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Tag: Swimwear

  • Parineeti Chopra becomes face of Speedo India

    Parineeti Chopra becomes face of Speedo India

    MUMBAI: Swimwear brand, Speedo, has announced Bollywood actress and fitness enthusiast Parineeti Chopra as its new fitness ambassador. 

    As the new face for Speedo India, Parineeti will be joining an esteemed roster of Olympians, athletes and trainers from around the globe. 

    Speedo, as a brand, is synonymous with performance swimwear, and via its global campaign #GetSpeedoFit, it has been working to elevate the status of swimming for fitness and reinforce that water workouts are the next big trend to get fit and achieve a total body workout. 

    Chopra says, “I’m excited to come on board as the fitness ambassador for Speedo India. I’ve grown up wearing Speedo swim suits and for me swimming is synonymous with Speedo. A favourite around the world, I love that Speedo now celebrates fitness and overall health. Swimming has always been a great workout which I’ve often resorted to, to cut the monotony of working out in the gym. Now, with the growing trend of water workouts there is so much more one can do in the pool to get in shape than lane swimming and I’m happy to help Speedo reinforce their commitment to fitness by encouraging more and more consumers to change their fitness routine and make the pool their new gym.”

    Speedo India chief strategy officer Shamir Genomal says, “We’re really excited to welcome Parineeti Chopra as our new fitness ambassador. We remain committed in encouraging more and more people to switch their fitness regime and take up swimming or water workouts. With a fitness enthusiast like Parineeti on board, we hope to reach a lot more consumers. In addition to being the innovators of swimming, Speedo has an overarching mission to be the swimwear of choice for all, from the recreational swimmer to the Olympic champion.”

    The actress will be seen sporting Speedo’s new fitness range meant for workouts in and out of the pool called Speedo H2O Active. Made with the modern fitness enthusiast in mind, H2O Active is designed for those who want more from their workouts. With so much choice on offer, H2O Active lends itself to a multitude of land and water based activities. With water workouts no longer just meaning lane swimming; with the help of training aids and HIIT exercises, fitness enthusiasts can achieve more in the water than ever before with this new range.

  • Calvin Klein Jeans announces Fall 2013 Campaign

    Calvin Klein Jeans announces Fall 2013 Campaign

    MUMBAI – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today revealed the Calvin Klein Jeans women’s and men’s Fall 2013 global advertising campaign.
    The Calvin Klein Jeans advertising campaign for Fall 2013 showcases members of the American alternative rock band Warpaint – including Jenny Lindberg (vocals, bass), Theresa Wayman (vocals, guitar), Emily Kokal (vocals, guitar) and Stella Mozgawa (drums).

    Shot by Tyrone Lebon, Warpaint is featured performing for a crowd that includes models Tilda Landstrom, Louise Parker, Matthijs Meel, Sung Jin Park and Mikkel Jensen. The musicians and models are wardrobed in a mix of jeanswear, sportswear, footwear and accessories from Calvin Klein Jeans. The campaign highlights the brand’s latest introduction, the new rocker kick jean — ‘RCKR KICK’ – a sexy, slim silhouette with a kick flare at the hem.

    Conceived under the creative direction of Calvin Klein’s in-house global marketing and advertising agency, the Calvin Klein Jeans Fall 2013 campaign will be featured across four continents, spanning from North and South America to Europe and Asia. The print campaign will be complemented by prominent outdoor executions and an on-line advertising campaign video, featuring Warpaints’s new song, “Love is to Die,” which will be included on the band’s next album scheduled for release in September 2013.

    Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men’s dress furnishings and tailored clothing, men’s and women’s sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.

    PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H. Bass & Co., Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.