and Neela Mediatech creator, producer and MD Asit Kumarr Modi said “Reaching the 4,000-episode milestone is a humbling experience. It reaffirms our commitment to creating content that not only entertains but also resonates with the heart of India. It’s a celebration of our cultural ethos. The show’s success is a collective achievement, and we express our gratitude to the viewers, channel, and our team for their unwavering support.”

    As the show continues to carve its legacy in the annals of Indian television history, the 4,000th episode of “Taarak Mehta Ka Ooltah Chashmah” stands as a testament to the enduring appeal of narratives that celebrate the essence of India.

    The brand has successfully forayed into animation with nursery rhymes across five regional languages and mobile games based on the characters.

  • Taarak Mehta Ka Ooltah Chashmah launches Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam

    Taarak Mehta Ka Ooltah Chashmah launches Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam

    Mumbai: The beloved world of “Taarak Mehta Ka Ooltah Chashmah” (TMKOC), renowned for spreading joy and laughter, is now set to embark on a spiritual journey with the launch of “Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam” This new venture is dedicated to offer an exquisite collection of devotional songs that resonate deeply with the heart and soul.

    “Bhaktidhaam” channel will endeavor to offer both spirituality and entertainment thus creating a  unique experience for devotees and fans alike. The platform debuts with the soul-stirring devotional music, “Jalalo Deep Kushiyo Ke Mere Shri Ram Aye Hai,” setting the tone for inauguration of Ayodhya  Ram Mandir.

    “The launch of “Bhaktidhaam” marks a significant milestone for the TMKOC family, extending its reach beyond entertainment into the realm of spiritual wellness. Our vision is to stay connected with our audiences in every mood via our brand and characters. Each devotional song and video is carefully selected to bring peace and tranquility to the mind, offering a much-needed respite from the hustle and bustle of daily life.” said Neela Film Production and Neela Mediatech creator, producer and managing director Asit Kumarr Modi.

    “Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam” will be accessible to all and promises to be a  source of spiritual nourishment and joy. Join us in celebrating this new chapter as we continue to  spread happiness and positivity through our initiatives.

    Taarak Mehta Ka Ooltah Chashmah Bhaktidhaam

  • TMKOC welcomes Monaz Mevawalla as Mrs Roshan Singh Sodhi

    TMKOC welcomes Monaz Mevawalla as Mrs Roshan Singh Sodhi

    Mumbai: Taarak Mehta Ka Ooltah Chashmah, one of the most beloved Hindi general entertainment shows, welcomes Monaz Mevawalla as Mrs Roshan Singh Sodhi. TMKOC has been a household favourite, capturing the hearts of audiences with its engaging storytelling and endearing characters.

    Taarak Mehta ka Ooltah Chashmah creator and producer Asit Modi, extended a warm welcome to Monaz, stating, “We are delighted to have Monaz Mevawalla. Her talent and passion for acting will undoubtedly add a new dimension to the character and the show. We welcome her wholeheartedly to the TMKOC family. Her portrayal is anticipated to bring a new dimension to the already beloved series, captivating audiences with her performance.”

    Expressing her enthusiasm, actor Monaz Mevawalla shared, “I am thrilled and proud to be part of the TMKOC family. I love the role and am grateful to Mr Modi for this opportunity. I’ll put all my energy and heart into this character. Having previously worked with Mr. Modi, I love his passion and dedication for every TMKOC member for the past 15 years. I’m sure that all the TMKOC fans will shower me their love and support.”

    Monaz will bring her unique flair and energy to Mrs Roshan’s character and further enrich the viewing experience for fans across the nation.
     

  • Sony Sab launches new brand campaign for switch in content and strategy

    Sony Sab launches new brand campaign for switch in content and strategy

    Mumbai: Sony Sab is at a key stage of its evolution as it transitions from being a comedy channel where there was lightheartedness, frivolity, and fun to becoming a channel that offers tales that resonate with people’s everyday lives while appealing to the entire family.

    Its content is synonymous with diverse storytelling, capturing the commitment to bringing real emotions and slice-of-life stories. Sony Sab has launched a new brand campaign to mark a new chapter in its journey as a channel and brand, cementing this positioning.

    By adhering to the philosophy “Jo roz choti khushiya dete hai, wohi rishtey toh bade hote hai,” the channel hopes to deepen its emotional connection with its audience.

    Sony Sab, PAL, and Sony MAX movie cluster business head Neeraj Vyas said, “Sony Sab is entering a new phase as the brand is undergoing a metamorphosis with its content and brand strategy. We are looking for stories and insights from the daily lives of people. As creators, we are constantly looking for new themes and new insights that reflect the trends and what people are going through, staying ahead of consumers and their changing lives.”

    “The recently launched brand films will further help us cement our positioning as a brand that goes beyond just providing entertainment and helps us connect emotionally with our audiences on a much deeper level. As a channel, we are forward-looking, catering to the diverse needs of the family while at the same time bringing them together,” he further added.  

    Sony Sab is establishing itself as a progressive brand that addresses the actual issues that affect people, society, and the world, and its programming does it with respect and optimism. The channel promises to offer buoyancy and positivity while taking into account the dynamic changes viewers are going through.

    The channel aims to do this by encouraging people to appreciate life by spotlighting tiny yet unforgettable events. As it shifts gears, the channel is veering towards providing more progressive programming and will debut new series in the coming months to further cement the brand’s position as a living room brand. The channel continues to serve the needs of every member of the family.

    Sony Sab, PAL, and Sony MAX movie cluster marketing & communications head Vaishali Sharma said, “In today’s complex world, we understand the meaning of using the insights of what relationship means to our viewers, and we have mined a very powerful insight that helped us develop this campaign. The objective of the brand campaign is to strengthen our relationship with our consumers and express how the brand interweaves itself into their lives and emotions. The campaign is one such initiative in the journey of evolution for Sony Sab, and while content continues to make an impact, at a brand level, we will continue to engage with people keeping this ethos in mind.”

    This is in addition to continuing to entertain its audiences with blockbuster shows like Taarak Mehta Ka Ooltah Chashmah, Maddam Sir, Wagle Ki Duniya, Pushpa Impossible, Dharm Yoddha Garud, and the recently launched Alibaba Dastaan-e-Kabul.

    Sony Sab is about to enter a new phase, which will be introduced to viewers through three heartwarming brand films. The channel is launching a massive television campaign to promote the campaign, which will go live on 3 November. The marketing strategy also includes a significant digital component.

  • Mumbai Film City hikes rental rates, IFTPC to approach Maha govt

    Mumbai Film City hikes rental rates, IFTPC to approach Maha govt

    Mumbai: Producers of films and TV shows in Mumbai’s Film City received a jolt earlier this month. The Maharashtra Film Stage and Cultural Development Corp (MFSCDC) – which is in charge of the Goregaon-based facility – issued a circular stating that it had revised rentals of studios and outdoor locations on its premises from 1 July.

    Some of the large indoor stages including Studio 16 (14,060 sq ft), Studio 7 (10,400 sq ft), Studio 5 (8455 sq ft) and Studio 11 have been seen rate hikes of a massive 53 per cent, 38 per cent, 26 per cent and 29 per cent. Ditto with outdoor locations such as Vishnu Maidan 1 (83,250 sq ft: 87 per cent jump), Josh Maidan 1-2 (1,40,000 sq ft: 57 per cent), Gate No. 1 to Adlab Road/Bus Stop (90,000 sq ft: 102 per cent ), Link Road – 1 (77 per cent) and Link Road – 2 (89 per cent).

    This has got the production community’s goose. The Indian Film & Television Producers Council  (IFTPC ) – the producers association which has been at the forefront of workers and government negotiations – is currently gathering data from its producer members to present to the Maharashtra  deputy chief minister or chief minister on  how the hike is going to impact production of TV series in Hindi, Marathi and other languages.

    Says IFTPC CEO Suresh Amin: “TV producers are really worried. This kind of rate hike has not happened in the last seven to eight years. TV producers have been faced with reduced or stagnant production budgets over the past two or three years even as they had to invest more to put in place increased Covid protection measures which were quite expensive. The current rate hike will only lead to making producing at Film City unviable as we are unsure whether broadcasters will be supportive and absorb the increased costs.”

    “Most TV productions happen in Film City, Goregaon and TV serials shooting takes place  365 days a year,” he adds. “Meanwhile, a film shoot will happen for a maximum of 100 days using different outdoor locations that are largely unaffected by the rate change.”

    Some of the  popular TV shows currently being filmed at FilmCity include Taarak Mehta Ka Ooltah Chashmah, Yeh Rishta Kya Kehlata Hai and India’s Laughter Champion.

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  • Tarak Mehta anime to stream on Netflix from 24 February

    Tarak Mehta anime to stream on Netflix from 24 February

    Mumbai: An animated series based on Indian television’s daily sitcom “Taarak Mehta Ka Ooltah Chashmah” will stream on Netflix from 24 February, the makers of the show Neela Films have announced.

    Titled “Taarak Mehta Kka Chhota Chashmah,” the family comedy entertainer show is created and authored by Asit Kumarr Modi and stars a host of actors including Dilip Joshi, Shailesh Lodha, Munmun Dutta, and Mandar Chandwadkar, among others.

    The Neela Film Productions’ animated series which has aired two successful seasons on TV since 2021 also features popular characters from its parent show in hyperbolic comic avatars.

    Neela Film Productions founder and director Asit Kumarr Modi said good content can be seamlessly adapted across mediums and they are thrilled to bring the animated series on OTT for their audience. “The show’s animated version will be available to our viewers on Netflix. Humour can bring positive transformation in the society, and at Neela Film Productions, spreading joy is pivotal to our ethos. We’re glad that our viewers, especially kids, will get to enjoy ‘Taarak Mehta Kka Chhota Chashmah’ on OTT as well.”

    “Taarak Mehta Ka Ooltah Chashmah,” the original Hindi sitcom, is based on Chitralekha magazine’s weekly Gujarati column ‘Duniya Ne Undha Chasma’ by late columnist-playwright Taarak Mehta.

    The TV show first aired in 2008. It is running in its 14th year with over 3,300 episodes.

  • Television industry faces renewed threat as Covid2019 cases begin to surge

    Television industry faces renewed threat as Covid2019 cases begin to surge

    MUMBAI: Just as the television industry began limping back to normal after braving the toughest lockdown in the country’s history, a resurgence of fresh Coronavirus cases nationally – and more so with Maharashtra leading the infections – have set it on high alert once again. In the past few weeks, some production houses have been forced to halt shooting or work with lesser staff and crew amid the new surging wave of Covid2019 infections in the general population. This, despite strict standard operating procedures (SOPs) being followed at every shoot location.

    There have been instances of cast and crew members contracting the novel Coronavirus. Bollywood actor Kartik Aaryan, Ranbir Kapoor, director Sanjay Leela Bhansali, Sanam Teri Kasam director and writer Vinay Sapru, Taarak Mehta Ka Ooltah Chashmah actor Mayur Vakani and an artist from TV show Mehndi Hai Rachne Wali and Gum Hai Kissi Ke Pyaar Mein tested positive recently.

    According to the Indian Film & TV Producers Council (IFTPC) member and  TV producer Nitin Vaidya, the TV production community has done well so far as far as Covid2019 is concerned, especially considering the pace they have to produce at.  Safety protocols with adequate arrangements for checking temperature of staff members and timely sanitisation and fumigation on the sets are being followed.

    IFTPC has asked producers to personally visit the sets and share pictures if Covid-2019 protocols are being followed.

    “We have been through the lockdown once, and we do not want to face that situation again. So, we are trying our best to ensure that adequate protocols are followed on sets. Each of us have to be careful and we are trying to ensure that producers do not become complacent and keep shooting programmes in a safe manner,” said Vaidya.

    Last week, the IFTPC wrote a letter to producers and cautioned them about a potential situation akin to "September 2020" developing again. The association urged them to avoid outdoor shoots with immediate effect. It also requested them to personally visit their sets and ensure that SOPs are implemented even more meticulously. “Fatigue and carelessness have crept into our system rather exponentially which needs to be rectified immediately," IFTPC warned.

    General entertainment  broadcasters were also alerted about the sudden resurgence of cases and urged to cooperate with the production houses and not make requests for extravagant scenes. “We asked the broadcasters to depute Covid inspectors on the sets and request their creative teams not to insist on any outdoor shoots at this point or even shooting in places where there can be a crowd,” IFTPC chairman (TV division) JD Majethia told Indiantelevision.com. “We have fought hard for the entire year and we will continue to do the same.”

    Maharashtra currently accounts for roughly 70 per cent of the total caseload of the country. Last week, state health secretary Pradeep Vyas also warned that Maharashtra’s active Covid2019 cases may reach the three lakh mark by the first week of April if the current trend of rising cases continues.

    IFTPC has asked producers to personally visit the sets and share pictures if Covid-2019 protocols are being followed.

    The surge in cases could pose serious trouble for the beleaguered television industry, which has just begun to show signs of revival. In its latest report, television monitoring agency Broadcasting Audience Research Council (BARC) had highlighted that the TV ad volume had a promising start in January and February, with a higher ad-spend than last year.

    Some production houses like Contiloe Pictures, Directors Cut, Banijay, Endemol Shine India, and StudioNext have Covid2019 compliance agencies which look after the sanitisation process, disinfection, and misting of the entire set including the main floor, vanity vans, and makeup rooms. Others like Swastik Productions have a separate residential facility in Umbergaon for the cast and crew members.

    There are concerns that actors and staff members who commute daily to the sets are more likely to be exposed to the Coronavirus. In its letter, IFTPC has asked the producers to restrict the crew size to 33 per cent like last year and avoid shooting scenes that require large crowds.

    Meanwhile, the Maharashtra government is mulling over an extended lockdown, but chief minister Uddhav Thackeray said he is counting on people to cooperate to prevent the situation from escalating. On Monday, the state witnessed a total surge of 24,645 cases in 24 hours and lost 54 lives. Roughly 3,200 of these cases were reported from Mumbai.