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Tag: T Gangadhar

  • 82°E enters Body Care, unveils new campaign

    82°E enters Body Care, unveils new campaign

    Mumbai: 82°E, a self-care brand co-founded by Deepika Padukone and Jigar Shah, has announced its entry into the Body Care category with a range of body care products including Body Cleansers, Milk and Lotion.

    The launch campaign has been conceived, created and executed by 82°E’s Agency on Record, Tilt Brand Solutions – a part of Quotient Ventures.

    This launch campaign – Art of Leisure (Clip 1, Clip 2, Instagram), emphasizes how body care can become a nourishing, holistic practice for the mind and skin. The communication invites consumers to practice their favourite acts of leisure, an important aspect of self-care — joyfully and without guilt.

    82°E’s entry into body care follows several successful product launches in skincare. The launch campaign further extends the brand’s point of view that skincare needs to be simplified.

    Launched in November 2022, 82°E is on a mission to make the practice of self-care a simple, joyful and effective part of one’s everyday life. Over the past year, 82°E has built a strong foothold in the skincare category by focusing on simple yet high-performance routines for different skin types while driving the message of overall self-care—an extension of the co-founders’ commitment to well-being, emphasising the simplification of skincare, as its core proposition.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by 82°E (@82e.official)

     

    Speaking about the campaign, Keerthana Ramakrishnan, Chief Marketing Officer, 82°E said, “While Body Care is an extension of our skincare category, it offers a fresh new experience to our consumers. It was crucial that we communicated our intention of self-care through the campaign thought of Art of Leisure to our consumers, in an impactful manner. We wanted them to come on the journey with us; to take their self-care a step further with this new launch.”

    For the brand, this campaign marks a crucial milestone of going above the line for the first time, intending to increase reach in key markets nationwide.

    Speaking of the partnership, Quotient Ventures group chief executive officer T Gangadhar said, “We are thrilled to be partnering with 82°E to build a brand that is synonymous with self-care. The body care launch campaign is the first such initiative to that end. We are confident that, together, we can create a brand narrative that will deeply resonate with people and inspire them to prioritise their wellbeing.”

  • Essence elevates T. Gangadhar as APAC CEO

    Essence elevates T. Gangadhar as APAC CEO

    NEW DELHI – Essence, a global data and measurement-driven media agency which is part of GroupM, has appointed T. Gangadhar aka Gangs as the company’s CEO for APAC. Succeeding Essence’s global CEO Kyoko Matsushita, who previously served as APAC CEO, Gangs will be responsible for driving continued client-centric innovation in data, analytics, and technology, as well as business growth and company culture across the agency’s fastest-growing region. Based out of Mumbai in India, Gangs will work closely with Essence’s global and APAC leadership teams and will continue to report to Matsushita.

    Gangs most recently served as president, growth and strategy, APAC for Essence, in charge of the agency’s business strategy, development, and growth. He first joined Essence in 2018 as chairman, India with more than two decades of experience in marketing, advertising, and media. He previously held the role of managing director, south Asia at MEC & senior vice president, head of marketing at Sony Entertainment Television in India, and began his career in creative agency account management and strategic planning.

    “Gangs’ extensive experience in the industry, his knowledge of Essence’s culture and our clients, and his vision for our business in the region make him the ideal person to lead us into our next phase of growth and innovation in APAC. As the most senior member of our regional leadership team, Gangs has done an outstanding job in partnering with me to navigate our business through the challenges of 2020 and I am truly excited about what we will be able to achieve with him at the helm in APAC going forward,” said Matsushita. 

    “I am honored to have the opportunity to lead this truly special agency in APAC. Essence is pioneering the use of data, analytics, and technology at a time when more and more companies are looking to take advantage of data-driven media and creativity. I am excited about leveraging our best-in-class capabilities to discover new ways to add value for our clients, consumers, and employees – in these current times and in the post-Covid2019 future ahead of us,” said Gangs.

    Since Essence’s entry into APAC in 2013, the agency has expanded rapidly across the region, opening offices in Beijing, Bengaluru, Delhi, Jakarta, Melbourne, Mumbai, Seoul, Shanghai, Singapore, Sydney, and Tokyo. Essence’s diverse portfolio of clients in APAC now includes Airtel, Britannia, Coty, Faces Canada, the Financial Times, Flipkart, Games24x7, Google, Hermès, HMD (Nokia), Honda motorcycles and scooters, Livspace, Roborock, NBCUniversal, Nitori, Scoot, Toytron, Vedantu, Wakefit, War Horse, and Zee5.

  • eBay’s Ravi Sekhar KV is MEC India’s chief digital officer, will report to MD T Gangadhar

    MUMBAI: MEC India, a leading media agency, announced the appointment of Ravi Sekhar KV as Chief Digital Officer. Sekhar’s role at MEC will be to drive the agency’s end-to-end digital service. He will be based in Mumbai and will report to T Gangadhar, Managing Director, MEC South Asia.

    Sekhar is an avid technologist and has been closely involved in the setting up of several start-ups. He recently founded selekt.in, an artificial-intelligence-powered product discovery engine. In his previous role, he headed digital, marketing technology and retention marketing at eBay India. During his stint at eBay, he led first-of-its-kind innovations such as eBay Daily, a tailored shopping experience offering FMCG and gourmet products and a third party affiliate cash back programme.

    Speaking on the appointment, T. Gangadhar, MD, MEC South Asia said, “From my conversations with him, I find Ravi to be an exciting combination of passion, exuberance and expertise. Given his strong background, I have no doubt he will help scale our digital service even further. I am looking forward to working (and learning) from him.”

    Sekhar also has a strong background in FMCG and telecom and has had stints with CavinKare and Nokia.

    Ravi Sekhar KV said, “The industry is witnessing exciting growth. Both, traditional and online companies are acknowledging the impact of data and digital marketing on their business. This is a fantastic opportunity for us to build the relevant technology stacks. Given the scale at which MEC operates, I look forward to collaborating with our teams in India and across the global network”.

  • MEC India appoints Mukti Kumaran as west head

    MEC India appoints Mukti Kumaran as west head

    MUMBAI: MEC India has appointed Mukti Kumaran as its west head. Prior to joining MEC, she was heading the Mumbai branch at IPG Media Brands-BPN. Based out of Mumbai, Kumaran will report to MEC India managing director T Gangadhar.

     

    Gangadhar said, “We are delighted to have Mukti onboard our leadership team. She is a progressive communications professional and brings with her a wealth of experience. I have no doubt she will be a real asset to MEC.”

     

    Kumaran has been a media professional for over 18 years and brings with her a rich experience in strategic planning, buying and new business development. She has worked across markets and has experience on both sides – client and agency. She has earlier worked with Leo Burnett, Initiative Media (LMG), Lodestar and Wipro. 

     

    Kumaran added, “I believe the paradigm of media planning and buying is changing very rapidly. As consumers become platform agnostic and increasingly digital, the approach to engaging with them becomes that much more interesting and challenging. My focus will be to ensure that we are pushing our understanding of consumers and evolving smarter and newer ways to engage our brands with them. Looking forward to some exciting work here.”

     

  • MEC elevates Rahul Jadhav to national trading head

    MEC elevates Rahul Jadhav to national trading head

    MUMBAI: MEC has promoted Rahul Jadhav to national trading head.

     

    In his new role, he will be responsible for media investments across platforms and will report to MEC MD T Gangadhar, GroupM pricing & investments head Sidharth Parashar and MEC Asia Pacific trading head Michael Beecroft.

     

    Jadhav said, “I am deeply humbled – I thank MEC for recognising my work and providing me the opportunity to take on new responsibilities. I am very excited about working closely with our clients and making their investments work even harder”.

     

    In his previous role, Jadhav was head of media buying on Colgate Palmolive. He has been with MEC since 2010 and will continue to be based in Mumbai.

     

    Gangadhar said, “Trading is a massive differentiator for us and Rahul has the smarts to lead this critical function. He has an astute understanding of the media landscape and enjoys excellent relationships with our business partners. I wish him the very best in his new role”.

     

    Jadhav is a Bachelor in Engineering and holds an MBA degree from the University of Pune. Prior to joining MEC, he was product manager at Tata Motors. His career also includes a stint at Bajaj Tempo.

  • MEC appoints Sidhraj Shah as Head of Brand Activation

    MEC appoints Sidhraj Shah as Head of Brand Activation

    MUMBAI: MEC, a leading media agency and part of WPP, (www.mecglobal.com), today announced the appointment of Mr. Sidhraj Shah as Head of Brand Activation. His mandate is to deliver innovative consumer experiences and to expand MEC’s brand engagement and implementation services. Shah’s last assignment was at Wizcraft as Deputy General Manager. An MBA from Bombay University, he will report to T Gangadhar, Managing Director, MEC and to Dalveer Singh, Head Experiential Marketing, APAC, GroupM’s experiential marketing unit.

    Speaking about the appointment, T. Gangadhar said, “We are pleased to have Sidhraj on-board. His proven track record of helming award-winning campaigns will be a definite asset to MEC and to our clients. Integrated marketing communications (IMC) is at the core of MEC and I am confident Sidhraj’s experience will further improve the quality of our product.”

    With prior stints at O&M, SSC&B Lintas and Bates 141, Shah has conceived and executed ground-breaking campaigns for clients such as McDonald’s, Standard Chartered, Virgin Mobile, Siemens, MTV and MiD-Day. He has successfully executed activation programs that have become case studies within the industry – such as India’s 1st Pogo Flash Mob activation for McDonald’s, the RFID Tech innovation for Siemens Data Tracking at Elecrama (2012) to India’s largest 3D art-style façade for MCHI Exhibition (2013).

    On his appointment, Sidhraj Shah said, “I am very excited with this opportunity to be working with MEC. My aim will be to continue to deliver noteworthy and unique propositions for our clients and consumers alike.”

    Dalveer Singh added, “We set our sight at the highest level when looking for a new leader at MEC and I am pleased to say we have achieved our objective. We wanted a very high caliber person with a proven track record combined with fresh thinking and have the drive to do the unusual. I am personally very excited and welcome him to the family”

  • Pepsi dominates social media conversations during IPL6

    MUMBAI: Pepsi‘s aggressive Rs 1.5 billion marketing pitch around the Indian Premier League (IPL) seems to be paying rich dividends. The food and beverage major is not only scoring over other IPL sponsors and advertisers on-ground and television but also on social media platforms like Facebook and Twitter.

    According to MEC-GroupM IPL6 Social Media Update report, Pepsi leads the conversations with 93 per cent share primarily driven by #PepsiIPL on Twitter.

    In terms of chatter around TV commercials of sponsors, Pepsi‘s Ranbir Kapoor and Oh Yes Abhi ads dominate with 62 per cent share of conversations. Vodafone‘s Zoo zoos follow with 22 per cent while Godrej (Aamir Khan) and Samsung are distant third and fourth at 4.3 per cent and 4.1 per cent respectively.

    Powered by GroupM‘s Social Hub, the weekly update will present analysis of the social chatter around the IPL. The study covers the complete spectrum of social media – Twitter, Facebook, blogs and message boards.

    MEC India MD T Gangadhar said, “Multi-screen engagement is a reality today and social media chatter is a terrific indication of how invested we are in premier TV events like the IPL. This study throws up interesting insights with regard to teams, players and brands and can be enormously useful for advertisers seeking to ride the IPL wave.”

    When it comes to IPL franchises, Mumbai Indians dominate the conversations with a 22 per cent share of buzz, followed by Chennai Super Kings (CSK) with 19 per cent. IPL champions Kolkata Knight Riders has just 5 per cent share of the conversations on Twitter.

    When it comes to player buzz, CSK skipper MS Dhoni leads the popularity chart with 22 per cent share. Three out of the top five most discussed are foreign players Kieron Pollard (15 per cent), Chris Gayle (11 per cent) and Dale Steyn (9 per cent).

    At fourth position is Rajasthan Royals skipper Rahul Dravid with 10 per cent share followed by Master Blaster Sachin Tendulkar with a 7 per cent share.

    The report says that the IPL 6 got off to a tepid start on until the CSK Vs MI which just 43 per cent of IPL chatter that week (April 2 to April 7) happened on the day of the CSK-MI game.

    MEC national director – Social Media and Insights Karthik Nagarajan said, “In India, prime-time television is becoming prime time for social media as well – with sports, news and reality television driving maximum chatter during ‘air time‘. Nothing demonstrates this more than IPL6, where platforms like Twitter and FB are becoming conversation capital and virtual stadiums during the game. The opportunities for advertisers to join these conversations organically are priceless.”

  • MEC India bags Dixcy Scott’s media biz

    MUMBAI: MEC India has been awarded the media duties for the innerwear brand Dixcy Scott, following a multi-agency pitch.

    The agency‘s Bangalore office will handle the account.

    Dixcy director Raghul Sikka said, “We have very aggressive plans for the coming year and we wanted a like-minded partner on board. It was a tough fight between equally competent agencies. We believe we have found that partner in MEC. We look forward to working with MEC”.

    Dixcy Scott heads – advertising and promotion Ganesh Sharma added, “Being a low involvement category, our media product needs depth coupled with an innovative approach to reach our target audience, which will eventually deliver the desired results for us”.

    MEC India MD T Gangadhar said, “Dixcy is a key player in the Indian innerwear market and we are delighted to have them on board. We look forward to a mutually rewarding association”.

    For the record, MEC, a GroupM agency, has a repertoire of clients that include Colgate Palmolive, Britannia, Reliance Industries, LG, Honda, FlipKart, Citibank, Nivea, Zee Network, CavinKare, DHL, Jaypee Group and Accenture.