ITV

Tag: T-Series

  • T-Series appoints Richa Vaidya as deputy gm

    T-Series appoints Richa Vaidya as deputy gm

    MUMBAI: T-Series has appointed Richa Vaidya as deputy general manager, music marketing, strengthening its creative leadership with a proven entertainment strategist.

    Vaidya joins from JioHotstar, where she led award-winning campaigns for original web series, post-theatrical releases and non-fiction shows across television, digital and outdoor platforms.

    A seasoned marketer with more than a decade in the entertainment business, she has previously held key roles at Yash Raj Films, Everymedia Technologies, and Balaji Telefilms, shaping digital and theatrical campaigns for major Hindi cinema releases.

    At T-Series, Vaidya will oversee music marketing and brand strategy, driving engagement across platforms for one of India’s most powerful entertainment brands.

    Her appointment marks a strategic move by T-Series to blend data-driven insights with creative storytelling, reinforcing its position at the forefront of India’s music and entertainment ecosystem.

  • Tips Music Limited records Rs 6,482.69 lakh revenue in Q3 FY25

    Tips Music Limited records Rs 6,482.69 lakh revenue in Q3 FY25

    MUMBAI: Tips Music Limited, one of India’s leading entertainment companies, has struck a harmonious chord with its Q3 FY25 results. Founded by the entrepreneurial Kumar Taurani, the company grew from humble beginnings to an entertainment powerhouse with an estimated valuation of Rs 2,500 crore. Known for its vast library of over 25,000 songs and its knack for identifying talent, Tips Music has become synonymous with Indian cinema hits and evergreen melodies.

    As competition heats up, Tips Music faces stiff challenges from heavyweights like T-Series and Saregama, which dominate the Indian music industry with their extensive catalogues of film, devotional, and indie music. But Tips isn’t just playing second fiddle—it’s expanding aggressively into the digital space, forging partnerships with streaming giants and exploring new verticals like live events and licensing. The acquisition of regional music rights and a foray into independent artist promotions show that Tips is striking all the right notes.

    But as with any chart-topper, the journey comes with its share of high notes and challenges. Will Tips Music hit a crescendo, or will it need to retune to keep up with the industry tempo?

    In Q3 FY25, Tips Music achieved total income of Rs 6,825.79 lakh, up from Rs 6,466.33 lakh in the previous quarter. Other income contributed Rs 344.70 lakh, adding depth to the financial performance. Expenses, however, surged to Rs 5,911.24 lakh, with content costs hitting Rs 2,271.01 lakh and employee benefits reaching Rs 344.70 lakh.

    Despite these expenses, the company played a strong financial tune. The Profit Before Tax (PBT) stood at Rs 914.55 lakh, showcasing operational efficiency amidst rising costs. The Profit After Tax (PAT) for the quarter stood at Rs 422.65 lakh, reflecting solid profitability in a competitive entertainment industry. Notably, the EBITDA for the quarter came in at Rs 1,455.15 lakh, demonstrating the company’s ability to manage operations effectively.

    When it comes to shareholder rewards, Tips Music hit all the right notes with its consistent dividend strategy. The company declared a third interim dividend for the financial year 2024-2025 at Rs. 3/- per equity share (a staggering 300% on the fully paid-up shares of Re. 1/- each). Now, isn’t that the kind of tune investors love to groove to?

    For the nine months ended 31 December 2024, Tips Music posted total revenues of Rs 23,219.78 lakh, a significant rise from the previous year’s Rs 17,832.57 lakh. PAT for this period reached Rs 1,359.02 lakh, reinforcing the company’s ability to balance growth and profitability. With EBITDA for the nine months clocking in at Rs 4,107.34 lakh, the company has shown resilience and operational finesse despite a challenging landscape.

    The company’s continued focus on content creation and digital distribution has paid off, with streaming platforms driving revenue growth. The entertainment industry, buoyed by growing digital consumption, provides a ripe environment for the company to expand its presence.

    As the entertainment landscape evolves, competition intensifies. Will Tips Music continue to hit the high notes, or will the cacophony of new entrants drown out its melody? Can their vast library of over 25,000 songs keep listeners grooving, or will shifting consumer preferences force them to remix their strategy?

    But let’s face it—staying on top of the charts takes more than just one hit single. It requires a finely tuned orchestra of innovation, agility, and maybe even a few encores.

     

  • NueGo partner with T-Series film “SRIKANTH”

    NueGo partner with T-Series film “SRIKANTH”

    Mumbai: GreenCell Mobility’s NueGo, India’s leading electric intercity bus brand, is thrilled to announce its partnership with the much-anticipated Bollywood film “SRIKANTH”, starring the talented Rajkummar Rao. This collaboration further strengthens NueGo’s positioning as a sustainable inclusive brand and underscores T-Series’ commitment towards sustainability.

    Currently, NueGo is successfully serving customers in 100-plus cities across the country, offering a seamless booking process, safe and comfortable travel experience, and sustainable impact on the environment. With this partnership both brands are expanding its outreach to a diverse audience, advocating for eco-friendly travel solutions across India.

    As part of this venture, travellers can enjoy an exclusive 10 per cent discount on all routes by using the code “SRIKANTH” when booking exclusively through the NueGo app and website (www.nuego.in).

    This limited-time offer, valid until 30 May 2024, presents a unique opportunity for eco-conscious travellers to experience safe and comfortable intercity travel during the summer season.

    Speaking on the collaboration, GreenCell Mobility CEO & MD Devndra Chawla said, “We are excited to collaborate with the movie ‘SRIKANTH’ and its talented lead actor Rajkummar Rao. This partnership aligns with NueGo’s mission of providing a safe, comfortable, and sustainable travel experience to our guests, while also raising awareness about eco-friendly inter-city electric bus transportation among a broader audience.”

    NueGo, renowned for its emphasis on guest centricity and comfort, ensures a reliable and delightful experience for both corporate and leisure travellers. With a wide schedule of buses operating around the clock and multiple boarding points across cities, NueGo offers unrivalled flexibility and convenience to its guests. Positioned as the preferred choice for safe and sustainable travel, NueGo sets the bar high with an array of safety features.

  • POCO ‘MTV Hustle 03 REPRESENT’ gears up for a blockbuster season

    POCO ‘MTV Hustle 03 REPRESENT’ gears up for a blockbuster season

    Mumbai: Building on the mega-success of MTV Hustle 2.0, India’s leading youth entertainment channel, MTV from Viacom18, announces the highly anticipated return of its iconic desi hip-hop reality show. POCO MTV Hustle 03 REPRESENT, co-powered by GOVO Soundbars, T-Series, Wildstone, and Appy Fizz, the latest season will bring unprecedented, fresh rap sounds from all corners of India. The show is set to premiere on 21 October and air every Saturday and Sunday at 7:00 pm on MTV and JioCinema.

    Desi hip-hop has found its own voice and following in recent years. The new season acknowledges its growing presence across India, representing its youth, people, and ideologies. As the show has emerged to be the definitive stage for fresh rap talent, ‘India Ab Tumhari Baari’ is the season’s clarion call, urging young India to proudly celebrate the representation of their hood, culture, music, passion, stories, beliefs, issues and even identity. This season is poised to reinforce MTV as a culture catalyst for young India.

    Leading the charge once again will be none other than the trailblazing rap supremo and global rap artist Badshah. To hone talent and create industry-ready professionals, eminent Indian rap powerhouses Ikka, Dee MC, Dino James, and EPR will assume the role of Squad Bosses. This time, the stakes will be higher for them, and not just the contestants. Packed with meticulously designed cutting-edge graphics and acoustics, the new season’s performances will have a concert-like vibe, amplifying the excitement and vigour three-fold for fans. Musically inclusive, the songs will also feature regional, folk, Bollywood influences and unplugged versions. Fans can also access their favourite performances on multiple platforms including KaanPhod Music.

    https://www.youtube.com/@KaanPhodMusic

    The grand success of the previous season, which featured over 100 chartbusters and viral hits, has given an impetus for the latest one to transform into an equalizer bringing underground rap talent with varying degrees of experience, forte and prowess – all on the same stage. Intensifying the competition, the pan-India talent pool will be challenged through different episode themes, to diversify their skill-set, musicality and performances across rap genres like chill hop, lo-fi, trap, jazz, and more.

    Viacom18 head – youth, music, and English entertainment Anshul Ailawadi said, “MTV has always been a co-creator in India’s evolving youth story. The stage of MTV Hustle has truly pioneered the desi hip-hop revolution, with a powerful cultural impact across the sub-continent. The new season will represent India’s youth in the truest sense. We’re proud to bring this sonic revolution, across multiple platforms for our audience.”

    On this exciting partnership, POCO India country head Himanshu Tandon said, “Rap is more than just music; it’s a powerful expression of the youth’s unyielding spirit. POCO has always been the brand for those who dare to be different, who embrace challenges, and who set new trends. Our association with MTV Hustle 03 REPRESENT is a testament to our commitment to understanding and empowering the vibrant energy of the young generation. Through this collaboration, we’re not just sponsoring a show; we’re becoming a part of a cultural movement that resonates deeply with the millennial and Gen Z audience. POCO is thrilled to amplify the voices of India’s rap sensations and contribute to the growth of an art form that speaks volumes about the passion and resilience of our youth.”

    Recently the IP was in the news for its ground-breaking global partnership with T-Series. In a first-of-its-kind initiative by a non-fiction IP in India, this partnership provides exclusive music rights for worldwide distribution. Amplifying the vision of building industry-ready rap professionals, the show is committed to empowering artist journeys at a global scale.

    For the exciting third season of Hustle 03, JioCinema has planned a range of exciting and engaging interactivities for its viewers. A Fantasy League has been designed that will allow audiences to make their own squad and win points for predicting which contestants will get Radio hit, highest squad scores and who would be eliminated. The person that wins will stand a chance to watch the show live. Adding to the entertainment is a fun a watch and win contest where viewers will be asked one question during the Sunday episode that will allow viewers to win exciting prizes daily. Everyone is aware of the popular meme culture, keeping this in mind, the audience will be given templates from the iconic show on which they can create their own memes. The immersive interactivities above is sure to make this season of Hustle on JioCinema an engaging experience.

    Get ready to witness the rise of the next generation of hip-hop stars as they REPRESENT India like never before with POCO MTV Hustle 03 REPRESENT, starting 21 October, every Saturday and Sunday, at 7:00 pm on MTV and JioCinema!

  • T-Series & Pratilipi join hands to adapt movies into comic series

    T-Series & Pratilipi join hands to adapt movies into comic series

    Mumbai: In a groundbreaking collaboration, Pratilipi, India’s leading digital storytelling platform that publishes stories in 12 Indian languages and has over 23 million monthly active readers, has partnered with T-Series, India’s leading film and music production company, to bring forth unique movie to comic book adaptations.

    Bhushan Kumar’s Yaariyan 2, the sequel to the Indian Hindi-language romantic comedy-drama film Yaariyan (2014), is scheduled to release on 20 October 2023. This sequel has been brought to life in a comic format by Pratilipi Comics.

    The Yaariyan 2 comics is the story of three cousins—Shikhar, Ladli, and Bajrang—who reunite in Mumbai to chase their dreams and explore life’s adventures. The comic series will depict the bubbly versions of the power-packed star cast featuring Divya Khosla Kumar, Yash Dasgupta, Meezaan Jafri, Warina Hussain, Pearl V. Puri, and Priya P Varrier. It will feature a total of 10 episodes, published across both print and digital formats, in both Hindi and English and available for reading on the Pratilipi Comics app free of cost.

    Commenting on this collaboration, one of the crew members said, “The comic series is truly amazing! Witnessing Yaariyan 2 come to life in the form of comics evoked a sense of nostalgia. It is a visual delight to see what the Pratilipi Comics team has created. Both the storytelling and artwork are exceptionally beautiful. We are confident that all comic lovers will enjoy the series.”

    Pratilipi Comics head Rajeev Tamhankar too expressed his enthusiasm about the partnership, “Comic book being adapted to feature films and television dramas are very common – from Marvel Comics to DC, and even Archies, the world has read and seen them all. But launching the Yaariyan 2 comics has been an exhilarating roller coaster ride for us because of how unique it is. This is our first movie-comics partnership and is a glimpse of how content will travel across mediums from comics to movies to novels, and back. We are extremely excited to unveil this slice-of-life series.”

    Comic writer Akash Pathak who worked on the adaptation added, “As a writer, it was both interesting and challenging to work on this project. The movie explores the relationship between three cousins, their fun-filled yet emotional journey, and I have endeavored to capture those feelings in these small chapters of comics.”

    Krupali Borkhatariya, the artist behind the graphics of the comic series said, “In this project, I ventured into the exciting world of experimenting with renowned faces, which presented its own unique set of challenges. I’ve employed a variety of digital art techniques to breathe life into this comic.”

    With this distinctive movie-to-comic book adaptation, Pratilipi Comics continues its mission to innovate and revolutionize digital storytelling and expand their horizons by entering into multiple and meaningful partnerships. This collaboration marks a remarkable achievement for the comic book industry. Pratilipi Comics is shaping the future of digital storytelling by broadening its horizons.

    With a diverse range of genres, including superheroes, action, and detective stories, Pratilipi Comics boasts over 1000 comic series and approximately 250 monthly episodes and their dedication to captivating readers with immersive and engaging narratives remains unparalleled.

  • MTV India and T-Series strike ground-breaking industry-first global deal for MTV Hustle

    MTV India and T-Series strike ground-breaking industry-first global deal for MTV Hustle

    Mumbai: The mega giants of the music industry MTV India and T-Series join forces in first of its kind global deal for a genre-defining rap reality television show, MTV Hustle. Launched in 2019 by MTV India, this clutter-breaking show successfully brought India’s underground rap music to country’s mainstream landscape. A first-of-its-kind initiative by a non-fiction IP in India, this partnership will entail exclusive music rights for worldwide distribution, thereby serving the show’s vision of building industry-ready rap professionals and powering up their professional journeys at an extensive global scale.

    As a part of the 3-season deal, all original music created from Seasons 1, 2, and 3 will be distributed globally by T-Series, providing unprecedented reach to the diverse body of work by MTV Hustle. Championing desi hip-hop and rap culture, the country’s leading youth entertainment platform, MTV India created a music revolution which will be further catalyzed globally by the largest music label, T-Series through multi-platform distribution including its YouTube channel that ranks number one with over 238 million subscribers across continents, music channels, audio streaming platforms and many more.

    On partnering with T-Series, Viacom18 business head – youth, music, and English entertainment Anshul Ailawadi said, “MTV Hustle 2.0 has pioneered India’s hip-hop revolution. It’s cultural impact in the sub-continent has been multi-fold, making rap the choice of expression for contemporary youth voices. T-series is a pioneer in the world of Indian music. This is a natural partnership that will catapult South Asian hip-hop onto the world stage.”

    T-Series managing director & chairman Bhushan Kumar said, “The music that MTV Hustle has created resonates well with the audiences and surely deserves to get its due credit and recognition. Our partnership with the show is in line with our vision to grow the Indian music market and make it available to global audiences. We are excited on this partnership as it is the first of its kind for us too. We look forward to providing existing and new content and talent the right stage and platform while helping them in their musical journey.”

    With a focus on talent, performance, meter, technique, musicality, and storytelling, MTV Hustle has launched fresh voices from India’s evolving rap subculture and youth music. As the ultimate rap battleground in India, MTV Hustle has launched successful performers including King, EPR, and more. Performers like MC Square, Srushti Tawde and Paradox have tasted extraordinary success through the launch pad, vaulting from limited local recognition to multi-million fandom on social media within a few months and becoming the talk of the town with brand partnerships, collaborations with eminent industry names and international exposure. Their songs have become an electric mode of self-expression and catharsis for fans, and a significant commentary on socio-political-economic causes, personal experiences and pop-culture. MTV Hustle 2.0 has produced 100+ original compositions in under 10 weeks and has driven inclusivity in music genres including Bollywood, Sufi, Folk and Regional rap. MTV Hustle 2.0 songs have become trendsetting cultural mainstays, having garnered 1.3Bn organic views on Kaanphod Music channel, delivering over 9Bn impressions, with 30+ videos crossing 10Mn views. The partnership with T-Series promises to take desi, multi-cultural hip-hop to a universal audience.

  • Superstar Xchange to launch NFT for Hindi film ‘Jhund’

    Superstar Xchange to launch NFT for Hindi film ‘Jhund’

    Mumbai: US based Superstar Xchange in collaboration with Tezos India and TZ APAC are set to launch Bollywood industry’s first non-fungible token (NFT) ahead of the theatrical release of Hindi film “Jhund.”

    Superstar Xchange will be dropping two NFTs representing two unique posters from the film “Jhund” on 3 and 4 March respectively and the worldwide NFT drops will happen on Superstar Xchange’s official website on both the days at 5 p.m IST. Each of the buyers of these two NFTs will own a piece of the movie via unique and exclusive movie posters, and these NFTs can then be traded in the secondary market and/or also be shared on social media platforms, said the statement.

    Superstar Xchange is a NFT marketplace co-founded by Andrew Sternlight and renowned film producer Savita Raj Hiremath who has launched the film “Khosla Ka Ghosla.” The platform is dedicated to publishing NFTs on the Indian film industry. The Superstar Xchange platform has been built on top of the Tezos blockchain.

    “We are super excited and honoured to launch premium NFTs on Superstar Xchange for a big-ticket movie like ‘Jhund’ starring the legendary Amitabh Bachchan. Given that film NFTs range from old to new films, both innovation and creativity are critical for this domain; and furthermore, the concept and uniqueness of a digital asset make NFTs stand out as an art form,” said Superstar Xchange founder Savita Raj Hiremath.

    “Through Superstar Xchange, we are crafting new opportunities for fans to connect with, even to participate in, the inspiring stories that stir our imaginations and shape our lives,” said Superstar Xchange co-founder Andrew Sternlight. “From an investment perspective, we expect our new creative digital asset class to offer its collectors strong, diversified returns.”

    “We are delighted and proud to join hands as a supporting partner with Superstar Xchange for the ‘Jhund’ NFT project,” said Tezos India resident Om Malviya. “We truly believe that green NFTs with low carbon footprint are the future, and Tezos is the leader in this space. Being the leading force in terms of promoting the Tezos ecosystem in India, we at Tezos India foresee a huge potential for Tezos-based NFTs in the Indian film industry in the years to come.”

    The film is directed by Nagraj Manjule of “Sairat” fame and features Amitabh Bachchan in the lead role. Produced by T-Series, Tandav Films Entertainment and Aatpat Films and distributed by Zee Studios, “Jhund” is slated for a worldwide release on 4 March. Inspired by a true story, the biographical film revolves around the life of a sports teacher Vijay Barse who took his slum soccer team to represent India in the Homeless World Cup held in Paris in 2015.

  • T-Series forays into streaming with A-list directors

    T-Series forays into streaming with A-list directors

    Mumbai: Indian music label and film studio T-Series has announced its foray into the world of streaming with A-list directors in India.

    The company’s OTT platform will create content across genres in partnership with renowned filmmakers including Aanand L. Rai (“Atrangi Re”), Anubhav Sinha (“Article 15”), Nikkhil Advani (“Mumbai Diaries 26/11”), Hansal Mehta  (“Scam 1992: The Harshad Mehta Story”), Sanjay Gupta (“Mumbai Saga”), Bejoy Nambiar (“Solo”), Suparn S. Varma (“The Family Man”), Mikhil Musale (“Made In China”) and Soumendra Padhi (“Jamtara: Sabka Number Ayega”).

    “With this expansion, we aim at offering original and exclusive binge-worthy content tailored for our viewers across the globe. It will also help us in tapping new markets. We are thrilled to be diversifying and becoming a creative hub for producing music, films, and web shows,” said T-Series chairman and MD Bhushan Kumar. “With the recent budget announcement by our finance minister, there is great progress in the pipeline with the introduction of 5G. It has been projected that rural India will be connected via optic fibres by the year 2025. The easy and cost-effective availability of the internet will provide a great boost to the world of OTT [streaming] and content creators all over, expanding their audience exponentially.”

  • T-Series, Hungama join hands to foray into NFTs

    T-Series, Hungama join hands to foray into NFTs

    Mumbai: Music and film studio T-Series has announced its foray into Non-Fungible Tokens (NFTs) in association with Hefty Entertainment – a division of digital media entertainment company Hungama. According to a statement, the association brings together the latter’s 90 million+ monthly active users (MAUs) across music, gaming and video to join hands with T-Series’ over 395 million YouTube subscribers base and 75 million followers on social media across Facebook, Instagram and Twitter.

    “The strategic partnership between the two companies is built on their 20-year-old, long-standing association. T-Series and Hungama will leverage their global distribution network and a library spanning two lakh songs, 65,000 music videos and 150+ films across Indian languages to create the next big digital revolution,” said the statement.

    “We are delighted to extend our two-decade-long alliance with Hungama, and to enable our community with access to the Metaverse,” said T-Series chairman and MD Bhushan Kumar. “Having set the ball rolling, we look forward to expanding and enhancing the value of our content that leads to the rapid expansion of the global digital entertainment industry, and offering a future full of potential, interactivity and collaboration for our communities around the globe.”

    The foray will witness the two entertainment brands raise the bar of entertainment creation and consumption via Hefty Entertainment (a Web 3.0 initiative by Hungama), and in partnership with Ethereum scaling and infrastructure development platform, Polygon. Hefty Metaverse will be built with the vision of fostering an ecosystem that helps to collaborate, interact and engage with flourishing web 3.0 communities.

    Hungama will create NFTs, rare collectibles and ‘money can’t buy experiences,’ in addition to unlocking special moments from T-Series’ catalogue of new and existing content.

    “We look forward to redefining content consumption with this Web 3.0 initiative as we find new ways to collaborate and engage with fans. We promise to give billions of fans of Bollywood, globally, an experience that will see value accrue to them on our platform,” said Hungama founder Neeraj Roy.

    “T-Series has demonstrated its leadership position on the back of innovation and adoption of new technology advancements to drive distribution across the ever-evolving digital landscape,” stated T-Series president Neeraj Kalyan. “T-Series and Hungama’s partnership is built on mutual trust and we will continue to consolidate into more meaningful avenues, akin to our foray in the NFT space.”

  • T-Series, Reliance Entertainment ink a 10-film deal at Rs 1K cr investment

    T-Series, Reliance Entertainment ink a 10-film deal at Rs 1K cr investment

    Mumbai: Film production houses T-Series and Reliance Entertainment have joined forces to produce more than 10 films together across varied genres with an investment of approximately Rs 1000 crore.

    The production houses together will produce big-budget tentpole projects as well as mid-small budget content-rich films ranging through different genres, production scales, talent and music, according to a statement from the studios.

    The slate includes Hindi remakes of Tamil blockbuster drama and action thrillers, a mega historic biopic, espionage thriller, courtroom drama, satire comedy, romance drama, and a film based on shocking true events, amongst others, it added.

    The upcoming films will be produced over the course of the next 24 to 36 months, with filmmakers Pushkar and Gayatri, Vikramjit Singh, Mangesh Hadawale, Srijit Mukherji and Sankalp Reddy on board to helm the projects.

    T-Series and Reliance Entertainment have previously worked together on the music marketing front for more than 100 films.

    “After working on music marketing together, this collaboration has happened on the right time and this will just strengthen our ties,” said T-Series chairman and MD Bhushan Kumar. “Shibasish and I hope to give our Hindi film audiences new and unconventional films.”

    “This partnership with Bhushan will surely mark the beginning of a great feat in Indian film industry as we move on to offer a bouquet of path-breaking and momentous films to our audience,” stated Reliance Entertainment Group CEO Shibasish Sarkar.

    As per the release, there are confirmed alignments with some of India’s biggest stars and four to five films will have a comfortable big-screen release worldwide, starting next year-2022.