ITV

Tag: Swiggy

  • Swiggy launches special food-specific WhatsApp Stickers

    Swiggy launches special food-specific WhatsApp Stickers

    MUMBAI: Online food-ordering and-delivering service, Swiggy has announced that it has teamed up with renowned illustrator Alicia Souza to create food-themed WhatsApp stickers. The sticker packs are currently live on the PlayStore and will be available for iOS shortly.

    Swiggy’s food-themed stickers include more than 30 customised graphics, including images of commonly texted lines like ‘Forgive me I was Hangry’, ‘Order for me no!’, ‘Too buzy, let’s Swiggy’ and India’s most ordered food items like Biryani, Pizza, Chai, and Momos.

    Swiggy VP marketing Srivats TS said, "Consumers spend significant amount of time planning their meals and snack breaks. These moments are instant mood lifters for all of us. With these food-themed stickers, we wanted to give everyone a fun way to express their relationship with food.”

    He added, "There are great synergies between Alicia Souza’s cute and quirky illustrative style and Swiggy's young and dynamic brand, which will resonate well with everyone, be it the time-strapped millennials, the innovative youngsters or even the fun-loving elders.”

    Illustrator Alicia Souza said, “Being a Swiggy loyalist and an avid WhatsApp sticker user, I am thrilled to have partnered with the brand on this project to come up with fun-filled stickers for foodies. It was the best possible way for me to showcase my emotions for food and I’m certain that most people would be able to relate to this."

  • Swiggy reimagines Santa Claus, pays tribute to Women Delivery Partners

    Swiggy reimagines Santa Claus, pays tribute to Women Delivery Partners

    MUMBAI: Swiggy, India’s largest food delivery platform, unveiled a compelling digital film celebrating the efforts of women delivery partners. As the market leader in India, Swiggy has set precedence in making the workforce more gender inclusive, and their Christmas campaign is reflective of their push for encouraging more women in the workforce.

    The digital campaign redefines Santa Claus by drawing parallels between Santa Claus and Swiggy’s delivery partners; specifically, their women delivery partners. Much like Santa, delivery partners work tirelessly and travel great distances to deliver food to thousands of homes. The film captures the start of the day of a woman executive as she prepares to set out for work to deliver food. The campaign relooks at how we define Santa Claus and acknowledges that many of these partners are women, balancing personal lives while taking on the role of a Santa delivering food.

    The campaign celebrates the brand’s growing fleet of women delivery partners. Commenting on the campaign, Srivats TS, VP Marketing, Swiggy said “Deliveries have for the longest time been a predominantly male focused job. But, by hiring women delivery partners, we want to give equal opportunities for both men and women.” He added, “When we think of Santa, the first thing that comes to mind is a rotund, jolly man. With this film, we wanted to change that and show how beautiful it is when women have the same opportunities as men and stereotypes are questioned. In this case, a single mother gets the chance to play Santa – not just by delivering food – but by being empowered to support her child.”

    Women are an integral part of Swiggy’s delivery fleet. There are over 200 women delivery partners who are a part of the 1,20,000 strong fleet, and Swiggy is looking at scaling this up to 2,000 by the first quarter of 2019.

  • Swiggy launches fourth delivery partner-centric campaign

    Swiggy launches fourth delivery partner-centric campaign

    MUMBAI: Food delivery platform, Swiggy has launched the fourth video in its series of partner-focused campaigns with the intent of enabling consumers to empathise with Swiggy’s delivery partners and highlight the dignity of labour in what they do. The campaign has been conceptualised in-house.

    The #WhatsInAName campaign video aims to sensitise the consumers about how very often, albeit unknowingly, they tend to overlook the human element in their daily transactions with delivery partners.

    Swiggy VP marketing Srivats said, “Lakhs of Indians interact with Swiggy’s delivery partners each day. Our partners take unknown turns to reach unknown lanes to meet strangers with a smile on their face. The irony: they always remain unknown to consumers, very often just referred to as “Swiggy.”

    He added, “With the #WhatsInAName video, we want to change that and bring more dignity to the job our hunger saviours do. We’re glad that the video has struck a chord with so many users and hopeful of a day very soon, when our partners are acknowledged with their name and unique identity.”

    Conceptualised in-house, the video seamlessly blends a layered narrative about one’s identity. It showcases an intriguing flashback about the delivery partner’s name, and juxtaposes it in the present day, wherein it has become a practice to address them simply as “Swiggy”. The video, through Swiggy’s trademark understanding of consumers and delivery partners, conveys a powerful message that delivery partners – like each one of us – have a name and unique identity that they would like everybody to acknowledge.

    Dentsu Webchutney account director GD Prasad said, "Service industries have, until now, focused only on their end customer. However, another very important human element in this is the ‘supply chain’ – the delivery partner. From this human standpoint, this campaign sets a precedent for the industry – that delivery partner loyalty is as critical to a company’s growth as customer loyalty. We are investing in the power of human emotions with content across multiple, relevant touchpoints so delivery partners feel loved, recognised and respected for their unflinching efforts."

    Proir to this, Swiggy had also released a poignant tribute to the delivery partners on their fourth anniversary, recognising their contribution in making Swiggy a household name. The brand’s Diwali video explored another aspect of the journey of delivery partners, with the idea of giving back being at the heart of it. Its third video highlighted the importance of delivery partner safety. These three videos were conceptualised by Dentsu Webchutney.

  • Swiggy shows the value of giving back

    Swiggy shows the value of giving back

    MUMBAI: Swiggy, India’s largest food delivery platform effortlessly sparks a new conversation this Diwali with a heart-warming film. Based on the deep-rooted tradition of “Diwali mein kisi ko khaali haath wapas nahi bhejte”, it traces a day in the life of a little boy who learns the value of ‘giving back’ while distributing sweets in his society on Diwali.

    Through his eyes, we see the tradition for what it really is- a gesture meant to be extended to anyone and everyone. The little boy drives this value through a heartwarming gesture of offering sweets to a Swiggy delivery partner when the latter comes home to deliver their order.

    Swiggy AVP marketing Ashish Lingamneni says, “Sab ke saath diwali is a concept that helps us add meaning to everyday relationships between consumers and our delivery partners. Diwali, a festival of giving and togetherness, became the perfect time to start that conversation. Millions of Indians interact with Swiggy’s delivery partners, what better occasion than this to make these interactions more meaningful”

    Dentsu Webchutney senior vice president for client services Prashant Gopalakrishnan adds, “No visitor goes home empty handed on Diwali. A visit from a delivery partner needn’t be any different. The cultural insight of this tradition became the perfect tool to convey our message.” 

    The film is conceptualised and produced by Dentsu Webchutney in association with Frog Pond Productions, directed by Sandeep Yadav starring Palash Prajapati.

  • Swiggy targets modern-day Indian families in new campaign

    Swiggy targets modern-day Indian families in new campaign

    MUMBAI: Online food delivery platform, Swiggy, has launched its third series of television commercials and digital campaign, that are reflective of new-age India and its changing culinary culture.

    With a tagline- Swiggy karo, phir jo chahe Karo!, these quirky and witty TVCs offer a glance at the Indian families of today, where consumers are increasingly investing in sharing new experiences with family members while turning to the convenience of ordering online for food through Swiggy.

    Conceptualised by Lowe Lintas and produced by Corcoise Films, the ads touch upon everyday scenarios, shedding light on how consumers are spending more time on learning something new or bonding with their family. The videos make for a captivating watch as they explore relatable, real-life situations in our homes, where Swiggy has become an integral part. They also celebrate Swiggy’s strongest assets-convenience, reliability and variety.

    Staying true to Swiggy’s style of short but impactful commercials, the 25-30 second videos are replete with subtle humour and whimsical moments. The TVCs explore everyday scenarios like conversations between a mother and child, dining table discussions between a family and a dialogue between three generations of women in a family, as Swiggy helps them prioritise quality time with loved ones.

    Swiggy VP marketing Srivats TS says, “Swiggy’s TVCs have consistently communicated to consumers in extremely relatable ways. The campaign celebrates three aspects of the modern Indian family – Super Moms, Food and Swiggy. It delves into how families of today are increasingly choosing to invest their time in connecting with loved ones and learning something new, while leaving the task of getting a meal on the table to Swiggy!”

    Lowe Lintas Bangalore president Hari Krishnan adds, “This is a campaign that is meant to increase penetration for Swiggy amongst the household segment most of whom are non-users or infrequent users. We had to strike a balance as a brand that aids or enables great food experiences rather than replaces the food that is made at home. We’re happy to have hit the sweet spot, once again.”

    Within a week of the first TVCs from this campaign going live, it has already received a lot of consumer love and appreciation on social channels. Apart from Hindi, the TVCs will be aired in Bengali, Kannada, Malayalam, Tamil and Telugu. The campaign will also run on digital and across the brand’s social media platforms.

    This campaign comes on the heels of Swiggy’s highly popular and award-winning IPL TVCs, which garnered much love from consumers and industry stalwarts alike.

  • Swiggy, Dentsu Webchutney pay tribute to India’s Hunger Saviours

    Swiggy, Dentsu Webchutney pay tribute to India’s Hunger Saviours

    MUMBAI: On the occasion of Swiggy’s 4th anniversary, Dentsu Aegis Network’s digital agency Dentsu Webchutney, has launched a film to pay an ode to Swiggy’s ‘Hunger Saviours’. It highlights moments from a day in the life of Swiggy delivery partners, delightfully capturing their spirit in keeping consumers hunger-free, come what may.

    Swiggy AVP- marketing Ashish Lingamneni said, “On our 4th anniversary, we wanted to celebrate and thank our delivery partners whose efforts form a significant part of the Swiggy experience. The film beautifully captures their day-to-day experiences highlighting the hard work and passion put in by our modern-day superheroes.”

    Commenting on the film, Dentsu Webchutney client services director GD Prasad added, “The delivery partner is an important stakeholder in the Swiggy ecosystem, and our attempt was to make a heart-warming film one that would put a smile on your face at their relentless spirit.”

    In just four years, Swiggy has disrupted the food delivery eco-system in India. On its way, Swiggy has changed how India eats, how restaurants design their menus, and how companies can delight consumers. For millions of Indians, ‘Swiggying it’ is a way of life and behind the scenes, Swiggy’s army of delivery partners work tirelessly to make this happen, day in and day out.

    The film is conceptualised and produced by Dentsu Webchutney in association with Artisan films.

  • Dale Vaz joins Swiggy as head of engineering and data sciences

    Dale Vaz joins Swiggy as head of engineering and data sciences

    MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company’s technology strategy and building Swiggy’s next generation AI-driven platform for hyperlocal discovery and on-demand delivery. Vaz will report directly to Swiggy CEO Sriharsha Majety.

    Dale will work closely with Swiggy CTO Rahul Jaimini and Swiggy’s fast-growing technology team.

    Commenting on his appointment Majety said, “Dale is a technology leader with proven abilities to innovate and develop new products.”

    “As Swiggy continues to leverage technology to make the lives of consumers more convenient, Dale’s expertise will help us move faster and more effectively towards that vision,” he added.

    Vaz said, “I am thrilled to be joining Swiggy at such an exciting juncture, Swiggy is India’s largest and fastest growing platform for hyperlocal discovery and on- demand delivery. I look forward to working with the Swiggy tech team as we build innovative products for our customers and drive both the industry and Swiggy forward.”

    Dale joins Swiggy after 11 years at Amazon.com. In his most recent role as the director of software engineering at Amazon India he led functions across verticals such as consumer tech, mobile engineering, payments engineering, new initiatives and data engineering. At Swiggy, he will extend this expertise to deliver a delightful consumer experience across the numerous new initiatives the company is currently working on.

    Dale holds a BE in Computer Science from MIT, Manipal and an MBA from the University of Massachusetts Amherst.

    This is another step in strengthening its senior leadership for Swiggy which recently hired P&G veteran Vivek Sunder as its chief operating officer.

  • Swiggy appoints Vivek Sunder as first COO of the company

    Swiggy appoints Vivek Sunder as first COO of the company

    MUMBAI: Swiggy, the food ordering and delivery company, has recently appointed Vivek Sunder as its first chief operating officer. In his new role, Sunder will be in-charge of developing and executing Swiggy’s strategic direction and priorities to drive organisational growth and operational excellence.

    Swiggy CEO Sriharsha Majety said, “Strength lies in the quality and talent of our team, which has received an incredible boost with Vivek coming on board. I am confident that his proven track record and extensive experience, coupled with a laser-focus on industry-leading operational practices will drive and extend Swiggy’s upward trajectory.”

    Commenting on his new role, Sunder said, “It is impressive to see just how much Swiggy has been able to achieve in less than four years through an obsessive focus on the consumer and flawless last-mile execution.”

    “I am extremely energised to help lead the company to its next phase of innovation and growth tied with operational excellence,” he added.

    Sunder brings with him 20 years of experience in the FMCG industry. He has been working at the intersection of business and technology across several leadership roles and geographies at Procter & Gamble (P&G).

    In his most recent role as the Managing Director, P&G, East Africa, he was instrumental in driving both top and bottom line growth while expanding its market share and margins in a difficult macroeconomic climate.

  • Fevi kwik & Swiggy win big at Star Re.Imagine awards for best IPL campaigns

    Fevi kwik & Swiggy win big at Star Re.Imagine awards for best IPL campaigns

    MUMBAI: Fevi kwik’s Khushiyon ke chand pal and Swiggy’s No order to small won the top honours at the Star Re.imagine Awards, yesterday, for the excellence in creativity (Best Creative Campaign) along with the use of integrated media (Best Integrated Creative Campaign) respectively in campaigns during the recently concluded Vivo IPL 2018 on Star India. Fevi kwik’s Khushiyon ke chand pal was conceptualized by Ogilvy & Mather and Swiggy’s No order too small, conceptualised by Lowe Lintas, Bengaluru.

    “We instituted the Star Re.Imagine Awards 2018 as a platform to enthuse the incredible marketing and advertising talent of India to create magic and disruption this IPL. We heartily congratulate all the winners for having created extremely engaging and inspiring narratives. These campaigns seized the imagination of the biggest ever audiences in an IPL across TV and Digital screens combined and contributed immensely to making the Vivo IPL 2018 a truly delightful experience for all. A very special thank you to all the members of the elite jury who helped immensely in creating a brand for the future – the Star Re.imagine awards” says Star India Managing Director Sanjay Gupta.

    Additionally, eleven campaigns across nine brands have received special mentions. Star India Managing Director Sanjay Gupta, and Guest of Honour, M S Dhoni, under whose leadership CSK lifted the trophy felicitated the two winners with spectacular bespoke glass trophies designed by the grandmaster of British Glass studio, Peter Layton.

    The winners and other meritorious campaigns were selected by jury members comprising Sir John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil. They assessed over 300 campaigns from 125 brands that had played during the Vivo IPL 2018 till May 25 on Star TV Network and Hotstar. The judges selected campaigns that excelled in both in creativity and in leveraging the power of multi-platform TV and Hotstar.  

    There were brands across television and digital from various sectors like Telecom, Consumer Durables (Handset), Retail and Lifestyle, Food Delivery and Restaurant (Hospitality), E-commerce, Online services, Automotive, Gaming, Online Payment Wallets, Paints and Adhesives FMCG.

    Partnering with Star India in this initiative are Sideways and Kyoorius.  The brands that received special mention from the juries were Amazon, Coca Cola, Flipkart, Future Group- Brand Factory, Pidilite, Peter England, VIVO, Vodafone and Tata Sky

    Also Read :

    Swiggy, AIB target India’s love for food and movies

    Pidilite celebrates ‘Khushiyon ke chand pal’ in new TVCs 

    Winning awards doesn’t get you clients: Piyush Pandey 

  • Swiggy smashes creative sixer this IPL season

    Swiggy smashes creative sixer this IPL season

    MUMBAI: Food ordering and delivery platform Swiggy has launched six relatable and witty television commercials this IPL season to celebrate two of India’s biggest passions — cricket and food.

    The multi-lingual campaign is conceptualised by Lowe Lintas, Bengaluru. Swiggy roped in seasoned cricket commentator Harsha Bhogle and former cricketer and commentator Aakash Chopra to lend their voices to the TVCs.

    The campaign highlights how Swiggy has changed consumers’ food-ordering habits with some of its unique differentiators such as ‘no minimum order’, ‘lightning fast delivery’ and ‘variety of restaurants’ to choose from. Considering the relevance of the campaign, apart from Hindi and English, the ads will be aired in Tamil, Kannada, Telugu and Bangla.

    Swiggy VP marketing Srivats TS says, “The IPL-themed advertisements are fun and intriguing to watch as they explore relatable scenarios that have made Swiggy a household name today. Whether it’s a married couple or a full-fledged party watching the big matches, the idea is to showcase Swiggy’s role in changing the way India eats, by bringing out the brand benefits in a likeable and engaging manner while delivering a full entertainment experience to millions of people and fans.”

    The TVCs have a simple storyline with minimal dialogues that cut straight to the chase. What makes them stand out is the execution including the comic expressions of the characters and the subtle yet smart interweaving of the spirit and sounds of the sport. It drives home the message that Swiggy is here to satisfy even the smallest of their consumer’s hunger pangs and food demands at lightning fast speeds. The TVCs are a right mix of consumer insight, targeting and product communication that is clutter-breaking and makes a mark. The films are directed by Abhinav Pratiman of Early Man Films.

    “Cricketing jargon has always been part of the popular lingo in India. What we’ve tried to do with this campaign is to present the brand’s benefits in a fun, light-hearted, everyday context with cricket commentary delightfully punctuating the life situations,” mentions Lowe Lintas chairman and CCO Arun Iyer.

    Besides the T20 in-game ad, the campaign will run on digital and across the brand’s social media platforms. Swiggy has also collaborated with Jordindian to create a couple of videos showcasing how cricket is best enjoyed with food ordered from the platform.

    At the start of the T20 cricket season, Swiggy launched Match Day Mania, a 51-day long food festival that offers discounts across 13000+ restaurants in the cities Swiggy operates in. This integrated campaign, apart from television is being promoted across print, radio, digital platforms, as well as in restaurants.