AMSTERDAM: Nestlé has named Anisha Tandon global content manager for Maggi, giving the FMCG veteran the mandate to scale storytelling for one of the world’s most recognisable food brands. Based in Vevey, Switzerland, Tandon takes on the role as part of a mission assignment after leading digital transformation for Maggi across Asia, Oceania and Africa.
Tandon, an MBA from Mica, cut her teeth at Hindustan Times and Naukri.com before moving through senior marketing roles at Flipkart and cult.fit. At Nestlé she has spent more than four years building the digital playbook for Maggi, consolidating content studios across 14 key markets, pushing martech integration, and experimenting with generative AI to sharpen consumer engagement.
She has been credited with driving efficiency in content production, building ecommerce depth, and crafting digital-first campaigns that marry cultural nuance with operational scale.
“My focus has always been consumer-first storytelling that delivers business results,” Tandon wrote in a LinkedIn post announcing her new role.
With experience spanning e-commerce growth, brand campaigns, content ecosystems and performance marketing, Tandon’s appointment signals Nestlé’s intent to double down on platform-native, insight-driven content for Maggi’s global growth.
Mumbai: Women Inspiring Network (WIN) proudly announced its participation during the upcoming World Economic Forum in Davos, Switzerland. Dedicated to the leadership, innovation, and inspiration of women globally, WIN will spearhead three compelling panels from 16 to 18 January 2024, delving into crucial themes such as women in leadership, innovation in business, and the transformative impact of artificial intelligence (AI).
Women Inspiring Network founder Stuti Jalan expressed her enthusiasm about the upcoming panels, stating, “At WIN, we believe in the power of inclusive dialogues to drive positive change. Our panel discussions at Davos aim to amplify the voices of women, showcasing their influence in leadership, innovation, and the rapidly evolving landscape of Artificial Intelligence. We look forward to inspiring and shaping the discussions on women’s roles in shaping a more innovative future.”
Renowned thought leaders and trailblazers are set to grace the stages at these extraordinary panels, each featuring a diverse line-up of global leaders. Each speaker brings a unique perspective, contributing to a holistic discussion on the role of women in leadership, innovation, and the transformative power of AI.
The first panel, “Women in Leadership: Discuss How Diverse Leadership Teams contribute to Innovation and Business Success”, scheduled for 16 January 2024. Will delve into the critical role of diverse leadership teams in driving innovation and business success. WIN with World Innovation Economics aims to showcase how the inclusion of women in leadership positions fosters creativity, innovation, and problem-solving. The panel will be graced by Kanika Tekriwal, CEO at JetSetGo Aviation Services Pvt Ltd, sharing her journey and perspectives on breaking barriers in the aviation industry, Daniella Foster, senior vice president, Bayer’s Consumer Health Division, Aarti Gupta, CIO at Family Office DM Gupta & Anikarth Ventures, providing a unique perspective on finance and technology, Kanta Singh, Deputy Country Representative at UN Women India, offering insights into gender equality advocacy; Pragati Sureka, Psychologist and Author, contributing insights into the psychological aspects of leadership; and the curator Stuti Jalan.
The second panel titled as “Trailblazing Women: In a New Era of Innovation” is scheduled on 17 January 2024. In a new era of innovation, trailblazing women have emerged as dynamic leaders, breaking barriers and reshaping the landscape of various industries. Women are taking a leading role creating positive progress on a global Scale & they are driving economic metamorphosis from tech innovation. Furthermore, the panel aims to explore how trailblazing women are driving innovation with a focus on sustainability. This insightful panel will feature trailblazers such as Sanskriti Thakur, Chairwoman at Tower Capital, bringing her leadership in finance; Vasundhara Oswal- executive director PRO Industries, Dr Aarti Gupta, chief investment officer at Anikarth Ventures, offering expertise in investment and finance and Komal Sharma – founder of TT Consultants. The panel will take place at India Engagement Lounge by Invest India.
On 18 January 2024, the stage will be set for the final panel, “Women and AI: 2 Powerful Forces Changing the World.” This engaging discussion will unfold at the “We Lead Lounge,” hosted by the ministry of women and child development, Government of India, the Confederation of Indian Industry, and the Bill and Melinda Gates Foundation. This session will encompass diverse facets, including the role of AI in Bridging the Gender Gap and an exploration of how AI can foster more gender-inclusive workplaces. This panel will see an expert panel featuring Kalli Purie executive editor in chief and vice chairperson of India Today Group, Tarja Stephens, co-founder of Mia, Mission Impact Academy; Spandana Ayachitam, founder of QuantumfAi, Faramarz Farhoodi, chairman of AI Nexus Healthcare Inc; Rashmi Joshi, CEO & founder of Asha AI and Mark Turell, founder of unDavos.
Event Details:
Women Inspiring Network @ DAVOS 2024
Date
Time
Venue
Topic
Speakers
16th January 2024
4 PM
World Innovation Economics Sunstar Hotel Davos 3 Oberwiesstrasse 7270 Davos Switzerland
Women in Leadership: Innovation and Business
·Kanika Tekriwal, CEO at JetSetGo Aviation Services Pvt Ltd
·Daniella Foster, Senior Vice President, Bayer’s Consumer Health Division
·Aarti Gupta, CIO – Family Office DM Gupta &Anikarth Ventures
·Kanta Singh, Deputy Country Representative, UN Women India
·Pragati Sureka, Psychologist, Author
·Stuti Jalan , Founder & Curator, Women Inspiring Network
17th January 2024
11.00 AM
India Engagement Lounge by Invest India Promenade 63
Trailblazing Women: In a New Era of Innovation
·Sanskriti Thakur -Chairwoman Tower Capital
·Vasundhara Oswal– Executive Director PRO Industries
·Margery Kraus – Founder and CEO of APCO Worldwide
·Stuti Jalan , Founder & Curator, Women Inspiring Network
18th January 2024
11.15 AM
We lead lounge by CII at p57
Women & AI – 2 Powerful Forces Changing the World
·Kalli Purie– Executive Editor in Chief and Vice Chairperson of India Today Group
·Tarja Stephens – Co-founder of Mia, Mission Impact Academy.
·Spandana Ayachitam- Founder of QuantumfAi
·Faramarz Farhoodi-Chairman of AI Nexus Healthcare Inc
·Rashmi Joshi -CEO & Founder of Asha AI
·Mark Turell, Founder of unDavos
·Stuti Jalan , Founder & Curator, Women Inspiring Network
WIN invites attendees, delegates, and media representatives to join these thought-provoking discussions, contributing to a dynamic exchange of ideas and insights that have the potential to reshape the global narrative on women in leadership and innovation.
Mumbai: DDB Mudra Group and Charlie Chaplin Museum Foundation have created a book titled ‘A Silent Frown’ dedicated to the life and philosophy of Charlie Chaplin. The book will be officially launched on the 133rd birth anniversary of the legendary entertainer at Chaplin’s World Museum in Switzerland on 16 April.
The ‘A Silent Frown’ book has been developed as a piece of art. Each page depicts Chaplin’s life in illustrations on a transparent section. When stacked by closing the book, the illustrations come together to form the visage of the great entertainer.
Eugene Chaplin, recording engineer, filmmaker, and son of Charlie Chaplin, will present the book to the audience and formally launch a signed copy.
“It is Chaplin’s touching life story presented in few words, with creativity and emotion, a beautiful echo of the art of the comic master of silent cinema,” said Charlie Chaplin Museum Foundation member of the board and head office director Annick Barbezat-Perrin.
Copies of the book signed by members of the Chaplin family will also be available for auction online later this year.
Eugene Chaplin, son of Charlie Chaplin and Oona O’Neill said, “This book is a perfect mix of beauty, fun and surprise. A real work of art paying a superb tribute to the life of my father.”
“Charlie Chaplin’s life serves as inspiration when we need it the most. The last two years have been marred by illness, war, and failing economies; it has created an atmosphere of melancholy,” stated DDB Mudra Group CCO Rahul Mathews. “He too faced similar challenges but smiled through it all. More importantly, he took the world along for the ride. The book we have created does not just depict his life; it captures the hope he shared with millions through his work.”
The book will be available to the public at the museum. “All proceeds from the sale of ‘A Silent Frown’ at the museum will go towards the charitable and humanitarian initiatives led by the Charlie Chaplin Museum Foundation. These include implementing and developing cultural activities around Chaplin’s art at Chaplin’s World, such as workshops and film screenings,” said the statement.
MUMBAI: Pay-TV platform Tennis Channel has launched a subscription-based streaming video service in Germany, Switzerland, and Austria, where tennis has mass followers.
The OTT service, launched on 28 April, offers on-demand and live content. It will be rolled in other markets later. The 24-hour OTT platform has been made available at www.tennischannel.com. It is also available in Android and iOs mobile devices, FireTV, tablets, and some smart TVs for a monthly fee of $2.70.
The OTT platform has been launched prior to the Tennis Point Exhibition Series, a four-day men’s tennis competition between 1 and 4 May. The matches will be shown live and on-demand on Tennis Channel International.
The series, the first live tennis event after the Covid2019 lockdown, will see 32 closed-doors matches in four days.
Apart from archived content, the bouquet of programming includes tennis Channel series, features, documentaries, highlights and select matches on-demand.
“We’re especially excited to launch this groundbreaking service in Germany, Austria and Switzerland, where tennis has a storied past, strong levels of participation and fan interest, and is positioned for growth,” said Andy Reif, SVP, international, Tennis Channel.
Follow Tellychakkar for the consumer facing news & entertainment
National: Luminox, the iconic adventure sports watch brand from Switzerland, announces Ashish Raorane, professional motorcycle rally rider as their India brand ambassador.
Luminox, present in over 70 countries, has always focused on supporting the adventure sports community in India. Ashish perfectly emulates the brand’s values of toughness, reliability and persistence and in due course of time, has brought them together towards a common goal.
Ashish, has amassed popularity amongst the motorcycling rally community by competing professionally around the world at national and international rallies such as Raid de Himalaya (2015), Desert Storm rallies (2016 and 2017), PanAfrica Morocco (2018) and is currently ranked 14th in world championship of the Baja Rallies. Ashish Raorane is now gearing up for his dream and for the world’s toughest off-road Motorsport event, Dakar Rally 2021 and Africa Eco Race 2020.
Luminox is well known for offering cutting-edge luminescence and readability in its line of high-performance sports watches. With this partnership, Luminox aims to support Ashish to fulfill his dream of participating at the 2021 Dakar Rally.
Following his introduction as India Brand Ambassador for Luminox, Ashish Raorane, Motorcycle Rally Racer said, “So I fell in love with Luminox watches and later learned that one of the first things that the brand ever did was to make its watches available for special operations groups including the Navy SEAL’s, and I am happy to have them on board towards my goal of the Dakar Rally 2021”
MUMBAI: Everyone loves a little vacation once a year. They say, Travel makes one modest, you see what a tiny place you occupy in the world. The tourism industry today is booming with the number of people travelling to foreign destinations witnessing a three-fold rise.
Travel and tourism is one of the world’s fastest-growing sectors today, with close to $1.6 trillion clocked in bookings in 2017. A strengthening global economy lies at the heart of industry growth. Each year, the global traveler pool is flooded with millions of new consumers from both emerging and developed markets, many with rising disposable incomes and a newfound ability to experience the world.
According to 2017 report by TripAdvisor, for globetrotting Indians preferred traveling to Dubai, Singapore, Bangkok and Pattaya, while the evolved and well-heeled Indians sought relatively unexplored destinations such as Genoa in Italy, Corsica in France, Bora Bora and Iceland.
As many as 2.8 crore Indians travel to international destinations every year. Places like Dubai, Switzerland, Maldives, Maccau, Bali, Singapore, Thailand among few others, have always been popular among Indians.
At a time when the travel industry is booming with tourists pouring in from all parts of the world, Switzerland, a destination once every Indian wanted to travel to (thanks to Yash Raj and Bollywood movies), now seems to have lost its appeal. The situation was dire that the revenue from tourism remained stagnant at 15.7 billion CHF between 2013-15. To increase the footfall of Indian travelers, Switzerland appointed Bollywood actor Ranveer Singh as its brand ambassador with a hope to attract Indians and Bollywood fans from across the globe.
Earlier this month, Switzerland tourism launched its second campaign with Ranveer. The tourism board this time, wants to promote Switzerland as a destination for everyone, especially those who are single. Switzerland Tourism India Director Claudio Zemp said, “We wanted to promote Switzerland as a year long destination rather than the preconceived image that everyone has about the place that its only a romantic destination. Hence, we decided to target the younger generation in the campaign to come and explore the place for its adventures.”
According to Zemp, ever since they’ve signed Ranveer as the brand ambassador, Switzerland tourism has seen an increase of 23.4 per cent Indians staying over night.
Overall, the tourism industry has grown by 119 per cent in the last 10 years with an average of 8 per cent per year.
The second campaign with Ranveer was also not created by any ad agency and was instead executed in-house by the tourism board along with the actor’s team.
Although the campaign was launched in the first half of June, most of the schools and colleges start by this time of the year in India. Therefore, it would have made much more sense for the tourism board to launch the campaign between November-February, as that is when most Indians decide on their summer travel plans. Since the final product of the campaign became ready quite late, Zemp said that they are targeting the next peak season with this campaign.
Travel ads are usually targeted at those with enough funds to spare for travel. Hence, it makes more sense for them to advertise on lifestyle and infotainment channels along with B2B marketing. And that’s exactly what most tourism companies imply. However, Zemp mentioned that they had no plan of launching the campaign on television due to budget constraints and it will only be digital led.
“We don’t have enough budget to do television advertising as we are not the Coca-Colas of the world. Our advertising budget on mainstream media In India is limited.”
For Switzerland, 5 per cent of its visitors come from India, 71 per cent of whom travel between April-August. To promote the tourism, Switzerland has various offers on its rail passes and other tickets. For this, Zemp mentioned that 45 per cent their annual budget goes into digital marketing as it is cheap, efficient and quick.
Ever since the brand signed Singh, in 2017, the total of overnights spent in Switzerland grew by +5.2% to 37’392’740. The source market India, along with South Korea, South East Asia, Brazil, and Taiwan, reported record results highlighting the big allure of Switzerland in Asia.
Though Switzerland tourism is now spending big bucks to promote its agenda, the country continues to face stiff competition from other emerging travel destinations that have become a favorite with the Indian travelers of late. The challenge for Switzerland now is not just to market itself better than others but also regenerate interest among Indians.
NEW DELHI: An Olympic television channel is to commence telecast from next year as an OTT service.
The International Olympic Committee (IOC) has said it will present Olympic sports 24 hours per day to make the Olympic Games more attractive for young people.
According to IOC president Thomas Bach, the channel will show a mixture of live sports, stories about athletes and volunteers, news and background information.
During the Olympic Games in London in 2012, the IOC had reached out to young people via mobile apps. Following the launch of the global channel in English, collaborations with domestic TV channels in the local language should be possible, Bach said.
Bach told German media that the Olympic Channel is being set up in Madrid with around 120 employees and will show a mixture of live sports, back stories of athletes and volunteers, and background information.
A meeting of the IOC’s Executive Board in Montreux, Switzerland, recommended that an all-year Olympics TV Channel be set up.
The IOC has recommended that the proposal be put before the full IOC membership, which is meeting on 8 and 9 December in Monaco for approval.
An IOC statement said it would be contacting “all the relevant stakeholders” over the next few months to gather their opinions and further develop the concept prior to making a decision in December.
The aim of the plan is to appeal to some of the four billion viewers who watch the Olympics when the event takes place, and to help focus viewers on the less popular sports, which tend not to get coverage in between the main Olympics coverage.
One report from the meeting recently of Olympic Games leaders and supporters in Switzerland was that the IOC would act as the moderator or facilitator of the channel, but its national sports federations, national committees as well as broadcasters and sponsors would participate.
NEW DELHI: Entrepreneur Sidharth Birla is the new Federation of Indian Chambers of Commerce & Industry (FICCI) president for the year 2014.
Birla will assume office in his new role at the conclusion of the 86th Annual General Meeting of FICCI slated to be held on 21 December in New Delhi.
Welcoming the announcement, current FICCI president Naina Lal Kidwai said, “I have worked closely with Sid over the past two years and have no doubt that FICCI will benefit enormously from his leadership and continuing engagement at FICCI.”
Aged 56 years, Birla holds an MBA Degree from IMEDE (now IMD), Switzerland and a Science Degree (Honors in Physics) from Calcutta University. He is also an alumnus of the Harvard Business School.
He is a company director and entrepreneur with core business interests in manufacturing. He is chairman of Xpro India – a polymers processing company where he is also the founder, and of Digjam, manufacturer of woollen worsted suiting fabrics. He has financial sector interests and links in private buess,sin and an enduring connect with corporate laws, having chaired FICCI’s Corporate Laws Committee for an extended period. He is a government nominee on the Central Council of the Institute of Chartered Accountants of India (now in his third such term).
Birla is a trustee on some family educational and philanthropic bodies, and a member of the Board of Governors of the Birla Institute of Technology & Science (BITS), Pilani.
NEW DELHI: A single window service for promoting cinema tourism is all set to become operational shortly.
Speaking at the Cinemascape 2013 conclave in Mumbai today, Information and Broadcasting Minister Manish Tewari observed that India with its rich heritage and diverse geography has great potential as a destination for film shooting but the current system of multiple clearances at various levels made it an unattractive destination for filming.
“Increasingly therefore, most Indian filmmakers have gravitated towards foreign destinations for outdoor shoots. Any lost opportunity is a revenue loss for the country,” he remarked.
India has a great potential to become a destination for film shooting but the current system of multiple clearances at various levels make it an unattractive destination for filming, says Manish Tewari
Tewari said the government has now decided to address the issue by establishing a single window service for granting clearances for film shootings in India. He informed that a Committee on Promotion and Facilitation of Film Production in India has been set up. It is chaired by the secretary in the ministry, with senior representatives from the Ministries of External Affairs, Home Affairs; Tourism; Culture; Railways; Civil Aviation; Defence and Department of Revenue etc.
The state governments have been asked to nominate the nodal officers for film clearance. The minister said Standard Operating Procedures are being developed to accord clearances for film shooting by domestic and foreign producers in India.
Tewari stressed on the need for a sound legal architecture for promoting cinema as a form of creative expression. While conceding that law and order is a state subject, he said film certification falls in the central domain. He said, “There is an urgent need to update laws relating to film certification and exhibition and I am happy to inform that the committee headed by Justice Mukul Mudgal has submitted its recommendation along with a model bill to replace the existing Cinematograph Act 1952.”
He said the recommendations of the committee as well as the model bill will be published on the website of the ministry to seek wider public consultation. The minister assured the film fraternity that by the middle of 2014, India would have a contemporary law to deal with cinema.
Dwelling on the issue of taxation and fiscal incentives for the film and entertainment sector, the minister called upon the industry representatives to set up a committee of experts to draw a comprehensive strategy, which could then be submitted to the Finance Minister on behalf of his ministry.
Participating in a panel discussion, noted film maker Mukesh Bhatt said 76 different permissions have to be obtained for film shooting in India, while Indian producers are given a red carpet welcome in some of the cine-tourism nations like Switzerland, New Zealand, South Africa, Thailand, Malaysia and Singapore. Bhatt acknowledged that the Ministry’s effort is a welcome first step.
Redefining the meaning of an adrenaline rush, Adlabs Imagica launches its latest attraction, Nitro- India’s first “floorless” roller coaster. Nitro combines cutting edge coaster technology with a unique blend of twists, speed and free-flight experience. Travelling at a racing speed, the coaster gives you a sense of thrill with the feel of flying and being suspended mid-air. This unique coaster is designed to simulate a “flying chair”, giving every passenger a virtual front-row view through five inversions that include high speed banked turns, a dive loop and interlocked corkscrews.
Designed & engineered by Bolliger & Mabillard of Monthey, Switzerland, one of the leading manufacturers of roller coasters worldwide, this coaster is going to give all the coasters across the country a run for its money.
Talking about the launch of Nitro, Aarti Shetty, Creative Director at Adlabs Entertainment Limited said, “We have always strived to create experiences that one has never had in India before. Nitro is one of our key and most awaited attractions in the park, taking thrill to an all new level. It is one of my favorite rides and I am sure people will thoroughly enjoy and appreciate this beast of a coaster. The launch of Nitro is a big milestone for Adlabs Imagica as the park is now officially complete with all the rides fully operational. All our 21 attractions are now available for our guests to experience. Adlabs Imagica has been incorporated with a vision to set up India’s largest family entertainment theme park and we continue to get the best international experiences for our visitors.”
Now with all its 21 attractions, 5 restaurants and the entire entertainment experience ready in full swing, Adlabs Imagica is redefining the theme park experience, taking entertainment to a new high!
