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Tag: SynProNize

  • Synpronize enters into multiple key African content deals in Ghana, South Africa, and for pan-Africa

    Synpronize enters into multiple key African content deals in Ghana, South Africa, and for pan-Africa

    MUMBAI: Nitin Michael and Hasnaa Descuns, co-founders of Synpronize, a Dubai-based content distribution and production company, announced that multiple program deals were entered into for Africa with eTV, Onua TV, and StarTimes. 

    Drama series Cello was licensed to Onua TV in Ghana. This intriguing tale explores an indecent proposal, following what happens when compelling circumstances prevent a cellist and her pianist husband from starting their life-long dream business project, an unscrupulous businessman steps in with an unscrupulous offer, and the couple find themselves torn between integrity and their desire for money. Cello is originally an Arabic production that aired on MBC which is the Middle East’s leading broadcast network. 

    eTV licensed romantic drama series Piya Naam Ka Diya (aka All for Love) that talks about a simple girl who falls in love with the wrong man without seeing true love that was right in front of her. It takes us on her journey of discovering her feelings, her goals and finding a balance in life.

    A deal was done with major African Pay TV platform, StarTimes for two drama series — Swaragini (aka A Tale of Two Sisters), a tale about the life of two half-sisters bought up witnessing the fierce rivalry of their family, especially their grandparents; and Gathbandhan (aka The Odd Couple) – a gripping story of two opposites: a gangster and a police officer and how their lives intertwine. These programs were originally in Hindi and telecast on one of India’s top-rated TV channels Colors.

    Hasnaa Descuns stated: “ Synpronize is thrilled to have such a great reception for our premium dramas in several African countries with great partners such as eTV, StarTimes, and Onua TV. Synpronize is expanding further into Africa and these partnerships are indicative of the great relationships that help us build our company reach and the high-production and compelling dramas will delight and engage audiences everywhere.

    Media General GH LTD, Ghana programs head Joel Hammond stated: “We are grateful to Nitin and Hasnaa for bringing us Cello for Onua TV. Synpronize is a trusted partner in the region and we look forward to a long and fruitful association. Our audiences are sure to enjoy this superbly produced drama series.”

    eTV content specialist Marli Schulze   added, “We are continuously scouring the globe in search of uplifting stories that will resonate with our discerning viewers. We are excited to test Piya Naam Ka Diya as a fine example of Pakistani-produced content.”

  • SynProNize Announces their movie Kappela to Air on Netflix, and deals done with AsiaNet (Linear Broadcasting), Google Play and iTunes (TVOD) as well as

    SynProNize Announces their movie Kappela to Air on Netflix, and deals done with AsiaNet (Linear Broadcasting), Google Play and iTunes (TVOD) as well as

    Nitin Michael and Hasnaa Descuns, co-founders of newly-launched content distribution and production company SynProNize announce several deals for the romantic Indian thriller film, Kappela (Indian Malayalam). Theirs deals include one that sees movie now being streamed on Netflix as well.

    Kappela was one of several films whose theatrical revenues was severely impacted due to the COVID related lockdown across India and other markets internationally where it would have ideally been screened. In addition to responsibility for worldwide distribution, SynProNize monetized the movie further by ensuring that it received a digital window on Netflix first, before its scheduled release on iTunes and Google Play globally as part of their TVOD offering. They have also secured a deal to license the film’s linear broadcasting rights to Asianet, the top Malayalam TV channel owned by Star India (part of the Walt Disney Company).

    Additionally, format rights have been finalized for Kappela in Telegu, aiming to further help the producers recover their productions costs in a very challenging time. Synpronize will continue monetizing Kappela by further licensing TVOD rights across various markets as well by marketing the Format rights for the film in other geographies outside of India.

    Kappela synopsis: An accidental meeting brings three people together for a dramatic turn in this romantic thriller. After falling into an over-the-phone romance with a rickshaw driver Vishnu, a young women name Jessy visits his city when an encounter with a stranger named Roy derails their meeting. Anna Ben plays the character of Jessy while Roshan Mathew and Sreenath Bhasi plays the roles of Vishnu and Roy respectively. Tanvi Ram from famed-movie Ambili is also an important character. Sudhi Koppa, Sudheesh, Nisha Sarang, James Alia, Vijilesh, Naseer Samkranthi and several theatre artists also form the cast.

    Nitin Michael and Hasnaa Descuns stated: “We are very pleased that a global powerhouse platform Netflix decided to stream this film on their platform. The film got extremely positive responses from audiences in India and across the world which helped us further monetize it. These deals came as a welcome relief for producers of Kappela who like many others too have been struggling with recovering their investments in films that were released just before the lock down hit theatres all across India due to COVID 19. At SYNPRONIZE our aim is to continue to help content owners to maximize the monetization of content by taking it across multiple platforms and geographies thereby ensuring that they don’t have to rely only on the conventional modes of earning revenue for their productions”

    Kappela Producer Vishnu Venu: “We are thrilled that SynProNize is taking our beloved movie Kappela to new audiences around the world, and eventually localizing the show. We are fortunate to have a really fantastic cast and compelling story that continues to receive rave reviews, and we appreciate Nitin and Hasnaa’s major support. 

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  • SynProNize launches distribution, production, monetisation agency in Dubai

    SynProNize launches distribution, production, monetisation agency in Dubai

    MUMBAI: SynProNize co-founders Nitin Michael and Hasnaa Descuns announced the launch of their new content production and distribution agency which will partner with top digital platforms and linear broadcasters in APAC, Africa and the Middle-East to both produce new content as well as deliver premium drama and lifestyle programming.

    Synpronize begins its operations with a healthy slate of new premium content from South Asia and the Middle East and their deep partnerships with producers in this region will see their catalogue soon expand to 1000+ hours of lifestyle and drama content.

    The company also announced that former senior executive from Disney APAC, Raju Venkataraman will join the company as a board advisor. Venkataraman is a commercially astute leader, with a successful track record in strategy, commercial and financial leadership, in media and entertainment businesses across the Asia-Pacific. He has proven expertise in business partnership, strategy development and execution, deal negotiations and an in-depth understanding of Asia-Pacific region’s media and broadband markets. He worked at The Walt Disney Company for 16 years performing senior roles such as vice-president – Pay TV distribution for the Asia-Pacific region, CFO and head of strategy for all lines of business for South East Asia, and Disney Consumer Products South East Asia general manager. Prior to working in Disney, Raju spent over 13 years in various commercial leadership roles in a variety of industries. At the end of 2016, Raju left the corporate world, reinventing himself as an executive coach and career coach for senior industry leaders, empowering them to succeed amidst disruption and coaching them to achieve their potential.

    Nitin Michael and Hasnaa Descuns said, “We have been ramping up this launch since early in the year and are very pleased with our opening program portfolio and are very honoured to have the incredibly experienced and talented Raju Venkataraman join our company as a senior advisor. His inputs are invaluable. Additionally, we are excited to be in development to produce some great new drama and movies.”

    Raju Venkataraman said, “I’ve known Nitin for a while now and have been impressed by his earnestness, commercial savvy and quality of the relationships he has built with partners. I am pleased to offer my expertise to Nitin and Hasnaa as they embark on this exciting venture which holds great promise. Their strong industry contacts and knowledge, ability to work hard for their partners, and their creativity will see them scale new heights and achieve more success!”