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Tag: Swiggy

  • BGMS 4 drops with Rs 1.5 crore loot, fresh faces and fierce inclusivity

    BGMS 4 drops with Rs 1.5 crore loot, fresh faces and fierce inclusivity

    MUMBAI: Drop in, loot up, and get ready for the chaos. BGMS is back, and it’s bigger than ever. Nodwin Gaming has unleashed Season 4 of the Oneplus Android Battlegrounds Mobile India Masters Series, airing live on Star Sports Khel and JioHotstar daily from 5:00 PM to 8:00 PM until 14 September, with a staggering Rs 1.5 crore prize pool on the line.

    But it’s not just about the loot this time. The tournament has levelled up with the launch of the Battlegrounds Mobile India Challenger Series (BGCS), the official amateur feeder league into the BGMS. Featuring 24 squads including 2 campus champs from the Oneplus Campus Dominate qualifiers, 1 team from TVS Raider Wicked Battles, 17 invited rosters, and a historic 4 all-women line-ups the Challenger Series is bringing fresh blood and fearless energy to Indian esports. Matches stream live on Nodwin’s Youtube channel from 12:00 pm to 3:00 pm every day.

    “BGMS has become more than a tournament; it’s a cultural movement,” said Nodwin Gaming co-founder and MD Akshat Rathee. “Season 4 champions inclusivity at every level, from campus qualifiers to all-women teams on national television.”

    Title sponsor Oneplus is back for another round, powering gameplay with its flagship Oneplus 13 and Nord series. Android continues as co-title sponsor, while TVS Motor Company rides in as official mobility partner for a third year running with its TVS Raider Wicked Battles initiative.

    New faces join the fray too Duolingo English Test debuts as official learning partner, rolling out even a Gujarati-language feed, while Swiggy steps in as official food delivery partner, keeping players and crews fed through marathon matchdays. Red Bull fuels players for a second year, while Bisleri makes its debut as Hydration Partner.

    The BGCS runs till 7 September, setting the stage for BGMS Season 4’s finale stretch. With esports on primetime TV and national brands stacking up behind the action, BGMS isn’t just gaming anymore, it’s India’s newest sporting spectacle.

  • Google’s quick move to boost brand sales with Commerce Media Suite

    Google’s quick move to boost brand sales with Commerce Media Suite

    MUMBAI: When it comes to India’s shopping habits, “add to cart” is now often followed by “arrives in 10 minutes” and Google is making sure brands don’t miss the ride. The tech giant has launched its Commerce Media Suite, an AI-powered solution designed to help brands and merchants tap into the surging quick commerce and e-commerce markets. The suite works through Google Ads, letting advertisers reach high-intent shoppers across Search, Shopping, Youtube, Display, Discover, and Gmail, directing them straight to product listings on marketplaces like Blinkit, Swiggy, Zepto, and Myntra.

    The timing is no accident with the festive season around the corner, competition for eyeballs (and wallets) is fierce. “Today, consumers demand immediacy and convenience, clearly demonstrated by the rise of quick commerce,” said Google India director for omni-channel businesses Bhaskar Ramesh. “Commerce Media Suite opens fresh pathways for discovery across Google and Youtube, driving stronger results for brands during peak demand seasons.”

    Early adopters are already seeing gains worth bragging about. ITC Aashirvaad Select clocked a 4x return on ad spend on Blinkit, while Renee Cosmetics reported an 11.5 per cent bump in sales and a 48 per cent drop in cost per order.

    For Blinkit, the solution is a match made in delivery heaven. “Google’s Commerce Media Suite offers brands a significant opportunity to cut through the noise and connect with the modern consumer,” said Blinkit director of ad monetisation and pricing Anish Acharya calling it a “game-changer” ahead of the festive rush.

    Beyond just reach, brands get Google AI-driven performance, first-party marketplace data, product-level measurement, and self-service transparency effectively marrying campaign spend to actual sales impact.

    Or as Renee Cosmetics head of eCommerce Jitendra Rawal put it: “It’s allowed us to efficiently connect with customers looking for our products and significantly drive incremental sales.”

    With India’s quick commerce sector in overdrive, Google’s latest play might just help brands click with customers in more ways than one.

     

  • Swiggy feels the pinch as losses deepen despite revenue rise

    Swiggy feels the pinch as losses deepen despite revenue rise

    MUMBAI: Swiggy may be whipping up record revenues, but it’s still nursing a sizeable financial hangover. The food delivery giant reported a consolidated net loss of Rs 1,197 crore for the quarter ended 30 June 2025, widening from Rs 611 crore in the same quarter last year even as its operating revenue jumped 54 per cent year-on-year to Rs 4,961 crore.

    This comes just a quarter after its IPO, which fetched fresh proceeds of Rs 4,359 crore. The company, now publicly listed on both NSE and BSE, seems to be in no mood to tighten the purse strings yet.

    Swiggy’s quick commerce and supply chain businesses were the biggest revenue drivers this quarter, clocking Rs 806 crore and Rs 2,259 crore respectively. Its core food delivery vertical followed at Rs 1,799 crore. However, not all lines were profitable in fact, far from it. Quick commerce alone posted a loss of Rs 797 crore, and the supply chain and distribution business added another Rs 47 crore to the red. Platform Innovations, including experiments like Swiggy Sports, Genie and Minis, lost Rs 52 crore.

    Even the bright spot food delivery wasn’t enough to offset expenses across the board. Swiggy spent Rs 1,036 crore on advertising and promotions, Rs 1,313 crore on delivery and related charges, and Rs 816 crore on other operating costs. Employee expenses stood at Rs 686 crore, while depreciation and amortisation costs rose to Rs 288 crore.

    Total expenses for the quarter reached Rs 6,244 crore more than Rs 1,280 crore higher than total income, which came in at Rs 5,048 crore (including Rs 87 crore in other income). No tax was recorded for the quarter.

    Swiggy also booked an additional Rs 1 crore loss from its associate company and reported Rs 2 crore in other comprehensive loss, resulting in a total comprehensive loss of Rs 1,199 crore for the quarter.

    The company’s paid-up share capital stood at Rs 230 crore. Earnings per share for the quarter came in at a negative Rs 5.04.

    Swiggy’s consolidated results include wholly owned subsidiaries like Scootsy Logistics, Supr Infotech, Lynks Logistics, and Swiggy Sports, along with the Swiggy Employee Stock Option Trust and associate Loyal Hospitality.

    While the company continues to spend big across verticals, investors and analysts will be watching closely to see if Swiggy’s scale can eventually serve up a path to profitability or if it’s still biting off more than it can chew.

  • Swiggy launches Swiggy Wiggy 3.0 with original rap anthem

    Swiggy launches Swiggy Wiggy 3.0 with original rap anthem

    National, July 28, 2025: Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), has shared that it has launched the third edition of Swiggy Wiggy, a unique talent discovery initiative for delivery partners across India where delivery partners could submit videos showcasing their talent, be it singing, sketching, rapping, dancing, beatboxing, or any other form of creative expression. Over 3000 delivery partners have participated in Swiggy Wiggy 3.0 and the top 10 shortlisted entries are open for public voting on the Swiggy Delivery Partners official Instagram handle from 26 July 2025.

    swiggy_deliverypartners

    In addition to this, the company also launched an original rap anthem for Swiggy Wiggy 3.0, performed by Indian hip-hop artist ‘The Siege’. With a compelling beat and a bold message, the anthem celebrated the multi-faceted talent of delivery partners across the country. The rap song, now live on Swiggy Delivery Partners’ official Instagram handle, is a tribute to the untold stories of grit, ambition, and talent within the Swiggy delivery partner community. Swiggy also organized mobile van auditions in multiple cities to make it easier for the delivery partners to participate.

    The five most-voted participants of Swiggy Wiggy 3.0 will be invited to Swiggy’s corporate headquarters in Bengaluru for a grand live finale on 6 August 2025. The winners stand to win prizes worth up to Rs 5 lakhs. The first-place winner will ride away on a Royal Enfield motorcycle, while the runners-up and the next 2 will take home cash prizes of Rs 1 lakh, Rs 75,000, and Rs 50,000 respectively.

    Past editions of Swiggy Wiggy have uncovered exceptional talent. In Season 2, Aakash Saroj, a runner-up, went on to audition for Hip Hop India 2 on Amazon miniTV after his Swiggy Wiggy performance went viral. Harish, a sketch artist and former finalist, exhibited and sold out his artwork at an internal Swiggy event last year. Other standout talents uncovered included calisthenic performers, tabla players, singers, and painters, each one representing the hidden potential that lies within Swiggy’s frontline workforce.

  • Tedhe Medhe goes viral with a reel-y snackable content masterclass

    Tedhe Medhe goes viral with a reel-y snackable content masterclass

    MUMBAI: What do you get when a snack brand embraces meme culture, musical flair, and internet spontaneity? A full-blown digital dhamaka, that’s what. Bingo! Tedhe Medhe’s latest campaign, Sabkajawaabtedhemedhe, has turned into one of the biggest organic internet moments of the year, proving that the best marketing isn’t always cooked up in a boardroom, sometimes it’s born in a spontaneous Instagram reel.

    The spark? A reel by creator Deepankar Koshta casually declaring, “Tedhe Medhe bhi acche lagte hain.” With over 3 million organic views, the line struck a chord. Sensing its viral potential, Bingo! responded not with a brand plug, but a personal touch, a Tedhe Medhe hamper and handwritten note prompting 7 plus organic follow-up reels and another 1.5 million views.

    Then came the beat drop. Bingo! roped in music producer Anshuman Sharma, turning the catchphrase into an irresistibly quirky anthem. The result? A social media juggernaut with over 68 million views, 122k shares, and 3.5x engagement compared to the brand’s regular content making it Bingo!’s second-most shared post ever.

    The virality spiced up further when content creator Parveen Sharma crafted a meme-dance routine to the anthem, clocking 44 million views and 225k shares breaking records to become the brand’s most shared content to date.

    Not one to miss a beat, Bingo! then launched the SabkaJawaabTedheMedhe contest with comedian Satish Ray, asking users to respond to life’s oddball questions using Deepankar’s reel audio. The challenge garnered over 1.7 million views, 14k shares, and hundreds of user remixes.

    The ripple effect snowballed with influencers like Purav Jha and even brands like Swiggy joining in. Daily meme-style posts generated between 1.4 to 5 million views each. In total, the campaign racked up over 112 million views, 21 million in reach, and nearly 1 million engagements all largely organic.

    More than just a quirky campaign, Bingo!’s digital blitz shows how embracing real-time culture, giving credit to creators, and speaking the internet’s native language can turn a single unscripted moment into a nationwide snack sensation.

    Because in the age of reels and relatability Tedhe is the new straight.

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  • Swiggy serves up LOLs as it swaps menus for memes on the ‘gram

    Swiggy serves up LOLs as it swaps menus for memes on the ‘gram

    MUMBAI: Once known for delivering food, Swiggy is now delivering punchlines and the internet’s loving every byte. Somewhere between “order now” and “out for delivery,” Swiggy pulled off a rebrand no one saw coming. What began as a food delivery app is now dishing out cultural currency in bulk, using meme-first content, creator collabs, and moment-led mayhem to claim a spot as one of India’s most culturally fluent brands online.

    Gone are the days of the polished influencer integration. Swiggy’s digital strategy is now built on a different recipe: creators who feel real, trends that begin in group chats before boardrooms, and humour that’s more Instagram DM than advertising brief.

    Remember the viral “croissant” mispronunciation? What could’ve been just another fleeting laugh became a nation-wide earworm, thanks to creator Prashant and Swiggy’s impeccable meme timing. Then came the “Tedhe Medhe Guy”, the blank-staring student Shagun, Pakistani creator Abuloo, even lookalikes of Virat and Rohit, all roped into the brand’s ever-expanding ‘content kitchen’.

    Swiggy’s collab with internet oddballs Famous Ram and Khushi for the IPL season, or its chaotic creator-led push for Group Ordering, shows its refusal to play it safe. This isn’t content engineered for awards, it’s built for shares, comments, chaos and connection.

    “We don’t just create content, we co-create with the internet,” said Yukti Satija, who helms Swiggy Food’s social media. “Participating in trends is not enough, we’re here to start them.”

    It’s working. With millions of organic views and minimal ad spend, Swiggy’s feed has morphed into a digital dhaba for India’s meme-hungry audience. No filters, no frills just hyperlocal humour that hits harder than a 3 am paratha craving.

    “There’s often a tendency to dismiss unpolished creators as ‘cringe’, especially those outside the metros,” Yukti notes. “But we’ve learned that the internet rewards honesty over polish. Realness beats reelness.”

    Swiggy’s Instagram bio sums it up: khaana khau raat bhar, crazy collabs karu har baat par. In a digital world full of filters, this food app is staying deliciously unfiltered and redefining what it means to be a brand online.

  • Hangyo and Smoor churn out a chocolatey masterpiece with Black Gold Ice Cream

    Hangyo and Smoor churn out a chocolatey masterpiece with Black Gold Ice Cream

    MUMBAI : Two dessert dynamos just scooped out something extraordinary. Hangyo Ice Cream and Smoor have teamed up to launch Black Gold Ice Cream — a luscious blend of Hangyo’s famously smooth, creamy base and Smoor’s rich, artisanal couverture chocolate.

    Unveiled in style at Smoor’s Lavelle Road boutique, the launch event brought together ice cream lovers, media, and some very lucky sundae architects. Guests sampled the Black Gold flavour bomb — a silky, bold creation that drips heritage, elegance and luxury in every bite. Think ancient cacao rituals meets 21st-century dessert couture.

    The event was headlined by Hangyo Ice Cream head, Business Development, SankeernPai and Smoor founder & CEO Vimal Sharma, who revealed the product in a grand unveiling, followed by a tasting session that delighted guests and media alike. To add to the celebration, attendees enjoyed a DIY Sundae Station, where children and adults alike crafted their own personalized sundaes with a range of toppings and sauces. The event also featured Black Gold-themed games and fun activities for kids, ensuring the afternoon was filled with flavor and joy.

    Hangyo Ice Cream vice chairman Ullas Kamath said, “At Hangyo, innovation has always been at the heart of what we do. The launch of Black Gold in association with Smoor Chocolates is a celebration of craftsmanship, indulgence, and collaboration. This luxurious creation brings together our legacy in ice creams with Smoor’s artisanal chocolate expertise to deliver a truly premium dessert experience. Black Gold is more than just a product—it’s a statement of elegance, quality, and the power of partnerships in redefining indulgence”.

    Sankeern Pai said, “We’ve always believed that ice cream is more than dessert — it’s an emotion that speaks to every palate differently. Our strength lies in understanding and celebrating this diversity, which has helped us become a beloved brand across regions and generations. With the launch of Black Gold, we take that philosophy a step further — blending our legacy of rich, creamy textures with Smoor’s mastery of fine chocolate. This collaboration is a bold exploration of taste, tradition, and innovation, elevating indulgence to a whole new level. It’s not just about introducing a new flavor; it’s about crafting a refined experience that’s rooted in who we are as a brand.”

    Sharma commented, “Smoor has always stood for purity, precision, and the power of true couverture chocolate. With Black Gold, we’re venturing into a new dimension — where the art of chocolate-making meets the soul of Ice Cream craftsmanship. Partnering with Hangyo has enabled us to reimagine what indulgence means for the Indian consumer. This creation is a fine blend of two legacies — one that balances tradition with refinement and elevates familiar comfort with luxurious flair. It’s a celebration of two brands that understand their craft deeply, coming together to offer something rare, bold, and unforgettable.”

    Smoor CMO Kanchan said, “At Smoor, we’ve always believed that true indulgence lies in the details — in the richness of taste, the finesse of craftsmanship, and the joy of discovery. ‘Black Gold’ is a celebration of that philosophy. This collaboration with Hangyo brings together our artisanal chocolate expertise with their legacy in Ice Creams, resulting in a creation that’s bold, luxurious, and truly unforgettable. It’s not just ice cream — it’s a sensory experience.”

    Beyond the tasting, the event was a carnival of cocoa dreams — from a DIY Sundae Station for kids (and kids-at-heart) to Black Gold-themed games and treats that made the launch a full-blown flavour fest.

    Hangyo, a brand that has blended tradition with trend, and Smoor, known for its high-end chocolate wizardry, have together created a dessert that’s as much about legacy as it is about sensory joy.

    Black Gold Ice Cream is now available at all Smoor outlets and can also be ordered via Swiggy and Zomato. A dessert this decadent doesn’t just deserve a place in your freezer — it deserves a standing ovation.

  • Itc Sunfeast Baked Creations signs off mango season with a juicy finale for #CertifiedAampaglus

    Itc Sunfeast Baked Creations signs off mango season with a juicy finale for #CertifiedAampaglus

    MUMBAI: Just when you thought mango season had packed its bags, Itc Sunfeast Baked Creations drops one last, delicious surprise with a zany digital film — the grand finale to its Mad Over Mangoes Again campaign.

    This final hurrah is equal parts dessert porn and fruit-fuelled frenzy. The video plunges viewers into a sun-drenched world where mango obsession turns dessert lovers into full-blown #CertifiedAampaglus — the mango-mad masses whose cravings know no chill. With toe-tapping music, hyper visuals, and unapologetic indulgence, it’s mango love turned up to eleven.

    Front and centre are three showstoppers:

    1    Mango Pudding — a custard-and-caramel jar layered with fresh mango

    2    Mango Mascarpone Cake — spongy, pulpy, and as breezy as a tropical holiday

    3    Mango Tres Leches — a creamy classic gone delightfully desi

    Joining the lineup are a riot of other tropical temptations: Mango Cheesecake Bento, Mango & Chocolate Mini Croissants, Custard Pastry, Tropical Cake, and a chilled Mango Shake. Each treat promises a different flavour of summer, designed to be devoured before the season does a disappearing act.

    And in true mango madness fashion, the brand has taken its campaign offline — with a mango-for-mango swap. In Bengaluru, show up at any Café Sunfeast Baked Creations outlet with a real mango, and you’ll walk away with a free dessert. Sweet deal, quite literally.

    Available for delivery in Bengaluru, Mumbai, Pune, Chennai, and Hyderabad via Swiggy and Zomato, this mango farewell is more than just dessert. It’s a fruity frenzy, a sugar rush, and a seasonal tribute rolled into one.

  • Ranveer Singh’s McDonald’s meal launches across North and East India

    Ranveer Singh’s McDonald’s meal launches across North and East India

    MUMBAI: Warning: This meal may cause spontaneous dancing. McDonald’s India – North and East has teamed up with hindi movie energy powerhouse Ranveer Singh to launch ‘The Ranveer Singh Meal’, a limited-time offering that’s equal parts flavour bomb and fan service.

    Joining global icons like BTS and Travis Scott, Singh becomes the first Indian celebrity to be part of McDonald’s global Famous Orders platform, bringing his go-to favourites to golden arches across North and East India.

    So, what’s on the Ranveer menu? Fans can choose between a McVeggie (Xplode) or McChicken (Xplode) amped up with a chilli-creamy ‘Xplode’ sauce and crispy golden onions, dialling up the drama on your everyday burger. It’s paired with the brand-new Golden Pop Fries, crispy potato pops that crunch and melt in a single bite, and the debut of Bobaaa Blast, a poppy boba pearl drink that’s part beverage, part party trick.

    The meal starts at Rs 249 for the vegetarian option and Rs 269 for non-veg, and is available from 13th June for a limited period across all McDonald’s outlets in North and East India including via the McDonald’s App, takeaway, drive-thru, Swiggy, and Zomato.

    A celebration of personal taste, pop culture, and playful nostalgia, this collab turns a meal into a mood and perhaps, a quick bop at the counter.

  • Swiggy and Prime Video pull a fast one on foodies with mind-bending Traitors menu

    Swiggy and Prime Video pull a fast one on foodies with mind-bending Traitors menu

    MUMBAI: When Prime Video and Swiggy say ‘taste the betrayal’, they’re not speaking metaphorically. This week, India’s top OTT giant and the country’s favourite food delivery platform joined forces to mark the launch of the reality thriller The Traitors — not with banners and billboards, but with a plate of pure deceit. The new food experience, cheekily titled ‘Dhoka Khao’, brings illusion to the menu with dishes that look like one thing but taste like another, through a playful partnership with cult favourite Louis Burger.

    The campaign went live on 12 June exclusively on Swiggy’s Drops — a limited-time section of the app known for quirky culinary experiments. Available only until supplies last, the dishes rolled out in phases across Mumbai, Delhi, Bangalore, Pune and Chennai.

    The theatrical twist lies in two trickster dishes. First up: Two Faced Cupcake, a savoury cornbread sneakily dressed up in dessert clothing with mashed potato frosting. And then there’s Fries Over Lies, which look like your standard fries but serve up sweet flavours instead.

    “Just like the show, the food in this campaign is full of surprises”, said Swiggy Ltd CBO Sidharth Bhakoo. “It’s not just about what you watch or what you eat, it’s about elevating both in a way that keeps you guessing till the very last bite”.

    Massive Restaurants’ founder & MD Zorawar Kalra, who leads the Louis Burger brand, added, “With Louis Burger at the helm, we’ve crafted an experience where food meets illusion — each bite surprises, delights, and keeps you guessing, much like the show itself. These limited-edition drops are not just burgers; they’re a bold experiment in storytelling through taste”.

    Kalra also praised Swiggy’s Drops as a platform for risk-taking and creativity. “Swiggy’s technology and logistics have allowed us to scale efficiently while maintaining the quality our brands are known for”, he said. “Their innovative approach offers a unique platform for our teams to experiment and engage with audiences in fresh, creative ways”.

    Backed by celebrity restaurateur Kalra and Prime Video’s storytelling muscle, the ‘Dhoka Khao’ campaign isn’t just a food promo; it’s a deliciously layered metaphor for the show it promotes. The collaboration pushes the envelope on how food, fiction and fandom can collide to deliver new-age, screen-to-plate experiences.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Swiggy (@swiggyindia)