ITV

Tag: T20s

  • Ravi Shastri brings forth FanCode’s ‘fan-first’ proposition in its new campaign for the India tour of West Indies

    Ravi Shastri brings forth FanCode’s ‘fan-first’ proposition in its new campaign for the India tour of West Indies

    Mumbai: From 22 July 2022 digital sports destination FanCode will stream the Indian cricket team’s tour of the West Indies. In the just launched campaign, FanCode highlights the fan-first features it will introduce to empower fans in customising their match-experience through a series of fun banter between former cricketer Ravi Shastri and digital content creator Ashish Chanchlani.

    Shastri was recently announced as the brand ambassador for FanCode where he mentioned, “I’m elated to join FanCode in this journey of democratising sports for fans in India.” Chanchlani has now joined the bandwagon to promote the brand’s first India tour on the platform and its fan-first proposition.

    The collaboration showcases Chanchlani’s rise from a leading digital content creator to becoming a brand endorser of a mainstream digital sports brand. Right from fans getting to choose their commentator from a wide list of experts calling the game; interactive overlays enhancing the match-viewing experience by providing real-time stats; availing any match or player related data while watching the game, without having to switch the screen; to choosing any replays or highlights on-demand; the campaign sees Chanchlani taking a dig at Shastri’s digital-savviness by highlighting these features.

    Chanchlani said, “My entire career is a testament of the power of digital in India. FanCode as a homegrown brand is empowering sports fans by exploring the full potential of digital and resonates strongly with me. It’s a pleasure to collaborate with the legend himself in the fun campaign, and look forward to supporting FanCode’s digital transformation in sports broadcast.”

    Speaking about the first campaign, FanCode co-founder Yannick Colaco said, “The India tour of West Indies will change the way fans consume sports and will set a new benchmark for sports fan experiences. With this campaign, we want to introduce our fan-first proposition to a larger audience through a light-hearted narrative, and the unique pairing of Ravi Shastri and Ashish Chanchlani will help us in just that. Their reach and influence is phenomenal, and they both connect with fans across the spectrum in the country.”

    The India tour of West Indies is scheduled from 22 July 22 – 7 August. Three ODIs and Five T20Is will be played. ODIs start at 7 p.m. and T20Is start at 8 p.m. While FanCode is curating a digital-first live-streaming experience across the FanCode app (Android, iOS, TV) and www.fancode.com, it has partnered with DD Sports to make the tour accessible to the TV viewing audience across the country.

  • Star Sports pockets Rs 150+ crore in sponsorship for India – SA cricket series

    Star Sports pockets Rs 150+ crore in sponsorship for India – SA cricket series

    MUMBAI: Star India president – sports Nitin Kukreja is a happy man. With three co-presenting sponsors and seven associate sponsors on board for the India – South Africa cricket series, Star Sports has so far pocketed more than Rs 150 crore in sponsorships, even as more deals are being negotiated.

    Beginning 2 October, the Mahatma Gandhi – Nelson Mandela series will have three T20s, five ODIs and four Test matches, which will be played over a span of two months. This in turn offers the channel a huge inventory to generate revenue.

    A source close to the development informs Indiantelevision.com that the three co-presenting sponsors for the series namely PayTM, Raymond and Lava have paid approximately Rs 20 crore each. On the other hand, the seven associate sponsors – Maruti Suzuki, Airtel, Idea, Intex Led TV, Hero, Pernod, and OLX have shelled out approximately Rs 13 crore each, taking the total amount that Star India has earned in sponsorship to Rs 151 crore. Moreover, the broadcaster is in final stages of negotiations with a few more brands for the India – South Africa series.

    In terms of ad rates, the 10 second slot during T-20 matches has been priced between Rs 2.5 – 3 lakhs. ODIs and Tests have been priced at Rs 1 lakh and Rs 70 thousand respectively, the source adds.

    This is PayTM’s first series in the four years title sponsor deal, which it earned by outbidding Micromax. PayTM sealed the deal for Rs 203.28 crore, which is to be paid over the four year term. Maxus in association with GroupM ESP properties was instrumental in cracking the deal for PayTM.

    Speaking to Indiantelevision.com, Maxus managing partner Navin Khemka says, “We could not have asked for a better series to kickstart the deal. It’s bang in the middle of the festive season, a period where brands spend maximum. The success or failure of the cricket series will be decided by the quality of cricket played on the field.”

    CAA Kwan COO Indranil Das Blah is of the opinion that the series will spell success for BCCI and broadcaster Star Sports. “India VS South Africa is a marquee contest and hence advertisers and sponsors will show interest in the initial stages but the annual fate will depend on the performance. The festive season is when brands unveil a lot of new launches, so timing-wise, it cannot be better,” he says.

    Another media planner with condition of anonymity adds, “To me, the Rs 20 crore figure seems inflated. I think Rs 13 – 14 crore is what they are getting and that’s a good bet. If the series starts well, the numbers will be delightful for Star. The ad rates are realistic and can go much higher for last moment entrants if the series gets poised.”