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Tag: Swiggy

  • Swiggy One introduces ‘Privileges’

    Swiggy One introduces ‘Privileges’

    Mumbai: Swiggy, India’s on-demand convenience delivery platform, has introduced ‘Privileges’ to its Swiggy One and Swiggy One Lite membership programs. With millions of subscribers across the country, Swiggy One is the only membership program in India that provides benefits across food, quick commerce, dining out, and pick-up and drop services. By forming strategic partnerships with Yatra, Cinepolis, Amazon Prime, Disney+ Hotstar, and others, Swiggy One expands its offerings with exclusive privileges.

    Swiggy One Privileges offers exclusive deals that extend beyond Swiggy’s services, enhancing the experience for members across travel, entertainment, OTT, shopping, and beauty categories.

    In travel, Yatra provides value-added services such as free cancellation, free seat selection, or free meal options on flights for Swiggy One members. In entertainment, Cinepolis offers a flat 30 per cent discount on movies and food & beverages for online bookings and a flat 25 per cent discount at the F&B counter.

    Members also receive exclusive offers from popular OTT platforms, including a ₹150 discount on Amazon Prime, 50 per cent off the Disney+ Hotstar 3M Super plan, and buy one get one month or buy 12 get three months on SonyLiv Premium plans.

    Croma offers a 7.5 per cent discount on purchases of ₹30,000 and above at any of its stores. Hamleys provides free entry to the play arena at major outlets. In beauty and fashion, Swiggy One Privileges includes brands like Ajio, offering 20 per cent off on select items, and Lakme, which provides a complimentary facial waxing service.

    Commenting on the added ‘Privileges’ to the Swiggy One membership program, Swiggy VP of growth Anurag P said, “With millions of users across India, Swiggy One and Swiggy One Lite stand apart for the benefits they provide across fast-growing categories like food delivery, quick commerce, and dining out. We are now making Swiggy One bigger and better through Swiggy One Privileges which has offers spanning high-usage categories such as OTT, travel, fashion, beauty, and more. With these added privileges, Swiggy One will further enhance its standing as the most exciting and rewarding membership program in the country, bringing to life Swiggy’s mission of elevating the quality of life for urban consumers by offering unparalleled convenience.”

    Members are regularly notified of the latest privileges through homepage notifications, post-order updates, and the newly added ‘Privileges’ section within the Swiggy One and One Lite membership pages. Redeeming offers is simple: members can unlock unique codes via the ‘One Membership Privileges’ section and redeem them directly on partner apps to enjoy offers and benefits. This one-step process keeps members informed and engaged throughout their membership, with multiple touchpoints guiding them to avail these time-bound exclusive offers.
     

  • Moneycontrol to Congregate Leading Voices at ‘Startup Conclave 2024’

    Moneycontrol to Congregate Leading Voices at ‘Startup Conclave 2024’

    Mumbai: Moneycontrol, a financial news platform, has announced the second edition of the Moneycontrol Startup Conclave 2024. This premier event, set for 9 August 2024, at ITC Gardenia, Bengaluru, is dedicated to fostering a sustainable and resilient startup ecosystem in India. The conclave will bring together a diverse group of policymakers, investors, leading startup founders, industry leaders, and emerging entrepreneurs for an engaging exchange of ideas and strategic insights.

    Following a challenging two-year funding winter, India’s startup landscape is witnessing a remarkable resurgence marked by increased profitability, late-stage funding, a vibrant secondary market, and numerous tech IPOs. Themed “Persist | Reset | Rebuild” this year’s conclave will emphasize the resilience and adaptability of startups in the face of an AI-driven world and evolving regulatory frameworks. The event will delve into the future of India’s startup ecosystem, providing essential insights for the next wave of entrepreneurial success.

    Moneycontrol Startup Conclave 2024 will feature a series of insightful sessions led by prominent figures including Karnataka Minister for IT-BT and science & technology Priyank Kharge; Karnataka Government, department of electronics, information technology, biotechnology and science & technology, secretary Dr Ekroop Caur; India’s G20 Sherpa Amitabh Kant; Narayana Health, founder and chairman Dr Devi Prasad Shetty; SoftBank, head of India and EMEA Sumer Juneja; PhonePe, co-founder and CEO Sameer Nigam; Swiggy, co-founder Sriharsha Majety; Sorin Investments, founder and chairman Sanjay Nayar; Games24x7, co-founder and co-CEO Bhavin Pandya; Tally Solutions Pvt Ltd, chief of engineering Nabendu Das; IndiQube, co-founder Rishi Das; Adobe, head of sales channel & SMB, digital media India & SA Ajay Joseph; DTDC Express, CEO Abhishek Chakraborty; Peak XV Partners, MD Shailesh Lakhani.

    Moneycontrol has been instrumental in nurturing the startup community, sharing compelling narratives of innovation, success, failure, and resilience. Through initiatives like the Moneycontrol Startup Conclave, the platform continues to champion the entrepreneurial spirit and support the growth of India’s dynamic startup ecosystem.

    Moneycontrol Startup Conclave 2024 is supported by banking partner IDFC FIRST Bank, exclusive logistics partner DTDC, VC partner Peak XV, workplace partner IndiQube, and associate partners Games24x7, Share.Market, Adobe, Tally, Reliance India Ltd, state partner KITS, luxury partner Da Milano Italia and event technology partner Townhall.

    The event will commence at 10:00 am on 9 August 2024, at ITC Gardenia, Bengaluru, and will be livestreamed for a global audience.

  • Swiggy Instamart launches ‘Yeh Se Leke Woh Tak’ campaign

    Swiggy Instamart launches ‘Yeh Se Leke Woh Tak’ campaign

    Mumbai: Swiggy Instamart, a quick commerce delivery platform, has launched a new digital ad film featuring one of India’s most beloved cricket legends and icons, Rohit Sharma along with his wife, Ritika Sajdeh. This film is part of the ‘Yeh Se Leke Woh Tak’ campaign, which showcases how Swiggy Instamart has become the go-to store, offering everything from over 12,000 products delivered to consumers with speed and convenience.

    The film, set in a cozy living room, provides a delightful glimpse into the everyday life of the married couple Rohit and Ritika as they engage in a casual conversation while browsing through their phones. Ritika, exploring the Swiggy Instamart app, asks Rohit if he needs anything. Picking up on his signature forgetful style of speaking, Rohit signals “Yeh,” mimicking drinking tea. Ritika, used to his endearing absent-mindedness, understands his cue effortlessly and adds tea cups to her Swiggy Instamart cart.

     

     

    As the conversation unfolds, Rohit struggles to recall item names and amusingly gestures for them with vague terms like “Woh” to signify his need for charging his phone charger and mimics his famous pull shot for a vegetable chopper, a gesture Ritika instantly recognizes. Familiar with Rohit’s disjointed way of speaking, she promptly adds a charger and a vegetable chopper to the cart even before he completes his order. This effortless communication between Rohit and Ritika mirrors their ability to finish each other’s sentences and highlights Rohit’s amusing forgetfulness, relying on “Yeh” and “Woh,” while also showcasing the wide variety of products available on Swiggy Instamart – “Yeh Se Leke Woh Tak.”

    Commenting on the campaign, Swiggy CGMO Ashwath Swaminath stated, “We are excited to introduce the ‘Yeh Se Leke Woh Tak’ campaign with Rohit and Ritika. This campaign brings to life the extensive assortment of products offered on Swiggy Instamart, all delivered in 10 minutes. It reinforces Swiggy Instamart as the go-to place for almost anything in 10 minutes, making shopping convenient for everyone.”

    Featuring one of India’s most beloved cricketers and his wife, the campaign aims to resonate with audiences seeking a hassle-free shopping experience from Swiggy Instamart’s extensive range of products—from toys to electronics, socks to bedsheets, sunscreen to air coolers and more—delivered in just 10 minutes.

    Rohit Sharma, exclusively represented by RISE Worldwide, said, “The Swiggy campaign will resonate with so many married couples, bringing alive the love and understanding they have, of each other.”

  • Swiggy brings back Gulaab Jamun Uncle as T-20 season

    Swiggy brings back Gulaab Jamun Uncle as T-20 season

    Mumbai: Swiggy, India’s pioneering on-demand convenience platform has launched its latest Campaign, marking the return of its beloved trio: Gulaab Jamun Uncle, Aunty and legendary commentator Harsha Bhogle.

    The campaign features bite-sized ad films that humorously depict Swiggy’s commitment to on-time delivery, allowing Uncle to enjoy his favourite treats without interruption. In one of the ads, Uncle cleverly navigates his food cravings while Aunty prepares to attend a wedding, highlighting the quick and seamless delivery service. The ads use everyday scenarios to highlight the speed and convenience of Swiggy’s delivery service, resonating with cricket fans across the country.

    These bite-sized ad films, supported by legendary commentator Harsha Bhogle’s popular commentary pieces, showcase the fast-paced nature of Swiggy’s delivery service. The witty comparison to cricket aims to resonate with the massive audience of cricket fans in India. By focusing on a single delivered item, the ad subtly highlights Swiggy’s “no minimum order value” offerings and a special incentive of ₹150 off during the cricket season.

    Talking about Swiggy’s strategy on capitalising on one of its most-favourite campaigns of all time, Swiggy chief growth & marketing officer Ashwath Swaminathan  said, “The series featuring Gulaab Jamun Uncle, Aunty, and Harsha Bhogle is a much-loved one, so we are bringing it back for the continuing cricket season. The campaign highlights how we deliver food right on time to help Uncle enjoy his favorite gulab jamun. We are confident that this campaign will resonate with cricket fans across the country.”

    Indrasish Mukerjee, the director of the film, added, “Swiggy ads were iconic for the language they had set up a while back with the crisp, silent 20-seconders aided only by Harsha Bhogle’s voice. The format’s always challenging, especially with comprehension and one’s ability to land humor. But we were clear from the outset with what we set out to do, which helped, and it was an absolute pleasure to revive this format and bring Gulaab Jamun Uncle alive once again for this series of three films.”

    The Swiggy campaign will run across television, digital platforms, and social media.

    Watch the films here:

  • Mamaearth and Swiggy Instamart unite to #GoGreen this World Environment Day

    Mamaearth and Swiggy Instamart unite to #GoGreen this World Environment Day

    Mumbai: Mamaearth, a brand for toxin-free and natural personal care products, is thrilled to announce its partnership with Swiggy Instamart for a special sampling activity in Delhi NCR in observance of World Environment Day.

    Through this initiative, Mamaearth will include complimentary seed samples with close to 30,000 orders delivered through Swiggy Instamart on World Environment Day. This joint effort represents more than just a campaign; it stands as a testament to both brands’ commitment to environmental stewardship and sustainability. The brand believes in the power of small yet impactful actions, aiming to inspire new age consumers to begin their sustainability journey right from the comfort of their homes. Ultimately, it envisions a future where every home nurtures a thriving garden, every individual embraces an eco-conscious and sustainable lifestyle, and together, we co-create a world where harmony between humanity and nature prevails. Mamaearth chose to collaborate with Swiggy Instamart to leverage their extensive reach and engage a wide audience, promoting sustainability and eco-conscious living on a larger scale.

    The brand believes that goodness starts with the small choices we make every day, and this reflects in the choices the brand has made with its products and initiative like plant goodness where every order made on the website results in a tree being planted on behalf of the consumer. This initiative aims to promote afforestation, support farmer livelihoods, and foster sustainable coexistence with nature. The brand has been on a constant endeavour to serve consumers and society and make the world a better place.

    Honasa Consumer Ltd EVP and CMO Anuja Mishra commented, “At Mamaearth, we believe in the power of doing good to drive meaningful change. Through our partnership with Swiggy Instamart on World Environment Day, we are excited to engage with our consumers and encourage them to join us in our mission to plant goodness and make a difference for the planet. Beyond the immediate act of planting seeds, we aspire to ignite a sense of empowerment that these small activities can create for the collective good.”

    Talking about the initiative, Swiggy Instamart VP – category, growth & revenue Anirban Roy said- “We are excited to partner with Mamaearth on this meaningful initiative for World Environment Day. By including complimentary seed samples with 30,000 orders through Swiggy Instamart, we aim to inspire our consumers to take small but impactful steps towards sustainability. This collaboration not only highlights our shared commitment to environmental stewardship but also empowers our customers to contribute to a greener future right from their homes. Together, we believe we can make a significant difference in promoting eco-conscious lifestyles and nurturing a more sustainable planet.”

    The brand launched the plant goodness initiative with an ambition to plant 1M trees by 2025 and has already planted six lakh trees. In collaboration with an NGO and farmers for agroforestry, these trees have been planted in farmlands across Rajasthan, Uttar Pradesh and Haryana. The saplings planted are fruit- bearing trees that help farmers increase income opportunities with the produce from these trees. The agroforestry approach doesn’t use the entire agricultural land, and the farmers continue to do their farming along with creating an orchard. This helps in creating carbon sinks in agricultural fields, thus moving towards the target of ‘Net Zero Carbon’. The brand has also created positive environmental changes, including the sequestration of 250,000 tons of carbon and the production of 500,000 tons of oxygen each year, while greening 3,500 acres of land.

  • Swiggy Instamart tempts with the smell of mangoes

    Swiggy Instamart tempts with the smell of mangoes

    Mumbai: Nobody can ever resist the tempting nostalgia that a smell can evoke, and Swiggy Instamart knows this too well. The latest ad by the quick commerce platform leverages the power of sensorial advertising to launch an innovative scented print advertisement, inviting the audience to “smell” the image of the freshest mangoes.

    The campaign features a vivid photograph showcasing the essence of mangoes from Ratnagiri, Banganapalli, and Kesar to Totapuri, Dasheri, and Badami: the lush, golden flesh, the dewy skin, and the juicy slices. The headline of the scented mango ad reads “Read this ad with your nose” tempting readers to resist imagining the sweet, tropical summer aroma of mangoes while simultaneously encouraging them to do just that. After all, who can resist the temptation of a ripe, fragrant mango?

    This is Synesthesia at work, a phenomenon where one sense evokes another, creating a symphony of sensory experiences. The sight of these perfectly captured varieties of mangoes, coupled with the familiar and intoxicating scent of their sweet, fruity aroma can get even those with the greatest self-control to give into ordering them on Swiggy Instamart for instant gratification within 10 minutes.  The ad uses the universally loved fruit and its distinctive fragrance to create a multisensory experience, tricking the brain into “smelling” the image, thereby, finishing the ad in their minds. It’s essentially an olfactory illusion.

    Swiggy CGMO Ashwath Swaminathan said, “With this campaign, we wanted to go beyond traditional advertising and create a sensory experience that ignites the senses and brings the joy of mango season directly to our customers. By tapping into the powerful concept of Synesthesia, we’re able to evoke the essence of fresh mangoes, but also help users fix their cravings in an instant by ordering on Swiggy Instamart.”

    Swiggy Instamart’s campaign aims to enhance the sensory appeal of mangoes, making the online shopping experience more immersive and enticing. By engaging multiple senses, Swiggy Instamart connects with customers on a deeper level, making ordering mangoes more irresistible than ever. Havas Media Network was the official media partner, crucial in executing this groundbreaking advertisement.

  • Colgate-Palmolive India, Jio & Swiggy make the most of the IPL frenzy

    Colgate-Palmolive India, Jio & Swiggy make the most of the IPL frenzy

    Mumbai: Colgate-Palmolive India indulged in a playful exchange alongside notable brands Jio and Swiggy, during the much-awaited Chennai Super Kings vs. Punjab Kings IPL match on 1 May. This delightful interaction, initiated on X (formerly Twitter), was a special serve to add to the ongoing Indian Sweets League campaign by Colgate-Palmolive India, promising an engaging experience for IPL fans and sweet aficionados alike.

    As viewers held their breath wicket on wicket, the three brands engaged in an unexpected, witty banter that set the mood for the celebrations. This added a little fun and excitement to the game of cricket and fostered connections among fans of the Indian Sweets League and cricket enthusiasts.

    Commenting on the Indian Sweets League, Colgate-Palmolive India EVP, marketing Gunjit Jain stated, “The last thing that millions of Indians put on their teeth is sugar, not toothpaste. This behavior gets heightened during the IPL season as Indians watch with rapt attention while munching on snacks, and ending it with a sweet celebration as their team wins the match. Our new campaign reminds IPL-loving Indians to enjoy cricket, but also protect themselves from cavities by taking a strategic time-out to brush their teeth at night.”

    Catch Colgate’s “Indian Sweets League” every night during the IPL matches on JioCinema. Join in the fun, enjoy the matches, savour your favourite sweets, and remember to always end your day on a high note with a winning oral care routine.

    Stay tuned for live updates and join the conversation on X (formerly Twitter) using the hashtag #IndianSweetsLeague.

  • Swiggy partners with Gurugram Traffic Police for road safety and traffic awareness workshop

    Swiggy partners with Gurugram Traffic Police for road safety and traffic awareness workshop

    Mumbai: Swiggy, India’s leading on-demand convenience platform has partnered with the Gurugram Traffic Police to conduct a road safety and traffic awareness workshop for delivery partners in Gurugram under the ambit of Delivering Safely, its road safety charter.

    The programme was conducted in the presence of SH Virendra Vij, IPS Deputy Commissioner of Traffic Police to educate and empower over 100 delivery partners in the NCR regarding road safety and accident prevention practices. Participants also received training on crucial aspects from SH Sukhbir Singh, HPS-ACP Traffic Police and ASI Rajesh on traffic rules, helmet usage, case studies, consequences of reckless driving, and parking etiquette.

    This was followed by a helmet distribution session and a vibrant roadshow by Swiggy’s delivery partner fleet, to showcase Swiggy’s commitment to promoting responsible driving practices.

    “Road accidents, and resultant fatalities and injuries are a big scourge for India. Every year these cost the Indian economy 4-5 per cent of the GDP. Most of the victims are pedestrians, bicyclists, and motorcyclists, with many of them in their prime working age. Under the charter of Delivering Safely, Swiggy is committed to the welfare of its delivery partners by conducting regular road safety awareness in association with police authorities. We hope to improve traffic sensitisation to delivery partners and to improve their safety,” said a Swiggy spokesperson.

    Over the years, Swiggy has conducted drives in different cities across India in its commitment to enabling a safe working environment for its delivery fleet. All delivery partners at Swiggy are provided with insurance that protects them on the road.

    Last year, in an industry-first initiative, Swiggy partnered with Dial 4242 to provide on-demand, free, and fast ambulance services to its delivery partners. Swiggy also has Emergency Support Services (ESS), which encompasses various options to cater to the needs of delivery partners during an emergency or mishap on the road. The ESS includes 24*7 hotline numbers, emergency cards for delivery partners, and a direct link to the local police and ambulance service via an SOS button on the delivery partner app.

  • “Availability is the key to success for a FMCG product”: Deepender Singh

    “Availability is the key to success for a FMCG product”: Deepender Singh

    Mumbai: Swizzle is a Bengaluru-based new-age beverage startup. Founded in May 2019, Swizzle started as a specialist cocktail kit delivery startup, the company is making waves in the industry by offering a refreshing twist to traditional mocktails. What sets them apart is their commitment to using 100% natural ingredients making it India’s first organic mocktail startup and providing consumers with a premium and authentic drink experience. The startup, founded by young visionaries, delivers its mocktails through popular platforms like Amazon, Swiggy minis and its own website, drinkswizzle.in. Swizzle also has its presence across various retails and MRPs across Bengaluru providing a better beverage experience to all.

    The company has also concluded its pre-seed funding round, securing equity investment from four angel investors. This funding propels Swizzle forward in its mission to introduce a diverse lineup of premium mocktails. With this, Swizzle also has exciting plans on the horizon, including the introduction of canned mocktails for HoReCa and QSRs, a direct-to-consumer launch, and nationwide expansion. Their goal is to be present in over 1000 locations by August 2024, serving close to five lakh mocktails monthly.

    Indiantelevision.com caught up with Swizzle co-founder Deepender Singh. In this conversation, Singh graciously shared valuable insights into the journey and vision of Swizzle.

    Edited excerpts

    On the journey of Swizzle from a cocktail kit delivery service to India’s first 100% Natural mocktail startup been

    Well it has been a fabulous journey so far with lots of ups and downs, but the one thing which kept us alive is to come up with the best solutions for the consumers. Whether it was freshly made Swizzle’s DIY cocktail kits or Swizzle’s RTD mocktails now, our vision to provide 100% Natural beverage has been steady. In the journey of 4 years we got various suggestions to use artificial ingredients and do the job traditionally how it is being done in the market, but we never explored that and did our R&D with the continuous feedback of our beloved customers. Today we’re proud to launch our authentic premium mocktails at an affordable price for a better world.

    On some cultural aspects, Swizzle celebrate through its innovative offerings

    India is land of vast varieties of Flora and Fauna which is our heritage and pride. We at Swizzle believe in utilising these resources from nature and giving back to nature for a sustainable ecosystem. It’s not about creating just a generational company, our vision to create a sustainable ecosystem for upcoming generations and a beautiful earth. Being a Co-founder of Swizzle I’m proud to say that I’m a part of this mission to utilise India’s heritage and deliver Made in India products for the global market.

    On ensuring its products are both vegan and free from harmful chemicals

    We don’t outsource the manufacturing of these flavours, we have done our R&D and developed our SOP”s which are followed strictly. In the whole process of manufacturing there is no involvement of chemicals or artificial ingredients. Every single ingredient we use is natural hence we’re able to deliver every single drink free from additives and chemicals.

    On contributing to environmental sustainability through its packaging and operations

    Our packaging includes a premium aluminium can which is eco-friendly and recyclable. Our aim is to produce Zero non-biodegradable waste in every stage of our process. While manufacturing we only generate fruits or herbs waste (biodegradable waste and good for nature) and then we pack it only in eco-friendly packaging options. Hence we’re creating an environmentally

    sustainable business, from Nature for Nature.

    On the rise of growing demand for immunity-boosting beverages amidst the COVID-19 pandemic

    The COVID-19 pandemic has led to a heightened awareness of the importance of maintaining a strong immune system. As people prioritise their health and well-being, they are turning to immunity-boosting beverages as a convenient and proactive way to support their immune systems and reduce the risk of illness.

    On elaborating Swizzle’s plans for nationwide expansion and the introduction of new products

    Availability is the key to success for a FMCG product, and impactful marketing will help to generate the demand.

    Swizzle mocktails are rapidly expanding their availability across Bangalore, with over 250 locations including 150 vending machines, Nature Basket stores, MRP outlets, and supermarkets. By August 2024, we aim to be accessible in over 1000 locations and plan to extend our reach to new cities, bolstering our distribution network.

    To ensure convenience, we’re partnering with quick delivery platforms like Instamart and Blinkit, ensuring our products are just a few clicks away and delivered within minutes.

    With projected revenue of Rs 15 Crore for FY 25, driven by our presence in over 5000 locations, including 1500 retail stores across Bangalore, Hyderabad, Mumbai, Pune, and Chennai, Swizzle is poised for significant growth and impact in the FMCG sector.

  • ShareChat appoints Kartik Patiar as the new national head of Online, Media & Entertainment Vertical

    ShareChat appoints Kartik Patiar as the new national head of Online, Media & Entertainment Vertical

    Mumbai: ShareChat (Mohalla Tech Pvt. Ltd.), India’s largest homegrown social media company announced the appointment of Kartik Patiar as the senior director leading the Online and Media & Entertainment verticals nationally for ShareChat and Moj. In his new role, Kartik will be a part of ShareChat’s business team.

    With a diverse experience of over 16 years across multiple sectors and industries, Kartik was previously responsible for driving the Revenue Charter at Disney+ Hotstar, as Director for LCS Sales. He has been associated with e-commerce, e-classified and food-tech industry with likes of Flipkart, OLX and Swiggy respectively, where he straddled between Business, Growth and Marketing roles. Additionally, his previous stints also include – Lenovo, Asia Pacific where he led Marketing strategy for the Asia Pacific region and has also worked with the FMCG major Mondelez in the early part of his career. He is very passionate about the Consumer Tech and Internet commerce ecosystem in India.

    Commenting on Kartik’s appointment, ShareChat and Moj, chief business officer Gaurav Jain said, “Kartik has spent over a decade working in sales and marketing. His strong understanding of the industry dynamics and customer sentiment will be an invaluable experience for us at ShareChat. His incredible insights will help us further empower the Business team at India’ largest homegrown social media company and we look forward to together crafting an outstanding social experience for all our partners.”

    Talking about his new role at ShareChat, Patiar said, “I am very excited to embark on this new journey with ShareChat and it is indeed a privilege to be working with some of the most talented and incredible individuals and teams. I am looking forward to contributing to the company’s strong foundations and maximizing our business efforts. I aim to positively impact our sales efforts, client relationships and new growth opportunities for the business.”