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Tag: Taapsee Pannu

  • Nivea, Taapsee Pannu say ‘Don’t Face Wash, Milk Wash!’

    Nivea, Taapsee Pannu say ‘Don’t Face Wash, Milk Wash!’

    NEW DELHI: Nivea has launched a video campaign Taapsee Pannu to promote the revamped Nivea Milk Delights Face Wash, which encourages consumers to not just “face wash” but “milk wash” instead for a natural, healthy glow.  

    The digital film showcases the importance of milk as an ingredient that is more beneficial than a regular face wash in a fun tête-à-tête between two friends. Taapsee and her friend are hanging out together, when the latter asks the actor the secret behind her healthy glowing skin.  

    The 360-degree campaign conceptualised by FCB will be launched on digital platforms and will be further amplified through various other mediums.

    FCB Interface ECD – Mumbai Rakesh Menon said, “Most face washes cleanse well but take moisture away from the skin, leaving it feeling dry. But Nivea Milk Delights adds nourishment and moisture to the skin, thanks to the milk. Through this campaign, we simply wanted to urge people to upgrade to this ‘Milkwash’ that is so much better for their face.”

    Nivea marketing director Sachin Killawala said, “Friends are one of the biggest influencers in our lives while choosing personal care products and this campaign brings that alive in a playful manner. Through this communication, both visually and verbally, we wanted to showcase how Milk Delights facewash brings together the goodness of milk & home remedies for a natural, healthy glow.”

  • Sprite launches multi-lingual summer campaign

    Sprite launches multi-lingual summer campaign

    MUMBAI: Coca-Cola India has unveiled a new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’ for its sparkling beverage Sprite. The campaign in a light-hearted manner reiterates the brand’s core message of being the best refresher in the summer.

    This multi-lingual campaign sees Ayushmann Khurrana and Taapsee Pannu together on screen for the first time as the face of the Hindi version. For Telugu audiences Kavya Thapar and Anumolu Sushanth bring the campaign to life. Anirudh Ravichander and Priya Anand are the face of the campaign for Tamil. The campaign reinforces how Sprite’s refreshment inspires youth to have the clarity to cut through others’ stereotyping and judgements. Through their friendly banter, the protagonists show how the multitude of stereotypes and judgements that society throws at today’s youth tend to distract them from what really matters to them. The campaign will be brought to life through seven TV Commercials in Hindi, Tamil and Telugu and will also be aired in Kannada, Oriya, Bengali and Marathi.

    Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: "Sprite has been known to be the best refresher in the Indian summer. With the launch of the new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’, we are excited to bring consumers our take on how to navigate a world filled with judgements and stereotype. The world is a tough place for today’s youth with people having different points of view on how they should act and behave. The campaign humorously reminds us that while life tries to confuse you, it is important to focus only on what really matters to you.”

    Amarinder Bhutalia, Managing Partner, Ogilvy, said: “For the youth today, the world is more confusing with far more opinions than ever before.  With this campaign, our attempt is to remind them that everyday dilemmas shouldn't distract them from keeping their eye on the ball. And this summer, they should focus on beating the heat with Sprite, the ultimate refresher.”

    In addition to the TV Commercials, the campaign will be supported by a robust integrated marketing campaign, including outdoor and digital.

  • Hygiene brand Pee Safe partners with ‘Thappad’

    Hygiene brand Pee Safe partners with ‘Thappad’

    MUMBAI: Pee Safe, India’s leading personal hygiene and wellness brand, has collaborated with the movie Thappad starring Taapsee Pannu. A video featuring Taapsee went live ahead of International Women’s Day 2020. It is trending as #BeSafewithPeeSafe on various social media platforms.

    Thappad, to be released this Friday, 28 February, shows how in a marital relationship, one slap is enough to become the deal-breaker. Pee Safe believes that the same holds true for the health and hygiene of women. Diseases such as urinary tract infection (UTI) can cause long-term complications if they become a recurring phenomenon. So, steps must be taken to ensure that they don’t happen even once.

    In the video, Taapsee speaks about how it is important to take precautions against both violence and health issues – and Pee Safe can become a trusted partner in empowering their well-being. The brand is a leader in the women’s personal hygiene segment and has directed its efforts towards preventing health issues amongst them since inception. Pee Safe has also partnered with the movie Toilet Ek Prem Katha earlier.

    Speaking about this, Pee Safe founder Vikas Bagaria said: “We are happy to partner with the movie Thappad. The movie has some brilliant performances especially by Taapsee and encourages women to take charge of their own well-being and safety. Pee Safe is empowering women to do this through products such as the toilet seat sanitizer spray which can prevent UTI and other infections. On International Women’s Day, it is time for women to take a pledge and say yes to good health and personal hygiene.”

    In the last 30 months, Pee Safe has disrupted the women’s hygiene products’ segment by introducing environment-friendly products. The brand started with the toilet seat sanitizer category that became a bestseller followed by other products addressing feminine and personal hygiene. Today, Pee Safe is a preferred choice amongst its customer base.

    Pee Safe’s Toilet Seat Sanitizer Spray is a dermatologically tested product and kills microbes within ten seconds, apart from being very travel friendly. Pee Safe was commercially launched in 2013, and by October 2015, the brand had sold over 100,000 units. Since then, there has been no looking back. Pee Safe now has a range of products including eco-friendly sanitary pads, organic cotton tampons, menstrual cups, panty liners, breast pads, natural intimate washes, wipes and sweat pads for both men and women, and pollution safe anti-pollution dust masks.

    Pee Safe recently raised Rs 30 crore in series funding led by Alkemi Growth Capital, a health and wellness-focused fund. The brand has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years. Pee Safe products are currently available in modern trade, general stores, airports and organised stores across 40+ cities and online at www.peesafe.com and across leading e-commerce platforms such as Amazon, Nykaa, and Flipkart.

  • Lyra roped in Bollywood actress Taapsee Pannu as brand ambassador

    Lyra roped in Bollywood actress Taapsee Pannu as brand ambassador

    Kolkata: Lyra, the pioneers of organized branded women legging brand in the mid to premium segment from the house of Lux, has roped in leading Bollywood actress, Taapsee Pannu as its brand ambassador.

    Announcing the association, Mr. Udit Todi, Senior Vice President, Lux Industries Ltd., said, “We are excited to on-board Taapsee Pannu as the face of Lyra, who resonates the brand’s philosophy. Lyra is ever growing and it has become the market leader for the urban and semi-urban areas of the country. We aim to position it as the ultimate go-to wear brand for the modern women and Taapsee is an inspiration to them. We are positive that this association will help the brand reach and gain greater success.”

    Retailed in almost 45,000 outlets in India, the brand has gained a great amount of appreciation and respect from its consumers. Lyra, being the largest bottom wear brand in India, enjoys a high level of consumer awareness and consumer loyalty. The brand urges to bridge the gap between the evolving consumer requirement of both comfort and style.

    In an aim to position itself as a lifestyle brand, the brand foresees to expand into further categories beyond leggings, lingerie and lounge wear. At present, it is exploring possibilities to provide differentiated offerings in an endeavour to command the highest share in this market.

    Speaking in the occasion, Ms. Taapsee Pannu said, “I am glad to be associated with India’s most loved brand for bottom wear, which is synonymous with both fashionable and quality products. Being an actress, both comfortable clothing and style are very important aspects of my daily life and Lyra as a brand fits perfectly here.  The consistent quality and range of their products are so wide that I am elated to be a part of the Lyra family as their brand ambassador.”

  • Courage knows no Gender – Watch Taapsee Pannu introduce the teaser of Prime Exclusive Series Laakhon Mein Ek Season 2

    Courage knows no Gender – Watch Taapsee Pannu introduce the teaser of Prime Exclusive Series Laakhon Mein Ek Season 2

    MUMBAI: Witness a courageous fight against the system in the new season of Prime Exclusive Series Laakhon Mein Ek. Courage as a virtue, has for generations, intuitively and subliminally, been associated with the male gender. Laakhon Mein Ek Season 2 questions this narrative.

    Taaspsee Pannu, actor extraordinaire and a vocal speaker of women’s rights, in the teaser video of Prime Exclusive series – Laakhon Mein Ek, asks some tough questions on the visual and verbal language used to describe courage.

    Taapsee Pannu says, “The phrase I have often heard used to project courage on screen or in real life is ‘Be a Man’, which often disturbs me because I believe women are equally, if not more, courageous. Prime Exclusive Series Laakhon Mein Ek Season 2 is  a series where through Dr. Shreya – the protagonist of the show, we see the fearlessness of a woman as she bravely fights against the system and proves that courage cannot and should not be defined by gender.”

    Taapsee Pannu, known for the fearless characters she plays on screen, introduces the teaser of the show openly calling out societal norms of courage being closely and exclusively associated with the male gender.

    Dr. Shreya is posted in Sitlapur village to conduct a cataract camp. The villagers are not the biggest believers in government aided healthcare due to lack of proper medical supplies thanks to dirty politics, and the medical staff isn't the dream team one would want where one’s health is concerned. Dr. Shreya, portrayed by Shweta Tripathi, decides to fight the system to try and bring about change, but the question is – Will she change the system or will the system change her?

    Amazon Prime Exclusive Series Laakhon Mein Ek – Coming Soon only on Amazon Prime Video.

    Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, stand-up comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Prime Originals, all available, ad-free, with a world class customer experience. The service includes titles available in Hindi, Marathi, Tamil, Telugu, Kannada, Punjabi and Bengali and Gujarati.

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  • Taapsee, Pune7Aces go pink in support of breast cancer

    Taapsee, Pune7Aces go pink in support of breast cancer

    Pune: The Pune7Aces team, led by their owner and Bollywood star Taapsee Pannu, today pledged their support for breast cancer, which has emerged as one of the most rampant and widespread form, and the entire team wore pink jersey during their match against Mumbai Rockets at the Balewadi Indoor Stadium here on Saturday.

    Earlier in the day, Taapsee and her team went to the Prashanti Cancer Care Cantre, an NGO that treats breast cancer patients, and met many survivors and everyone admitted there. She also asked them to support the team as they look to win the PBL title in their debut year. A huge contingent of young and old associated with the NGO and many survivors later came to the stadium to show their support to the team. In fact, they were the noiseiest in the stands too.

    Taapsee, who raised a sensitive issue through her critically acclaimed and widely accepted movie Pink, said: "I always wanted to do something for this cause and this is just a small step in that direction. I am so overwhelmed with emotions meeting them here today and I salute their strength of character. May God give every women such strength to bear the pain and win over it."

  • Garnier Color Naturals announces Taapsee Pannu, Angira Dhar, Neha Sharma as brand ambassadors

    Garnier Color Naturals announces Taapsee Pannu, Angira Dhar, Neha Sharma as brand ambassadors

    MUMBAI: Actresses Taapsee Pannu, Angira Dhar, and Neha Sharma are the new brand ambassadors of Garnier Colour Naturals. The dynamic trio will feature in the new campaign #Openup to Beautiful Browns for the Garnier Colour Naturals hair colour range.

    The campaign #Openup to Beautiful Browns highlights Garnier Colour Naturals’ new extension of glamorous brown hair colours, thoughtfully created to complement all kind of Indian skin tones.

    In the new campaign, Taapsee Pannu, Angira Dhar, and Neha Sharma are seen sporting different shades of brown hair colours.

    Garnier general manager Pankaj Sharma says, “We are delighted to have on board the three extremely talented personalities – Taapsee Pannu, Angira Dhar, and Neha Sharma. All of them have distinctly vibrant and strong individualities which befit our brand persona. We look forward to a beautiful and memorable journey ahead, and we are confident that with them we will set new trends in hair colouring. We have developed the widest range of Browns to choose from with one for every Indian skin tone.”

    Taapsee Pannu says, “I have grown up using Garnier products, and it makes me extremely happy endorsing a brand that I believe in. I’m especially excited to be associated with Garnier Colour Naturals, as the brand had put in a lot of thought to create hair colours that suit every skin tone and fashion trend.”

    Neha Sharma adds, “Brown has always been my go-to hair colour because it is vibrant and classy. I’m so glad that Garnier Colour Naturals introduced this absolutely stunning brown range, and I’m delighted to be one of their new brand ambassadors.”

  • Coverfox signs Taapsee Pannu to promote insurance

    Coverfox signs Taapsee Pannu to promote insurance

    MUMBAI: Insure-tech platform, Coverfox.com, has launched its new TVC ‘Cover Karo, Kaam Aayega’, featuring Taapsee Pannu as the brand ambassador.

    The 30-second creative uses drama, wit and clear messaging, drawing inspiration from day-to-day real life situation, to connect with today’s youth. Executed by Suresh Triveni under the RPF banner, the intent of the campaign is to establish the need for insurance in everyday life and showcase the insurance portfolio available on coverfox.com

    With this campaign, Coverfox aims to introduce consumers to a smarter way of buying insurance. With its algorithm-based recommendation and a world-class product, the company wants to change the way insurance is sold in India. The new India emerging today is digital savvy and values independent thinking. Millennials want to make their own decisions and not be told what to buy. Having technology and product as its strength, Coverfox is poised to encourage the youth and emerge as a platform of choice when it comes to insurance.

    The campaign touches upon all the three verticals of insurance i.e. motor, health and life. The creative subtly indicates the promise of Coverfox, of making insurance simple and fast. It also leaves you with a thought provoking messaging ‘Cover Karo, Kaam Aayega’, which reminds you that insurance is a necessity and not a luxury.

    Coverfox CEO Premanshu Singh says, “Today, there is an increasing number of men raising their voice on issues like financial independence of women, their safety and equality. Hence, it is imperative to present a message that addresses these concerns in unison. And the fact that the creative addresses the serious issue of eve-teasing, which needs to be nipped in the bud, is a great feat achieved by the creative team.”

    Actor and brand ambassador Taapsee Pannu adds, “I loved the fact that the company is encouraging women of today to take matters in their own hands, even the financial ones. Coverfox has been able to make a mark in the online industry and is today seen as a trusted online insurance platform. I was surprised to meet such a young team who are working to make insurance easy.”

  • Honda launches new campaign for Activa 5G

    Honda launches new campaign for Activa 5G

    MUMBAI: Honda Motorcycle and Scooter has introduced a 360 degree ad campaign for the iconic Activa 5G. Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC is now on air across all popular channels.

    Honda’s ‘Love is Growing’ TVC starts with an establishment of a college campus. It is here that Taapsee enters riding the new Activa 5G with her father (Boman Irani) as her pillion. The father and daughter duo (Boman Irani and Taapsee Pannu) ride the new Activa 5G to college.

    A group of four youths stops to notice the scene. The first says “Ye to wahi hai yaar” to which the second replies “lagti to bilkul alag hai yaar” to which the third friend adds “Bright like sunshine”. One of the friends has all eyes for the girl and says “Tu 5G dekh, mujhe to apna future dikh raha hai.” The strict professor father (Boman) hearing this gets annoyed and scolds the boy to come inside the building. A voiceover in the background introduces the scooter as ‘Agaya hai naya Activa 5G. Curiosity badegi, batein badhengi, aur pyaar toh badhega hi.’

    “As the number one selling two-wheeler of India, Activa is no longer just a mobility solution but a cherished part of life for more than 18 million Indian families and youth. Activa has transformed to meet the evolving needs of every generation over the years. The new fifth generation Activa 5G, while staying true to its legacy of trust, innovation, quality, reliability and convenience; looks and rides completely different giving young India all the more reason to fall in love with it. The new ‘Love is Growing’ campaign celebrates that not only is the Love for Activa is growing but love is growing in real life too,” says Honda Motorcycle and Scooter India senior vice president of sales and marketing Yadvinder Singh Guleria.

    “Activa is a household name in India. It has seen many generations. As we were briefed about the 5th generation model of this very popular brand, we thought let’s showcase how this love is growing. The film is a little chapter from this love story, which occurs in a university, between one of the students and the professor’s daughter. It was great working with Boman Irani. Taapsee adds a new flavour to the brand. We hope the film builds on the love that the brand already enjoys across the nation,” adds Dentsu One national creative director Titus Upputuru.

    Dentsu One senior vice president of account management Abhinav Kaushik mentions, “Activa has become an inseparable part of Indian families since its launch 17 years back. So many things have changed during this time but the love and affection for Activa has only grown and multiplied over the years. With this growing love across multiple generations, it was the right time to launch Activa 5G with a quirky campaign where the brand becomes the harbinger or catalyst to get two people to fall in love with each other.”

  • Horlicks urges women to #StandStrong

    Horlicks urges women to #StandStrong

    MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

    The campaign features Taapsee manoeuvring multiple challenges throughout her day. Focused on how women today rely on their bones to support their strength to pursue their passions, the campaign sees Pannu depict how bone strength is a big part of how she’s able to deliver her best day in and day out.

    One out of every two women suffer from low bone mineral density after 30 years of age. That women do not see the issue as amongs the top health concerns is major cause of worry. The #StandStrong platform, targeted primarily at women over 30 years of age aims to create conversations and educate the consumers about bone health with a clear call to action for women to take firm steps towards ensuring they have strong bones.

    GSK Consumer Healthcare India area marketing lead, nutrition and digestive health Vikram Bahl says, “The issue of bone health, while a less discussed one, is a key determinant of physical strength, especially after the age of 30. We seek to bring to attention the importance of bone health in helping women stay physically strong. We are confident that our partnership with Taapsee will help generate the required awareness about bone health among women and be a catalyst for them to #StandStrong.”

    Actor Taapsee Pannu adds, “I’ve always followed the belief that there is nothing that a woman can’t achieve if she is determined and builds the strength to do so. The I #StandStrong platform launched by Women’s Horlicks is a perfect representation of this mantra. It is inspiring women to invest in their physical strength in this case supported by strong bones.”