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Tag: Swiggy

  • Dentsu crowns new creative kings as Dhruv Tiwari and Zubin Jauhari join

    Dentsu crowns new creative kings as Dhruv Tiwari and Zubin Jauhari join

    MUMBAI: Two sharp minds, one bold mission Dentsu Creative Isobar has doubled down on its creative firepower with the appointment of Dhruv Tiwari and Zubin Jauhari as group executive creative directors. The move, announced this week, signals the agency’s intent to marry creativity with culture and commerce, shaping campaigns that don’t just win awards but win hearts across India. Both will report to Dentsu Creative Isobar chief creative officer Abhijat Bharadwaj and will lead a 150 plus strong creative team charged with pushing boundaries for some of the country’s most ambitious brands.

    Dhruv Tiwari arrives from DDB Mudra, where he transformed the North office into a creative powerhouse with work for McDonald’s, Royal Enfield, Kent RO and DLF Mall of India. His campaigns blended cultural spark with business impact and earned recognition at Adfest, The Abbys and Kyoorius. As he quipped: “I’m here to stir things up to craft work where creativity, tech and culture collide. Work that earns attention, sparks conversation, and maybe even rewrites the rulebook. If the shiny metals follow, well… we won’t complain.”

    Zubin Jauhari, meanwhile, is making a homecoming to dentsu. Over the past decade, he has worked on everything from Swiggy and Flipkart to Google, Facebook and Ola Electric, turning brands into cultural icons. His trophy cabinet features Cannes Lions, a Spikes Asia Grand Prix and a Kyoorius Black Elephant. On returning, he said: “It feels incredible to return to a place that shaped some of my fondest professional memories. I’m here to create work that resonates far beyond the industry, help define the future of creativity, and build a team that everyone can’t stop talking about, all while having a ton of fun doing it.”

    For Bharadwaj, the appointments cap a year-and-a-half-long talent build: “Now that the bottom and middle levels of our structure are solidly in place, it’s time to crown the top of this creative pyramid. I can’t think of anyone better than Dhruv and Zubin. Zubin is an award-winning creative who is an expert at new-age creativity and Dhruv is an excellent leader with a vast portfolio of successful campaigns. We’re in the fight and gunning for greatness.”

    Dentsu Creative Isobar CEO Sahil Shah echoed the sentiment: “The future of creativity lies in fusing culture, technology, and influence to deliver impact at scale. Dhruv and Zubin embody this new-age thinking and inspire those around them. Backed by a hugely talented team of 150 plus creatives, they will craft transformative work for brands and society while nurturing a culture that empowers our people to dream bigger and create bolder.”

    Together, Dhruv and Zubin are expected to deliver campaigns that channel India’s diversity and dynamism, harnessing technology to amplify culture and content to drive influence. The duo’s remit aligns with Dentsu Creative’s global mission: building work that’s emotionally resonant, culturally rooted and commercially meaningful.

    As the agency puts it, this is not just about crafting ads, it’s about “celebrating Bharat while speaking to modern India”. With this creative power pairing, Dentsu Creative Isobar seems ready to script its next blockbuster chapter.

  • Fast and festive: Instamart’s quick India sale delivers deals in minutes

    Fast and festive: Instamart’s quick India sale delivers deals in minutes

    MUMBAI: No time like the present, especially when the present arrives in 10 minutes. Instamart has kicked off its ‘Ouick India movement 2025,’ promising shoppers lightning-fast festive deals with savings of up to 90 percent.

    http://quickindiamovement.in

    Running from 19 to 28 September on the Swiggy and Instamart apps, the sale is packing in over 50,000 products: from iphones and smart speakers to Barbie dolls and beauty essentials, all dropped at your doorstep in minutes.

    Tech lovers can score blockbuster discounts on top smartphones like the iphone 17, Oneplus, Samsung, OPPO and Motorola, alongside hot gadgets such as the Lenovo ideapad slim 3, JBL flip 5 speakers and Philips smart home must-haves. Beauty buffs, meanwhile, can nab a Plum green tea face wash for just Rs 99, while toy fans get their pick of LEGO and Barbie.

    Adding a playful twist, shoppers voted for their favourite deals to appear during the daily golden hour (5–7 pm), unlocking crowd-pleasers such as the Oneplus 13r at Rs 38,999, Hammer airflow earbuds at Rs 349 and a 20-piece Cello opalware dinner set at Rs 799. Hourly price drops promise even more surprises.

    Instamart, CEO, Amitesh Jha called it “the country’s mega-festive season sale delivering thousands of products at unbeatable value and speed… no more waiting days for your orders to arrive.”

    On top of jaw-dropping deals, banks and wallets are sweetening the pot with instant discounts and cashback offers, including 10 percent off with Axis, ICICI, RBL and HSBC cards, plus extra rewards for Swiggy HDFC credit card and Phonepe UPI users.

    Backed by leading brands such as boat, Philips, Pampers and Nestasia, Instamart’s quick India movement is shaping up as the fastest way to tick off every festive wish list. Because why wait for tomorrow’s deals, when today’s can be at your door in ten minutes flat?
     

  • Faasos rolls out Shawarma Fest 2025 with a flavour-packed comeback

    Faasos rolls out Shawarma Fest 2025 with a flavour-packed comeback

    MUMBAI: Move over popcorn, this October shawarmas are stealing the spotlight. Faasos is back with its cult favourite Shawarma Fest 2025, a month-long sizzler running from 15 September to 15 October National Shawarma Day with prices starting at just Rs 149 and available pan India.

    This year’s edition is bigger, bolder, and spicier, with six limited-edition shawarmas reimagining the classic wrap with global flavour twists:

    . Chipotle Chicken Shawarma – smoky Mexican-inspired firepower

    . Chipotle Paneer Shawarma – creamy yet spicy indulgence

    . BBQ Chicken Shawarma – sweet, smoky, and finger-licking juicy

    . BBQ Paneer Shawarma – a veggie delight with BBQ swagger

    . Schezwan Chicken Shawarma – tangy, spicy, and unapologetically bold

    . Schezwan Paneer Shawarma – a zesty vegetarian kick in every bite

    “Shawarma Fest is our way of celebrating fans’ love for shawarmas while surprising them with new flavour adventures,” said Rebel Foods CMO Nishant Kedia. “It’s indulgence, convenience, and innovation, all wrapped up.”

    But Faasos isn’t stopping at food. The fest comes with a quirky twist, a mini-film series titled ‘what if… iconic films had a new hero?’. In this reel-universe, shawarmas take centre stage as the real stars, premiering exclusively on Faasos’ Instagram throughout October.

    Available via Eatsure, Swiggy, and Zomato, the shawarmas are also paired with festive offers to tempt foodies into repeat indulgence. With 73 per cent of Indian diets protein-deficient and a growing appetite for bold, quick bites, Faasos is turning shawarmas into both a comfort and a conversation starter.

    By blending cult classics with daring reinventions, Faasos’ Shawarma Fest 2025 proves one thing: when it comes to food trends, the wrap game is still unbeatable.

  • Team K9 Esports clinch BGMS Season 4 title, take home Rs 60 lakh

    Team K9 Esports clinch BGMS Season 4 title, take home Rs 60 lakh

    MUMBAI: The squad stormed to victory at the Oneplus android ‘Battlegrounds Mobile India Masters Series’ (BGMS), lifting the trophy and walking away with Rs 60 lakh from the Rs 1.5 crore prize pool. The three-day LAN finals, held from 12–14 September at the Nodwin Gaming Arena in Delhi, drew record eyeballs: over 10 million views on Youtube and more than 500,000 on Jiohotstar, with streams in Hindi, English, and Gujarati.

    Led by in-game leader Sahil “Omega” Jakhar, Team K9 Esports (Arclyn, Beast, Ninjaboi, and Slug) topped the table on all three days, finishing with 107 points and three chicken dinners. “One in the bag, more to go,” Omega quipped after their win.

    Sinewy Esports and Iqoo Soul tied at 96 points but Sinewy edged second place on finishes, pocketing Rs 22.6 lakh. True Rippers and Revenant Xspark completed the top five.

    Individual honours shone too: Hydro of True Rippers was named MVP with 27 finishes, while Tracegod of Revenant Xspark bagged the ‘TVS Most Wicked Player’ award for a stunning 113 finishes across the season.

    This season also pushed boundaries beyond the battlefield. With its dual-format league, grassroots teams and even all-women rosters from the BGCS feeder league earned their shot on the big stage. Big-name partners including Oneplus, TVS, Red Bull, Swiggy, Bisleri, and even Tesla (which showcased its Model Y) added to the spectacle.

    Nodwin Gaming, co-founder and md, Akshat Rathee, hailed the season as a breakthrough moment and said, “From all-women teams to new brands entering esports, BGMS Season 4 has set benchmarks for inclusivity, scale and reach, bringing competitive gaming to Indian homes on TV and OTT, and proving it’s more than just a tournament. It’s a movement.” 
     

  • Battle royale hits prime time as BGMS Season 4 Grand Finals go live

    Battle royale hits prime time as BGMS Season 4 Grand Finals go live

    MUMBAI: The battleground has shifted from mobile screens to the big stage, literally. The Oneplus Android Battlegrounds Mobile India Masters Series (BGMS) Season 4 Grand Finals fire up today at the Nodwin Gaming Arena in Delhi, where 16 of India’s finest esports teams will fight it out across 12 matches from 12–14 September for the championship crown and a cool Rs 1.5 crore prize pool.

    This isn’t just another LAN event; it’s India’s only esports tournament with national TV presence, beaming live on Star Sports Khel and JioHotstar from 5 pm to 8 pm. For fans, that means three days of adrenaline-fuelled prime-time action.

    The star-studded line-up includes league toppers Revenant Xspark, Team SouL, Gods Reign, and Nonx Esports, who qualified directly, joined by 12 hungry challengers from the semi-finals among them Godlike Esports, K9 Esports, Medal Esports, Phoenix Esports, Nebula Esports, and Sinewy Esports. Phoenix stole the show in the Playoffs with 58 points, while Godlike led the semi-finals with 92, setting up a tantalising clash of momentum and pedigree.

    The season has been equally dramatic off the battleground. Oneplus returns as title sponsor and official smartphone partner, Android steps in as co-title sponsor, TVS Motor revs into its third consecutive year, while Red Bull, Swiggy, and Bisleri keep players fuelled. Duolingo English Test makes its debut as official learning partner, and Tesla will showcase its Model Y at the finals because why not add some horsepower to the firepower?

    Nodwin Gaming co-founder and MD Akshat Rathee framed it as a milestone moment: “The fact that teams from the BGMI Challenger Series made it to the Grand Finals is proof that our grassroots-to-pro vision is working. Now, it’s time to see the very best of Indian esports on the biggest stage.”

    With legacy orgs, rising stars, and the world watching, BGMS Season 4 is more than a tournament, it’s proof that Indian esports has levelled up. The only question is: who will drop in, loot up, and walk away with the crown?

  • Ajay Devgn splits the difference as Instamart launches India’s quickest sale

    Ajay Devgn splits the difference as Instamart launches India’s quickest sale

    MUMBAI: When Ajay Devgn does the splits, India sits up and shops. Swiggy’s Instamart has kicked off its first-ever Quick India Movement 2025 billed as the nation’s quickest festive mega sale by bringing back the actor’s legendary debut stunt with a cheeky twist.

    Rolling out from 19–28 September 2025 on both the Swiggy and Instamart apps, the sale promises lightning-fast deliveries and discounts of 50 per cent to 90 per cent across electronics, kitchen, dining, beauty, personal care, and toys. It’s not just a shopping spree; it’s a sprint.

    The campaign film, conceptualised by Lowe Lintas, reimagines Devgn’s Phool Aur Kaante split, this time not between motorcycles but everyday essentials like speakers, jugs, ladders, and toys. Backed by the playful refrain “I just splitttt”, Devgn declares, “Jo mujhe chahiye, abhi chahiye.” The tongue-in-cheek homage captures the absurd, meme-worthy energy Instamart wants to bottle this festive season.

    Shoppers can score an extra 10 per cent off with Axis, RBL, HSBC, and IDFC Bank, plus an additional 10 per cent cashback on Swiggy HDFC Bank Credit Cards. Digital wallets are in on the action too Rs 150 cashback via Amazon Pay, Rs 50 off on Simpl, and up to Rs 200 cashback on Mobikwik UPI.

    Ajay Devgn summed up the stunt-with-a-spin: “Instamart has given my Phool Aur Kaante stunt a twist. The Quick India Movement is all about bringing speed and ease to everyone!”

    The sale reflects a broader shift in how India shops. From groceries to gadgets, Instamart has become a festive favourite in Tier II cities and beyond, with demand peaking on occasions like Holi, Father’s Day, Mother’s Day, and Rakhi.

    With movie nostalgia, meme-ready swagger, and heavy-duty deals, Instamart’s Quick India Movement 2025 looks set to prove one thing when India wants it, India wants it now.

  • Teen spirit unfiltered as MO lifts the lid on Secret Lives of Teenagers

    Teen spirit unfiltered as MO lifts the lid on Secret Lives of Teenagers

    MUMBAI: When teens start talking, the world better listen. MO India Today Group’s Instagram-first Gen Z brand has rolled out a bold new experiment: Secret Lives of Teenagers (SLOT), a six-part Insta-first series that puts today’s young voices front and centre, no filters attached.

    Presented by Swiggy, the show assembles a group of outspoken, curious, and sometimes chaotic teenagers many of them students at top global universities who dive headfirst into the themes that define their generation. Think identity crises, ambition vs burnout, heartbreak and hookups, rebellion, mental health, and, of course, life lived perpetually online.

    The conversations are raw, hilarious, and painfully real, giving audiences parents, educators, marketers, and even brands, a rare peek into the psyche of Gen Z. For teens themselves, SLOT functions as a loudspeaker for experiences often sidelined: finally their truths, in their own words.

    What makes the format different is its Insta-first DNA. SLOT was born under MO, the India Today Group’s cultural playground for youth, designed to talk in the internet’s native language reels, memes, podcasts, and behind-the-scenes storytelling. With this series, MO flexes its credentials as a space where Gen Z can be messy, funny, and thoughtful, all at once.

    India Today Group vice chairperson and executive editor-in-chief Kalli Purie explained: “With SLOT, we’ve created a space that’s raw, real, and completely Gen Z no borrowed narratives. Digital-first brand MO and SLOT bring out the spontaneity of social storytelling. It doubles up as a resource for anyone wanting to understand Gen Z India.”

    Backing it, Swiggy Food Marketplace CEO Rohit Kapoor will close every episode with his take on the “Gen Z vibe” for CMOs. As he put it: “Gen Z don’t follow trends, they set them. They’ve rewritten how we eat, shop, and live online. SLOT is a front-row seat to their world raw honesty, humour, and bold perspectives. For brands or parents trying to understand Gen Z, this is the place to start.”

    From Shoshthi to shindoor khela, festivals may belong to tradition but SLOT belongs to a generation intent on rewriting the rules of growing up. And on Instagram, where attention spans shrink and stories disappear in 24 hours, these teenagers are proving their own stories might just last longer.

  • Shaking up brands in a jar, agency brews success with creative mix

    Shaking up brands in a jar, agency brews success with creative mix

    MUMBAI: When it comes to branding, Brandsjar has found the perfect recipe shake well, add creativity, and serve with a dash of personalisation. In just six years since its founding in 2019, the digital integrated creative agency has worked its way onto the radar of some of the biggest names in business, from Clean Slate Filmz and Monginis to Tourism New Zealand, Swiggy Packaging and even Maserati.

    What started as the brainchild of Shlokh Sanjay Sangtani and Sidhant Sanjeev Kakar has grown into a two-city operation, with branches in Mumbai and Pune, and a portfolio spanning branding, social media marketing, performance marketing, SEO, UI/UX design, and website development.

    The agency even managed to impress the notoriously tough panel of Shark Tank India with Ashneer Grover, Namita Thapar, and Aman Mittal praising Brandsjar’s smart and budget-friendly design for Inacan, a crafted canned cocktail brand. For a young shop competing in a crowded creative market, that sort of applause is worth more than a marketing award.

    “Our journey has just begun, but we’re delighted with the overwhelming response from partner brands,” said Shlokh Sangtani, pointing to the firm’s insistence on tailoring every campaign so brands achieve top-of-mind recall.

    Brandsjar co-founder Sidhant Kakar added that value for money and distinct brand appeal remain the agency’s guiding principles. “Being praised on Shark Tank India was a sign we’re on the right track,” he said, noting that the agency now wants to scale its formula for success to even more industries.

    For a company that prides itself on shaking up conventional brand storytelling at a time when attention spans are shrinking and engagement matters more than ever, BrandsJar has managed to create something rare, a blend that works for both start-ups and global giants. And if its trajectory so far is any indication, this jar is only just being opened.

  • Mumbai gets a slice of heaven as La Chérie’s ‘Dancing Cloud’ lands

    Mumbai gets a slice of heaven as La Chérie’s ‘Dancing Cloud’ lands

    MUMBAI: Desserts don’t usually make the city stop and stare, but this one jiggles its way into the spotlight. La Chérie, Pune’s cult-favourite cheesecake label, has floated into Mumbai with its now-iconic “Dancing Cloud” Japanese cheesecake, a dessert so airy it’s redefining indulgence.

    Unlike the dense, sugar-heavy cheesecakes most Mumbaikars know, La Chérie’s version is souffle-light, made in small daily batches, and entirely preservative-free. The texture is the star delicate, cloud-soft, and melt-in-the-mouth with no gelatin, agar, compound chocolate, or artificial stabilisers sneaking in. A quiet rebellion against hyper-processed sweets, it focuses on freshness, technique, and purity.

    The range caters to every mood: a Mini Dancing Cloud at Rs 299, a Chocolate variant at Rs 359 for solo indulgence, or the Big Dancing Cloud Whole Cheesecake at Rs 899 for celebrations. Available via Swiggy and Zomato, the cakes are crafted to be enjoyed warm or chilled, depending on preference.

    The timing couldn’t be more perfect. With Japanese flavours gaining ground in Mumbai from matcha menus to omakase dining La Chérie taps straight into the city’s evolving palate. What started as a quiet cult in Pune is now shaping Mumbai’s premium dessert scene, proving that sometimes the lightest creations leave the heaviest mark.
     

  • Ad Club Bangalore snaps up Gen Z insights at Inspiration Room

    Ad Club Bangalore snaps up Gen Z insights at Inspiration Room

    MUMBAI: When it comes to decoding Gen Z, even advertising veterans know they can’t just swipe left on change. The Advertising Club Bangalore’s 15th Inspiration Room lit up last Wednesday with over 100 participants, all keen to grasp how the next generation is reshaping consumption and culture.

    The evening kicked off with Gauri Kumar, who dived straight into the world of Augmented Reality (AR). From Bitmojis to AR lenses, she showed how brands like Myntra and Swiggy are already harnessing Snapchat’s creative toolkit to create scroll-stopping campaigns. “The challenge for brands is no longer access to AR, it’s how creatively you use it,” she quipped, adding that Snapchat has democratised AR production. A live demo on building AR experiences gave attendees a tangible taste of the future of branded engagement.

    Next up Snap Inc. India head of growth Chirag Kohli unpacked how Gen Z, who already command 43 per cent of consumer spend (a figure tipped to hit 50 per cent in the next decade), are redefining commerce. For them, shopping is not just transactional, it’s “shopcialising”, where trends, visuals, and community matter more than price tags. Kohli revealed that 63 per cent of Snapchat users have made purchases on the platform, proving its dual role as both a connection hub and a commerce driver.

    With creators becoming the new search engines and Snapchat pushing India-first features with a camera-first design, the session painted a vivid picture of how phygital is no longer a buzzword but a behaviour. “Attention is scarce, impressions are abundant,” Kohli warned, urging brands to deliver joy and community to cut through the noise.

    Closing the evening Ad Club Bangalore president Laeeq Ali announced that the Club itself is making its Snapchat debut. “This edition has set the bar high for what’s to come,” he said, noting how AR’s blend of code, 3D graphics, and storytelling is redefining advertising playbooks.

    For a series built on sparking inspiration, this edition proved why the Inspiration Room remains the place where marketers, creators, and technologists come together to catch the next big wave before it even trends.