Tag: Synonymous

  • Brand Dialogue bags creative mandate for Flipkart

    Brand Dialogue bags creative mandate for Flipkart

    MUMBAI: Just within a month of its entry into the Indian Market, Brand Dialogue, a European brand communications company headquartered in Amsterdam and Mumbai, has bagged the mandate for providing branded packaging for Flipkart India.

     

    Brand Dialogue’s partner agency Yellow Dress Retail (YDR) will be providing the services to Flipkart India.

     

    Speaking about the association, Brand Dialogue CEO Willem Woudenberg said, “Flipkart India is a pioneer in its field and we are extremely delighted to get them on board with us. It’s just been a month and this win makes us feel more welcome in the Indian market. We are here to make a difference and this comes as the beginning of our creative journey. Yellow Dress Retail (YDR) team headed by Marcel Gort is a strong mix of experienced professionals and creative talents and they will definitely add value to Flipkart India’s brand position.”

     

    YDR will provide branded packaging for all private labels under Flipkart India and will support the brand in conceptualising and creating private labels in various key categories.

     

    Flipkart privaye labels director Roy Thomas said, “We have expanded our product range by launching our own label DigiFlip – offering camera bags, pen-drives, headphones, computer accessories and a lot more. Now we have got YDR on board to assist us in the brand packaging of our private label products. YDR may be new in India but their commitment and creativity goes a long way and we are confident that they will match the quality and standards that we are synonymous with.”

  • DQE turns co-producer and licenser

    DQE turns co-producer and licenser

    MUMBAI: Synonymous with producing iconic properties like The Jungle Book, Peter Pan, Lassie, The Little Prince, Charlie Chaplin and Robin Hood, DQ Entertainment is now all set to add its co-production line-up.

    Among the new titles, a CGI children’s animated series called Yonaguni will be co-produced by DQ with SeaWorld Parks & Entertainment and Rollman Entertainment, Burbank, USA. The production and distribution group will also co-produce 7 Dwarfs and Me and the second season of The New Adventures of Peter Pan, and 5 Children and It with Method Animation, France.   

    DQ sealed the deals during its second fiscal quarter ended 30 September, 2013 and at the recently concluded MIPCOM at Cannes.

    “The gross value of these co-production and licensing deals between partners is approximately Rs 2, 220 million, of which, approximately Rs 720 million is attributable to DQE and expected to be accrued as revenue over the next fiscal year ending 31 March 2015,” says DQ Entertainment CEO Tapaas Chakravarti.

    Sneak peek at the licensing deals:

    1. Discovery Children’s channel has acquired the broadcast rights for Robin Hood animated series for the Indian sub-continent.
    2. Nick India has acquired the broadcast rights for The Jungle Book season 1 & 2 for the Indian sub-continent.
    3. Nick India has acquired the broadcast rights for Suraj, The Rising Star and Galactic Football for the Indian sub-continent.
    4. Sky Italia has acquired the broadcast rights of Peter Pan season 1 for Italy.
    5. BBS has acquired the rights to produce Jungle Book party disposables and tableware for Italy, San Marino & Vatican City.
    6. Ranocchio Re has acquired the rights to produce Peter Pan Ceramic, Porcelain, Glass, Silver bi-laminate, Resin and Cardboard for the regions Italy, San Marino, Vatican City and Italian-speaking Switzerland.
    7. Tendenze srl has acquired the rights to produce Peter Pan apparel for Italy, San Marino and Vatican City.
    8. Rai Cinema has acquired the free to air broadcast rights of Peter Pan season 1 for Italy.
    9. Universal Music has acquired worldwide music publishing rights of Jungle Book season 2.
    10. Escalada has acquired Free TV broadcast rights of Iron Man 2 and Peter Pan for Malaysia.
    11. Simbasat, UK has acquired broadcast rights of Iron Man 2 for Senegal, Mali, Ivory Coast, Mauritius and French-speaking Africa.
    12. 2 x 2 has acquired broadcast rights of Iron Man 2 for Russia.
    13. Green Narae Media has acquired Home Video rights of Jungle Book 2 and Peter Pan for Korea.
    14. Showtime Attraction, L&M partner in Australia for Jungle Book and Peter Pan for the category of Costume Character Appearance, have extended the term for Jungle Book by one year.
    15. Jungle Book Toy Deals:
    · Habuba Clip for Israel
    · TRU Dubai for Dubai
    · Hunter Leisure for Australia
    · Prima Toys for South Africa
    · Scandi Toys for Scandinavia
    · Ho’s Team- Shoprite for South Africa

    Like Yonaguni, 5 Children and It too is a CGI children’s animated series comprising 52 11′ episodes while 7 Dwarfs and Me, a combination of CGI and live action images, is a hybrid animation show. The second season of The New Adventures of Peter Pan rides on the success of the first season of the Peter Pan television series that was distributed in over 100 countries, being one of the highest rated TV series in France, Germany and Italy.

    Sky Italia, Discovery Kids, Nick India and Rai Cinema among others have acquired the broadcast rights for various properties produced by DQE says Tapaas Chakravarti

    But how does the new portfolio fit into the company’s profile? “7 Dwarfs and Me, The New Adventures of Peter Pan 2 and 5 Children and It, fit in very nicely with the DQ portfolio of iconic properties. Also Yonaguni is an underwater adventure with SeaWorld theme parks from the US,” says Chakravarti, adding that the company is expected to enter production shortly for delivery in 2015.

    Co-production apart, DQ has also concluded several licensing deals. “Various well-known broadcasters such as Sky Italia, Discovery Kids, Nick India and Rai Cinema, among others, have acquired the broadcast rights for various properties produced by DQE,” says Chakravarti and adds, “The categories of the licensing deals vary from broadcast and music rights to character licensing for manufacture of merchandise such as toys, clothes etc.”

    This year, DQ has entered Latin American countries through its flagship intellectual property, The Jungle Book. “Globosat-Brazil, Cannal Encuentro-Argentina and Televisa-Mexico have already acquired the broadcast rights of the property while DQE’s other properties are also expected to make entry into these markets soon,” says Chakravarti.

    In addition, DQ is working on ways to leverage its large library of properties through SVOD and mobile platforms. “We are currently in discussion with YouTube to find ways of monetising animated content through a dedicated channel showcasing our global and domestic properties. We believe these platforms will play a very significant role in reaching a large and diversified audience in the future,” says Chakravarti.
    The company has also launched a game app of its IP, The Jungle Book, called ‘The Great Escape’ for the android platform. “We plan to launch similar games and apps on android and iOS platforms for other IPs such as Peter Pan, 5 Children and It etc. soon,” he adds.

    It is learnt that the production deals will add to the bottom line of the company, first quarter of the next fiscal year onward, while realisation of the licensing and broadcast revenues is expected to continue through the subsequent quarters.

    In case you thought that’s it, the company has some more production and licensing deals waiting in the wings…

  • HBO Asia to air first original series

    HBO Asia to air first original series

    MUMBAI: Viewers of HBO Asia – a channel so far synonymous with Hollywood films and original US series – have reason to smile.

    Starting 22 September, the Asian arm of HBO will premiere its first original series – Serangoon Road – a detective noir set in Singapore of the swinging 60s, every Sunday, from 9:00 to 10:00 pm.

    According to HBO Asia head, programming and production Erika North, unlike earlier international series, Serangoon Road, which she describes as ‘the right mix of mystery, romance, action and politics’, sees Asians playing a significant role.

    “It portrays both international and Asian characters, who find themselves in mysterious situations which need to be solved,” says North, pointing out that the series brings together Asian and western characters that are equally strong.

    Serangoon Road promises mystery that reaches a climax in the last episode, with characters drawn from different sections of the society. “You will see gangsters, secret service agents, people working in China Town among others, who have their own unique and compelling stories to tell in the backdrop of 60s Singapore,” informs North.

    Rich in narrative as well as the visual department, shooting of the series began in August last year and was completed this February. “Prior to that, we were working on the script.” says North and adds: “The journey began nearly three years ago when Paul Barren, the original producer of the show, came to the HBO Asia office and pitched the concept.”

    The series is part of HBO Asia’s larger objective of creating an Asian dimension to an essentially US-based brand. “We are looking at making something which is far more premium and international than what is produced in Asia, and is still more authentic,” exults North.

    Serangoon Road breaks ground in more ways than one. “It’s wonderful to have a series that represents a lot of firsts. One, it is HBO Asia’s first original series. Second, it is the first ever co-production of HBO Asia with ABC TV Australia. Also, it is ABC TV Australia’s first prime-time drama, shot in Asia. Last, it is the first biggest co-production in both Singapore and Australia on TV,” elaborates North, adding “Also, with it, we hope to pave the way for more such originals for HBO Asia.”

    A co-production, the series’ lead partners are HBO Asia and ABC TV Australia, and it has received considerable support from both the governments. “In Singapore, the MDA and IFW, which is a local production house, have supported us with investments. And in Australia, while ABC is the national broadcaster, Screen West Australia is another partner. We have also tied up with Content Media Corporation as the international distribution partner,” says North.

    The world premiere of the series will be telecast on HBO Asia, HBO Defined and ABC TV Australia, the channel “thereafter, hopes to sell it internationally too,” she adds.

    About looking at India for producing more such HBO Asia originals, North says: “It all depends on finding the right stories and getting the business model right. There are wonderful stories coming out of India. Stories which I know we can tell well and package it well for our Indian viewer base.”

    Directed by Peter Andrikidis and Tony Tilse and written by Michaeley O’Brien and Tony Morphett, Serangoon Road is HBO Asia’s attempt to create a connect with its Asian viewers. We wish them every success.