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Tag: Swiss Beauty

  • Swiss beauty says “We Got You, Girl!” with Taapsee

    Swiss beauty says “We Got You, Girl!” with Taapsee

    MUMBAI: India’s wedding season hits full sparkle, Swiss Beauty has rolled out its latest campaign, “We Got You, Girl!”, a bold, feel-good ode to the many moods of today’s woman. The homegrown beauty brand, among India’s fastest-growing, teams up with Hindi cinema star and brand ambassador Taapsee Pannu to deliver a message of confidence, colour and care.

    In the campaign film, Taapsee embodies the spirit of the modern Indian woman, playful at brunch, powerful at work, emotional with family and dazzling on the dance floor. Whether she’s the bridesmaid, the best friend, or the showstopper of the shaadi season, Swiss Beauty’s promise stays the same, “We got you, girl!”

    “‘We Got You, Girl!’ isn’t just a line, it’s our brand promise,” said Swiss Beauty chief marketing officer Vidushi Goyal. “We’re celebrating women who express themselves fearlessly, with beauty that feels effortless, expressive, and empowering.”

    Created by Famous Innovations, the campaign stands out for its authentic tone, one that refuses to dictate what beauty should look like. “Swiss Beauty doesn’t tell you how to look,” said Famous Innovations founding partner and creative head Sumit Chaurasia. “It simply says, ‘We got you, exactly as you are.’ That’s rare, and that’s real.”

    From glossy lips and soft-focus bases to longwear statement eyes, the campaign captures this season’s biggest beauty trends, designed for the whirlwind of haldi mornings, sangeet nights, and never-ending dance floors.

    Backed by digital buzz, influencer collaborations, and snackable social content starring Taapsee, Swiss Beauty’s “We Got You, Girl!” campaign sparkles with the kind of everyday confidence that’s made for every woman, and every moment she owns.

     
     
  • Swiss Beauty onboards Vidushi Goyal as chief marketing officer

    Swiss Beauty onboards Vidushi Goyal as chief marketing officer

    Mumbai: Swiss Beauty, an Indian cosmetics brand, announced the appointment of Vidushi Goyal as its chief marketing officer. She will lead the overall marketing strategy for all Swiss Beauty brands, including Swiss Beauty Craze and Swiss Beauty Select, along with its emerging categories and sub-brands.

    Vidushi brings a wealth of experience in digital-first marketing and brand building to Swiss Beauty. She will spearhead the brand’s growth by establishing a unique identity and building differentiation in the fast-paced beauty & personal care segment. Her focus will be on staying ahead of trends and implementing new-age marketing strategies within the company.

    Before joining Swiss Beauty, Vidushi served as vice president of marketing at Mamaearth (Honasa), where she led the marketing efforts for the personal care and baby care portfolio. During her tenure, she played a pivotal role in scaling Mamaearth from a 100 cr ARR brand to over 1000 Cr in just three years. Vidushi also contributed to positioning Mamaearth as a purpose-led brand with the brand tagline “Goodness Inside” from 2019 onwards. She has also held key positions at ShopClues, d.light Energy, and FCB+Ulka, where she led multiple award-winning brand campaigns.

    Swiss Beauty CMO Vidushi Goyal said, “I am thrilled to join Swiss Beauty at such an exciting time. My focus will be on building on what has worked for the brand while evolving and differentiating in this cluttered market space. We will keep the consumer and market segment at the core of everything we do. By leveraging new-age marketing principles, we will continue to build a brand that is loved and a business that is built on strong principles.

    Welcoming Vidushi, Swiss Beauty co-founder & director Mohit Goyal said, “We are delighted to welcome Vidushi Goyal to the Swiss Beauty family. With her proven track record of data-driven decision-making and innovative approach, we are confident she will take our brand to new heights. Her leadership will be instrumental in redefining beauty standards and connecting more deeply with our consumers.”

    Vidushi holds an MBA from Symbiosis Institute of Media & Communication, Pune, and completed her undergraduate studies at Hindu College, Delhi University.

  • Swiss Beauty unveils “BFF Bina Wedding Kaisa” campaign

    Swiss Beauty unveils “BFF Bina Wedding Kaisa” campaign

    Mumbai: Swiss Beauty, one of India’s leading and most innovative makeup brands, is set to embark on a month-long celebration with its much-anticipated wedding campaign, “BFF Bina Wedding Kaisa.” After the runaway success of #MeraWeddingBFF campaign in 2022, this campaign aims to take the success forward. Scheduled for the entire month of December, it promises to redefine the wedding experience by highlighting the indispensable role of BFFs in a bride’s journey.

    “BFF Bina Wedding Kaisa” revolves around the concept of different wedding occasions and the diverse set of BFFs that accompany the bride. From engagement to cocktail, haldi, mehndi, and sangeet, Swiss Beauty introduces 4 distinct wedding BFFs – each tailored to specific events. Whether it’s the ‘Banno ki Saheli,’ ‘Office Wali Bestie,’ ‘Bachpan ki Dost,’ or the ‘Sassy NRI,’ Swiss Beauty ensures that every bride has her perfect BFF Squad for every special moment.

    The campaign aims to bring the audience into the celebration by showcasing the joyous moments shared between brides and their BFFs. Through engaging content and immersive storytelling, Swiss Beauty showcases and celebrates the immeasurable joy that BFFs bring to a wedding. It’s more than just about functions; it’s about creating memories with friends who stand by you during the biggest event of your life.

    To enhance the celebration, Swiss Beauty introduces three carefully curated bridal kits, seamlessly integrated into the campaign. The kits – wedding shagun kit, modern rani vanity, and modern rani pouch – are designed to capture the essence of each wedding event and cater to the diverse needs of the bride and her BFFs, ensuring they look stunning throughout the festivities with Swiss Beauty as there ultimate BFF on their side always.

    The grand unveiling of “BFF Bina Wedding Kaisa” will take place on Swiss Beauty’s official Instagram page. Followers can expect a visually stunning and emotionally resonant campaign that not only showcases Swiss Beauty’s commitment to quality products but also celebrates the significance of friendships during the most cherished moments in a bride’s life.

    Swiss Beauty CEO Saahil Nayar said, “Wedding is a journey of a lifetime, and every bride deserves to share it with her closest friends. It all started with a thought that ‘It’s a Bride’s world and we are merely living in it’. You will hear and experience stories from the eyes of the bride while she lets you go along the most beautiful journey of her life.

    ‘BFF Bina Wedding Kaisa’ is our ode to the joy, laughter, and beauty that BFFs bring to this special occasion. It’s about looking and feeling your best while creating memories that last a lifetime.”

    In addition to celebrating the BFF bond, Swiss Beauty also unveils looks of bride-to-be from different regions. These looks encompass the essence of the engagement, haldi, sangeet and shaadi providing brides with inspiration and product recommendations to achieve their dream wedding looks.

    Makeup tutorials, hacks, pro tips by renowned makeup artists, wedding kits that are perfect for bride-to-be and BFFs alike, curated for both gifting and self-use and lots of fun content is yet to come not only on social media but also near our customers. Exciting market activities, celebration at our exclusive brand outlets, content creators and makeup artists giving live demo and much more still to come.

  • GoKwik saves eCommerce brands Rs 130 Cr in RTO losses for 2023

    GoKwik saves eCommerce brands Rs 130 Cr in RTO losses for 2023

    Mumbai: Brands on the network of eCommerce enabler GoKwik have saved up to Rs 130 Cr in losses from return to origin orders (RTO) in 2023 so far.

    According to data released by GoKwik, direct-to-customer (D2C) brands on its network benefited from its interventions to arrest RTO occurrences. Brands saved over 16 lac orders from being returned to origin. As a result, they also saved over Rs 24 Cr in reverse logistics costs owing to orders being returned while in transit.

    “We are constantly building deep-rooted intelligence & interventions that will help brands cater to the cash-on-delivery-loving shoppers while also mitigating RTO losses smartly. Our solutions are constantly committed to solving deep-rooted problems of the eCommerce industry at the source while also ensuring we contribute to becoming the eCommerce gateway of India. By seeing success stories of merchants, we are rest assured that we are heading in the right direction” said GoKwik co-founder and CEO Chirag Taneja.

    RTO or return to origin is when undelivered orders are returned before delivery causing a major setback to operations for e-commerce brands as they add to logistics costs, inventory blockage, loss of true conversions and leaking profitability.

    The chances of RTO are significantly higher in cash-on-delivery (COD) orders than in prepaid orders. GoKwik offers a range of solutions backed by data and analytics that can predict customer behaviour and help sellers prevent RTOs while ensuring expansive COD serviceability across regions.

    Through GoKwik-led interventions, brands also had over 16 lac products readily available to be shipped which would have otherwise been in transit for 20-30 days leading to inventory blockage and damage, data released by GoKwik shows.

    Fashion brands saved around Rs 15 Cr, electronics brands around Rs 61.7 Cr, beauty brands around Rs 2.75Cr, and footwear brands around Rs 5.5Cr in inventory blockage owing to GoKwik interventions. Moreover, among these categories, electronics saw the highest reduction in COD RTOs with 28 per cent. Fashion brands recorded an 11 per cent drop in COD RTOs, footwear recorded a 16.6 per cent drop, and beauty and personal care saw 10 per cent.

    Around 40 per cent of the brands in the GoKwik network continued to increase their COD share by 16 per cent and reduced COD RTO by up to 18 per cent.

    Homegrown consumer electronics brand boAt saw up to a 32 per cent drop in RTO rate and a four times increase in COD gross merchandise value with the help of GoKwik’s interventions. Footwear brand Attitudist also recorded a 15 per cent reduction in RTOs with these interventions. Boult Audio further brought down RTOs by 40 per cent and Fireboltt by 30 per cent respectively.

    Many other brands including Swiss Beauty, The Man Company, Neeman’s, Wallmantra, and Lenskart were able to expand their COD serviceability pan India while containing RTO rate.

    GoKwik’s smart suite of solutions helps brands start COD, expand COD, reduce return to origin and contain return to origin depending on the stage of COD serviceability their brand is in. GoKwik is committed to solving these problems at the source by risk-based interventions such as adding extra layers to order completion to avoid RTO, behavioural analysis of the shoppers, risk profiling and placing pre-order interventions such as COD captcha, COD confirmation prompts, prepaid discounts and more.