ITV

Tag: Swiggy

  • Swiggy finds you a food partner this ValenDine’s Day

    Swiggy finds you a food partner this ValenDine’s Day

    MUMBAI: Matching in the modern-day is all about choosing a partner (by face) and hoping it clicks. This Valentine’s Day, among all the roses and right-swipes, Swiggy and its digital agency partner, Dentsu Webchutney, came up with a novel approach to finding the perfect match.

    Swiggy AVP of marketing Ashish Lingamneni says, “Food is one thing that nearly every Indian loves, in his own different way. However, there are so many people out there who would have similarities in which they order and enjoy their food. As India’s top food delivery service, we see these similarities on a daily basis. So we thought, what could we do with India’s greatest talking point — food?”

    It is with this intent that Swiggy created My ValenDine, an opt-in platform, which uses interested Swiggy users’ order history, and matches them based on their favourite food and preferences. On Valentine’s Day, users come back to the microsite to find who their ValendDne’s matches are. 

    Dentsu Webchutney Bangalore creative director PG Aditya adds, “The insight came from one of the seemingly bigger challenges of modern dating and it’s not a match if you have nothing in common. Food is the perfect talking point as everyone has a particular food they love, and a particular way they love their food. With Swiggy’s user data, we have found a way to use this to bring people of similar tastes together.”

    The campaign was launched on 11 February on myvalendine.swiggy.com, where registrations were open until Monday night. Interested users had to register before the deadline with their name, phone number and a link to their Facebook profile.

    The site hit immediate success on Sunday, with close to 1000 registrations within the first few hours, despite limited promotion. “Food plays a far more important role in our society than just filling our tummies”, Lingamneni continues. “This is just one of the innovative ways in which the team has been exploring the things food can do.”

  • Discovery bags nine sponsors for Battle Ops

    Discovery bags nine sponsors for Battle Ops

    MUMBAI: Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

    Mahindra KUV and Thums Up have come on board as the co-presenting sponsors of Battle Ops while the series is co-powered by Swiggy, Suzuki Intruder, Parle G and Gillette. Idea, LIC of India and K P Foodshave come on board as the associate sponsors.

    Discovery Communications India SVP and GM- South Asia Karan Bajaj said, “In response to the exploding multi-screen viewership in India, we wanted to break the linear and digital silos that currently exist in the market and offer a seamless consumer experience, a first-of-a-kind approach adopted by a broadcaster in India. We are delighted that this unique offering has been able to draw unprecedented advertiser interest. We will only accelerate from here on.”

    He added, “Discovery is the undisputed leader in the infotainment category on television and our clutter-breaking digital-first content proposition on digital is designed to help us achieve our ambition of being the number 1 mobile content brand in the country.”

    The scale of advertiser interest stands testimony to DCIN’s new strategy of aggregating television and digital audiences with an aim to multiply advertiser value. The company spotted a big market opportunity with no major at-scale digital/mobile-first channels and announced its plans to launch four direct-to-consumer, social and mobile-first channels.  

    Discovery Communications India VP-head of advertising sales Vikram Tanna said, “The military genre has always been a favourite with advertisers. The aggregation of premium audiences with the unique television plus digital offering makes our product highly differentiated and robust.  In today’s multi-screen environment, reach multiplication across screens, with a strong and focused content ecosystem makes the combination of Discovery channel and Veer by Discovery, truly, a game changer.”

  • Swiggy’s first TV ad urges you to try its delivery

    Swiggy’s first TV ad urges you to try its delivery

    MUMBAI: Food delivery app Swiggy is enticing customers to its platform in its first ever ad campaign for television and digital. Conceptualised by Lowe Lintas Bengaluru, it pivots around how Swiggy is the best resort for any occasion due to its superior food ordering experience.

    Devised keeping in mind India’s changing gastronomical culture, the campaign brings to life various food ordering occasions, showcasing how Swiggy plays a role in the consumer’s lives during those moments. Be it unexpected guests, cooking gone wrong, or even someone burning the midnight oil, the TVCs make for an intriguing watch as they explore relatable real-life scenarios.

    House Party TVC

    Swiggy vice president of marketing Srivats TS says, “As India’s largest food ordering and delivery platform, Swiggy has become an integral part of consumers’ lives. Our latest campaign and first set of TVCs showcase how Indians turn to Swiggy every time an occasion calls for delicious food and have a great food ordering experience. We hope to continue delivering the same loved experience to millions of more users.”

    Considering the relevance of the campaign, the ads are being aired on channels spanning the genres of Hindi and English entertainment, movies, music, sports, lifestyle/travel and news. Given Swiggy’s strong uptake, the ads will also be aired across some of the top regional channels.

    The brand film is complimented by Swiggy’s campaigns on channels such as outdoor and digital. 

    Cooking gone wrong TVC

    Parents out of town TVC

    Unexpected guests TVC

    Game nights TVC

  • Swiggy, AIB target India’s love for food and movies

    Swiggy, AIB target India’s love for food and movies

    NEW DELHI: Aiming to spread the message that Indian movies should be fast-paced and food delivery should be even faster, the Indian comedy sketch group AIB has collaborated with food delivery service Swiggy for a video.

    The video showcases some iconic scenes from Bollywood classics like Rock On, Zindagi Na Milegi Dobara, Kabhi Khushi Kabhi Gham, Raaz etc and whips them into a five-minute cocktail of clever banter and satiric humour. In just three days, the video garnered over one million views on YouTube and close to 600 shares on Facebook.

    Swiggy marketing vice president Srivats TS said, “Swiggy has become an integral part of people’s lives through its promise of lightning fast delivery to sate the hunger pangs. We realised that there are two things India absolutely loves, Bollywood and food. So, we thought, why not make the movies lightning fast as well! This video is an attempt by us, in collaboration with AIB to bring some joy to our consumers.”

    AIB co-founder Tanmay Bhatt said, “I love collaborating with Swiggy when it comes to videos…or lunch..or dinner…or breakfast. I had a great time making this video because I could write off watching all these movies as ‘research’”.

    Credits:

    Conception & Execution- AIB

  • A year after demonetisation: E-payment services emerged winners

    A year after demonetisation: E-payment services emerged winners

    MUMBAI: 8 November 2016 was a day that took the world by storm. While the world was stunned with Donald Trump’s victory as the new US president, Indian prime minister Narendra Modi decided to give the country a shocker of its own- demonetisation.

    An ordinary Tuesday evening saw all news channels and radio stations halt their programmes to listen to Modi, assuming it as another Mann Ki Baat. Instead, what followed was the shocking revelation that all the Rs 500 and Rs 1000 notes in the country will be invalid post midnight. As people scrambled to get rid of their notes and lined up for new ones, they were restricted to just Rs 10,000 a day and Rs 20,000 a week for the next 4 days (10-13 November).

    A severe cash shortage in the hands of the public forced them to seek alternative modes of payment. Companies too weren’t spared. By the second week of demonitisation, cigarette sales had dropped by 30-40 per cent and cash on delivery (COD) orders fell by 30 per cent for e-commerce companies. Dabur India corrected its advertising spends for November by almost 50 per cent and many prominent brands decided to hold the rolling out of new campaigns for a few months. The festive October-December quarter, this year, ended up draining out over Rs 2000 crore.

    Amidst this confusion and loss, if there was a clear winner, it was the class of startups offering online wallets and digital payments. Brands offering online payment ‘cashed’ out the most from the prime minister’s move. It was time for overlooked and unrecognised players like Paytm, Freecharge, Mobikwik, Swiggy, Zomato, Foodpanda and others to make optimum utilisation of the situation. These brands had found people’s Achilles heel and created campaigns, tweaking their communication, to show people that you don’t need to worry about less cash.

    public://F1_20.jpg

    With this, digital payments became India’s new currency and debit card transactions surged to over 1 billion in January this year from 817 million last year.

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    Foodpanda India co-founder and CEO Saurabh Kochhar says that there were positive implications of demonetisation on its platform. “Before demonetisation, on a regular day, our platform would receive close to 70,000 orders. While that shot up by 40-50 per cent, around 92 per cent of payments were made online after demonetisation. As our order value ranges between Rs 400-500, consumers did not mind paying online,” he reveals.

    As consumers were forced to get acquainted with digital payment modes, they got comfortable with the idea of paying for their orders online. Brands ensured their technology backend could support the surge in payments so that no glitches would leave people harassed or with bad experiences.

    One of the biggest beneficiaries of demonetisation was online wallet app Paytm. Within only 12 days after the move was announced, Paytm witnessed over Rs 7 million transactions worth Rs 120 crore a day and Rs 5,000 crore worth of transactions in the month of January 2017.

    Even though India was cutting down on spending, online travel grew between November 2016 and June 2017. Indians spent $246.6 million in overseas travel-related payments in November 2016, up 581 per cent as compared to $36.2 million spent in the same month in 2015. Arrivals from India to Australia since the demonetisation period (Nov 2016 – Aug 2017) grew at an average of 15 per cent.

    A year on, are people still transacting online at the same pace or was it just the momentary fluster? Kochhar optimistically says, “As valid currency got into a normalised flow in the country, there was an increase in COD orders. However, we have seen more uptake in users paying online for their orders. It is more about the change in the mindset of the users and demonetisation pushed them in that direction for sure.”

    While demonetisation opened people’s eyes to digital avenues, adex was briefly hampered. Overall brand revenues fell and there was a clear dip in sale, but all of that is now in the past. The advertising and marketing industry revved up but was assured that India’s suspicious view towards digital had surely been changed.

     

  • Havas Media ties up with Kerala-based IMC Advertising

    MUMBAI: Havas Media Group, India, has entered into a strategic partnership with IMC Advertising, a Kerala-based advertising agency to strengthen its footprint in the southern market of India.

    Established in 2002, IMC Advertising Pvt Ltd is based in one of the largest commercial city, Kozhikode (Calicut). The agency is led by A.V Bhanuprakash, Managing Director, Ummer Kutty C.T.P, Executive Director and Chairman M.P Ahammed. IMC’s current client base comprises Malabar Gold & Diamonds, Malabar Developers, Eham Digital, Malabar Watches, Neerayi Food Court, Cosmos Sports & more, posing a strong regional foothold.

    This strategic & business alliance will enable both agencies to maximize their clientele by bringing together synergies of philosophy and service offerings in the southern region. As part of the deal, Havas Media Group will be handling the integrated media mandate of Malabar Gold & Diamonds (an estimated business of Rs 500 million), and further consolidating its presence in the south which currently comprises of brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International & Embassy Group among others.

    M. P. Ahammed commented, “IMC Advertising’s strong regional presence in collaboration with Havas’ integrated media strengths and extensive global network will further strengthen our capabilities, equip us to look beyond our current frontiers and make us an even more valued partner in India and beyond. This strategic alliance will also pave the path for the brand transformation we are undergoing at Malabar Gold & Diamond.”

    Havas Media CEO – India and South Asia Anita Nayyar said, “Kozhikode is a thriving business hub and there is immense growth potential in the south. Partnering with IMC Advertising is a strong strategic move to enhance & create a broader service offering in this region.”

    “IMC Advertising will give us the access to knowledge & understanding of the local market which will further bolster our operations in the south,” added Mohit Joshi, Managing Director, Havas Media Group, India.

  • Dentsu Webchutney appoints Ajay Ahluwalia as ECD

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has roped in Ajay Ahluwalia as executive creative director. He will be based out of the agency’s Gurgaon office. His last stint was with Contract Advertising where he handled some of the biggest brands in the country including Microsoft, Ten Sports and JK Tyres.

    With over 20 years of cross-category, cross-platform experience along with a diverse set of exposure spanning sales, marketing, photography, martial arts, and naturally, creative, Ahluwalia is all set to lead the charge for the agency.

    The keen motorcyclist and the black belt holder expressed his delight by saying, “I’m excited to join Dentsu Webchutney and the young brigade that is bubbling with energy to break the conventions with digital innovations.”

    Not only has Ahluwalia launched brands like Samsung and Bacardi in India, but also has helped nurture names like NIIT, and set up Oxygen – one of India’s first agencies to engage in the digital workspace.

    Commenting on Ahluwalia’s appointment, Dentsu Webchutney co-founder and chief creative officer Sudesh Samaria said, “It’s great to have someone of Ajay’s experience onboard in a digital environment, especially when the lines between mainline and digital are blurring as we speak. We look forward to him driving infectious ideas which resonate with the Dentsu Webchutney culture.”

    Dentsu Webchutney remains by far, the most awarded agency. Webchutney’s clientele include Airtel, Flipkart, Quikr, Swiggy, Tetra Pak, Canon, Whirlpool, Indusind Bank, Red Bull amongst others.