ITV

Tag: Swiggy

  • Zee Tamil and Swiggy Jodi collab to spice up dance experience

    Zee Tamil and Swiggy Jodi collab to spice up dance experience

    Mumbai: Tamil Nadu’s beloved dance show, Dance Jodi Dance Reloaded (DJD), has returned to grace the TV screens. To commemorate the second season and share the joy, Zee Tamil has collaborated with Swiggy during the New Year weekend. DJD Season 2 has been making all the right noises ever since it premiered on 23 December 2023. To build additional excitement and buzz around the show, the channel in association with Swiggy planned to deliver happiness in the form of ‘food jodis’ to give the users a delightful experience of food and entertainment combined.

    Zee Tamil’s DJD is renowned for the enchanting performances created by the Jodis on stage. The show’s uniqueness lies in the collaboration between two individuals – a commoner and a celebrity – who come together to form a team and deliver captivating performances. The extraordinary chemistry between these selected Jodis is a key aspect that makes this show special. The integration with Swiggy, introduced a curated combination of food jodis that complimented the chemistry between the on-screen Jodis. Just like all jodis in DJD have their distinct style, this integration was designed specifically for users during the New Year weekend and goes beyond being a mere partnership but a celebration of the magical flavours and entertainment on-screen.

    The food jodis were a perfect match to the dance jodis, symbolising a blend of entertainment and deliciousness with a delectable selection of culinary combinations, including North Indian, South Indian, Biryani, Pizza, Chinese, and more. Each food combo was crafted meticulously to enhance the evening of entertainment, promising a perfect collaboration of food jodis for the palate. These delightful food jodis were designed to add a flavourful twist to the Dance Jodi Dance viewing experience during New Year’s Eve across Tamil Nadu, huge surge in orders for food delivery.

    Speaking about the integration, Zee Tamil chief channel officer Ramana Girivasan said, “As a leading Tamil entertainment channel in Tamil Nadu, we always try to push boundaries and give out-of-the-box experiences to our viewers while trying to engage with newer audiences through innovative campaigns. Collaborating with the food aggregator Swiggy to curate culinary partnerships was a natural choice for the channel. This collaboration aimed to capture the essence of Dance Jodi Dance, emphasizing the synergy within dance pairs, and seamlessly integrating this into the world of food through specially crafted food combos during the New Year’s weekend”.

    While Zee Tamil is delighted to have partnered with the food aggregator for the first time ever and with Dance Jodi Dance kickstarting with a bang, we are sure it will only get more exciting to see, especially with each contestant Jodi putting their best foot forward.

    To See these wonderful talents of DJD, tune in to Zee Tamil at 7 pm, every Saturday & Sunday.

  • Pret A Manger to be available online through Swiggy

    Pret A Manger to be available online through Swiggy

    Mumbai: In an exciting development for food lovers, Swiggy, an on-demand convenience delivery platform has partnered with Pret A Manger to offer the brands freshly made favourites and organic coffees on delivery for the first time in India. This new partnership aims to make it easier than ever for customers to enjoy Pret’s delicious menu from the comfort of their own home helping to grow the brands presence in Mumbai and Delhi.

    After opening the first Pret shop in Mumbai last year, this new partnership with Swiggy will help Pret deliver its freshly made food to more customers than ever before, wherever they are. Pret’s entire shop menu, which consists of fan-favorite dishes like Chicken Super Club granary sandwich, Posh Cheddar Baguette including their range of organic coffees can now be ordered online and delivered in minutes. All freshly made in Pret kitchens each and every day by Pret team members, the menu can now be ordered direct to customers’ homes or offices in Mumbai and Delhi

    Mirroring the shop dining experience customers will have the flexibility of tailoring their Barista-made drink orders, meaning Swiggy users can customize which milk or additional add-ons they would like to have in their drink. To ensure the same Pret freshness you get in Pret shops, Pret has implemented strict guidelines and standard operating procedures (SOPs) to guarantee that high standards of food quality and packaging are maintained during delivery.

    Announcing the launch on social media, the brands shared a CGI coffee cup being dropped at Gateway of India garnering maximum eyeballs towards this partnership.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Swiggy (@swiggyindia)

     

    Speaking about this partnership, Swiggy national business head Sidharth Bhakoo said, “Swiggy is always looking for ways to bring the best of culinary experiences to consumers. Pret A Manger has been well-loved by users since its debut in India last year. Swiggy is excited to bring them online for the first time to delight and meet the demands of millions of people on the platform.”

    Pret A Manger Asia MD Eira Jarvis said, “We opened our first Pret shop in Mumbai last year and since then have continued to grow across the country. We have had great success so far and now have nine shops open across Mumbai in Delhi. We’ve had lots of great feedback from all the customers who have popped in to one of our shops and, with this new partnership, we look forward to continuing to offer even more customers across India our freshly made food and organic coffees wherever, whenever they want.”

  • “I foresee several key trends shaping the trajectory of digital marketing campaigns in the coming years”: Bhavik Mehta

    “I foresee several key trends shaping the trajectory of digital marketing campaigns in the coming years”: Bhavik Mehta

    Mumbai: Thinkin’ Birds Communication is a trailblazing branding and content agency headquartered in Mumbai. Known for strategic brand services, world-class creative work, and a profound understanding of consumer behavior, the agency specializes in devising digital strategies, crafting engaging narratives, and leveraging digital media assets to achieve campaign objectives. With a client roster that includes names like the IPL, Swiggy, Infosys, and more, the agency has successfully completed 500+ projects to date.

    With a strong presence in Mumbai and international markets such as the USA and UK, Thinkin’ Birds Communication, under the leadership of CEO and founder Bhavik Mehta, has consistently delivered strategic branding solutions and impeccable content strategy.

    Indiantelevision.com caught up with Mehta, where he shared a lot of inputs on his agency, the service they offer, their creative process and many more…

    Edited excerpts

    On specific services you offer within branding and digital marketing

    Over the years, our finding was that there was a gap between creativity, innovation, and delivery. And Thinkin’Birds at the core delivers the amalgamation of these three to our clients. We are highly focused on providing a good value proposition, keeping in mind customer pain points and tension plots. And that’s exactly what we do at Thinkin’Birds.  In a nutshell, we offer:

    ●   Brand Design: A brand is a perception people have of your company. We make sure that perception is worth their while.

    ●   Digital Consulting: Our team of experts will guide you into shooting your arrows to your targets. And not in the air.

    ●   Packaging Design: Product packaging is the first thing to come in contact with your customers, it has got to bring a smile to their faces.

    ●   Communication Design: Crisp, minimal, aesthetically pleasing, and impacting communication. That’s how we take your message to the masses.

    ●   In-store Branding: People generally walk into your store for an experience. Our conceptually designed stores do exactly that. Not to forget they are Instagramable too.

    On tailoring your strategies to meet the unique needs and goals of different businesses or industries

    Our approach to tailoring strategies for diverse businesses revolves around a meticulous understanding of each client’s distinctive needs and goals. We initiate our process by conducting in-depth research and analysis to grasp the nuances of the specific industry and target audience. By immersing ourselves in the client’s brand identity and values, we gain insights that inform the development of customized strategies. Our creative team then crafts unique narratives, visual elements, and campaigns that resonate with the essence of the business while aligning with industry standards. We prioritize collaboration, ensuring open communication with our clients to integrate their feedback and fine-tune our strategies iteratively. This personalized approach ensures that our creative solutions not only stand out in the market but also authentically represent and propel each client toward their individualized success.

    On approaching building and maintaining a brand identity for your clients

    Our strive to build and maintain a brand identity for our clients is rooted in a comprehensive and collaborative process. We initiate by delving into a deep exploration of our client’s unique selling propositions. We work closely with our clients to define the essence of their brand, ensuring that it authentically represents their vision. Our creative team then translates these insights into a cohesive visual and narrative language, encompassing logo design, color schemes, typography, and brand messaging. However, our commitment doesn’t end with the initial creation; we continuously monitor market trends to adapt and evolve the brand identity as needed, ensuring it remains dynamic and relevant over time. Regular consultations and feedback loops with our clients foster a collaborative relationship, allowing us to proactively maintain and strengthen their brand identity as their business grows and evolves.

    On level of involvement clients typically have in the creative process

    At Thinkin’Birds, we value a collaborative partnership with our clients throughout the creative process. We recognize the importance of their insights and vision in shaping a brand that truly represents them. From the initial strategy discussions to the unveiling of creative concepts, we encourage open communication and feedback at every stage. Our clients are integral collaborators, providing valuable input that helps us refine and tailor our creative solutions to align seamlessly with their expectations and business objectives. Whether through regular consultations, or feedback sessions, we ensure our clients feel actively engaged and empowered in the creative journey, fostering a sense of ownership and pride in the final brand outcomes.

    On future trends you think will shape the direction of digital marketing campaigns in the coming years

    I foresee several key trends shaping the trajectory of digital marketing campaigns in the coming years. Personalization will continue to be paramount, with advancements in data analytics enabling more targeted and customized content. The rise of immersive technologies like augmented reality (AR) and virtual reality (VR) will open new avenues for interactive and engaging brand experiences. Sustainability and social responsibility will increasingly influence consumer choices, driving brands to incorporate purpose-driven narratives into their digital strategies. The ongoing evolution of artificial intelligence (AI) and machine learning will enhance marketing automation, allowing for more precise audience targeting and dynamic content optimization. Additionally, the continued growth of social media platforms, coupled with the emergence of new channels, will demand agility in adapting campaigns to diverse digital landscapes. Embracing these trends will be crucial for staying ahead in the ever-evolving digital marketing landscape, and Thinkin’Birds is poised to integrate these innovations seamlessly into our creative strategies.

    On envisioning the integration of emerging technologies such as artificial intelligence or augmented reality into future branding and digital marketing strategies

    The seamless integration of emerging technologies like artificial intelligence (AI) and augmented reality (AR) into our future branding and digital marketing strategies is a transformative and enriching experience. AI holds the potential to revolutionize data analytics, enabling more sophisticated consumer insights and personalized content delivery. In branding, AI-driven tools can streamline the creative process, offering predictive analysis for design elements that resonate with target audiences. Augmented reality, on the other hand, presents an exciting frontier for immersive brand experiences. From virtual product trials to interactive storytelling, AR can create memorable engagements that transcend traditional marketing boundaries. Embracing these technologies will not only enhance the effectiveness of our campaigns but also redefine the way consumers interact with and perceive brands, fostering a new era of innovation and connectivity in the ever-evolving digital landscape.

    On foreseeing incorporating environmentally conscious and socially responsible elements into your future branding and digital marketing initiatives

    I recognize the paramount significance of sustainability and ethical practices in today’s landscape. Our future branding and digital marketing initiatives will be deeply rooted in a commitment to environmental consciousness and social responsibility. This involves not just adopting eco-friendly design principles but embedding sustainability into the core of our brand narratives. We aim to collaboratively work with clients who share our dedication to ethical practices, helping them communicate their sustainability efforts authentically. From eco-conscious messaging to showcasing transparent supply chain practices, our campaigns will champion the values of responsibility and mindfulness. Furthermore, digital platforms will be leveraged to disseminate educational content, encouraging audiences to participate in sustainable practices. By weaving these elements into the fabric of our creative strategies, we aspire to contribute positively to the broader societal shift toward a more sustainable and socially responsible future.

  • How India Swiggy’d 2023- unwrapping India’s year in on-demand convenience

    How India Swiggy’d 2023- unwrapping India’s year in on-demand convenience

    Mumbai: If you’re reading this, chances are you already love Swiggy (don’t blame you; we are?), but as the year winds down, it’s time to wrap our heads around the year’s top tunes, look at search history stats (we also searched for ‘moye moye original song’), and, of course, look forward to knowing what food items ‘ate and left no crumbs’. Back for the 8th consecutive year, we’re ready to spill the beans on How India ‘Swiggy’d’ in 2023.

    Of course, you will see your personalised ‘How India Swiggy’d’ recap on the Swiggy app. However, going beyond personal ordering highlights, the insights are bound to reveal a unique self-realization of not just what we ate, but who we are.

    6,64,46,312 unique dishes on Swiggy’s menu across the country but the 5028 users who searched for ‘Swiggy’ on Swiggy, and the 1682 users who searched for ‘order’ didn’t find anything. For those who did, here is what they ordered –

    Binging on the biggest trends of 2023

    Opening with the biggest foodies of them all

    A user from Mumbai, who placed food orders worth ₹ 42.3 lakh (no, that’s not a CTC).

    Maximum orders were by user accounts in Chennai, Delhi, and Hyderabad who have placed more than 10,000 orders each.

    Chote chote sheheron mein, aise bade bade orders hote rehete hai

    The biggest party host came from Jhansi by placing an order with 269 items.

    With 207 pizzas ordered in a single day, it was no small pizza party at a household in Bhubaneswar. *tries to score an invite*

    What India relished

    Gulab Jamuns outshined the usual suspect Roshogollas with over 7.7 million orders during Durga Pujo.

    Alongside garba, Masala Dosa was the top favourite in veg orders for all nine days of Navaratri.

    Idli reigned supreme when a customer from Hyderabad spent 6 lakhs on them.

    Anime triumphed over K-pop, as Japanese cuisine saw 2x more orders compared to its Korean counterpart.

    Cake is the answer, no matter the question

    Bangalore believed in having its cake and eating it too. With 8.5 million orders placed for everyone’s favourite chocolate cake, the city was honoured as the ‘Cake Capital’.

    Love and temptation made for a perfect pairing during Valentine’s Day 2023, as India ordered 271 cakes per minute.

    A user from Nagpur ordered 92 cakes in a single day, and probably ate it for breakfast, lunch, dinner, and repeat!

    Savouring sensibly: Gourmet and Guiltfree Delights

    Love for babas, papas, abbus, pops, and babujis peaked this Father’s Day – with the highest orders on Swiggy Gourmet.

    With over 2.1 million orders for sugar-free desserts, looks like some stuck to their New Year’s resolution in 2023 by using Swiggy Guiltfree Vegans made an intense foray to become the most common dietary preference, as orders on Swiggy Guiltfree witnessed a significant rise of 146% for vegan orders

    2023 was the International Year of Millets and we saw a 124% growth in orders for millet-based dishes on Guiltfree and a 38% increase in search queries for them.

    Foxtail, buckwheat, jowar, bajra, ragi, rajgira, and amaranth were the most searched keywords in the healthy food category.

    The return of the Big B – Bringing comfort and indulgence all at once – BIRYANI – scored big, topping the charts as the most-ordered dish on Swiggy for the eighth straight year.

    India ordered 2.5 biryanis per second in 2023. For every 5.5 chicken biryanis, there was one veg biryani ordered.

    The love for biryani expanded with 2.49 million users making a debut on Swiggy with a biryani order. Very Yashasvi Jaiswal of these people.

    And just in case you’re still doubting the hype, biryani has been searched for a staggering 40,30,827 times on the platform.

    Every 6th biryani was ordered from Hyderabad and the champion of the biryani brigade was a Swiggy user from the city who ordered 1633 biryanis this year.  That is more than 4 biryanis a day. Phew!

    A Biryani-loving family in Chandigarh ordered 70 plates in a single go during the nail-biting India Vs. Pak World Cup match in October. Swiggy was clocking over 250 Biryani orders per minute during this match.

    2023 also delivered Swiggy One and One Lite users with over ₹ 900 crores in savings! Swiggy One is the country’s only membership program with benefits across food delivery, quick commerce, dining out, and pick-and-drop services. A single Swiggy One user saved ₹ 6.98 lakhs through free deliveries, discounts, and other benefits.

    Dineout Delights

    Saving the moolah is a native Indian trait – and Swiggy Dineout users put it to good use with jaw-dropping ₹ 300 crores in savings.

    A smart Hyderabadi used ‘IT’ing skills to eat out and still save. ₹ 5.58 lakh to be precise, thanks to the exclusive discounts and offers available through Swiggy Dineout.

    A person in Ahmedabad enjoyed dining out 300 times this year, exploring delightful dishes across 20 different restaurants, and making the most of 2023, even before the year is over!

    A Delhiwala gave the Amdavadi some tough competition setting a record for the highest single bill of ₹ 3,00,149.

    A lot can happen in 10 minutes: Swiggy instamart

    If you put all those who ordered from Swiggy instamart’s top five cities in a country, it would be the 17th most populated in the world- Welcome to Insta-pur!

    A gentleman from Jaipur placed 67 orders on Swiggy instamart in a single day. We’re not sure how big his party was but would’ve loved an invite!

    The single highest order was worth ₹ 31,748. This user from Chennai stocked up on coffee, juice, cookies, nachos, and chips.

    But the fastest delivery of the year? was in Delhi, where Swiggy instamart delivered a packet of instant noodles in 65 seconds. That’s about half the time it takes to make those noodles.

    The biggest mango lovers reside in Bangalore. The city ordered more mangoes than Mumbai and Hyderabad put together.

    Milk, followed by curd and onions was the most searched item on Swiggy instamart. Lucky for the 30 million who found milk unlike those who came looking for “Captain America” or “Anything”.

    In September 2023, Swiggy instamart introduced the bag opt-out feature. In just two months, close to a million deliveries have been made in an eco-friendly manner.

    Hamare asli Heroes cha gaye iss saal

    Swiggy’s delivery partner covered an impressive 166.42 million green kms using electric vehicles (EVs) and cycles, contributing to sustainable and eco-friendly delivery.

    Venkatasen, our delivery partner from Chennai, and Santhini from Kochi delivered a whopping 10,360 and 6253 orders each. Ramjeet Singh from Gurgaon delivered 9925 smiles while Pardeep Kaur made 4664 of her fellow Ludhianites happy with food deliveries.

    Going the extra mile, one of our delivery partners traveled 45.5 km to deliver some…wait for it- fast food! Each stat and insight uncovered in our revelations of 2023, is a testament to the diverse palates and evolving food and on-demand delivery culture across India and tells a story of a year well-Swiggy’d.

    As we continue to celebrate the unique flavours that define our Swiggy journey, here’s to many more delicious tales, gourmet delights, and exciting trends in 2024.

  • Swiggy aces moment marketing during ICC Cricket World Cup 2023 semi-final teaming up with Havas Media India

    Swiggy aces moment marketing during ICC Cricket World Cup 2023 semi-final teaming up with Havas Media India

    Mumbai: Set against the thrilling backdrop of the crucial India vs New Zealand ICC Men’s Cricket World Cup 2023 semi-finals, Swiggy yet again leveraged a highpoint of the game with the most appropriate moment marketing strategy.

    Capturing the essence of the nail-biting match, Swiggy teaming up with Havas Media India executed a TV-based moment marketing innovation, strategically timed during Virat Kohli’s pursuit of his 50th Century.

    As Kohli achieved this historic milestone, Swiggy launched a moment of marketing communication on TV channels declaring, “History has been delivered, shall we deliver the sweets?” This contextual aston was strategically placed on prominent news channels in key regions like Hindi speaking markets, Maharashtra, Karnataka, Tamil Nadu, West Bengal, and more. Optimising news channels as the medium ensured the message reached audiences at the precise moment when the breaking news was unfolding.

    Swiggy general manager Jijo Thomas said, “Capturing & retaining the top-of-mind space amongst your target audience is an uphill task and an always-on-battle. As marketers we are always on the lookout to find innovative, clutter breaking yet cost-efficient solutions for the same.

    Leveraging the highly anticipated, arguably one of the biggest moments in cricketing history; Virat Kohli’s 50th international century via moment marketing amongst many others was one such sweet spot we identified & amplified. There are times when everything falls into place, being able to time to perfection & etch your brand with an iconic global sporting & highest streamed event ever, was one such remarkable landmark in Swiggy’s brand building journey.

    Special thanks to Havas Media in helping us push boundaries and redefine marketing rules, one campaign at a time this CWC.”

    Talking about the innovation, Havas Media India South president  Saurabh Jain stated, “As Swiggy’s extensive World Cup campaign enters its final leg, these moment marketing innovations have yielded meaningful results for the brand. Aligning lightning-fast deliveries with cricket fervor has been groundbreaking, and we look forward to continuing this success in the years to come.”

  • ITC Sunfeast Baked Creations announces Milletverse

    ITC Sunfeast Baked Creations announces Milletverse

    Mumbai: Sunfeast Baked Creations, ITC’s gourmet bakery and desserts brand, launched Milletverse – an innovative new range of offerings that is an ode to the International Year of Millets, as well as gives consumers the choice of healthy, nutritious snacking options. The Milletverse range offers a variety of millet-based treats, including Finger Millet Caramel Brownie, Dark Fantasy Choco Fill Millet Brownie, Multigrain Millet Wellness Bread and Parmesan & Pepper Millet Sourdough Crackers with Pesto Dip. These delectable options not only satisfy cravings but also provide nourishment to consumers looking for both taste and nutrition.

    Each product in the Milletverse range has been thoughtfully curated with the deep knowledge that millets are more than just grains. The range comprises:

    1.    Finger Millet Caramel Brownie: The brownie is meticulously crafted and combines caramel flavour with finger millet flour’s nutritional goodness. Indulging in this brownie will surely please the taste buds, while offering a guilt treat that supports the health goals of our consumers.

    2.    Dark Fantasy Choco Fill Millet Brownie: This brownie stands out because of its topping made with Dark Fantasy Chocofill biscuits. It adds a combination of chocolate and crunchy goodness to every bite. The fusion of these textures and flavours coupled with the benefits of ragi millet make it an irresistible and enjoyable addition to millet-based treats.

    3.    Multigrain Millet Wellness Bread: This delicious and nourishing bread brings a medley of millets and grains in every slice. With jowar, navane, bajra, ragi and quinoa blended together, this bread offers a tasty way to include millets in the daily diet.

    4.    Parmesan & Pepper Millet Sourdough Crackers with Pesto Dip: These light and crispy crackers are carefully crafted with the goodness of millet and a bold, peppery flavour. Pair them perfectly with the delightful pesto rosso dip. By incorporating millets, these crackers align with Milletverse’s mission of offering healthy treats.

    These delicacies are available on Swiggy and Zomato in Bengaluru and Chennai.

  • Swiggy’s Match Day Mania returns for the biggest cricketing event of the year

    Swiggy’s Match Day Mania returns for the biggest cricketing event of the year

    Mumbai: Swiggy, India’s leading on-demand convenience delivery platform, announced the return of Swiggy’s “Match Day Mania” for the biggest cricketing extravaganza of 2023.  

    Match Day Mania which offers exciting discounts and benefits to users across food delivery, Instamart, Dineout and more is gearing up to make this cricketing extravaganza even more special.

    From 11 October to 19 November 2023, cricket enthusiasts can enjoy an array of exciting offers across Swiggy’s food delivery, Instamart, and Dineout, like a ‘FLAT 150 off on orders’ during match hours.

    Instamart brings free snack combo to Disney+ Hotstar subscribers

    Swiggy Instamart is offering a special promotion for Disney+ Hotstar subscribers to enhance their match-viewing experience. Disney+ Hotstar subscribers can enjoy a free Snack Combo (valued at Rs 190) while watching the ICC Men’s Cricket World Cup 2023 matches on the streaming platform. New users, who haven’t yet experienced the convenience of Instamart, can now enjoy their favourite match-viewing snacks in a matter of minutes by claiming a complimentary combo of chips and drinks when they order other match-day essentials. They can do this by clicking on the Instamart banner on the Disney+ Hotstar homepage.

    Match Day Mania championship with a free hit

    This Cricket season, go beyond cheering for India to scoring runs right there on Swiggy! Users can score runs by using Swiggy during the championship, and win big upon crossing milestones.

    Users can earn two runs on their food order on Swiggy or purchase groceries from Instamart. Additionally, while dining out and settling their bill through Dineout Pay will reward them with four runs. For those looking for even more runs, applying for the Swiggy HDFC Credit Card will result in an impressive six runs.

    Daily Swiggy Money Bonanza: Users have the opportunity to win Rs 10,000 Swiggy Money daily by scoring at least six runs.

    Daily Luxurious Getaways: Users can secure a chance to win a magnificent Rs 30,000 Taj Couple Stay Voucher by scoring a minimum of 12 runs.

    Bejeweled Daily Delights: Swiggy users aiming for elegance can win a Rs 50,000 Tanishq voucher by scoring a minimum of 18 runs.

    Daily Chance to Win the latest iPhone 15: One lucky Swiggy user will take home an iPhone 15 daily by scoring a minimum of 24 runs.

    Exclusive Paradise Getaway: For those aiming high, one fortunate Swiggy user will have the chance to embark on an enchanting Maldives trip with a couple of vouchers, attainable by scoring a minimum of 30 runs.

    Grand Prize: Swiggy users can set their sights on the ultimate prize – a brand-new Skoda car – by achieving a minimum of 36 runs.

    Special Offer on Swiggy Dineout:

    For those who may have missed out on securing stadium tickets for the biggest cricketing event of the year, Swiggy Dineout has a special treat in store.

    With Swiggy Dineout, customers can avail of a hefty 40 per cent discount on their booking, ensuring that they enjoy a 100 per cent stadium-like experience right at their favourite restaurant, sports bar, or eatery. Say goodbye to FOMO and embrace #ApnaSwiggyDineoutApnaStadium.

    Customers can also avail of ten per cent cashback on Swiggy on all transactions via the Swiggy x HDFC Credit Card. Lastly, one can also apply for a Swiggy HDFC Bank Credit Card and stand a chance to win ODI tournament tickets for India matches, Semi-finals and Finals.

    Join the cricketing frenzy with Swiggy’s “Match Day Mania” and make this cricket season one to remember. Don’t wait; participate now and stand a chance to score big. 

  • Prime Video and PivotRoots collaborate to create multi-brand integrated campaign for Made In Heaven Season 2

    Prime Video and PivotRoots collaborate to create multi-brand integrated campaign for Made In Heaven Season 2

    Mumbai: Prime Video, one of India’s most popular video streaming services, has once again captivated its audiences with the much-awaited Season 2 of its critically acclaimed series Made In Heaven. Buoyed by the critical acclaim of the Emmy-nominated show, Prime Video orchestrated a strategic and exhilarating campaign powered by PivotRoots – a Havas Company, to reignite the buzz among fans and introduce the show to new audiences, aiming to make this season an even greater success.  

    Leveraging high-impact strategic partnerships across prominent platforms, the campaign achieved a resounding success in both contextual communication and visually appealing creatives. PivotRoots vice president-media Ashok Shinde said, “For a show that constantly pushes boundaries, we identified popular and frequently visited media destinations by the intended audience and crafted integrations that harped on the marquee themes from the show. This allowed the show to be omnipresent with a creative approach that reiterated the return of the grandest wedding celebration, which one shouldn’t miss.”  

    Strategic Partnerships:  

    Prime Video’s campaign spearheaded by PivotRoots, engaged in strategic collaborations with top platforms, establishing a strong and contextual presence across various user journeys:  

    1. Uber Collaboration  

    Partnering with Uber, one of the largest on-demand rideshare applications, the campaign ensured a comprehensive and engaging user journey. From requesting a trip to throughout the ride, the show’s communication was seamlessly integrated into the app. The creative concept revolved around the notion that Genda Phools (marigold flowers) were adorning the streets, heralding the return of grand wedding celebrations. With every step of the journey, the user was greeted with a celebratory tone and contextual copy, culminating in the grand release announcement.  

    Uber advertising head of programmatic and partnerships Jillian Kranz said, “With an average view time of over 100 seconds, Journey Ads are a powerful and effective way to capture consumers’ attention during their trip, driving purchases and building brand awareness amongst a highly in-demand demographic. The Made in Heaven campaign seamlessly integrated Amazon’s messaging, creating and sustaining excitement for the show.”

    Httpool by Aleph managing director Amit Gupta mentioned, “We are thrilled to share the remarkable success of the collaboration between Amazon Prime Video and Uber, made possible through our valued partnership with PivotRoots and Httpool by Aleph.”

    2. Swiggy Integration

    Recognizing the extensive user engagement on Swiggy, India’s leading on-demand convenience delivery platform, the campaign took over one of the most frequently visited sections of the app – the order track screen which appears once a user completes placing an order. Here, the delivery icon transformed into an image of a truck adorned with Genda flowers, symbolizing the arrival of festivities. At the top of the map, PivotRoots strategized to place an icon of Genda Phool accompanied by contextual copy, revealing the comeback of Made In Heaven. An animated innovation banner further strengthened the connection between the campaign and the imagery, leaving a lasting impact.

    Swiggy head of ads and monetization Ajit Panigrahi said, “Swiggy’s post-order food tracking screen is viewed with great excitement as users wait for their favourite dishes to be delivered, just like Made in Heaven Season 2, which has been one of the most awaited shows on OTT. We collaborated with Amazon Prime and PivotRoots, to creatively communicate this in the form of a contextual map integration on the food post order page, also giving users a view of the trailer on the same page.”

    3. MakeMyTrip Partnership

    Given the show’s exotic locales, a partnership with MakeMyTrip, the country’s leading travel platform, was formed to deepen user engagement. This collaboration resulted in the creation of Made In Heaven Holiday Packages inspired by the show’s lead characters. The packages, adorned with visuals from the series, resonated with the characters’ personalities. These packages were prominently featured in a branded hub across various touchpoints within the app, delivering maximum visibility and engagement.

    MakeMyTrip chief marketing officer & chief business officer – corporate Raj Rishi Singh said, “Travel is often inspired by visuals from popular films and television shows that appeal to our sensibilities. Made in Heaven has been one such cultural phenomenon, inspiring conversations and giving us mood boards for various occasions, including travel. We are pleased to have partnered with Amazon Prime Video and PivotRoots to curate travel packages based on protagonists from the show, inspiring millions to travel with itinerates made in heaven.”

    4. Media Buying

    Additionally, as part of various media buys, PivotRoots collaborated with 25 + top sites and apps including niche partners like Ferns and Petals, Wedding Sutra, Wed Me Good and Conde Nast Traveller to deploy high-impact contextual banners.  By taking over key touchpoints on popular platforms, the campaign driven by PivotRoots, was able to reach a large and engaged audience which helped Prime Video’s Made In Heaven Season 2 to become one of the most talked-about shows of the year.

  • Swiggy partners with Goa govt for Chavath e-Bazaar 2023, boosting local businesses online

    Swiggy partners with Goa govt for Chavath e-Bazaar 2023, boosting local businesses online

    Mumbai: In its endeavour to promote a culture of entrepreneurship and support women’s self-help groups (SHG), Swiggy, India’s leading on-demand convenience delivery platform has signed an MoU with the Government of Goa to launch Chavath e-Bazaar on ‘Swiggy Minis’. This will give small-scale entrepreneurs in the state online access to thousands of consumers and help further their entrepreneurial success this festive season. The MoU was exchanged between the hon’ble chief minister of Goa Dr. Pramod Sawant and Dolly Surekha from Swiggy.

    Goa is a state with a vibrant cultural and culinary heritage. This partnership will provide income-generating opportunities to local entrepreneurs, selling over 25 local items.

    Starting on 16 September, Swiggy has created a special e-Chavath Bazaar section on Swiggy Minis, where consumers can buy festive-special homemade sweets such as modaks, nevris, laddus, and kapa as well as snacks like chaklis, papads, farsan, namkeen nevris, masalas, and pickles prepared in the Goan style from the comfort of their homes.

    Swiggy is honoured to partner with the Government of Goa for the Chavath e-Bazaar 2023. This initiative enhances accessibility and convenience for consumers, offering a seamless way to connect with local entrepreneurs. By bridging tradition and technology, it empowers entrepreneurs, especially women and self-help communities, to preserve our culture and provide wider access to Goan sweets and snacks this Ganesh Chaturthi. We’re thankful to the hon’ble chief minister Dr. Pramod Sawant and everyone involved in bringing this initiative to life. Together, we’re fostering economic growth and celebrating the vibrant spirit of Goa,” said Swiggy co-founder Nandan Reddy.

    Swiggy Minis is a platform for small-scale entrepreneurs and it has set up a special destination for the Goa Chavath e-Bazaar Stores for greater visibility and access to consumers. Swiggy is providing concerned officials with training in online order management and operations to enable a seamless experience during the festive rush.

    The MoU event was organised by the women and Child Welfare Department and brought together women entrepreneurs from across the state. 

  • Swiggy launches “Learning Station” to empower restaurant partners

    Swiggy launches “Learning Station” to empower restaurant partners

    Mumbai: Swiggy, India’s leading on-demand convenience platform, has launched the “Learning Station”, an advanced digital learning academy to support restaurant partner growth.

    Seamlessly integrated into the Swiggy partner app, Learning Station provides a wide variety of courses tailored to support restaurant partners in their journey towards success. The content is curated to meet the specific learning needs of restaurant partners at different stages of their engagement with Swiggy. It delivers short, simple, engaging, and easy-to-understand content in audio-visual formats. This content focuses on utilizing tech tools, leveraging data for business growth, and mastering various aspects of restaurant operations.

    Courses cover essential topics such as refining menus to match changing preferences, making the most of effective advertising strategies, using discounts strategically to engage customers, and gaining valuable insights into steering restaurant businesses towards continuous growth.

    Some of the intriguing courses include –

    How to Boost Your Online Presence: Guiding partners in improving their online visibility

    How to Choose the Right Ad Campaigns: Helping partners master advertising techniques

    Delivering Outstanding Customer Experiences: Providing insights into exceptional customer service.

    The Learning Station is accessible to all the 3,00,000 restaurant partners. Aligning with its foundational values of curiosity and perpetual learning, Swiggy’s launch of the Learning Station reflects its commitment to fostering restaurant partners’ progress through learning.

    Aravind Manoj, a restaurant partner from Good Day, Chennai shared his experience with Learning Station, “I have learned a lot from Learning Station! When I was on-boarded on Swiggy I was trained to carry out basic actions like logging in, receiving orders, etc. but with Learning Station I got to know much more about how to do better business by learning important aspects like menu updates, photoshoot guidelines, and more. I’d like to see more content on Learning Station.”

    Swiggy head of supply Swapnil Bajpai expressed, “The Learning Station is a big step in our goal to help our restaurant partners succeed. At Swiggy, we’re all about making our partners’ experiences better and helping them grow. The Learning Station is a way for us to provide valuable resources and education to empower our partners. We’re fully committed to giving our partners the best support and opportunities to succeed.”