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Tag: T S Kalyanaraman

  • Kalyan Jewellers unveils the 4-level assurance plan

    Kalyan Jewellers unveils the 4-level assurance plan

    MUMBAI: Kalyan Jewellers, one of India’s largest and most preferred jeweller, has unveiled the 4-Level Assurance initiative, to continue enhancing the brand’s commitment towards offering only the very best to its loyalists. In keeping with the legacy of trust associated with the brand, Kalyan Jewellers will also be offering patrons the 4-level assurance certificate.

    While jewellery retailed at Kalyan Jewellers goes through multiple purity tests and are all BIS hallmarked, the 4-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. Kalyan Jewellers understands the sentiments of its patrons, and will provide free lifetime maintenance of ornaments purchased at any of our showrooms in India.

    As a brand known for its fair and transparent business practices, the product information section under 4-level assurance clarifies that customers are charged gold rate only on the total value of the gold used, after deducting the weight of other materials like lac, gemstones, glass, wood, enamel etc, from the total weight of the product. In addition to this, Kalyan Jewellers also promises great value on exchange and resale of jewellery.

    Speaking on this initiative Kalyan Jewellers chairman and managing director T S Kalyanaraman said, “The evolution of Kalyan Jewellers from a single showroom to a global brand was on the foundation of our core value of trust and transparency. Since our inception 26 years ago, Kalyan Jewellers has been able to carve a unique identity for itself as a brand that offers impeccable designs, assured quality, right pricing and unmatched retail experience to all our customers. Little known is the fact that this brand has also pioneered multiple customer-centric initiatives like BIS hallmarking, introduction of rate tags, IGA certification for diamonds & other gemstone stone jewellery, all of which have since become industry norms. This 4-level assurance certificate on gold jewellery is another premise to reiterate our commitment towards our patrons.”

    The 4-level certificate will be applicable across all Kalyan showrooms in India from 1 August 2019. Existing customers can walk into any Kalyan Jewellers showroom with their jewellery to have them re-evaluated and 4-level assurance stamped. A similar certification has already been implemented for diamonds and gemstone jewellery at Kalyan Jewellers. The jewellery brand is also running a media campaign about this 4-level assurance certification.

    Customer satisfaction remains Kalyan’s first priority and to its patrons, the brand offers a wide array of traditional and contemporary jewellery designs in gold, diamonds and gemstones catering to the distinct needs of every customer.

  • Sonam to showcase Kalyan’s Ziah collection

    MUMBAI: Kalyan Jewellers, India’s most trusted and leading jewellery brand, has launched Ziah – Infinite Sparkles, an exquisite range of diamond jewellery, which recreates the perfect look of Solitaires.

    Ziah will be showcased in a new brand campaign featuring style diva and Kalyan Jewellers brand ambassador Sonam Kapoor.

    Smaller diamonds are set tightly together in a cluster or precious setting, thus creating the impression of a single solitaire. This collection features necklaces, bracelets, earrings, rings and pendants, set in 18 carat gold. They are available in heart, oval, round, marquise, pear and cushion shape, and are set together to create the perfect Ziah piece.

    Kalyan Jewellers CMD T.S.Kalyanaraman said, “Solitaires have a timeless appeal, but it is also exclusive and premium. The Ziah – Infinite Sparkles diamond jewellery collection has been created to offer a smarter alternative to the expensive solitaires. It gives the contemporary woman a beautiful range of diamond jewellery that has the visual and sensory appeal of solitaires, at a more affordable price bracket. The collection has been designed to elevate daily wear as well as for celebrations.”

    Ziah offers a huge variety of designs and styles, ensuring that everyone will find something they love. The brand’s merchandising strategy is to fulfill distinct customer preferences based on cultural sensibilities while also offering Kalyan’s popular collections from around the world.

  • 30 Audis to be won in Kalyan global campaign

    MUMBAI: Kalyan Jewellers has unveiled a unique global campaign with 30 Audi A3’s on offer. Such an initiative is an industry first, wherein customers across India and the GCC will get an opportunity to win 30 Audi A3s on their purchase at any Kalyan Jewellers showrooms. The Kalyan Jewellers-Audi campaign marks the single largest customer centric initiative and will run until 9 June, 2017 across the India, UAE, Qatar and Kuwait.

    Kalyan Jewellers CMD T.S. Kalyanaraman said, “Kalyan Jewellers has nearly doubled its retail presence in the India and the GCC to a total of 105 showrooms in a short span and we owe this success to our loyal the customers. The Audi campaign is great opportunity for our customers to win 30 luxury AUDI A3’s while buying their favourite Kalyan Jewellery.”

    Customers can participate in the promotion by making a minimum purchase across any Kalyan Jewellers showroom across India and GCC. Those who buy gold jewellery will receive one coupon, whereas those buying diamond jewellery will receive two coupons. For purchase of gold jewellery worth Rs 25,000, customers are entitled to get one gold coin free along with five raffle coupons. Those buying diamond jewellery for Rs 25,000 will receive two free gold coins and 10 raffle coupons.

    This promotion is valid globally across all Kalyan Jewellers outlets except those in the states of Tamil Nadu and Puducherry. The campaign will have 15 winners from India, 8 from UAE, 4 from Qatar and 3 from Kuwait. Winners will be chosen through mega raffle draws, which will be held on 14 June 2017.

  • Kalyan Jewellers eyes 30% topline growth to Rs 13,000 crore; plans expansion

    Kalyan Jewellers eyes 30% topline growth to Rs 13,000 crore; plans expansion

    MUMBAI: Kalyan Jewellers, which was recently in the eye of the storm with its racist ad featuring brand ambassador Aishwarya Rai Bachchan, has recovered quickly from the controversy and is going full throttle with its expansion plans.

     

    While eyeing a growth of 30 per cent in its topline to Rs 13,000 crore, the company is also looking at enhancing the distribution network by 30 per cent in the year.

     

    The jewellery maker is looking to expand its operations with an investment of Rs 175 crores. As a first step, the company has opened four new outlets across India with its first showroom launch in Bhubaneswar, Odisha, followed by two showrooms in Gurgaon and Noida. With the two new showrooms in Gurgaon and Noida, Kalyan Jewellers will now have a total of five exclusive showrooms in the NCR region and a total of nine showrooms in North India including Jalandhar and Amritsar.

     

    Kalyan Jewellers, which has been present in the UAE since 2013, is also strengthening its presence by adding a new showroom, marking the tenth for the company in the UAE. Continuing on this aggressive expansion drive, Kalyan Jewellers is planning to set up 22 showrooms this fiscal year, of which nine will be in the Gulf region. Plans are also afoot to launch six showrooms in Qatar.

     

    The company, which has a network of 79 exclusive showrooms in India and West Asia, is targeting 100 showrooms by the end of the year.

     

    Kalyan Jewellers is also in the process of converting its 570 customer service centres into mini ‘My Kalyan’ stores, which will focus on selling affordable diamonds to capitalise on the potential of this category.

     

    Kalyan Jewellers chairman and managing director T.S. Kalyanaraman said, “Jewellery consumption in the Indian market is increasing due to positive consumer sentiment and stable prices, and we want to tap into this growth. Funding of the expansion plans will be met through the funds we have received from the private equity investment as well as from internal accruals and bank borrowings. We are targeting 30 per cent growth in topline to Rs 13,000 crore and enhancing the distribution network by 30 per cent in the year. We are also ramping up our manufacturing operations and plan to have India’s biggest production house by 2017.”

     

    The company recently also launched a gold and diamond jewellery collection at its Chennai store with an investment of Rs 200 crores, making it was the single largest investment by any jeweller in a single showroom across the country.

  • Kalyan Jewellers expands in Punjab with Rs. 75 crore investment

    Kalyan Jewellers expands in Punjab with Rs. 75 crore investment

    MUMBAI: Kalyan Jewellers, one of India’s leading and trusted jewellery brands launched showrooms in Amritsar and Jalandhar launching the Northern leg of the company’s domestic expansion plan. On December 7, Kalyan’s national brand ambassador, Mrs. Aishwarya Rai Bachchan inaugurated both these showrooms. The showroom in Amritsar is located at Mall Road and the showroom in Jalandhar is located at Model Town. The expansion is part of Kalyan Jewellers’ efforts to expand its presence in Punjab with an investment of Rs. 75 crore in the two showrooms. Kalyan Jewellers is also present in Mohali and Ludhiana in Punjab.

    Kalyan Jewellers has added a record 11 showrooms in the last 60 days including inaugurating 5 showrooms on the same day in Kerala recently. Kalyan Jewellers will significantly boost its distribution network in the calendar year 2014 by over 30% with the addition of new showrooms.  

     

    T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, said, “We are delighted to launch our new showrooms in Amritsar and Jalandhar which are strategic locations in Punjab. We have timed the opening of the showrooms during the wedding season as we can cater to the demand of exquisite designs in gold and precious jewellery.  Our stringent quality standards have already struck a chord with the discerning customers in the state – a relationship which we are striving to grow.”  

     

    Rajesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “The two new showrooms in Punjab will boost our presence in North India. We continue to be focused on the aggressive domestic expansion plan to boost our network to reach out to customers across the country.”

     

    Kalyan Jewellers recently attracted a significant investment of Rs. 1,200 crore from the private equity investor Warburg Pincus. The investment has accelerated the growth plans of Kalyan Jewellers as it consolidates its leading position in existing markets and forays into global markets including Singapore and Malaysia. Kalyan is already present in the UAE with nine showrooms and plans to expand into Kuwait and Qatar.

     

    Ramesh Kalayanaraman, Executive Director, Kalyan Jewellers said, “Our focus on enhancing our network during the year 2014 has been implemented and we have leveraged our recognition as a national brand by developing our presence in key markets across the country.”   

     

    Kalyan Jewellers has set industry level standards on customer experience, innovations and transparent pricing. The brand’s leadership position in the Indian jewellery industry is defined by a customer-centric business model that includes many “firsts” such as:

     

    • introducing BIS certification of gold jewellery

     

    • introducing a customer loyalty program, which today has more than  16 lakh members

     

    • pioneering the use of detailed price tags, thus demystifying making charges and providing increased transparency to customers, which has become a best practice in the industry

     

    • introducing the concept of neighbourhood customer service centers in the jewellery industry under the “My Kalyan” brand

     

  • Kalyan Jewellers set to rewrite jewellery retailing in UAE

    Kalyan Jewellers set to rewrite jewellery retailing in UAE

    MUMBAI: Kalyan Jewellers, India’s single largest directly owned retail jewellery chain, is making a spectacular entry into the UAE market, opening six retail outlets on 26th December, 2013 – all in a single day.
    The mega event will witness all of its Brand Ambassadors, Amitabh Bachchan, Aishwarya Rai Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier gracing the occasion. The company has outlined an investment of over Rs 250 crore (140 million dirham), the single biggest venture ever by an Indian company in the jewellery retail sector in the Emirates. Kalyan Jewellers will open showrooms in Abu Dhabi, Sharjabh, Karama, Qusais, Bur Dubai and Meena Bazar. Going forward, Kalyan Jewellers plans to expand across the region, opening three retail outlets in Kuwait, two outlets in Qatar and one each in Bahrain, Muscat and Oman.
    Explaining the rationale for the mega venture, Kalyan Jewellers’ Chairman and Managing Director, T S Kalyanaraman said that the basic research for the UAE expansion had been on for some time. “We felt that there was a huge scope in terms of market, availability of products and the customer base.” Kalyan Jewellers has long changed the dynamics of the jewellery retailing in India with large format showrooms and higher inventory; a model which it intends to pursue in the UAE as well.
    All the showrooms in UAE will have an average space of 5,000 sq ft, spread over two floors. Every showroom will have a dedicated diamond floor, again a first for the Emirates. In its inimitable style, Kalyan Jewellers will unleash an advertising blitz, covering virtually every mass medium.
    From the Middle East operations, Kalyan is expecting a revenue of 200 million dirhams for the first three months, ending March 31, 2014. For the next fiscal, it is targeting a turnover 1500 million dirhams. The company is likely to close FY14 with an overall turnover of over Rs 8,500 crore (USD1.4billion approx). Kalyan will open 20 more showrooms in India and 15 more abroad in the next financial year. Beyond its traditional markets of South India, Kalyan has made significant inroads into Maharashtra, Gujarat and key North Indian markets including Punjab, Haryana and Delhi over the past couple of years.
    Kalyan Jewellers was recently awarded the most coveted `The Best National Retail Chain 2013′ and `The Best Campaign of the Year 2013′ by the Bombay Bullion Association.

  • Kalyan Jewellers gets Aishwariya Rai Bachchan to inaugurate its new showroom in Surat on Ghod Dod Road

    Kalyan Jewellers gets Aishwariya Rai Bachchan to inaugurate its new showroom in Surat on Ghod Dod Road

    SURAT: The effervescent Kalyan Jewellers, keeping its discerning customers in mind have moved to a bigger and more accessible showroom in Surat on Ghod Dod road. The showroom was inaugurated by Kalyan Jewellers brand Ambassador Smt. Aishwariya Rai Bachchan on today.  

    Kalyan Jewellers new location is more than double the size of the previous location, providing much needed space for Kalyan Jewellers to increase inventory to better service clients.  The company has doubled its already unmatched inventory, to fulfil the needs of all its customers and to provide the best customer service possible.

    “We are very excited about the relocation of our new store and we are confident that our customers will be thrilled with our expanded inventory and more convenient centralized location,” said Mr. T. S. Kalyanaraman Chairman & Managing Director Kalyan Jewellers.

    Kalyan Jewellers had opened its first showroom in Surat in April 2013; the response to the same by Suratvasis was overwhelming. However, due to some technical snarls the company had to relocate to the new area. In Keeping with the Kalyan policy of enhancing the customer experience, the new showroom on Ghod Dod road will stock double the gold and diamonds than the previous showroom.

    Kalyan Jewelers is now present in Surat, Ahmadabad, Vardodara and Rajkot in Gujarat. Mr. Amitabh Bachchan and Aishwarya Rai Bachchan are the brand ambassadors for the group. Kalyan Jewellers is the single largest retail chain in the country with 51 stores spread across in India with an annual turnover of Rs. 10000 crores last year.

    As the company’s reputation of having the best selection and prices in the jewellery industry has grown throughout Gujarat, Kalyan Jewellers is attracting more and more clientele in the state. Kalyan Jewellers has built a loyal clientele. The people of Gujarat has accepted brand Kalyan in their hearts and Kalyan is now a house hold brand and am very happy for that added Mr. Kalyanaram

  • Amitabh Bachchan is Kalyan Jewellers brand ambassador

    MUMBAI: Amitabh Bachchan has been roped in as the brand ambassador of jewellery retail chain Kalyan Jewellers.

    The announcement is in tandem with Kalyan‘s focus on becoming the preferred brand for jewellery in India.

    Kalyan Jewellers MD T.S. Kalyanaraman said, “Signing on Mr. Bachchan is a strong step towards the evolution of the Kalyan brand and in line with our brand philosophy of trust and credibility. Kalyan‘s products are known for its combination of style and performance and world class quality. Mr. Bachchan embodies an exemplary blend of both style and performance, making him the ideal choice to endorse our products. With his remarkable appeal across all sections of people in the country, we are confident Mr. Bachchan will communicate our brand‘s attributes to our consumers effectively.”

    Bachchan added, “Throughout my career I have been very selective about aligning myself with brands. Kalyan Jewellers are an iconic jewellery brand with a great heritage and strong presence in South India. I‘m overwhelmed to partner with them and represent the brand across India.”

    The company will soon launch an ad campaign that will get national and international visibility. Bachchan will be endorsing Kalyan jewellers not only in North India but also will be used for commercials in South. He will act with the company‘s other brand ambassadors in South.

    In the past, Kalyan has done campaigns to educate people about purity in gold, pricing malpractices in gold and cheating through offers and schemes. These campaigns were endorsed by popular South Indian actors like Nagarjuna, Prabhu, Sivrajkumar, Mammootty and Dileep. Bachchan‘s presence will render these campaigns a different dimension on a national scale, the company said.