ITV

Tag: Syska

  • Sushant Singh Rajput: A beloved of brands

    Sushant Singh Rajput: A beloved of brands

    NEW DELHI: The sudden demise of popular actor Sushant Singh Rajput has shocked the entire nation. The beloved actor who successfully transitioned from television to films made a mark for himself in a short span. His speculative acting, cheerful smile and the humble attitude towards fans and others gained him a special place in the heart of millions. 

    Prime minister Narendra Modi also condoled his death, saying ‘a bright young actor gone too soon.’

    His aura wasn’t restricted to the film industry but trickled down to the advertising world also. He was among those stars who had a kitty full of brands and was recognised for his quality work instead of quantity. 

    In 2011, he was spotted for the first time in a TVC of LUX soap with Aishwarya Rai. In 2013, Pepsi announced him as a brand ambassador for its sub-brand Pepsi Atom. He was seen promoting the product in ad campaigns. Rajput endorsed multiple brands and a variety of products ranging from Kingfisher, Lux Cozi, Garnier Men, Nissan Terrano to Close up, Flying Machine and One Plus.

    However, clear with his choice, he refused to endorse a fairness cream, and even rejected a proposal of Rs 15 crore, as he found it racist. 

    In 2018, Rajput joined hands with NITI Aayog to promote women entrepreneurship and motivate women to come forward and build a vibrant ecosystem. At the same time, he was seen promoting NITI Aayog’s digital payments campaign transforming India into a less-cash economy. 

    For another cause, he partnered with DHFL Pramerica Life Insurance to launch the Behtar India campaign, with an aim to take India towards a healthier, cleaner and greener future towards building a better India.

    Here’s a look at his most appealing ad campaigns over the years:

    Donear NXG
    Menswear brand Donear NXG collaborated with Rajput as its new brand ambassador. He was seen promoting the latest collection of the brand. 

    BATA
    European footwear major Bata roped him as a brand ambassador in 2018 to promote its casual range of footwears, and help brand become more relevant and aspirational among the younger generation.

    Whirlpool
    In 2018, the brand announced the association of Rajput along with Kriti Sanon to promote its wide range of appliances, and help accelerate the brand’s value among the new age customers. The duo was seen promoting various products in different ad campaigns.

    Syska
    In 2017, when the brand forayed into personal grooming category, it roped Rajput as its first brand ambassador to connect with the target audience. The move was intended so that the brand becomes familiar not only in the metro but also in the non-metro cities.

    Sonata
    Tata Group’s affordable watch brand Sonata roped in Rajput in 2017. The brand intended to showcase the aspiration of younger generations by the bold choices they make. The ad film, Khud Par Yakeen Karo was highly praised by people.

    He debuted with Zee TV’s popular daily soap Pavitra Rishta and soon entered Bollywood with his first film Kai Po Che! in 2013. The actor was critically praised for his performance in the film. His films such as PK, Kedarnath, Shuddh Desi Romance and MS Dhoni: The Untold Story helped him achieve tremendous success and established him in the Bollywood industry. He also played the role of an Indian detective in Byomkesh Bakshy for which he received critical acclaim. His latest movie, Chhichhore, won applauds from the audience. The actor will be posthumously seen in his last film Dil Bechara which was slated to release in May but postponed due to ongoing lockdown. The film will be  released online.

  • Vivo, Denver, Syska, PC, Manforce & Hike board Splitsvilla on MTV

    MUMBAI: With India’s original dating reality show celebrating a decade, MTV, the iconic youth brand, brings back the most watched game of love ‘Splitsvilla’ with a renewed take on the concept of dating, with an all-new exciting theme – ‘Catch Your Match’. In its latest season, Vivo Presents MTV Splitsvilla X, powered by Denver Deodorants, Syska Personal Care, PC Jeweller & Manforce, connected by Hike Messenger will not be any less than a carnival for sponsors who will ride high on the longest running dating reality show’s massive viewership amongst the youth of the country. The latest season of the show will be hosted by MTV VJ, Rannvijay Singha and Bollywood’s femme fatale, Sunny Leone who will enable the contestants to discover whether there is any science behind falling in love as the tenth season of Splitsvilla goes on air on 23 July at 7pm, on MTV.

    Splitsvilla, the cult show revolving around dating and relationships has only been steadily rising in popularity since hitting the Indian Television scene ten years ago. Its last season attracted massive viewership from amongst its core target audience which stood at 19 million across the All India 15-21 Youth audience and 100 million across the All India All 2+. With such strong following, the latest season promises to bring in more audiences with its unique new twist while retaining the fun-filled flavour that Splitsvilla is known for.

    Owing to the massive reach of the show amongst youngsters, some of the top brands and new entrants in the industry grabbed the opportunity to be associated with the show. Loaded with sponsors, Splitsvilla X has been successful in clinching lucrative deals with leading brands in the country. With Vivo Smart Phones as the title sponsors, the show also has Denver deodorants, Syska Personal Care, PC Jeweller & Manforce as the powered by sponsors while Hike Messenger is onboard as the connected by sponsor.

    Elaborating on the concept of the show and the sponsorship deals, Viacom18 head – youth, music and English entertainment Ferzad Palia said, “Splitsvilla is the biggest youth reality show in India. In its landmark tenth season, it is watched by 150 million Indians across platforms every year. And we keep growing with every passing season in both viewership and advertising revenues! We at MTV take great pride in this being a ‘home grown original’ format. This year we’re upping the game to a new theme – ‘Catch Your Match’, where it’s ‘heart vs head’. Great excitement in store for our 10th anniversary.”

    Vivo India CMO said, “Splitsvilla embarked on to establish new rules of youth programming over a decade ago and today enjoys being one of the most watched show by youth. Spiltsvilla showcases relationships, relevant for today’s young generation much like Vivo, a brand that believes in surprising the audience with its innovation. With Splitsvilla witnessing its 10th anniversary this year, we are hopeful that our core target audience i.e youth will find it even more thrilling and will be a memorable season for the contestants and the millennial generation. We congratulate MTV on running nine successful seasons and we wish Splitsvilla X Season 10 tremendous success.”

    Along with VIVO Camera and Music who has come in as the title sponsor on Splitsvilla X, MTV has also brought on board Denver Deodorants, Syska Personal Care, PC Jeweller and Manforce as the powered by sponsors; Hike Messenger as the connected by sponsor; Iarra and Macho as the associate sponsors; Voot as the streaming partner, Red FM as the Radio Partner, Jawed Habib as the Salon Partner, Café Creame as the Café Partner, Gianis as the Hangout Partner and Florista as the Gifting Partner.

    With every new season of Splitsvilla, MTV comes up with a fresh new theme to keep the youth glued to their TV screens. The theme for the latest season of Splitsvilla has been conceptualized keeping in mind the psyche of the youth of today. With so many dating apps available to them and the mathematical formula involved to find ‘the one’, MTV thought it would be great to employ the same thought and see whether there’s any science involved behind falling in love in today’s day and age with the theme ‘Catch Your Match’. To reach out to the youth across the nation the show will be supported by a 360degree marketing push by creating multiple touch points using mediums like TV, Outdoor, Print, radio, brand associations and digital. And with Rannvijay and Sunny back as the hosts, the excitement is just about beginning!

  • &TV ropes in multiple sponsors for two new weekend shows

    &TV ropes in multiple sponsors for two new weekend shows

    MUMBAI: &TV has roped in multiple sponsors for two new shows Deal or No Deal and Agent Raghav – Crime Branch, which are slated to go on air from 5 September.

    SnapDeal has come on board as the title sponsor of the game show Deal or No Deal, powered by PayU Money and supported by Syska Total Security. On the other hand, Agent Raghav is co-powered by Quick Heal Gadget Securance and Quikr Cars.

    As was reported earlier by Indiantelevision.com, &TV plans to ramp up its weekend programming starting 5 September with the family game show Deal Or No Deal in 8 pm slot and the crime thriller Agent Raghav – Crime Branch in the 9 pm slot.

    &TV business head Rajesh Iyer said, “Launch of Deal or No Deal opens up a new time slot of 8:00 pm for weekend viewing on &TV and Agent Raghav – Crime Branch will be replacing The Voice India which has established a loyal viewership. While Deal or No Deal as a format has been experimented with in the past, our approach is new and we are confident that the viewers will enjoy this show. Ronit as a host was our first choice. The kind of connect he has with the audience is immense and I am sure this will only encourage weekend viewing. Agent Raghav – Crime Branch marks our foray into the crime-mystery genre and we believe there is a considerable amount of appetite for the same.”

    To be aired twice a week, the show will be launched with a bank of 26 episodes for 13 weeks.

    Speaking to Indiantelevision.com, Endemol Shine India managing director and CEO Deepak Dhar said, “Deal Or No Deal is a hugely popular format internationally and has been aired in almost 130 countries. The show did fantastic in its time and it’s a classic game show of ours. So we are bringing it back in a different avatar – a game, which you can play with your family. Last time it was played with 25 models, this time it will be played with 26 friends and family.”

    With a contemporary look and international appeal, Agent Raghav – Crime Branch is the channel’s entry into the crime genre with popular actor Sharad Kelkar in a completely different avatar – that of Agent Raghav Sinha. Talking about the same, Iyer said, “With Agent Raghav – Crime Branch, we have aimed to present an intelligent crime and mystery series with sleek execution, fresh look that is designed for the Hindi GEC audience.”

    Commenting on commercial advertising, Madison Media COO Karthik Lakshminarayan said, “Deal Or No Deal is a tested format and has done well but the audience has moved on from then. It’s a dated show and it will be interesting to see its quote. As for Agent Raghav, I’m told it is on the lines of an international detective show and I’m sure it’s bound to do very well as it’s exciting.”

  • ‘Piku’ piques brands’ interest for product placement

    ‘Piku’ piques brands’ interest for product placement

    MUMBAI: As many as six brands, a couple of them first timers, have inked a product placement deal with Multi Screen Media’s (MSM) recently released film Piku, which is directed by ShoojitSircar and stars Amitabh Bachchan, Deepika Padukone and Irrfan Khan.

     

    The six brands namely Amul, Syska, Himalayan Water, PriyagoldSnakker, Jaypee Greens, and Mitashi have been placed it in the movie without disrupting the flow of the story. Of these, Syska and Himalyan Water are debutants in the space of product placement in movies.

     

    Each of these brands communicates and highlights different aspects of the film. While Amul takes up the family space with its sub-brands Amul Milk and Amul Ice-cream, Syska talks about how gadgets help in keep us going in our busy lives via their Bluetooth and Power Bank Range. Himalayan Water, on the other hand, talks about the mantra of living natural in our ever so busy life, whereas PriyagoldSnakker talks about relishing the small and sweet moments of life.

     

    The brands have also extended their partnership into a marketing tie-up on the ATL & BTL mediums. Brands like Amul, Syska, Priyagold Snakker and Mitashi have created co-branded TV spots and played it across various music, news, sports and general entertainment channels (GECs).

     

    PriyagoldSnakker also created special Piku Chocolate Packs, which are being sold in the market. Himalayan Water supported the film via BTL promotions across their retail chains and also created special Piku Neck Tags for their bottles.

     

    Gujarat Cooperative Milk Marketing Federation (GCMMF) managing director R S Sodhisaid, “We are happy to have associated with this fantastic, slice-of-life, family based, fun film. The association of the film with our most popular milk and ice-cream brand will appeal to all audiences across the nation. We have had several appropriate film associations in the past, which helped us connect with the audience in a better manner. We wish the movie all success.”

     

    SSK Group of Companies director Rajesh Uttamchandani added, “Tie-ip with multi-starrer movie Pikuhas taken our brand to the next level and with Irrfan Khan as our brand ambassador and a leading protagonist in the movie, it makes this an apt choice. Aww! Entertainment has played a phenomenal role in making this journey successful.”

     

    MSM motion pictures senior vice president revenues and marketing Vivek Krishnani said “Piku is uniquely positioned because it has appeal across different age groups, therefore it is important for the film to travel to diverse audiences across the country. The film has garnered interest across a cross section of brands who have found Piku to be an ideal platform to reach out to their consumers, who are also movie going audiences. We are glad to have Aww! Entertainment as one of our key agencies that have led some of our critical brand associations.”