MUMBAI: India’s wedding season hits full sparkle, Swiss Beauty has rolled out its latest campaign, “We Got You, Girl!”, a bold, feel-good ode to the many moods of today’s woman. The homegrown beauty brand, among India’s fastest-growing, teams up with Hindi cinema star and brand ambassador Taapsee Pannu to deliver a message of confidence, colour and care.
In the campaign film, Taapsee embodies the spirit of the modern Indian woman, playful at brunch, powerful at work, emotional with family and dazzling on the dance floor. Whether she’s the bridesmaid, the best friend, or the showstopper of the shaadi season, Swiss Beauty’s promise stays the same, “We got you, girl!”
“‘We Got You, Girl!’ isn’t just a line, it’s our brand promise,” said Swiss Beauty chief marketing officer Vidushi Goyal. “We’re celebrating women who express themselves fearlessly, with beauty that feels effortless, expressive, and empowering.”
Created by Famous Innovations, the campaign stands out for its authentic tone, one that refuses to dictate what beauty should look like. “Swiss Beauty doesn’t tell you how to look,” said Famous Innovations founding partner and creative head Sumit Chaurasia. “It simply says, ‘We got you, exactly as you are.’ That’s rare, and that’s real.”
From glossy lips and soft-focus bases to longwear statement eyes, the campaign captures this season’s biggest beauty trends, designed for the whirlwind of haldi mornings, sangeet nights, and never-ending dance floors.
Backed by digital buzz, influencer collaborations, and snackable social content starring Taapsee, Swiss Beauty’s “We Got You, Girl!” campaign sparkles with the kind of everyday confidence that’s made for every woman, and every moment she owns.
MUMBAI: It’s time to let those curls run wild. Dove India has launched Reclaim Your Curls, a new campaign featuring actor Taapsee Pannu that celebrates the power, pride, and individuality of curly-haired women across the country. The initiative encourages women to wear their curls with confidence rather than feeling pressured to tame them.
The campaign film spotlights Taapsee sharing her personal journey of embracing her natural curls, highlighting individuality, self-acceptance, and breaking free from outdated beauty norms. She said, “Curls have a personality of their own. Once you learn to embrace them, they become your strength. Be patient with your curls and let them shine.”
Dove invites women nationwide to share their own curl stories, from morning routines to ditching the straightener, amplifying voices that celebrate the beauty of natural hair. The brand aims to turn self-expression into a movement, reminding women that beauty should empower, not restrict.
Unilever vice president – hair care Sairam Subramanian added, “Taapsee is the perfect voice for this campaign: bold, honest, and real. We want to give curls the love they have long deserved.”
With Reclaim Your Curls, Dove continues its legacy of challenging beauty norms and championing inclusivity, one curl at a time.
New Delhi: Talk about going with your gut! Yakult has signed Bollywood actor Taapsee Pannu as its new brand ambassador, fuelling a bold rebranding push with a big target: double-digit annual growth right through to 2030.
The probiotic giant, known for its tiny bottles packed with billions of “good bacteria”, has come a long way since it first arrived in India in 2008. Now available in nearly 700 cities, Yakult has turned digestive health into a household conversation, thanks to its iconic “Yakult Ladies”, who deliver door-to-door while educating families about gut wellness.
Pannu, whose family are long-time Yakult drinkers, says the partnership feels personal. “My family has been enjoying Yakult for years, especially my mom, and I’ve seen first-hand how small, consistent habits can make a big difference. I truly believe that good health starts in the gut, and Yakult is such an easy, tasty way to include that in our daily routine…” she said.
Yakult Danone India’s managing director, Eiji Amano, is betting on that simplicity. “India has shown remarkable growth potential for Yakult over the last 17 years. From a nascent category in 2008 to a rapidly expanding market today, Yakult has continuously won consumer trust,” he noted.
“Our next milestone of achieving double-digit growth every year until 2030 reflects the growing demand for probiotics and the confidence we have in the Indian market,” added Amano.
Beyond the buzzwords and witty marketing, Yakult banks on real science. Yakult contains over 6.5 billion ‘Lactobacillus casei Shirota’ probiotics per bottle, clinically proven to boost digestion and nutrient absorption. “It is a daily catalyst that improves the effectiveness of our diet by enhancing the absorption of nutrients in the gut,” explained Dr Neerja Hajela, the company’s chief science officer (CSO).
With India’s probiotics drink market projected to balloon from Rs 1,348.8 million in 2024 to nearly Rs 5,778.9 million by 2033, Yakult clearly sees fertile ground. Taku Otsuka, the brand’s director – sales, PR & marketing noted the brand will keep innovating with marketing, on-ground activities, and consumer outreach to make probiotics as normal as a morning cup of chai.
And in a country embracing health-conscious living like never before, Yakult’s new chapter, with Taapsee Pannu leading the charge, may just prove that good vibes (and good health) really do come from within.
MUMBAI: While Hailey Bieber struts the style game for Vogue Eyewear in the US, it’s Bollywood’s own Taapsee Pannu turning heads in India for the same brand—bringing a dose of fierce femininity and panache to the eyewear giant’s campaigns.
The brand’s latest move pairs two women worlds apart, but equally influential. Hailey, the American It-girl, lends global glam with her co-designed collection, while Taapsee brings grit, grace, and a screen presence that commands attention. The “Keep Playing” campaign, fronted by Taapsee in India, is a visual treat that champions individuality and unapologetic self-expression—perfectly in sync with her reel and real-life persona.
For Vogue Eyewear, this isn’t just casting—it’s curation. In a market brimming with aspirants, Taapsee’s selection reflects more than star power. It signals global relevance, the ability to connect across cultures, and a narrative of bold, modern Indian femininity.
While comparisons with Hailey may be inevitable, this isn’t a face-off—it’s a fashion-forward celebration of two icons owning their corners of the globe. And for Taapsee, it’s another feather in a cap already brimming with critically-acclaimed roles and bold brand choices.
MUMBAI: Nivea India, the country’s most trusted skincare brand, has unveiled cinema star Taapsee Pannu as its first-ever Indian global brand ambassador, launching a new era of skincare innovation with the Nivea Soft Daily UV moisturiser.
The latest product from Nivea blends 48-hour hydration with 88 per cent UV protection, offering a fuss-free solution for modern consumers who crave lightweight, non-sticky skincare that performs. With its nourishing blend of Vitamin E, Shea Butter and Jojoba Extracts, the Daily UV variant retains the fast-absorbing texture of the original Nivea Soft, now supercharged for sun protection indoors and out.
To celebrate the launch, Nivea released a cheerful TVC featuring Pannu enjoying sunny moments with friends, highlighting how easily the product slips into everyday life protecting and hydrating without missing a beat.
“I’ve always believed that skincare should be simple, effective and effortless. With Nivea Soft Daily UV, I get the hydration my skin needs and the UV protection it deserves, all in one lightweight formula. It’s the perfect daily companion for fresh and glowing skin!” said Pannu.
Nivea India marketing director Shweta Dalal added, “With Nivea Soft Daily UV, we’re addressing the growing need for everyday hydration with added UV protection in a formula that remains true to the much-loved Nivea Soft experience.”
The launch also coincided with a high-profile visit by Beiersdorf global CEO Vincent Warnery, to India in February. His meeting with Pannu marked the beginning of her global ambassador journey, reinforcing Nivea’s long-term commitment to India and highlighting the nation’s growing Nivea Soft Daily UV is now available online and at retail outlets across India, priced at, Rs 165 for 50ml, Rs 325 for 100ml, Rs 520 for 200ml.
MUMBAI: Imagine a stage where the sharpest minds converge, debates ignite, and ideas take flight—a platform that doesn’t just discuss India’s future but shapes it. This December, Aaj Tak’s iconic thought leadership conclave, Agenda Aaj Tak 2024, promises to be the ultimate intellectual arena.
To be held on 13–14 December, this two-day extravaganza—fondly called Hindi Jagat Ka Mahamanch—is not just an event; it’s a celebration of ideas, challenges, and breakthroughs. With luminaries from the worlds of politics, defense, sports, entertainment, and beyond, Agenda Aaj Tak 2024 offers a front-row seat to the conversations that matter.
From decoding India’s toughest challenges to unveiling untapped opportunities, this conclave isn’t just about listening—it’s about thinking, questioning, and being inspired.
This year’s event promises unparalleled insights from influential leaders shaping their fields, focusing on India’s strategic direction for 2025 and beyond. Agenda Aaj Tak will serve as a platform for meaningful dialogue, enabling attendees to engage directly with decision-makers on issues critical to the nation’s growth.
Key highlights:
1 Distinguished Speakers: The two-day event will feature a stellar lineup of influential leaders, policymakers, and experts. Political heavyweights such as Union Home minister, Amit Shah, Union minister of Road Transport Nitin Gadkari, BJP president Jagat Prakash Nadda, Samajwadi Party chief Akhilesh Yadav, and former CM of Delhi Arvind Kejriwal will engage in dynamic discussions.
2 Cultural and Entertainment Icons: Renowned figures from entertainment, including Kangana Ranaut, Kartik Aaryan, Taapsee Pannu, and Varun Dhawan, will share insights into their craft and its societal impact.
3 Global Perspectives: International voices like former president of Afghanistan, Hamid Karzai and domestic visionaries, including Medanta Hospital chairman, Naresh Trehan will enrich discussions with their expertise.
Aaj Tak’s leadership team emphasised the event’s significance, noting its role in providing actionable insights during pivotal moments in India’s development.
With a reputation for fostering impactful conversations, Agenda Aaj Tak 2024 reaffirms its mission to bring together visionaries and change-makers, creating a space for collaboration and innovation.
Mumbai: Lallantop Adda 2024, the highly anticipated annual celebration of Hindi literature, cinema, and digital culture, is set to take place from 22 to 24 November at the iMajor Dhyan Chand National Stadium in New Delhi. Hosted by Lallantop, a premier digital storytelling platform that captivates a wide audience with its innovative content, this year’s event promises to be bigger, bolder, and more immersive than ever, bringing together the very best of Hindi media and entertainment.
Spanning three days, Lallantop Adda 2024 will feature a vibrant mix of poetry, music, theatre, and thought-provoking discussions with some of the most celebrated names from the worlds of cinema, literature, and social media.
A star-studded lineup of distinguished personalities will take part in the event, including Badshah, Tamannaah Bhatia, Taapsee Pannu, Daler Mehndi, Ahsaas Channa, Divyenndu, Tigmanshu Dhulia, Maheep Singh, Jimmy Shergill, Pratik Gandhi, Gaurav Kapoor, and Sunanda Sharma. From established icons to rising stars, the gathering promises to be a powerful platform for both emerging and established voices in the entertainment and arts industries. Attendees will have the chance to engage with thought leaders, exchange ideas, and delve into the latest trends shaping the future of Hindi entertainment, media, and digital spaces.
And let’s not forget the atmosphere—set against the crisp winter air of Delhi, visitors can enjoy the event with hot tea in hand, surrounded by an electric sense of community, and creativity. Whether you’re a fan of literature, cinema, music, or digital culture, Lallantop Adda 2024 is the must-attend event of the year.
Mumbai: GreenCell Mobility’s NueGo, an electric intercity bus brand, has announced a collaboration with the highly anticipated Bollywood film “Khel Khel Mein.” With an impressive ensemble cast including Akshay Kumar, Vaani Kapoor, Ammy Virk, Taapsee Pannu, Fardeen Khan, Pragya Jaiswal & Aditya Seal. This film promises to be a comedic and thought-provoking exploration of friendships and relationships.
“Khel Khel Mein,” directed by Mudassar Aziz and produced by T-Series Films, Wakaoo Films, and KKM Film Production. The film will be released on 15 August 2024, and is expected to entertain audiences with an engaging storyline and stellar performances.
This collaboration reflects NueGo’s dedication to innovation, sustainability, and cultural engagement, which complements the film’s dynamic and entertaining spirit. To commemorate this collaboration, NueGo is offering an exclusive 10 per cent discount on all flights. Passengers can take advantage of this offer by booking through the NueGo app and website (www.nuego.in) and using the code “KKM”. This special offer is only valid for a limited time and encourages environmentally conscious travelers to experience sustainable intercity travel at a reduced cost.
GreenCell Mobility CEO & MD Devndra Chawla stated, “NueGo is excited to partner with the star-studded cast of Khel Khel Mein, including Akshay Kumar, Taapsee Pannu, Ammy Virk, and more! Get ready for a blockbuster journey that’s both thrilling and eco-friendly! Our partnership aims to accelerate awareness of comfortable sustainable inter-city travel, making every journey a greener one.”
NueGo’s extensive network spans more than 100 cities across the country, ensuring that passengers not only arrive at their destination but also have a safe and comfortable journey. NueGo, a symbol of modern travel, offers dependability and comfort to travelers across the country.
Mumbai: Noise, a connected lifestyle brand, released its latest brand campaign, “Made of Noise”, featuring its brand ambassadors and India’s youth icons, Virat Kohli, and Taapsee Pannu. As Noise celebrates a decade of innovation and leadership in the smart wearables industry this year, this campaign marks a significant elevation in the brand’s narrative, emphasizing the power of embracing outside voices too, to positively influence our journeys and propel us toward success while listening to our voices. Whether it is cheers, criticism, opinions, or feedback, the campaign focuses on how these external noises also shape an individual, making them stronger, more resilient, and ultimately more formidable.
Over the past 10 years, Noise has carved a niche for itself on the global stage, guided by the belief in “listening to the noise within” while eliminating the external one. This inner voice has driven the brand’s relentless innovation and pursuit of excellence. Now, with “Made of Noise,” Noise is elevating its narrative to also recognize the power of external voices. The campaign emphasizes that the interplay between internal and external noise is essential to personal growth, shaping who we are and what we achieve.
In a world constantly buzzing with sounds, from the cheers of supporters to the criticism, every voice plays a crucial role in shaping our journey. Noise recognises these external influences not just as background sounds, but as powerful as the inner voice that moulds our character and navigates us to achieve the unachievable. The “Made of Noise” campaign celebrates the idea that we are all made by the sounds that surround us—every voice, positive or negative, contributes to our development and drives us toward success.
Conceptualised in-house, the campaign spotlights its brand ambassadors, who are showcased resonating their journey with the new brand message. While they echo the belief of “Listening to the Noise Within” to mark their success, at the same time, they have embraced external voices of encouragement and criticism to pave their path for relentless growth and newer milestones, truly representing that they are “Made of Noise.” While we often see an individual’s victory, we seldom explore the forces that shape them. Their journeys, marked by resilience and determination, mirror the spirit of millions striving for excellence. With a powerful voiceover by Taapsee Pannu, the film showcases the ambassadors as they navigate the pressure from the outside world and how they harness it to achieve success, creating their noise and a lasting impact in their respective fields.
Commenting on the campaign, Noise co-founder Gaurav Khatri said, “At Noise, we’ve always believed in ‘Listening to our inner Noise.’ Over the past decade, this philosophy has driven us to innovate and lead. But as we celebrate 10 years, we also recognize that external voices play an equally important role in our growth when embraced positively. The ‘Made of Noise’ campaign embodies this philosophy, highlighting how every noise, whether internal or external, can drive us towards excellence. Our Noisemakers – Virat Kohli and Taapsee Pannu are not just ambassadors but epitomize this belief, perfectly reflecting the essence of harnessing every noise to fuel their pursuit of excellence. This campaign is a tribute to everyone who uses the world’s noise to rise above and succeed.”
Through “Made of Noise,” the brand reaffirms its commitment to understanding and connecting with its audience on a deeper level. This campaign aims to inspire every Noisemaker to harness all the noise in their lives as a source of strength and potential, turning it into a driving force for achieving their dreams.
Mumbai: Bajaj Allianz Life, one of the life insurers, organized the fourth edition of #Plankathon in Bengaluru’s Sri Kanteerava Outdoor Stadium to celebrate the Indian Space Research Organization’s (ISRO) remarkable achievements with Chandrayaan and the Solar Mission, Aditya L1. The on-ground Plankathon event was a culmination of the Company’s hugely popular campaign #PlankForAces which invited Indians to come together to thank the brilliant scientists at ISRO, by uploading their video of holding the abdominal plank.
The Plankathon event in Bengaluru was graced by N Sudheer Kumar, director, of Capacity Building & Public Outreach, Indian Space Research Organisation HQ. Taapsee Pannu, one of the most dynamic female actors in Indian cinema, has several popular Hindi movies under her belt including Mission Mangal and most recently Dunki championed the entire Plankathon event on the ground. Chandramohan Mehra, chief marketing officer, of Bajaj Allianz Life Insurance, was also present along with Pannu. Guinness World Records adjudicator declared Bajaj Allianz Life Insurance as a new GUINNESS WORLD RECORDS title holder for the largest online video album of people holding the abdominal plank position. #PlankforAces saw 5,194 videos being uploaded by people from all segments.
Addressing those present at Bajaj Allianz Life Insurance’s Plankathon 2024, N Sudheer Kumar, director, of Capacity Building & Public Outreach, Indian Space Research Organisation HQ, said, “This is indeed an extraordinary event that showcases the collective Indian spirit. With initiatives like #PlankForAces, Bajaj Allianz Life has brought together several thousands by igniting their passion for their country, as well as their motivation to stay fit and healthy. We appreciate and thank everyone who has participated for their efforts. Your wishes will further fuel our endeavour to make India proud, as we set our focus on the new frontiers within space research.”
Commenting on the success of #PlankForAces and setting a new world record for the Company, Bajaj Allianz Life Insurance chief marketing officer Chandramohan Mehra said, “Bajaj Allianz Life Plankathon has evolved to be more than India’s flagship fitness initiative, that captures the sentiment of India. We are thankful to tens of thousands of participants who planked offline and online to express their admiration towards ISRO’s outstanding accomplishments that make us all immensely proud. Anything less than the world-record-breaking feat would have been inadequate to the applause ISRO deserves.”
Actor Taapsee Pannu and the lead female actor from Bollywood’s Mission Mangal commented, “The #PlankForAces movement was especially close to me and was equally inspirational as it was such a unique campaign on fitness that brought so many people together, as it was an opportunity to thank our scientists from ISRO! I congratulate Bajaj Allianz Life Insurance on their fourth edition of Plankathon and for their new GUINNESS WORLD RECORDS title I hope everyone who planked today, or uploaded their videos for #PlankForAces, continue their health and fitness movement and many more join as well for us to be a healthier and more vibrant community.”
Taapsee Pannu led the on-ground event of #PlankForAces of Bajaj Allianz Life Insurance not only because of her immediate association with the popular Indian movie Mission Mangal but also for the fervour and enthusiasm that the actor brings to all her roles. She has played the lead in several extraordinary movies across genres that either have a flavour of strong message for society, being independent, fitness or sports. These attributes made her the prime choice to lead the fourth edition of Bajaj Allianz Life Insurance’s flagship event Plankathon, which was designed to promote India’s uniqueness as well as health and fitness amongst the citizens.
