ITV

Tag: Swiggy

  • Swiggy launches ‘She The Change’

    Swiggy launches ‘She The Change’

    Mumbai: In a tribute to India’s vibrant spirit of women entrepreneurship and their impact on the economic landscape, Swiggy, India’s leading on-demand convenience platform, launched a new initiative titled “She The Change- From Vision to Venture”. Inaugurated by the Minister of Finance and Corporate Affairs, Government of India, Smt. Nirmala Sitharaman, the initiative by Swiggy underscores the contribution of food delivery platforms in fostering and stimulating women’s entrepreneurship in the country.

    Commemorating nearly a decade of working with women entrepreneurs, Swiggy is shining the spotlight on their journey ‘from vision to venture’ for both budding and established women entrepreneurs in the Food & Beverage (F&B) industry. The launch event served as a platform for accomplished women entrepreneurs in F&B from across India, joined by distinguished figures from economics and academia, and Swiggy’s leadership including Swiggy group CEO Sriharsha Majety and Rohit Kapoor, Swiggy Food Marketplace CEO Rohit Kapoor.

    Swiggy has more than 50,000 women-run restaurants on its platform. It is estimated that these entrepreneurs are generating approximately three hundred thousand jobs, as each restaurant employs an average of six direct employees. Swiggy believes that this is merely the beginning of their contribution to the food and beverage sector, which accounts for around three per cent of the country’s GDP.

    The Honourable Minister of Finance and Corporate Affairs commended Swiggy’s role in encouraging and recognising the performance of women-led businesses, a move emphasizing the Honourable Prime Minister’s endorsement of women’s inclusion in the workforce, encapsulated in his vision of ‘Nari Shakti,’.

    Speaking at the occasion, Sitharaman said “From keeping women at the centre of policymaking to women-related budgets to discussing women in employment, we have come a long way. Today, I can see there is great vibrancy in women-led enterprises, where women are coming forth and taking up business challenges- whether small, medium or big, you find women everywhere, and programmes such as Swiggy’s “She the Change” are giving them the encouragement and a little push, and for other women to know this is possible. Swiggy deserves a special mention for encouraging women’s entrepreneurship nationwide.”

    Majety said, “’She The Change’ transcends being just an initiative; it stands as a platform, dedicated to honouring and amplifying the remarkable stories of women entrepreneurs and leaders in the F&B industry. They have not only set new benchmarks for success but also played a pivotal role in shaping India’s economic narrative. At Swiggy, we deeply acknowledge the dedication and perseverance they’ve poured into their ventures, and it’s our privilege to celebrate and recognize several of them in the presence of Smt. Nirmala Sitharaman Ji, Honourable Minister of Finance & Corporate Affairs.”

    Kapoor said “In the decade since Swiggy’s inception, we’ve had the honour to provide a platform for women entrepreneurs in the F&B space and witness their remarkable journeys first-hand. It’s inspiring to see the steady growth in both the number and scale of women-led businesses on Swiggy each year. ‘She the Change’ is dedicated to these entrepreneurial women. It’s more than just a celebration—it’s about empowering them with access to resources for sustained success, growth, and meaningful impact.”

    NOTO- Healthy Ice Cream co-founder Ashni Shah said, “The restaurant industry is highly competitive, and this is why it is encouraging to see women in the industry being celebrated by a platform like Swiggy with the “She the Change” initiative. Food delivery platforms like Swiggy make a significant contribution towards enhancing our visibility and increasing our order volumes by connecting us with a broader customer base. I am grateful for this recognition and hope that this initiative inspires more women to not only take the initial step but also pursue their aspirations with conviction.”

    Swiggy’s mission to offer unparalleled convenience to consumers through access to a wide variety of restaurants has empowered numerous restaurants, especially in smaller towns. Bonfire Pizza, Rishikesh, Priya Sharma said “From sharing homemade meals at the office to launching our restaurant, the journey has been a leap of faith. We faced many trials, including limited resources and no advertising budget, however, post our partnership with Swiggy in 2019, our business saw a transformative shift, reaching new heights. Today, Bonfire Pizza is not just a restaurant; it’s a testament to chasing your passion and embracing the opportunities that come your way. Is heartening to see Swiggy recognise and honour women entrepreneurship through stories of women-led businesses turning their vision into reality.”

    The event concluded with the facilitation of women entrepreneurs from across the country, celebrating their remarkable contributions and inspiring journeys in creating a difference through their ventures.

  • Swiggy launches ‘Delivering Safely’ a nationwide charter for delivery partner safety

    Swiggy launches ‘Delivering Safely’ a nationwide charter for delivery partner safety

    Mumbai: Swiggy, India’s leading on-demand convenience platform, has launched a nationwide road safety charter, ‘Delivering Safely,’ to bolster its commitment towards the safety of its delivery partners.

    As a leading player in food, quick commerce and other on-demand services, Swiggy has over three lakh delivery partners across 600 plus cities in the country. As Swiggy remains committed to providing unparalleled convenience to its users, it recognises the imperative of ensuring a safer environment for its delivery partners, facilitating quick and easy assistance in times of need. Swiggy’s delivery partners cover a staggering 3.6 billion kilometres annually or around 90,000 trips around the earth’s equator.

    Over the last few years, Swiggy has made consistent efforts to create awareness among its delivery partners, making it easier for them to report a safety incident and for Swiggy to respond swiftly. The Delivering Safely charter builds on these measures that include:  

    Accidental medical coverage: Coverage of Rs 2 lakh along with Rs 10 lakh death cover. The company has disbursed over Rs 31 crores in insurance claims in FY23.

    Free, on-demand ambulance: In an industry-first move, Swiggy announced a free, on-demand ambulance service for its delivery partners and their families last year. The average response time of the ambulance service is 11 minutes.

    Loss of pay: To ensure continued income in case of any untoward incident and during the subsequent recovery, Swiggy provides a minimum guaranteed amount to its delivery partners, pegged to the average income earned in the respective city.

    Road safety awareness workshops: As per the Ministry of Road Transport and Highways, Government of India, most road accidents occur “due to carelessness or lack of road safety awareness of road users. Hence road safety education is as essential as any other basic skills of survival”.  Swiggy conducts road safety workshops in collaboration with state traffic police departments to promote awareness and safe driving practices among its delivery partners.

    Safety gear: Access to advanced road safety gear such as reflector helmets, jackets, and raincoats.

    Advanced telematics: A developing project to help Swiggy delivery partners better understand and learn from their driving behaviours and stay safe. Data science will be used to monitor driver behaviour, especially of high speed, sudden acceleration, and abrupt brake use, to identify at-risk delivery partners and plan their specialised training.

    Swiggy food marketplace CEO Rohit Kapoor emphasised the company’s commitment to road safety, saying, “Swiggy’s mission is rooted in making urban life more convenient for our customers. Improving road safety in our cities is not just a goal; it’s a necessity for enhancing the daily lives and safety of everyone. Congestion is a genuine concern, and as providers of food delivery, quick commerce, and other on-demand services, we believe we’re playing a practical role in alleviating this issue.”

    “While we are doing our part in bringing convenience to consumers, to do this safely is paramount. Through a comprehensive road safety charter that spans educating, energising, and equipping our fleet with the right training and gear, Swiggy will continue to deliver safety for our partners, ” he added.

    As the first activity under this formalised charter, Swiggy conducted a road safety program in Jaipur today to create awareness of road safety regulations and accident prevention strategies. Held in the presence of Sagar (IPS), DCP Road Traffic, Jaipur and Swiggy food marketplace CEO Rohit Kapoor, marking a collaborative commitment towards creating safer roads in the state.

    The event also included the distribution of Swiggy’s new helmets among delivery partners.

  • Swiggy Instamart helps fathers save the day with the #SuperPapa campaign

    Swiggy Instamart helps fathers save the day with the #SuperPapa campaign

    Mumbai: Swiggy Instamart, India’s leading quick commerce grocery delivery platform, is set to captivate audiences with its latest campaign, ‘#SuperPapa’. Centered around the theme “Go from papa to super papa in 10 minutes,” the campaign featuring an endearing father-daughter duo exemplifies Swiggy Instamart’s commitment to delivering unparalleled convenience to every consumer in every situation.

    Starring Mukul Chaddha and Aurra Bhatnagar Badoni as the father and daughter, it portrays the special bond between fathers and daughters, as it traverses through relatable, slice-of-life situations and hiccups that are quickly resolved with Swiggy Instamart’s 10-minute deliveries.  

    The campaign hinges on a simple, yet universal insight: No matter how much we plan, something can always go wrong. The fridge breaks down in the middle of the night. Your teenage daughter remembers she needs something for school urgently. The list goes on.

    One of the TVCs showcases how the daughter faces a last-minute panic realizing that she forgot to buy a geometry box for school the next day –her father, though, has everything under control by getting it delivered via Swiggy Instamart. The second TVC shows a visibly upset daughter when she realizes she has run out of sanitary napkins. Sensing her distress, her father pacifies her by placing an order on Swiggy Instamart and getting it delivered in 10 minutes.

    These TVCs beautifully capture the essence of fatherhood, showcasing moments where fathers effortlessly tackle unexpected challenges with a little assistance from Swiggy Instamart. With Swiggy Instamart by his side, the father effortlessly manages to fix his daughter’s needs in a matter of minutes, earning him the title of #SuperPapa in her eyes. Through these heartening narratives, Swiggy Instamart reinforces its commitment to providing quick and reliable solutions for families, ensuring that no need is too big to overcome.

    “Raising a child can bring curveballs, making the parent the default fixer. This campaign embodies how Swiggy Instamart has parents’ backs no matter what the sudden ask,” said Swiggy VP, marketing Aparna Giridhar. “Swiggy is known for capturing everyday, relatable, slice-of-life situations and this campaign, capturing moments between a father and his teenage daughter is no different. With home needs across 30+ categories delivered in 10 minutes, Swiggy Instamart is his saviour, elevating him to a “super papa” in the eyes of his daughter.”

    With over 500 brands and more than 7000 products listed on the platform, Swiggy Instamart has offerings across 70-80 categories for almost any occasion.

    Tune in to witness the heartwarming tales of #SuperPapa and his daughter, brought to life by Swiggy Instamart.

  • Swiggy Dineout unveils “Sharma Ji Ki Beti” campaign

    Swiggy Dineout unveils “Sharma Ji Ki Beti” campaign

    Mumbai: Swiggy Dineout recently launched its latest campaign, “Sharma Ji Ki Beti,” aimed at revolutionising the dining-out experience for Indian consumers. The campaign was conceptualised by Toaster India, a leading independent creative agency, for Swiggy Dineout. The campaign’s inception aligns with Swiggy Dineout’s strategic initiative to amplify its presence during the Great Indian Restaurant Festival (GIRF), one of the brand’s flagship events of the year.

    At its core, the “Sharma Ji Ki Beti” campaign embodies a fresh narrative designed to foster a deeper connection between Swiggy Dineout and the dining-out culture in India. With an overwhelming majority of dining transactions occurring offline, the campaign presents an opportunity to seamlessly integrate Swiggy Dineout into the Indian dining lexicon. Beyond facilitating transactions, the campaign aspires to embed Swiggy Dineout into the fabric of the Indian dining-out ritual. The overarching goal is to position Swiggy Dineout as the go-to platform for pre-dining-out considerations, emphasizing early decision-making moments. The creative narrative of the campaign draws inspiration from the timeless Indian parental practice of comparing children, encapsulated in the colloquialism “Sharma Ji Ki Beti.” This resonant cultural insight serves as the springboard for Swiggy Dineout’s innovative approach to dining-out validation.

    Swiggy VP, marketing Aparna Giridhar said, “This creative route plays up a new social validation of using Swiggy Dineout before stepping out as the right way to eat out, especially during our biggest annual festival. By humorously portraying this, we encourage users to emulate ‘Sharma ji ki Beti’ for seeking the best dining benefits in town. Building on our core mission of providing unparalleled convenience to consumers, this campaign highlights Swiggy Dineout’s proposition of seamless & joyful dining with maximum savings.”

    The campaign debuts alongside Swiggy Dineout’s flagship offering of flat 50% off on dining bills at select premium brands during the Great Indian Restaurant Festival. Subsequent quarters will witness the rollout of multiple films, solidifying “Sharma Ji Ki Beti” as the cornerstone of Swiggy Dineout’s communication strategy.

    “Swiggy Dineout is a dream client for any creative team and we’re so kicked we got to collaborate and create a campaign with them. Humour and a strong insight are given with a brief like this and we hope to do a lot more with Sharmaji ki beti as a character” said Toaster India chief creative officer Ira G.

    Swiggy Dineout’s “Sharma Ji Ki Beti” campaign marks a paradigm shift in dining-out experiences, urging consumers to explore new culinary horizons with Swiggy Dineout as their steadfast guide. The campaign’s resounding success is evident with over 2.9 million views on YouTube, reflecting its widespread resonance among audiences.

  • Instagram glitch sparks viral #TheGiraffeTrend

    Instagram glitch sparks viral #TheGiraffeTrend

    Mumbai: Recently, Instagram was facing a glitch and brands did not leave a moment to capture on it! It all began with a creative spark from Animal Planet India, and before we knew it, the internet was buzzing with excitement. #TheGiraffeTrend as it is now known has inspired brands like Swiggy, Zeiss Vision India Kurl On, Chola MS, Vadilal Ice Creams to join the brandwagon.

    Animal Planet India was one of the pioneers in initiating the pinch & zoom format, paving the way for what would soon become a widespread trend across platforms. One can do the same from thier pinned post – https://www.instagram.com/animalplanetindia/p/C3XoHIIRlCq/

    Below is also the list of several brands which can be seen here:

    Animal Planet India –

     

    Discovery Plus India –

     

    Discovery Channel India –

     

    Chola MS –

     

    Udaya TV –

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Udaya TV (@udayatv)

     

    Chennai FC Football Club –

     

    Kuwy Technology –

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Kuwy (@kuwy_technology)

     

    Kurl On –

     

    Sun Music – 

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Sun Music (@sunmusic_offl)

     

    Zeiss Vision India –

     

    TLC India –

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by TLC India (@tlc_india)

     

    Chutneyfy –

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Chutnefy (@chutnefy)

     

    Turtle –

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Turtle (@turtle.online)

     

    MagicK Home India – 

     

    Vadilal Ice Creams –

     

    Applause Entertainment –

     

    Mario Foods –

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Mario Foods (@_mariofoods)

     

    Devil’s Circuit –

     

    Malabar Developers –

     

    Sunrisers Hyderabad IPL –

     

    Bespoke London – https://www.instagram.com/bespokelondonofficial/?igsh=MTdsbnNvanJjb3Bvbw%3D%3D

  • Talented launches second UI-centric film for Swiggy – Table for 2

    Talented launches second UI-centric film for Swiggy – Table for 2

    Mumbai: Last year, Swiggy and Talented supplied the internet with fuzzies during Valentine’s week with an endearing love story of Aashna and Raghav, who met through an order placed to the ‘Wrong Address’.

    In its second season, Swiggy has again released a UI-based film, but this time it is about two 60-something empty nesters, who find their love and their way back to each other, with a little help from Swiggy. In the world of right swipes and ghosting, this film focuses on an old-school love that has a track record of 40 plus years of being together.

    Swiggy VP–marketing Aparna Giridhar said, “The trend of talking to the youngest lot for Valentine’s day isn’t new. And since a few years, supporting singles during V Day has emerged as a theme. But we know there is a rise in people using Swiggy for their parents, and teaching their parents how to use it, in their absence. Convenience is a universal need. More so for this specific cohort. And so, Swiggy’s role in their life feels like the newest but the most necessary addition. And while the product story is about convenience, the product truth story is about bringing joy to love stories, no matter what age.”

    “Writing this film, of all things, has been cathartic. My maternal and paternal grandparents lost their respective partners very early on, so I never got to see the shapes and forms geriatric love can take. Had they been here, I believe this would be it – love residing not in grand gestures but in ordering an audaciously simple vegetable chopper,” said Talented creative and Table For 2’s writer Malvika Thirani.

    Talented producer Neil Mathew added, “There’s enough research on how adopting a pet has a positive impact on the mood and well-being of empty nesters. And so, the film’s ending isn’t a radical one, but a believable one. While there’s so much all of us have borrowed from our own family experiences for this, Pooja Manek and Prashant Gopalakrishnan from our team have also played the role of regional reps to make sure the story is authentic culturally too.”

    Table For 2’s director duo Rohan and Sanjana said “The love that Wrong Address received last year set the tone for this year’s love story. We knew that no matter who the protagonists are, ‘feels’ have to be our main character. Getting to further this IP with a senior story felt like just the right next step. Biggest props to our animator, Vaishnav Menon who only bettered the project with his insights. Our parents approved the film before the brand did, which says a lot about craft that’s crafted with care.”

  • Swiggy & Greater Chennai City Traffic Police partner for three-day road safety and traffic awareness program

    Swiggy & Greater Chennai City Traffic Police partner for three-day road safety and traffic awareness program

    Mumbai: On the occasion of Road Safety Week, Swiggy, India’s leading on-demand convenience platform has collaborated with the Greater Chennai City Traffic Police to organise a comprehensive road safety and traffic awareness program for its delivery partners in the city. The program, initiated on 5 February, aims to run over a span of three days, covering key locations such as Anna Nagar and Adyar in Chennai.

    The program commenced with a safety rally by Swiggy’s delivery partners at Anna Nagar yesterday, witnessing an impressive turnout of over 100 participants. This was followed by informative traffic awareness sessions led by traffic inspector Shakthivel. The inaugural session was graced by the esteemed presence of Kumar, Deputy Commissioner of Police Traffic, and Sundar Raj, Assistant Commissioner of Police. Today, another session has been lined up at Anna Nagar.

    Following this, the program will extend its reach to delivery partners in Adyar next week before encompassing significant zones across Coimbatore.

    The “Road Safety and Traffic Awareness Programme” underscores Swiggy’s commitment to promoting responsible driving practices among its delivery fleet. Participants will receive training on crucial aspects such as traffic rules, helmet usage, case studies, consequences of reckless driving, and parking etiquette. Swiggy has been conducting annual road safety training for its delivery partners in the city since 2018.

    “We appreciate Swiggy’s proactive approach to road safety challenges as evident from their collaboration with the Greater Chennai City Traffic. Their commitment to ensuring the safety of their delivery partners and the communities they serve is commendable. Such initiatives set a positive example for responsible corporate citizenship in our state,” remarked police traffic deputy commissioner Kumar.

    “Road accidents, and resultant fatalities and injuries are a big scourge for India. Every year these cost the Indian economy 4-5 percent of the GDP. Most of the victims are pedestrians, bicyclists, and motorcyclists, with many of them in their prime working age. Swiggy is committed to the welfare of its delivery partners. By conducting regular road safety awareness programmes in association with police authorities, we hope to improve traffic sensitisation to delivery partners and to improve their safety,” said Swiggy VP corporate affairs Dinker Vashisht.

    Swiggy delivery partner Parthasarthy who attended the session, expressed appreciation for the initiative. “Considering we delivery partners spend so much time on the road, I am glad that Swiggy and the Greater Chennai Traffic Police organized this session for us. Such sessions help us realize that Swiggy cares about our safety as much as it does about delivering to the customer.”

    Over the years, Swiggy has conducted drives in different cities across India in its commitment to enabling a safe working environment for its delivery fleet. All delivery partners at Swiggy are provided with insurance that protects them on the road.

    Last year, in an industry-first initiative, Swiggy partnered with Dial 4242 to provide on-demand, free, and fast ambulance services to its delivery partners. Swiggy also has Emergency Support Services (ESS), which encompasses various options to cater to the needs of delivery partners during an emergency or mishap on the road. The ESS includes 24*7 hotline numbers, emergency cards for delivery partners, and a direct link to the local police and ambulance service via an SOS button on the delivery partner app.

    For Swiggy, the safety and well-being of its delivery partners and the wider community are paramount. All delivery partners go through a road safety guidance module at the time of onboarding. The platform also conducts safety campaigns offering support and guidance throughout the year.

  • Swiggy marks 75 Republic Day with Lakshadweep expansion

    Swiggy marks 75 Republic Day with Lakshadweep expansion

    Mumbai:  Swiggy, on-demand convenience platform, is marking a significant milestone in its nationwide expansion. Coinciding with India’s 75 Republic Day celebrations, Swiggy is now debuting its food delivery services in the island city of Agatti in Lakshadweep. As the first online food delivery platform to enter Lakshadweep, Swiggy will be introducing the convenience of food delivery to the locals while also ensuring tourists can experience food from the best local restaurants just the way they do back in their hometowns.

    A culinary paradise at your doorstep

    For an island that is very attractive to tourists, Swiggy’s arrival opens new avenues for local businesses to thrive and for visitors to explore local flavours. Agatti, known for its delectable tuna and seafood delicacies, is set to become a culinary paradise at your fingertips with Swiggy. The island is dotted with lively beachside shacks that serve mouth-watering food, making it an unmatched destination for culinary enthusiasts. From partnering with the island’s local favourites to bringing Lakshwadeep’s delectable seafood, Swiggy promises a seamless food ordering experience for islanders and tourists alike.

    Commenting on this launch, Swiggy’s national business head, food marketplace Sidharth Bhakoo said, “Swiggy has consistently strived to deliver unmatched convenience to its users. This expansion marks a significant milestone for us, as we become the first online food delivery service to make a foray in Lakshadweep. We are excited to partner with local restaurants and support them in expanding their businesses, while also creating income opportunities for the local youth. In the future, we look forward to gradually deepening our presence in Lakshadweep, fostering stronger connections with local businesses and enriching the culinary experiences of residents and visitors alike.”

    Beyond its culinary delights, Agatti Island exudes the warmth of its friendly locals and is celebrated as a prime destination for scuba enthusiasts for an immersive experience. Acknowledging the unique ecological landscape of Lakshadweep, Swiggy has taken a conscious step towards eco-friendly practices in the region ensuring all deliveries are made only using bicycles. This initiative enables efficient and timely delivery while also preserving the ecological balance of the region.

    Celebrating the launch

    First-time Swiggy users in Agatti can savour a special launch offer of 50 per cent discount up to Rs 100 and free delivery on first orders.

    Expressing his delight, Fazal Rahman, Swiggy restaurant partner and head of city hotel Lakshadweep, said, “We are thrilled to team up with Swiggy as they launch in Lakshadweep. This partnership is a fantastic opportunity for us to showcase the unique flavours of our island to broader consumers. With Swiggy’s expansion, we are looking forward to reaching more customers, and tourists, increasing our sales, and gaining national recognition for our culinary offerings than ever before.”

    AFC Lakshadweep Swiggy restaurant partner and head Mohammed Hamlersha said, ”We are excited to welcome a culinary revolution as Swiggy launches in Agatti Island, bringing a feast of flavours to the doorsteps. I am sure it is going to elevate our delivery experience with the convenience of Swiggy – where every bite is a celebration!

    With a phased expansion across key islands among the 36 islands that make up Lakshadweep, Swiggy aims to empower local culinary talents and enrich experiences for residents and visitors alike.   By bringing convenience and culinary delight to our users’ doorstep, Swiggy will seamlessly integrate itself into the vibrant tapestry of the Union Territory. 

  • Believe has unveiled collaboration between artist Gippy Grewal and Swiggy

    Believe has unveiled collaboration between artist Gippy Grewal and Swiggy

    Mumbai: Believe, one of the digital companies, whose mission is to develop artists and labels, has unveiled collaboration between renowned artist Gippy Grewal and Swiggy. This partnership marks a fusion of music and gastronomy, bringing together the infectious beats of Gippy Grewal’s hit song “Gang Gang” with Swiggy’s extensive food-loving user base.

    Gippy Grewal, a trailblazer in the Music industry showcases a fun new side of him where he is seen jamming with a Swiggy delivery partner in this light-hearted campaign. Gippy is a prominent figure in the Punjabi film industry, with his previous hits like ‘Angrezi Beat’ and his latest film, “Carry On Jatta 3,” is the first Punjabi movie to surpass the 100-crore collection mark at the Box Office. In this campaign we see a unique blend of music and on-ground interaction that promises an unparalleled entertainment experience for his fans.

    Swiggy, with its vast network and user base exceeding 35 million, provides an ideal platform for Gippy to connect with a diverse and widespread digital audience. Created by Believe and Swiggy, the collaboration involves a strategic in-app marketing activation featuring the newly released ‘Gang Gang’ Music Video.

    Announcing the partnership, India and South Asia director artist services and development, Shilpa Sharda, said, “We are super thrilled about this association and are confident that leveraging Swiggy’s extensive marketing network will not only amplify the visibility of the “Gang Gang” video but also resonate strongly with Gippy’s fans. At Believe, our aim is to develop artists by leveraging innovation, data, tech, and digital marketing mixed with human expertise. This partnership is one of the examples of our core mission to serve independent artists. The synergy between Gippy’s musical prowess and Swiggy’s market presence is poised to create a buzz that extends beyond traditional boundaries.”

    Commenting on the same Gippy said, “With my extensive background in music, my lifelong goal has always been to embrace new experiences. I absolutely love the way we can establish meaningful connections, much like we did with Swiggy. Hats off to the team at Believe for presenting me with this unique opportunity to have fun with Swiggy” 

  • “The influencer marketing industry in India has witnessed tremendous growth in recent years”: DRIM’s Yulia Aslamova

    “The influencer marketing industry in India has witnessed tremendous growth in recent years”: DRIM’s Yulia Aslamova

    Mumbai: DRIM Global- India’s 1st & only performance-based influencer marketing startup that offers end-to-end management to D2C brands and has over 250k influencers, 200 brands, and nearly 2000 influencer talent managers and develops campaign strategies to help brands like Domino’s Pizza, McDonald’s, Swiggy, Amazon, Snapdeal, and others.

    The brand has developed practical algorithms that ensure 500+ lakhs monthly results to assist businesses. DRIM is the only performance-influence marketing company that works with social media influencers on a CPA (pay-per-action) approach in India.

    DRIM has formed alliances with more than 300k social media influencers on YouTube, Instagram, Telegram, Moj, and Twitch in just two years. The brand is building a women’s community where every single woman from any part of India with no experience gets a chance to work and learn at DRIM.

    On DRIM Global setting apart from other influencer marketing startups

    At DRIM Global, we are revolutionizing the influencer backed performance marketing space in India with our innovative and data-driven approach. Our focus is on driving real results (sales, installs, or high-quality traffic) for brands, and we achieve this by leveraging the power of AI and machine learning to identify the best influencers and channels for each campaign.

    One of the things that set us apart from our competitors is our rigorous influencer selection process and easy scalability and optimisation of the influencer marketing campaign. Selection of effective influencers involves analyzing a massive pool of data to identify the best-performing segments and influencers for each campaign. The in built fraud detection system on our platform weeds out influencers with bots and fake followers.

    Additionally, our proprietary technology allows us to track and measure the success of campaigns based on actual results, rather than just vanity metrics such as likes and followers that do not translate into conversions. Our platform makes it possible to scale campaigns seamlessly with no downtime, so that as soon as the system identifies the winning approach, the campaign is scaled and optimized in no time.

    Our recent collaboration with McDonald’s India (South and West) is a testament to the success of our strategy. By working with a diverse range of influencers and using a cost-per-action model, we were able to generate 27,000+ new orders for the brand. Our efforts have been recognized by the industry and we have won accolades for it.

    On explaining the key services provided in your end-to-end management for D2C brands

    We offer a full range of services as part of our end-to-end management for direct-to-consumer companies, beginning with market research and strategy development. We use influencer partnerships to our advantage, produce engaging content, and customize brand positioning. We refine ways for optimal performance in our influencer marketing campaigns, with a particular emphasis on data analytics. For D2C companies, our end-to-end solution fosters brand loyalty and drives sustainable growth by ensuring a consistent brand experience.

    On your platform identifying and collaborating with suitable influencers for specific D2C brands

    For each D2C company, our platform uses a methodical approach to find and work with the best influencers. We begin by gaining a thorough understanding of the target audience, campaign goals, and brand ethos. We carefully examine the audience legitimacy, engagement rates, content quality, and demographics of influencers using cutting-edge AI-driven data. By using this data-driven strategy, we are able to identify influencers whose values are in perfect harmony with the brand, which guarantees sincere interactions that connect with the target market. Our team of Influencer Talent Managers look after relationship-building and individualized outreach with influencers to create genuine partnerships that have a significant positive influence on the brand’s direct-to-consumer (D2C) initiatives.

    On the process or steps involved when a D2C brand partners with your platform for influencer marketing

    The influencer marketing approach that a D2C brand and our platform work together on is broken down into strategic phases. First, we perform a thorough brand study to determine the target audience’s goals and demographics. After that, we create a customized influencer marketing plan that complements the brand image and defines clear goals. Next, influencers are carefully chosen by us using engagement, relevance and performance metrics. A coherent message is ensured through collaborative briefings with the brand as well as all stakeholders. Once the campaign is launched, we constantly monitor the performance and make necessary real-time adjustments. The campaign is scaled as soon as it becomes feasible.

    A thorough performance analysis is provided after the campaign. This methodical strategy guarantees influencer collaborations that have a genuine impact on the D2C brand’s audience, and has proven to increase brand loyalty and revenue.

    On level of customization you offer to ensure influencer campaigns align with a brand’s specific goals and values

    We prioritize high levels of personalization to guarantee that influencer campaigns are aligned with the distinct objectives and core values of the brand. We hold in-depth discussions to fully grasp target demographics, messaging nuances and brand objectives. Every influencer partnership is carefully crafted, taking into account the campaign goals and brand identity.

    Everything is customized, even the tone of voice and content development rules. This is done without losing the influencer’s authentic style, which is what their audience is used to. Influencer relationships are guaranteed to blend in smoothly with the brand’s ethos thanks to this custom strategy, which also maximizes the impact of reaching targeted marketing goals and connecting with the audience.

    On your platform staying updated with changes in social media algorithms and regulations, ensuring effective influencer marketing strategies

    Our platform remains at the forefront of social media dynamics through continuous monitoring and adaptation. We employ dedicated teams for real-time tracking of algorithm changes across platforms. Regular industry updates, participation in conferences, and collaboration with platform specialists keep us informed. Compliance officers stay vigilant about evolving regulations, ensuring campaigns adhere to legal standards. This proactive approach allows us to swiftly adjust strategies, optimizing influencer content for algorithmic shifts and maintaining compliance with changing regulations. Our teams are regularly coached and given training sessions to stay up to date with the latest developments in technology and on social media platforms.

    By keeping our teams agile and well-informed, we ensure our influencer marketing strategies consistently align with the latest social media trends and guidelines.

    On innovations you foresee in the influencer marketing landscape that DRIM Global India is prepared to capitalize on

    The influencer marketing industry in India has witnessed tremendous growth in recent years. With the widespread adoption of social media platforms and the increasing influence of digital media, brands have recognized the power of influencer marketing in reaching their target audiences effectively.

    One of the key trends we foresee – brands will seek a community of micro influencers to empower brand advocacy.  While macro-influencers with large followings have traditionally been sought after by brands, there is a shift towards micro-influencers who have smaller but more engaged and niche audiences. Also, being able to reach out to regional audiences is key.

    Building a connection and long-term collaboration with micro-influencers have the ability to establish a personal connection with their followers, resulting in higher levels of trust and engagement. DRIM relies on its own network of micro influencers who have time and again proven themselves to bring results for brands across varied segments like food tech, financial services, home interiors and even pharmaceuticals.

    DRIM’s emphasis on ROI rather than just vanity metrics aligns with this trend. We believe that compelling and authentic content and measurable results is crucial for impactful influencer marketing campaigns that justifies the brand’s investment into influencer marketing.

    Furthermore, as the influencer marketing industry matures, we expect to see an increasing focus on data-driven strategies and performance measurement. Brands are becoming more deliberate in their approach to influencer marketing now have budgets earmarked specifically towards influencer marketing campaigns.

    Brands are demanding measurable results and return on investment. DRIM’s forte is delivering results on the Cost Per Action basis, by which brands pay only for the results we deliver. We make influencers a reliable performance marketing channel for brands.

    Practical algorithms play a significant role in delivering monthly results and assisting growth marketing efforts for big brands, helping them optimize their influencer marketing initiatives based on data insights.