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Tag: Synology

  • Productivity SaaS for education is changing: a wake-up call for schools

    Productivity SaaS for education is changing: a wake-up call for schools

    For schools that have relied on productivity SaaS solutions for years, it’s a pivotal moment to reassess long-term needs. With providers like Google ending free unlimited storage in 2022 and Microsoft’s recent updates to their education offerings, institutions face significant challenges including increased costs and reduced functionality. These developments underscore the importance of adopting systems that provide stability, scalability, and control.

    After January 2025, Microsoft rolled out significant changes to its Microsoft 365 Education plans, including retiring the Office 365 A1 Plus plan, reducing storage pools to 100TB per tenant, and restricting some licenses to web-only applications without their counterpart desktop versions, including Word, Excel, or PowerPoint.

    These adjustments may push schools toward higher-cost paid plans or force them to reallocate resources to maintain functionality, prompting many to reevaluate their reliance on SaaS solutions. Beyond financial implications, there are also rising concerns over data privacy and compliance. Educational institutions manage high loads of sensitive information such as student records, financial data, and research. This makes them prime targets of cyberattacks, which target nearly 80% of institutions annually (Netwrix, 2024). Furthermore, compliance with regulations such as FERPA and GDPR requires secure, private, and auditable data management practices, which some SaaS solutions may struggle to meet.

    Shifting to an on-premise productivity solution offers educational institutions increased control over their data, cost predictability, and storage scalability. Unlike SaaS offerings, prone to subscription price hikes and unpredictable removals to their service features, on-premise solutions can provide a stable framework more suited for long-term needs. Locally stored data also ensures privacy, helping schools meet compliance requirements while protecting sensitive information.

    Some on-premise productivity solutions like Synology Office Suite enhance collaboration and communication with tools for secure file storage, granular sharing permissions, real-time document editing and instant messaging, supporting both group projects for students and file management among faculty.

    Learn more | Synology Office Suite

    For IT administrators, these solutions simplify management with centralized dashboards, system health monitoring, and auditing tools for compliance. Advanced access controls also enable efficient delegation of tasks across IT teams, ensuring smoother workflows and stronger oversight of digital infrastructure.

    While changes from major SaaS providers might disrupt operations in the short term, they also provide an opportunity for educational institutions to reassess the suitability of their current systems. On-premise productivity solutions provide a sustainable pathway to address cost concerns, enhance security, and build a resilient digital foundation for evolving educational needs of educators and students alike.

  • India is an emerging market with abundant opportunities for us to explore: Joanne Weng

    India is an emerging market with abundant opportunities for us to explore: Joanne Weng

    Mumbai: At the Synology Solution Showcase 2024 held in Mumbai, Synology unveiled the developing enterprise-level application blueprint for the first time in India. The company announced that its business sector revenue in the Indian market has surged six times, with total revenue growth of 350 per cent since 2021. The company also introduced several software updates and upcoming new products, including the all-in-one backup solution ActiveProtect appliances, scale-out storage solution and the advanced surveillance solutions.

    To meet the diverse needs of today’s smart surveillance, Synology also introduced its C2 Surveillance Station (regional restricted), a cloud-based video surveillance solution with edge AI and multi-layer encryption, providing secure and efficient monitoring for environments without local recording servers. Synology also updated its productivity tool, office suite, including the integration of GenAI features designed to enhance collaboration and streamline workflows.

    Indiantelevision.com’s Rohin Ramesh caught up with Synology director of international business department, Joanne Weng, where she shared insights into the company’s commitment to deliver easy-to-deploy solutions that support IT in digital transformation, enhance data security and ensure business continuity.

    Edited excerpts

    On Synology’s growth in the Indian market:

    The Indian market is still relatively young for us, offering significant opportunities for growth. Synology is collaborating closely with our channel partners to penetrate the market more effectively. By working together, we aim to create a win-win situation for all parties involved, ensuring mutual success as we navigate this evolving landscape.

    On comparing this market with the other regions you worked so far:

    India is an emerging market with abundant opportunities for us to explore. The solutions we offer can significantly enhance productivity and security for growing organisations. Storage is a fundamental need that virtually every business has, and its importance is rapidly increasing, particularly with the rise of AI. Addressing this demand is crucial for us as we aim to support customers in this dynamic market.

    India is a young nation, which presents significant potential for market growth in the coming years. The progress we’ve seen so far has been remarkable, highlighting the rapid pace of development. It’s likely one of the fastest-growing markets in the Asia-Pacific region for us.

    On Synology helping businesses in India and accelerating their digital transformation efforts:

    During this phase of digital transformation, many organisations are converting traditional paper processes into digital formats, creating a heightened demand for scalable storage solutions. Synology offers flexibility, providing systems that allow customers to easily scale their data storage as their businesses grow.

    Looking ahead, we are also focusing on developing tiering solutions that can automate data management. For example, media companies require storage that enables fast access and editing using SSDs. However, SSDs can be costly as their storage needs increase. They require a more economical storage option to manage all their video data. Currently, moving data around is a manual process, but with our tiering solutions, this will be automated, allowing them to manage their storage efficiently without the hassle.

    On the importance of data security and your approach to the challenges faced by Indian businesses:

    When it comes to security, Synology places a strong emphasis on this critical area. We prioritize security as a top priority, supported by dedicated in-house teams focused on monitoring all security measures. Our commitment extends beyond our products to encompass the services we offer as well.

    We ensure that we stay current by sharing information publicly and participating in global security organisations to receive the latest insights. Additionally, we run a bounty program that invites white-hat hackers to collaborate with us, further strengthening our security robustness.

    On improving the deployment and management of your solutions to make them more user-friendly for IT teams across different industries:

    Starting with the basics, our user interface is designed for simplicity, allowing users to navigate easily without being overwhelmed by excessive information. This straightforward approach makes it easier for customers to engage with the system.

    Central management is another critical area where many brands fall short, often posing challenges in both usability and cost. We strive to make our central management solutions cost-effective and user-friendly, facilitating easier adoption. This is particularly relevant for businesses, such as retail, that operate across multiple locations with numerous servers. Without a central management solution, IT can struggle to monitor these systems efficiently from a single point.

    Our approach integrates software and hardware seamlessly, ensuring that central management is well-coordinated throughout the entire system. This unified solution significantly enhances operational efficiency for our customers.

    On sharing some insights into your video surveillance solutions:

    Synology has been in the video surveillance industry for over 50 years, focusing not just on data security but also on ensuring the safety of your environment through our surveillance solutions. Our Network Video Recorder (NVR) and surveillance station products come equipped with a range of advanced analytic features, such as intrusion detection and future AI capabilities.

    For instance, we offer features like license plate recognition, people detection, and object detection. Additionally, we plan to integrate smoke and fire detection systems to promptly alert users in the event of a fire incident, allowing for immediate response and enhanced safety.

    On Synology’s future strategies for the Indian market:

    The Indian market is still in its early stages, presenting significant growth opportunities for us. At Senology, we collaborate closely with our channel partners and are eager to strengthen these partnerships. Our goal is to penetrate the market more effectively together, ensuring a mutually beneficial outcome for everyone involved.

  • Synology showcased comprehensive data management at Broadcast India 2024

    Synology showcased comprehensive data management at Broadcast India 2024

    Mumbai – Synology showcased its range of complete data management and protection solutions for the media and entertainment industry in India at Broadcast India 2024 between 17-19 October 2024, at Jio World Convention Centre, Mumbai.

    Graph I. David Liu, Country Manager of Synology SAARC region

    Targeted at filmmakers, photographers, content creators, and professionals in visual effects or broadcasting, Synology’s storage solutions embody a harmonious fusion of creativity and technological innovation. Synology envisions a world for content creators where their creativity knows no bounds.

    Synology sales manager for the SAARC region, David Liu remarked, “As the media and entertainment industries continue to thrive and evolve, the demand for large-scale data management, secure storage, and comprehensive solutions that enable seamless sharing with external partners has become more pronounced.” He added, “Over the past three years in India, Synology has seen a remarkable increase in revenue share from the media and entertainment sector, rising from 10 per cent to an impressive 15 per cent -20 per cent of our regional revenue. This growth highlights our ability to meet the evolving needs of the media, and entertainment industries.”

    A trusted choice for esteemed media companies such as BBC Media Action in the UK and RUN Studio in the US, Synology delivers precise, tailored solutions on a global scale to support the creative workflows of the media and entertainment industry. Additionally, Synology has built strong partnerships with media and entertainment clients across India.

    Graph II. Aarzoo Khurana: Streamlined and Unified Collaboration and Storage Solutions with Synology

    Discover how Synology assisted renowned wildlife photographer Aarzoo Khurana in optimizing data storage and collaboration for her invaluable wildlife footage: 

    In India, Synology collaborates with renowned professional photography studio-Pixel Village in Pune. This cutting-edge studio utilizes Synology’s storage solutions to enhance content creation, streamline collaboration, and ensure future-proof data protection. Additionally, Synology supports Aarzoo Khurana, a prominent wildlife photographer featured by BBC Earth, National Geographic, and Discovery. As Aarzoo embarks on her ambitious journey to document every tiger reserve in India, capturing awe-inspiring images of these majestic creatures, Synology provides her with reliable, scalable data management solutions to safeguard her valuable work.

    By ensuring secure and efficient storage, Synology enables creative professionals to focus on their masterpieces without worrying about data management.

    To serve its esteemed clientele effectively, Synology offers tailor-made storage management solutions that address their unique requirements, empowering them to transcend data limitations and unlock their boundless creativity.

    Graph III. Synology demonstrates comprehensive data storage and protection solutions

    Comprehensive media file storage ownership

    In the rapidly growing media industry, the need for efficient large-volume data storage management is more pressing than ever. Synology’s multi-petabyte scalable solutions redefine storage with high density, exceptional scalability, and unmatched availability—all managed through an intuitive, license-free platform: DiskStation Manager (DSM). These solutions integrate comprehensive data integrity and protection features, offering customers complete peace of mind.

    Revolutionising editing efficiency and seamless collaboration

    As online editing becomes central to the fast-paced media and entertainment sectors, Synology introduces next-level efficiency with high-speed online editing and all-flash storage solutions. Supporting 10GbE, 25GbE, and other high-capacity network connections, Synology empowers professionals with seamless, lightning-fast editing, propelling productivity to new heights.

    Unlocking unprecedented media file sharing speeds

    In today’s globalised creative landscape, seamless collaboration is essential. Synology’s Presto File Server offers an extraordinary leap in file transfer speeds, powered by Synology’s proprietary SITA technology, delivering up to 68 times faster file sharing compared to traditional FTP and HTTP methods. This breakthrough transforms cross-border collaboration, making it more efficient than ever for post-production and design studios.

    Robust backup and archiving: Safeguarding against threats

    With ransomware threats on the rise, especially in data-driven industries like media and entertainment, protecting critical assets is vital. Synology’s security solutions, such as Secure SignIn and Security Advisor, play a key role in shielding valuable data. Their consolidated backup and instant recovery systems running on Synology NAS offer comprehensive file and block-level backups, near-instant protection with snapshots, and enhanced storage efficiency through advanced deduplication technology.

    In response to growing demands for large-scale data storage, Synology has recently launched its flagship model, the HD6500 in India. Capable of delivering up to six petabytes of storage, this high-density solution is ideal as a central repository for files or a backup system for large enterprises with extensive data needs. Perfect for data-intensive industries like visual effects, post-production, and media, the HD6500 redefines large-scale storage capabilities.

  • Synology introduces AI for customer service

    Synology introduces AI for customer service

    Mumbai: Synology is transforming global customer service by integrating AI into the entire process, significantly enhancing the efficiency and quality of support provided.

    “Synology provides comprehensive technical support, encompassing product usage inquiries, critical troubleshooting, and advisory for complex deployments,” said Vincent Tsai, Director of Technical Service. “With the introduction of the new support AI, our goal is to substantially reduce response times for basic inquiries, thus enabling our technical support engineers to concentrate on addressing complex cases that demand immediate attention.”

    Leveraging a Retrieval-Augmented Generation architecture, Synology’s support AI has access to anonymised technical materials and troubleshooting insight gained from Synology’s experience serving millions of customers worldwide. Further alignment and reinforcement learning processes ensure the response is high-quality, helpful, and self-improving.

    With the introduction of Synology’s first-generation support AI, customers can anticipate a significantly faster support response time, improved by up to 20 times, leading to a more optimized service experience.

  • “Synology is committed to data protection”: Russell Chen

    “Synology is committed to data protection”: Russell Chen

    Mumbai: In a rapidly evolving digital landscape, businesses worldwide grapple with the dual challenges of safeguarding precious data and unleashing its potential. As the data arena transforms, companies seek innovative solutions to combat rising threats like ransomware and capitalise on opportunities for enhanced analytics and storage scalability.

    To tackle these challenges, Synology, a dedicated solutions provider boldly reshapes the realm of data management and protection. Synology’s comprehensive suite encompasses storage, backup, surveillance, and productivity tools, envisioning a future where businesses effortlessly traverse the ever-changing data landscape. With Synology, companies are fortified against evolving risks, unlocking the full potential of their information in a secure and dynamic environment.

    To gain more insights, Indian Television caught up with Synology’s sales manager of SAARC Russell Chen.

    Edited Excerpts:

    On a concise introduction to Synology, along with an overview of its diverse range of products and services

    We are a specialised company dedicated to delivering comprehensive storage solutions designed to address diverse data challenges encountered by businesses. Our core focus revolves around four key innovative solutions: Data Management, Data Protection, Productivity Enhancement, and Surveillance. Tailored to meet the unique needs of businesses of all sizes, our offerings encompass versatile network attached storage (NAS) systems, functioning seamlessly as file servers, backup servers, and surveillance servers. In addition to our robust NAS solutions, we extend our capabilities to cloud services, further enhancing our comprehensive suite of offerings. Leveraging Synology’s cloud services, we provide businesses with seamless access to scalable and secure cloud storage solutions. This integration enables organisations to not only optimise on-premises data management but also leverage the flexibility and accessibility of cloud-based solutions.

    Our diverse range of NAS systems is available in varying capacities, spanning from terabytes to petabytes. This scalability ensures that our solutions can effectively accommodate the data requirements of businesses, irrespective of their size. By combining on-premises NAS solutions with cloud services, we empower businesses to optimise data management, enhance data protection protocols, improve overall productivity, and establish robust surveillance mechanisms.

    In essence, our commitment lies in providing cutting-edge storage solutions that not only mitigate data challenges but also contribute to the operational efficiency and resilience of businesses, seamlessly integrating on-premises and cloud-based storage services.

    On the purpose behind Synology’s recently hosted event in India – Solutions Day and insights into Synology’s business in the country

    Synology’s Solution Day in India is an opportunity to showcase our data management solutions: storage, backup, surveillance, and productivity. We’re inviting IT professionals and potential partners to experience firsthand how our solutions disrupt conventional tradeoffs in cost and maintenance.

    Our objective is to establish a more robust local presence and raise awareness of our solutions within the local community. This encompasses providing solutions for digital transformation and future-proof storage, ultimately contributing to increasing businesses’ resilience.

    On insights into the regional market, as a storage vendor and the industry(s) that you specifically see having the most potential in India

    Our customers span across various industries and business scales. In India, we have had the opportunity to collaborate with numerous large enterprises and organisations including luxurious jewelery, Sports apparel, VFX studios to aerospace and defence company.

    When considering the industry with the most potential, given the continuous development in recent years, we find that the manufacturing industry holds the greatest potential, achieving a growth rate with more than double just in five year from 2018 to 2022.

    On Synology’s solutions improving multi-site file synchronisation and enhancing business productivity

    Synology’s solutions streamline multi-factory file synchronisation and enhance production process productivity by automating the collection of production history data. With Synology Drive, manufacturers can effortlessly synchronise data from production line machines to centralised storage, ensuring instant access and maintaining data integrity through multiple versions. The NAS’s remote connectivity enables real-time data analysis, optimising efficiency without the need for on-site presence.

    Furthermore, Synology facilitates collaboration by establishing synchronisation tasks between headquarters and multiple factories, preventing file leakage and boosting overall efficiency in design drawings and data distribution.

    On Synology’s offerings in terms of backup and archiving solutions for businesses, given the unfortunate inevitability of data loss incidents impacting businesses globally, including those in India, the need for reliable solutions is paramount

    Synology is committed to data protection. We understand the critical importance of safeguarding businesses from data loss incidents. Our products offer a range of solutions designed to help businesses protect their valuable data, whether it’s production history data, training data for smart manufacturing analysis, or company employee collaboration data. Therefore, we provide a comprehensive data protection solution to ensure uninterrupted business services.

    – Access control and security: We have Secure SignIn, a robust two-factor authentication that ensures that user credentials remain uncompromised, offering essential data protection. We also have Security Advisor, which serves as a vigilant guardian, consistently reminding and updating security settings to keep threats at bay.

    – Data Backup: To protect data, businesses can utilise Synology’s built-in backup solution – Active Backup Suite – to centrally back up various platforms. Synology’s backup mechanism employs incremental backup technology, helping enterprises save bandwidth resources, and global deduplication technologies eliminate duplicate replicas among multiple backup sources.

    Furthermore, through the built-in Snapshot Replication feature, backup data can be periodically captured in immutable snapshots. With WORM (Write Once, Read Many) technology, even system administrators, including those with the highest-level privileges, cannot edit or delete them. This secure storage of immutable copies of enterprise data meets the requirement for tamper-proof backups, serving as the second checkpoint for restorability.

    – Data Restoration: Finally, we provide a complete and speedy instant restoration to ensure even in the face of unexpected events, the system will never experience downtime or be reset.

    On the most pressing challenges and opportunities for businesses in managing and safeguarding their data in today’s ever-changing data landscape

    In today’s dynamic data landscape, businesses face both challenges and opportunities in managing and safeguarding their data.

    The most pressing challenges include the exponential growth of data, ensuring data privacy and compliance with regulations, and defending against evolving cyber threats. The opportunities lie in leveraging advanced technologies like artificial intelligence for enhanced data analytics, adopting robust cloud-based solutions for scalable storage, and implementing proactive cybersecurity measures to fortify data protection.

    Balancing these challenges and opportunities is crucial for businesses to navigate the evolving data landscape successfully.

    On examples of companies, both globally and in India, that have benefited from Synology’s data protection solutions and the specific challenges that Synology helped them overcome

    Synology’s solutions are trusted by global enterprises, including the multinational consumer goods giant Unilever, the renowned German luxury automobile manufacturer Audi, the Japanese beauty and skincare brand Shiseido, the international hotel chain Holiday Inn, and the airline Jestar.

    In India, Synology is also highly regarded by businesses in various sectors ranging from luxurious jewelry, sports apparel, VFX studios to aerospace and defence company.

    On your assessment of the current ransomware threats and ways in which Synology’s solution can protect user data from these risks

    Among factors leading to data loss, ransomware attacks have the most severe impact. This is because if a company’s data falls victim to a ransomware attack or malicious encryption, it not only causes operational downtime but also requires the payment of a hefty ransom, and potentially incurring high subsequent processing costs.

    Synology offers the Active Backup Suite, a built-in solution for centralised backup across various platforms, and a comprehensive disaster recovery solution for efficient backups, data integrity, and instant recovery to VMware or Hyper-V, ensuring business continuity within the golden framework of disaster recovery.

    Moreover, we prioritise the security of our services and take full responsibility for protecting businesses’ critical data. We dedicated PSIRT (Product Security Incident Response Team) to handle incidents, conduct investigations, coordinate responses, and issue public reports on vulnerabilities, ensuring robust protection for products and customers’ critical data.

    On Synology’s plans to continue evolving and expanding its offerings for businesses in India to meet the changing needs and demands

    Synology is renowned for its storage solutions that prioritise simplicity, scalability, and security. Nevertheless, we consistently deliver solutions not only focused on data protection but also aimed at enhancing productivity and video surveillance. Our objective is to create a comprehensive data management ecosystem, serving as a one-stop solution for businesses. Looking ahead, we plan to further expand these solutions in the Indian market.

    Moreover, to align with emerging enterprise-focused trends, Synology is continuously researching and introducing cutting-edge data management technologies. Our plans include features such as scale-out capabilities, dedicated data protection, and high-performance products, all of which will be available in the coming year.

  • Synology showcased enterprise data solutions at Synology Solution Day 2023 in Mumbai

    Synology showcased enterprise data solutions at Synology Solution Day 2023 in Mumbai

    Mumbai: Synology, a NAS company recently concluded its anticipated Synology Solution Day 2023 at ITC Maratha in Mumbai. The event held on 6 December provided a platform for IT professionals and partners to explore Synology’s cutting-edge data management solutions including storage, backup, video surveillance, and business productivity. The event has garnered the participation of 420 attendees, encompassing representatives from diverse business organizations, IT specialists from the industrial sector, and key business partners spanning various sectors across India. Noteworthy is the presence of participants from companies listed in the global Fortune 500.

    Additionally, the event highlighted a session where experts from prominent organisations in their respective industries shared valuable experiences and insights. Khushi Dama from MRK Foods and Sandeep Maurya from DSK Legal delved into discussions about their successful deployment of Synology’s solutions. Their presentations underscored Synology’s role as a reliable partner in safeguarding business data and ensuring seamless business continuity. Maurya commented: “Synology NAS systems come with built-in backup solutions, supporting scheduled backups, incremental backups, and versioning. Synology also provides backup and snapshot replication to other Synology NAS devices, ensuring data redundancy and quick recovery options through data replication from one NAS box to another.”

    Synology India sales manager Russell Chen put an emphasis on the extraordinary growth of Synology’s business solutions over the last three years. He expressed gratitude to the attendees, highlighting how their presence contributed to the success of the event. Commenting on the event Chen said “As we continue to expand our offerings, we welcome interested IT and partners to experience first-hand why our solutions are disrupting cost and maintenance trade-offs demanded by traditional solutions.”

    In-Depth Exploration of Synology’s Core Solutions:

    Storage and File Management:

    The acceleration of digital transformation across industries is becoming more apparent aligned with the advancement of the latest technologies such as generative AI. Organisations are now faced with substantial challenges as the volume of generated and stored data continues to rise and the demands for management and security surpass the capacity of existing IT resources. Synology introduces flexible private and hybrid cloud data management solutions, specifically designed to address the requirements of dynamic business environments. These solutions cater to businesses of all sizes ranging from multinational enterprises to multi-branch offices providing robust security measures against ransomware threats.

    Business Productivity:

    Efficiency and collaboration took centre stage as Synology presented its private cloud solutions designed to streamline team collaboration. The discussions and live demonstrations interpreted how these solutions ensure data ownership without compromising accessibility and usability. Attendees explored the comprehensive security features of Synology’s business productivity solutions soon-to-be augmented with generative AI capabilities for enhanced control over organisational data.

    Data Protection:

    Attendees delved into the intricacies of comprehensive data protection as Synology presented strategies beyond conventional backups. The importance of routine drilling and the implementation of a dependable total solution were emphasized to significantly reduce recovery time in worst-case scenarios. The discussions highlighted how Synology’s approach ensures not only data security but also business continuity without imposing exorbitant costs on IT budgets.

    Video Surveillance:

    In addition to safeguarding businesses against cyber threats, a dependable video surveillance system is not an extravagance but a vital necessity. This system is constructed around the industry-leading video management system, surveillance station, and AI-enabled cameras. For businesses overseeing large industrial complexes or managing multiple retail outlets, Synology’s surveillance solutions offer the scalability and flexibility required.

    Solution Day 2023 serves as a catalyst for Synology to reinforce its dedication to leading innovation in data management technology. This annual event not only showcased the latest technological advancements but also signified a strategic move for Synology in meeting and supporting India’s digital transformation requirements. The synergy between advanced technology and dynamic market needs positions Synology in providing adaptive and robust solutions. With a comprehensive range of solutions, spanning from data storage to integrated video surveillance, Synology stands at the forefront of ushering in a safer, more efficient, and productive digital future for businesses and industries at every level in India.

    Synology APAC sales head Michael Chang commented on the evolving landscape of business IT stating, “Reflecting on the evolving landscape of business IT, we remain dedicated to expanding our deployments across India. Our commitment is to continue fostering innovation and partnerships within the Indian market.” This underlines Synology’s devoted commitment to not only keeping pace with the changing business environment but actively contributing to the growth and innovation within the Indian market.

  • Synology unveils advanced media solutions at Broadcast India 2023

    Synology unveils advanced media solutions at Broadcast India 2023

    Mumbai:  Synology, a global leader in delivering comprehensive IT solutions that span edge, core, and cloud environments, is showcasing its range of complete data management solutions for the media and entertainment industry in India at Broadcast India 2023 between 8-10 October 2023, at the Jasmine Hall, Jio World Convention Centre, Mumbai.

    Targeted at filmmakers, photographers, musicians, or those involved in visual effects or broadcasting, Synology storage solutions, building on a harmonious fusion of human creativity and technological innovation, envisions a world for content creators where their creativity knows no bounds.

    Synology sales manager for India Russell Chen said, “As the media and entertainment industries continue to thrive and evolve, their ever-increasing demands for large-volume data management, secure storage, and comprehensive solutions that enable seamless sharing with external partners are becoming more pronounced. ” He adds, “Over the last three years in India, Synology’s revenue share from the media and entertainment sector has increased from 10% to an impressive 20%-30% of our regional revenue. This substantial growth underscores our success in catering to the evolving needs of the media and entertainment industry”.

    Synology, a trusted choice for esteemed media companies such as BBC Media Action in the UK and RUN Studio in the US, delivers precise, tailored, global-scale solutions to bolster the creative workflows within the media and entertainment industry. Moreover, the company cultivates strong partnerships with its media and entertainment clients, including those in India.

    In India, Synology collaborates with acclaimed photography professionals and the prestigious Pixel Village Academy in Pune. This academy harnesses Synology storage solutions for content creation, collaboration, and future-proofing data protection. Furthermore, it imparts essential knowledge to its photography students regarding the significance of data ownership and the necessity of asset backups. Conversely, an esteemed Bangalore-based animation studio that played a pivotal role in the beloved LEGO movie production uses Synology as its primary storage solution provider. Synology ensures the on-demand provision of reliable and scalable data to fuel the studio’s creative animation endeavours.

    To serve these illustrious customers effectively, Synology offers tailor-made storage management solutions, addressing their unique requirements and empowering them to transcend data limitations, ultimately unleashing their boundless creativity.

    Comprehensive media file storage ownership

    In the flourishing media industry, there is an increasingly urgent demand for efficient large-volume data storage management. In response to this need, Synology presents petabyte-scale solutions that redefine storage. The solutions offer high density, exceptional scalability, and unmatched high availability, all accessible through an intuitive and license-free portal-DiskStation Manager. Comprehensive data integrity and protection capabilities, seamlessly integrated, ensure peace of mind for customers.

    Revolutionise editing efficiency and facilitate seamless collaboration

    Online editing plays a pivotal role in the fast-evolving media and entertainment business. Synology introduces a new era of editing efficiency with high-speed online editing and all-flash storage solutions. Supporting network capacities of 10GbE, 25GbE, and more, Synology empowers professionals in this dynamic industry with seamless, lightning-fast capabilities, propelling their workflows to new heights of productivity.

    Unlock Media File Sharing at Unprecedented Speeds

    In an era where global collaboration is vital, companies, especially those in post-production and design studios, require seamless connectivity. Synology unveils the Presto File Server, offering an unparalleled leap in file transfer speeds. Leveraging Synology’s exclusive SITA technology, users can effortlessly share media files across borders, experiencing a remarkable 68-fold speed increase compared to traditional FTP and HTTP methods. This innovative solution revolutionizes cross-border collaboration, making it faster and more efficient.

    Robust Backup and Archiving: Guarding Against Threats

    Ransomware threats are of utmost concern, particularly within the data-centric media and entertainment industry, where data is a paramount asset. Synology’s security solutions, including Secure SignIn and Security Advisor, play a vital role in enabling customers to protect their invaluable data. Synology consolidated backup and instant recovery solutions running on Synology NAS safeguard digital assets through comprehensive file and block-level backups, near-instant data protection with snapshots, and optimized storage efficiency with Synology’s advanced deduplication technology.

    “We invite the media, broadcast, and entertainment businesses, channel partners, organizations, and industry associations to visit Synology at Broadcast India 2023 and witness the future we offer for content creators in India,” said Russell Chen, Synology India sales manager.