ITV

Tag: T20

  • Boat amplifies T20 excitement as official audio partner for RCB and GT

    Boat amplifies T20 excitement as official audio partner for RCB and GT

    MUMBAI: Boat, has strengthened its ties with cricket by renewing its partnership with Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) as their official audio and wearables partner for the T20 season.

    This collaboration reinforces boat’s dedication to elevating the fan experience, combining advanced technology with the thrill of the game. With high-quality audio devices and smart wearables, boat ensures every cheer, boundary, and thrilling moment resonates with crystal-clear sound.

    Boat co-founder & CMO Aman Gupta said, “We celebrate fandom in its purest form. Our association with RCB and GT is about making every match more immersive—every chant louder, every victory sweeter. With the best in audio and wearables, we are here to enhance the cricket experience.”

    By uniting with two of T20’s most exciting teams, boat continues to strengthen its connection with cricket enthusiasts, ensuring the energy of the sport extends far beyond the stadium and into everyday life.

  • PlayboxTV introduces T20 Dhamaka

    PlayboxTV introduces T20 Dhamaka

    Mumbai: As cricket fever sweeps the nation with the ICC Men’s T20 World Cup 2024, PlayboxTV introduces its latest plan: PlayboxTV T20 Dhamaka. With the PlayboxTV T20 Dhamaka, users can dive into a diverse array of content across various genres, from LIVE sports and movies to TV shows and documentaries. This unique package is designed to cater to the varied tastes of Indian viewers, combining the thrill of LIVE T20 matches with the convenience of on-demand streaming.

    PlayboxTV founder and CEO Aamir Mulani commented, “Cricket holds a special place in the hearts of all Indians and we’re committed to keeping that spirit alive. We’re thrilled to introduce our new PlayboxTV T20 Dhamaka, making the ICC Men’s T20 World Cup 2024 on Disney+ Hotstar available to a wider audience.”

    At an unbeatable price of Rs 149 per month, PlayboxTV which includes Disney+ Hotstar subscription, offers an exceptional value for money. Subscribers can enjoy premium content on multiple devices, making quality entertainment accessible to a wider audience. Besides the cricketing action, the package includes access to a total of 20 popular OTT platforms, ensuring a vast library of content. Whether you’re a fan of Bollywood blockbusters, international TV series, regional films, or the latest web series, you can now watch all you love with just one subscription.

    Subscribing to the PlayboxTV T20 Dhamaka is simple and quick. Interested users can visit the PlayboxTV website or download the PlayboxTV app. After selecting the PlayboxTV T20 Dhamaka package, subscribers can enjoy instant access to a world of entertainment at their fingertips. As the action of the ICC Men’s T20 World Cup 2024 unfolds on Disney+ Hotstar, PlayboxTV T20 Dhamaka stands out as the perfect subscription plan combining cricket craze and diverse entertainment needs. The subscription plan becomes even more affordable with the yearly plan at Rs 1499 offering nearly two months of savings.

  • Viacom18 and SA20 announce strategic 10-year partnership

    Viacom18 and SA20 announce strategic 10-year partnership

    Mumbai: Viacom18 Sports, India’s newest sports network, on Wednesday announced a 10-year partnership to exclusively present SA20, South Africa’s recently launched premier T20 league, in India.

    The addition of SA20 strengthens Viacom18’s portfolio of world-class sporting events, including the Indian Premier League, FIFA World Cup Qatar 2022, NBA, Diamond League, LaLiga, Serie A, Ligue 1, and top ATP and BWF events.

    Viacom18 is reshaping sports fans’ experiences and building one of the most-loved media platforms in India. The SA20 and Viacom18 will work closely to grow and engage cricket fans in India. South Africa’s strong cricket roots, domestic set-up, and popularity of its players with Indian fans will enable SA20 to stand out among other international T20 leagues. South Africa and India have a long and storied cricket relationship that this partnership will further strengthen while bringing high-quality T20 action to Indian fans.

    Cricket South Africa (CSA) is leaving no stone unturned to deliver a massively entertaining and competitive show by encouraging all their marquee players to be available for the SA20 tournament.

    The inaugural SA20 auction in September saw over 100 players signed by the six teams. Teams could sign up a maximum of ten South Africans and seven overseas cricketers in their squad. For every match, each team will be allowed to have up to four overseas players in the XI. All teams have also opted to sign one uncapped, young player.

    The SA20 will see international superstars like Quinton de Kock, Faf Du Plessis, Kagiso Rabada, David Miller, Anrich Nortje, Rashid Khan, Jos Buttler, Eoin Morgan, Adil Rashid, Jason Roy, Liam Livingstone, Maheesh Theekshana, and Jason Holder in action.

    The league features six teams playing each other twice in a round-robin stage before the semis and final. In all, 33 matches will be played over four weeks starting 10 January 2023. The six teams—Joburg Super Kings, Pretoria Capitals, Durban SuperGiants, Sunrisers Eastern Cape, Paarl Royals, and MI Cape Town—are owned by groups that have teams across various global leagues, including the Indian Premier League.

    “We continue to offer fans an immersive and engaging experience by strengthening our sports portfolio with some of the best cricket action through SA20,” said Viacom18 Sports CEO Anil Jayaraj.  “T20 is the most popular cricket format with Indian fans. The history and legacy of South African cricket and the popularity of South African cricketers in India make it a thrilling proposition for cricket fans in India. We expect significant viewership and fan engagement as the event will be played in primetime.”

    “Today is a ground-breaking day for South African cricket. This long-term partnership between the SA20 and Viacom18 as our official Indian broadcaster is a catalyst that supports our ambitions to build the world’s second-biggest league,” said SA20 League commissioner and former South Africa captain Graeme Smith. “With six IPL owners expanding their brands in South Africa, Viacom18 is the perfect partner to take the SA20 into the homes of the passionate and cricket loving Indian market.”

    “The benefits of domestic cricket will be far-reaching, with more South African players exposed to a global cricket audience and a stimulus to build a strong and sustainable cricket ecosystem. As SA20, we look forward to working with the dynamic team at Viacom 18 to build a world-class league,” Smith added.

    Viacom18 recently announced that JioCinema will live-stream all the matches and offer curated content around the FIFA World Cup Qatar 2022. The world’s greatest show, the football World Cup, which happens once every four years, will be exclusively presented on JioCinema and Sports18 platforms from 20 November through 18 December.

  • TradeIndia encapsulates buzz around T20 World Cup

    TradeIndia encapsulates buzz around T20 World Cup

    Mumbai: TradeIndia has rolled out a new campaign encapsulating the nationwide buzz during the ongoing ICC Men’s T20 World Cup. The ad film for the campaign features TV sensation Shaleen Malhotra.

    To carry out this campaign, TradeIndia partnered with Dream Slate Pictures, who conceptualised and amplified the campaign on Instagram, Facebook, and LinkedIn.

    Cinematically blending the flavours of cricket with TradeIndia’s offerings, the campaign, “#SabMilegaYahinMilega,” highlights the bulk buying services it offers MSMEs.

    The idea behind “#SabMilegaYahinMilega” derives from TradeIndia’s key offerings. Just as every over in cricket needs the batsman to choose a different strategy, every business, big or small, has different needs.

    One such critical need is bulk buying, which requires a lot of legwork and finding the right supplier can take a great deal of research. TradeIndia makes the entire process easier and more seamless by giving users a quick way to gauge the trustworthiness of a particular supplier through transaction levels and response rates. The B2B e-commerce site features suppliers from across the world, giving businesses a platform to buy goods in bulk at wholesale prices.

    Elaborating on the campaign, TradeIndia CEO Sandip Chhettri said, “In India, cricket isn’t just a sport but a shared emotion that connects billions of fans across genders, generations, and cultures. In our country, where the Cricket World Cup is celebrated as a festival, this film provides an opportunity to connect with consumers, manifesting offerings in a language everyone understands. TradeIndia has always leveraged innovative ways to reach out to consumers and this campaign stands testimony to the memorable experiences they can have with the brand while enjoying the cricket craze.”

    Speaking from the creative perspective, Dream Slate Pictures executive director Kushaal Chawla stated, “Being part of the TradeIndia World Cup cricket campaign is an exciting experience as the company is one of the most reputed B2B marketplaces. With the World Cup underway, we believe our concept capitalising on the nationwide cricket mania will be a massive hit for the brand. Through this film, we want fans to be entirely engrossed from the outset, eventually associating their love for cricket with TradeIndia. That’s how the “Cricket Matlab India, Business Matlab TradeIndia” campaign emerged. This promo aims to foster robust trust and recall value between the brand and its cricket-loving users.”

  • Nissan partners with INOX as title sponsor for ICC T20 Men’s World Cup 2022

    Nissan partners with INOX as title sponsor for ICC T20 Men’s World Cup 2022

    Mumbai: INOX Leisure has announced a partnership with Nissan India to be the official sponsor of the World Cup screening at INOX.

    The partnership will see Nissan India and INOX working across various digital media platforms including on-screen and video wall advertisements, as well as hosting live match screening sessions for their exclusive clientele and dealer partners.

    The Super 12 stage of the ICC Men’s T20 World Cup commenced from 22 October, with the finals scheduled on 13 November in Melbourne. INOX will showcase all group matches to be played by Team India starting with their first match on 23 October against Pakistan, followed by the semi-finals and the final match.

    INOX will screen the live matches at multiplexes in all major cities in India. INOX’s initiative, in partnership with Nissan, to screen live matches is a great opportunity for the fans who wish to experience the stadium-energy in a carnival-like, safe and hygienic atmosphere. Furthermore, fans will be able to enjoy INOX’s extravagant food-combos and gourmet options served at the multiplexes.

    While commenting on this partnership, INOX Leisure chief operations, sales and revenue officer Anand Vishal said, “With an aim to provide a holistic experience to our patrons, we have constantly been working on our alliances to help us elevate their cinema-going experience. The ICC Men’s T20 World Cup is one of the much-awaited cricketing events across the globe, and it is a privilege for us to screen the matches live at our cinemas. The partnership with Nissan India adds a new dimension and further strengthens our brand offering, and we invite our patrons to come and experience the unparalleled and stadium-like feeling when they watch the World Cup matches together on our giant screens cheering for Team India. We thank Nissan for partnering with us as we offer this unique experience which brings together India’s two most profound passions, cricket and cinema.”

  • My11Circle’s launches new campaign for T20 World Cup

    My11Circle’s launches new campaign for T20 World Cup

    Mumbai: Games24x7 has launched a captivating new campaign for the ICC T20 World Cup on its fantasy sports platform, My11Circle.

    ‘My11Circle pe team banao, har din SUV jeeto’ is a three-film campaign which features brand ambassadors Sourav Ganguly and Shubman Gill to celebrate the spirit and enthusiasm of Indian cricket fans by rewarding their skills and knowledge of the sport.

    The campaign takes an enticing approach to capture the audience’s interest. Shot in varied backgrounds, these films intend to reinforce the brand promise of rewarding the passion, skill, and knowledge of Indian cricket lovers and My11Circle players.

    The campaign gives expression to the sheer euphoria experienced by cricket lovers in creating a winning team on the My11Circle platform. The palpable excitement in the air and the resounding announcement of the win reach a crescendo with an uplifting background score, followed by the larger-than-life appearance of the brand ambassadors on the screen, surprising the fans with the grand win. The films make an exciting watch, capturing the fun and frenzy associated with the T20 World Cup, and are sure to enthral cricket lovers across the nation. This campaign was designed by The Script Room.

    The campaign is live across TV, YouTube, and OTT and on other digital platforms today.

    Commenting on the campaign and its expected response, My11Circle senior vice president Saroj Panigrahi said, “As the fastest growing fantasy sports platform in India, My11Circle offers an entertaining space for cricket aficionados to test their skills and knowledge, and rejoice in the glory of their favourite teams. This campaign will not just bring cricket lovers across the country together but also build an integrated and extended game-playing experience for them. We are positive that this campaign will add to the excitement and fervour of the tournament and further help in strengthening our user base.”

    Speaking about his association with the My11Circle campaign, Sourav Ganguly said, “I am happy to be a part of this exciting campaign as it is centred around Indian cricket fans. It will provide them with the perfect opportunity to sharpen their acumen. It takes tremendous skill and knowledge of the game to make a winning team. There is no greater joy than adding to the spirit of cheer and excitement for the game. I am sure cricket fans will enjoy the challenge immensely.”

    Adding to it, Shubman Gill said, “This campaign will in a way unite cricket fans as it is being launched during the T20 World Cup. It will encourage them to engage with My11Circle and apply their skills and knowledge to create a great team. I wish all passionate fans the very best. I hope they are ready to take on the ultimate challenge and emerge as winners.”

  • Goldmedal Electricals partners with Asia Cup 2022 to be associate gold sponsor

    Goldmedal Electricals partners with Asia Cup 2022 to be associate gold sponsor

    Mumbai: Goldmedal Electricals on Thursday announced that it will be the associate gold sponsor of the upcoming T20 Asia Cup 2022 tournament. The tournament is scheduled to be played in Dubai and Sharjah. It is scheduled to start on 27 August, with India playing its first match on 28 August against arch-rivals Pakistan.

    The tournament has six teams competing for the cup: India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, and another team amongst UAE, Kuwait, Hong Kong, and Singapore. Rohit Sharma will lead the Indian team, with KL Rahul returning to the team as his deputy.

    The Goldmedal Electricals brand will enjoy a prominent presence on the ground as part of this association. Along with a presence on the pitch map, the brand will also be visible on the perimeter boards, the sight screen, and various presentation backdrops.

    Speaking on the association with this marquee tournament, Goldmedal Electricals director Kishan Jain said, “Team India is on a roll, and everyone is looking forward to some amazing contests. As the gold sponsor, we are excited by this tournament’s possibilities, as every match will be keenly watched worldwide. As a pan-Indian brand, we believe that T20 cricket has a unique unifying force which will help us connect our brand with the cricket-loving people of the country.”

    Jain further cited that Goldmedal is keen to have a long-term association with Indian cricket. The gold association will mark Goldmedal’s first sponsorship of a major international cricket tournament. Earlier, Goldmedal was the title sponsor of the T20 series between India and the West Indies in July 2022. Goldmedal was also the official powered by sponsor of the ODI series between the two teams and the official power partner of the India-Ireland T20 series held in June.

    The Asia Cup 2022 matches will begin at 7:30 p.m. IST and will be telecast live on Star Sports and Disney + Hotstar, with the India-specific matches also being telecast on DD1 and DD Sports.

  • IPL media rights likely to touch Rs 50, 000-60,000 crore: Elara Capital

    IPL media rights likely to touch Rs 50, 000-60,000 crore: Elara Capital

    Mumbai: The next cycle of the cash-rich T20 League Indian Premier League (IPL) media rights is expected to touch Rs 50,000-60,000 crore during the period 2023-2028, said Elara Capital in a note on June 7.

    In a statement, Elara Capital said, “Cricket may continue to enjoy such sheer dominance in India, medium-term, propped by large-lucrative properties such as the Indian Premier League (IPL). Thus, expect IPL renewal to underpin media rights growth in India, medium-term.”

    The value of digital rights is expected to double. The BCCI (Board of Control for Cricket in India) has kept the base price for digital rights at Rs 33 crore a game. The TV rights value is expected to rise by 40-50 per cent. The base price for television is Rs 49 crore a match.

    “Expect digital to see premiums of 100 per cent over the current base, while TV premiums of 40 per cent. Based on these premiums, the share of digital might rise to 50 per cent in IPL media rights. We anticipate 6 per cent and 35 per cent revenue CAGR in FY23E-28E for TV and digital, respectively,” noted the brokerage business.

    According to Elara, one-third of Star’s revenue is IPL-led (TV + digital). “If Star wins IPL rights, this revenue contribution will augment to 40 per cent as digital growth will accelerate. As per our estimates, 70 per cent of Star India’s advertising-based video on demand revenue is IPL-led, with subscription video on demand revenue largely following suit,” the brokerage firm added.

    The report also noted that TV viewership growth will be a challenge and growth will be in the single digits of 3-4 per cent. However, digital will fare much better.

  • Star Sports launches new campaign ‘#ChaseTheRecord’ with Amir Khan

    Star Sports launches new campaign ‘#ChaseTheRecord’ with Amir Khan

    Mumbai: Star Sports Network has launched a new campaign, #ChaseTheRecord, featuring Bollywood superstar Aamir Khan.

    Created and conceptualized by the in-house team at Star Sports, the campaign film showcases Aamir Khan donning the team India jersey while echoing the chorus of fans and waiting to be part of this historic occasion.

    After two months of scintillating the IPL auction, T20 cricket continues as team India is all set to create history in a five-match T20 International series against South Africa. India will look to accomplish a 13-0 winning streak during the first T20I when the bilateral series gets underway on 9 June 2022, live and exclusive on the Star Sports Network and Disney+ Hotstar. The campaign aims to magnify this idea.

    Speaking of the campaign, Star Sports spokesperson said, “Following an exciting IPL, the focus now shifts to bilateral series which brings back the ‘Believe In Blue’ narrative as team India plays for another world record. The campaign puts into perspective the tremendous fan support and belief the country has behind the Men In Blue. This will be a continuing journey across the calendar of events that lead to the main ICC T20 World Cup later this year. Aamir Khan was a natural fit for this film, and he has been exceptional in making the clarion call to viewers and fans to back the Men In Blue.”

    On being a part of this campaign, actor Aamir Khan said, “There’s always a very special feeling when team India is in action. This time, they come together post franchise cricket to play for India and for the world record of thirteen consecutive T20I wins. Like we cheer a bowler, as he starts his run up before a hat-trick, similarly it’s time to cheer for our boys-in-blue before this historic moment! I have blocked my time from 7 PM on 9 June 2022 like all the other fans for the opening match and I’m ready to cheer for my team consisting of some amazing young and deserving talent who have proven their mettle in the IPL.”

  • Cricket South Africa to launch Twenty20 league competition in Jan 2023; enters deal with SuperSport

    Cricket South Africa to launch Twenty20 league competition in Jan 2023; enters deal with SuperSport

    MUMBAI: After making a failed attempt to launch a Twenty20 league back in 2017 and then running a short-lived league for two years, Cricket South Africa (CSA) is making another effort. It has signed an agreement with SuperSport to form a new company that will manage a new T20 competition.

    The plan is to hold the league in January 2023. It will then become the window for the league which will comprise six privately-owned franchises playing each other in a double round before the top three sides move to the play-off stages.

    SuperSport is CSA’s domestic broadcast partner. It is worth noting that due to a dispute between CSA and Supersport CSA was unable to launch a proposed Global T20 League in 2017 and had to abandon plans altogether.

    CSA then launched the Mzansi Super League in 2018. CSA bore the cost of the league. The broadcast rights fee it got from the SABC was minimal. The MSL featured eight teams and ran for two years.

    “We are excited by the formation of something this fresh and invigorating, which also offers the opportunity for private investment into the franchises. CSA has already received interest from several potential local and international investors” said CSA CEO Pholetsi Moseki.

    Moseki emphasised that this is an entirely new event, adding that South Africa has a rich crop of talent who would benefit from exposure through a franchise league. He said that a sustainable business model had been created for both the league and the teams, with a healthy salary bill to attract the very best local and international players.

    The league also represents a fresh injection of funds into the sport in SA which will help grow the game. Modelled along the lines of T20 events worldwide, the focus will be on all-action cricket sportainment.

    SuperSport CEO Marc Jury said, “We are delighted to invest in a product that will change the face of South African cricket. There is an early-year gap in the calendar, so the timing is ideal.”

    SuperSport has committed to live broadcast of all the matches and will also produce the world feed for the international television market.