Highlights:
• Toilet Soap Advertising accounted for 43% growth during Jan – Dec 2013 in comparison with Jan – Dec 2013
• Toilet Soaps was the maximum advertised Product Group with in Personal Care / Hygiene Category with 28% share
Note:
• The analysis is based on Ad Volume in Seconds
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• Toilet Soap Advertising accounted for 28% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012
 |
• Toilet Soaps was the maximum advertised P0roduct Group with in Personal Care/Hygiene Category with 28% share
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• Hindustan Unilever Limited was the top advertisers with in Toilet Soap Category Advertising on TV followed by ITC Ltd.
For further information contact:
Ashvini Khandekar
Manager – Communications
TAM Media Research Pvt. Ltd
9th Floor, Hincon House (Tower B)
247 Park, LBS Marg,
Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
Website: www.tamindia.com