Tag: Synopsis

  • Synopsis of  Travel & Tourism Advertising on TV during Jan – Dec 2013

    Synopsis of Travel & Tourism Advertising on TV during Jan – Dec 2013

    Highlights:

    Travel & Tourism Advertising accounted for 78% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

    Travel & Tourism Advertising was at peak during the last quarter i.e. Oct – Dec 2013 with 41% share of overall category advertising during Jan – Dec 2013

    Ministry of Tourism of the top advertiser within Travel & Tourism Sector during Jan -Dec 2013 on TV followed by Earls Tourism Limited

    Note:

    The analysis is based on Ad Volume in Seconds

    Travel & Tourism Advertising accounted for 78% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

    Travel & Tourism Advertising was at peak during the last quarter i.e. Oct – Dec 2013 with 41% share of overall category advertising during Jan – Dec 2013

    Travel and Tourism Advertising also witnessed growth during Quarter 3 in comparison with Quarter 1 & 2

    Ministry of Tourism of the top advertiser within Travel & Tourism Sector during Jan -Dec 2013 on TV followed by Pearls Tourism Limited

     

    Ashvini Khandekar

    Manager – Communications

    TAM Media Research Pvt. Ltd

    9th Floor, Hincon House (Tower B)

    247 Park, LBS Marg,

    Vikhroli (West)

    Mumbai – 400 083

    India

    Tel: +91 22 66531213

    E-mail: ashvini.khandekar@tamindia.com

    Website: www.tamindia.com

  • Synopsis of Services Sector Advertising on TV during Jan – Dec 2013

    Synopsis of Services Sector Advertising on TV during Jan – Dec 2013

    Highlights:

    ° Services Sector Advertising accounted for 26% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

     

    °  Top 5 Product Group within Services Sector contributed to 47% of the Services Sector Advertising 

     

    Note:

     

    ° The analysis is based on Ad Volume in Seconds

     

     

    °  Services Sector Advertising accounted for 26% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

     

     

    °  Internet Services B2C & Online Shopping is the maximum advertised product group within Services Sector during Jan – Dec 2013 with 13% share followed by Properties / Real Estate advertising with 10% share

     

    °  Top 5 Product Group within Services Sector contributed to 47% of the Services Sector Advertising  

     

     

    °  Dominos Pizza India ltd and Napptol.com are the top 2 advertisers of the Services Sector advertising on TV

     

    For further information contact:

    Ashvini Khandekar

    Manager – Communications

    TAM Media Research Pvt. Ltd

    9th Floor, Hincon House (Tower B)

    247 Park, LBS Marg,

    Vikhroli (West)

    Mumbai – 400 083

    India

    Tel: +91 22 66531213

    E-mail: ashvini.khandekar@tamindia.com

    Website: www.tamindia.com

  • Synopsis of Auto Advertising on TV during Jan – Dec 2013

    Synopsis of Auto Advertising on TV during Jan – Dec 2013

    Highlights:
    Auto Advertising accounted for 11% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

    Top 5 Product Groups advertised with in Auto Sector accounted for more than 96% of Category advertising

    Note:

    The analysis is based on Ad Volume in Seconds

    Auto Advertising accounted for 11% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

    Cars / Jeeps is the maximum advertised Product Group within Auto Category with 46% share

    Top 5 Product Groups advertised with in Auto Sector accounted for more than 96% of Category advertising

    TATA Motors Ltd was the top advertisers with in Auto Sector advertising followed by Hero Motocorp India

    For further information contact:
    Ashvini Khandekar
    Manager – Communications
    TAM Media Research Pvt. Ltd
    9th Floor, Hincon House (Tower B)
    247 Park, LBS Marg,
    Vikhroli (West)
    Mumbai – 400 083
    India
    Tel: +91 22 66531213
    E-mail: ashvini.khandekar@tamindia.com
    Website: www.tamindia.com

     

     

  • Synopsis of  Food & Beverage Sector Advertising on TV during Jan – Dec 2013

    Synopsis of Food & Beverage Sector Advertising on TV during Jan – Dec 2013

    Highlights:

    Food and Beverage Sector Advertising witnessed 4% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

      First and Second quarter of 2013 witnessed maximum Food & Beverage Sector Advertising

      Top 10 product group within Food & Beverage Sector accounted for more than 70% advertising

     

    Note:

    The analysis is based on Ad Volume in Seconds

    Food and Beverage Sector Advertising witnessed 4% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

      First half of the year i.e. Jan to Jun has seen maximum advertising

      Towards the end of the, Food & Beverage sector advertising witnessed a drop

      Top 10 product group within Food & Beverage Sector accounted for more than 70% advertising

      Aerated soft drink ranked number one in terms of ad volume within sector with 12% share followed by Milk Beverages and Chocolates with 11% each

    • Cadbury India Ltd and Coca Cola India Ltd were the top 2 advertisers within Food & Beverage Sector category 

     

    For further information contact:

    Ashvini Khandekar

    Manager – Communications

    TAM Media Research Pvt. Ltd

    9th Floor, Hincon House (Tower B)

    247 Park, LBS Marg,

    Vikhroli (West)

    Mumbai – 400 083

    India

    Tel: +91 22 66531213

    E-mail: ashvini.khandekar@tamindia.com

    Website: www.tamindia.com

  • ZEE Studio Best Movie Synopsis

    MUMBAI: THE 13th WARRIOR ,Tuesday, December 5, 2006 at 9:00 p.m.Starring: Antonio Banderas and Vlamidir Kulich.

    In AD 922, Arab courtier Ahmad Ibn Fadlan accompanies a party of Vikings to the barbaric North. Ibn Fadlan is appalled by the Vikings customs– their wanton sexuality, their disregard for cleanliness, their cold-blooded human sacrifices. And then he learns the horrifying truth: he has been enlisted to combat a terror that slaughters the Vikings and devours their flesh.

     

     

     

    THE 6th DAY,Tuesday, December 5, 2006 at 11 pm,Starring: Arnold Schwazenneger.

    A helicopter pilot survives a near-fatal accident and returns to his home – to find that he’s been replaced by an exact duplicate of himself, a clone. When the clone’s creators find out the pilot.

    Schindlers List,Saturday, December 9,2006 at 10.30 pm. “Schindler’s List” is the based-on-truth story of Nazi Czech business man Oskar Schindler, who uses Jewish labor to start a factory in occupied Poland. As World War II progresses, and the fate of the Jews becomes more and more clear, Schindler’s motivations switch from profit to human sympathy and he is able to save over 1100 Jews from death in the gas chambers.

    THE BEST MAN,Saturday, December 2, 2006 at 8:30 p.m.Starring: Taye Diggs and Nia Long.

    Harper’s autobiographical novel is almost out, his girlfriend Robin desires commitment, and he’s best man at the wedding of Lance, a pro athlete. He goes to New York early (Robin will come for the wedding) to hang out with Lance and other friends, including Jordan, his former almost-lover, now in media and privy to an advance copy of the book. The men discuss women, never facing their own double standard; Jordan wants to try again with Harper, at least for one night; and Harper fears that Lance will read his book and learn that the bride-to-be slept with him once to avenge Lance’s many affairs. Can Harper mature before Lance kills him, Jordan seduces him, and he loses Robin?

    EDTV,Sunday, December 3, 2006 at 8:00 p.m.,Starring: Mathew McConaughey and Jenna.

    A comedy about a video store clerk Ed (Matthew McConaughey) whose life is thrown into chaos when he agrees to let an executive of a televison studio (Ellen DeGeneres) film him for 24 hours.

    THE TRIAL,Monday, December 4, 2006 at 9:00 p.m.,Starring: Anthony Hopkins and Kyle Maclachlan.

    Joseph K. awakes one morning, to find two strange men in his room, telling him he has been arrested. Joseph is not told what he is charged with, and despite being “arrested,” is allowed to remain free and go to work. But despite the strange nature of his arrest, Joseph soon learns that his trial, however odd, is very real, and tries desperately to spare himself from the court’s judgment.

    KATE AND LEOPOID,Wednesday, December 6, 2006 at 9:00 p.m.,Starring: Meg Ryan and Hugh Jackman.

    Kate and her actor brother live in N.Y. in the 21st Century. Her ex-boy friend, Stuart, lives above her apartment and finds this space near the Brooklyn Bridge where there is a gap in time. He goes back to the eighteen hundreds and takes pictures of the place. Leopold, a man living in the 1870’s, was puzzled by Stuart’s tiny camera and decides to follow him and they both ended up in this century. Leopold is clueless about his new surroundings. He gets help and insights from Charlie who thinks that Leopold is an actor who is always in character. Leopold is a highly intelligent man and tries his best to learn and even improve the modern conveniences that he encounters.

    HIDALGO,Thursday, December 7, 2006 at 9:00 p.m,Staring- Viggo Mortensen & Omar Sharif.

    Held yearly for centuries, the Ocean of Fire–a 3,000 mile survival race across the Arabian desert–was a challenge restricted to the finest Arabian horses ever bred, the purest and noblest lines, owned by the greatest royal families. In 1890, a wealthy sheik invited an American, Frank T. Hopkins, and his horse to enter the race for the first time. During the course of his career, Hopkins was a cowboy and dispatch rider for the U.S. cavalry–and had once been billed as the greatest rider the West had ever known. The Sheik puts his claim to the test, pitting the American cowboy and his mustang, Hidalgo, against the world’s greatest Arabian horses and Bedouin riders–some of whom are determined to prevent a foreigner from finishing the race. For Frank, the Ocean of Fire becomes not only a matter of pride and honor, but a race for his very survival as he and his horse attempt the impossible.

    INTERMISSION ,Friday, December 8,2006 at 9.00 p.m,Staring- Colin Farrel & Kerry Condon.

    Intermission is an urban love story about people adrift and their convoluted journeys in the search for some kind of love. When the desperately insecure and emotionally inarticulate John (Murphy) breaks up with Deirdre (Macdonald) to ‘give her a little test’ his plan backfires leaving her broken-hearted and him alone and miserable. Through chance and coincidence, their break-up triggers a roller coaster ride of interweaving escapades in the lives of everyone around them. Intermission presents a slice of life, the

    WHEN HARRY MET SALLY,Saturday, December 9, 2006 at 8:30 p.m.,Staring- Meg Ryan & Billy Crystal.

    Harry and Sally meet when she gives him a ride to New York after they both graduate from the University of Chicago. The film jumps through their lives as they both search for love, but fail, bumping into each other time and time again. Finally a close friendship blooms between them, and they both like having a friend of the opposite sex. But then.