ITV

Tag: Swiggy

  • E-comms step forward to help tide over Covid second wave

    E-comms step forward to help tide over Covid second wave

    MUMBAI: With India battling a deadly second wave of the pandemic, night curfews and partial-to-near-complete lockdowns seem to be the norm in many parts of the country. The last couple of weeks in particular have been more devastating with the nation witnessing an unprecedented pan-India surge in Covid cases. India Inc is stepping on the gas to ensure that employees and their families get vaccinated as soon as possible. MNC consumer goods company Procter & Gamble, on Monday pledged Rs 50 crores towards ten lakh vaccine doses covering five lakh Indians.

    E-comms are also going the extra mile to ensure protection of their associates, including delivery staff, while guaranteeing safe delivery of orders to customers. With movement restrictions being introduced in additional parts of the country, buyers are taking the safety route of shopping from home. This has resulted in driving bigger orders for e-commerce companies across India.

    Here are some of the efforts undertaken by online platforms in the fight against Covid2019:

    Food delivery app Swiggy last month took the initiative of supporting the vaccination cost for its entire delivery fleet. The company announced on its Twitter handle: “From essentials to food, delivery partners have always been our lifelines. We’re happy to announce that we’re supporting 100 per cent of the vaccination cost for our entire delivery fleet, and that this entire drive will be facilitated by us to keep them and you safe. #DeliveringHope”

    Food & Grocery app Grofers took the initiative of using its platform to set up a real-time data of all Covid2019 resources, including city-wise databases and helpline numbers. It shared on its blog, “A lot of people are currently overwhelmed and struggling to find relevant information on what to do and what measures to take if they or someone they know is currently affected by the virus. We thought we could use our platform to help a bit here. To help make this a slightly less cumbersome process we have aggregated some of the publicly available information for your convenience, so you do not have to go looking for it in different places.”

    Grofers has also partnered with UNICEF to encourage people across the country to get vaccinated. It tweeted :“When you get vaccinated, you potentially safeguard yourself and your family from Covid2019. Here is our little way of expressing our appreciation for those who have taken this important step.”

    E-commerce giant Flipkart went all-out in its measures to ensure a safe working environment for all its employees and stakeholders across the board. The company took to its twitter handle to share a video on the same. “We stand strong in our commitment to safety. Our priority remains the well-being of our employees, customers, sellers, and our entire ecosystem. Watch for the various measures we continue to implement to ensure  #SafeCommerce for all.”

    The firm has also been lending its helping hand to deliver Covid care medical kits. Official Twitter handle of infrastructure & industrial development department of the Uttar Pradesh government tweeted lauding the company’s efforts, which included delivering over 3,000 covidcare medical kits free of charge.

    Food delivery app Zomato had in 2020 taken steps to educate the riders and restaurants on safety and hygiene practices, provided them with COVID insurance, masks, and facilitated hand sanitisation stations at restaurants across the country. This time the Food delivery app has rolled out a feature for “Covid emergencies”. Zomato Founder Deepinder Goyal tweeted, “Today, along with thousands of our restaurant partners, we just rolled out a “priority delivery for covid emergencies” feature on the Zomato app. This feature will allow our customers to mark *This order is related to a Covid2019 emergency* option during checkout.

    These orders will be prioritised by providing fastest rider assignment, and dedicated customer support in case of queries. Thousands of restaurants have pledged to prioritise these orders in their kitchen above all others.

    In addition, the firm’s not-for-profit arm Zomato Feeding India has kickstarted a Help Save My India endeavour in association with @delhivery to source oxygen concentrators and related supplies to help hospitals and families in need.

    Early this month, Urban Company (formerly UrbanClap) – a managed marketplace for home services, committed towards getting 100 per cent of their fleet vaccinated, free of cost in the coming weeks. “We have already initiated phase 1 of this effort for service partners aged 45+, and are working closely with local govts and healthcare providers.

    With the government now allowing vaccination for all above 18 starting 1 May, @urbancompany_UC further reiterated its commitment. “ @urbancompany_UC is committed to getting all our front lines service professionals and employees vaccinated at the earliest possible availability,” tweeted Urban Company co-founder Abhiraj Singh Bhal  @abhirajbhal .

    Tata Group’s Online apparel brand TATA CLIQ chose to take a step back by reminding everyone that ‘It’s Time To Pause’. It urged its customers to think again before making a purchase on the app. Declaring that ‘Today Community takes precedence over Commerce’ the brand sent out communication to its subscribers and on its webpage saying “Sometimes it takes courage to pause, to listen to what the heart already knows. We encourage you to pause and ask yourself – do you really need to buy this now? Just because someone else carries it well doesn’t mean it isn’t heavy.”

    It added “Out of respect for our stakeholders, we are open for commerce – so we will still deliver your orders, take your calls, process returns and refunds – but we will not penalise our delivery team on road for a day of delayed delivery, we will not focus on the number of calls made in an hour by our customer care executives, we will not allow colleagues at our warehouse to travel via public transport and expose themselves and their families to risk.” 

  • Savour McDonald’s falling fries in this new AR Instagram Game

    Savour McDonald’s falling fries in this new AR Instagram Game

    NEW DELHI: In the era of social distancing, virtual interactions have taken a new shape and form to connect with each other. Providing a perfect solution to the lockdown woes, McDonald’s India North & East in partnership with Swiggy has launched an exciting AR game filter ‘Fries Down Challenge’ on Instagram that allows netizens to savour their favourite McDonald’s fries virtually. Adding to the excitement, users with maximum score will stand a chance to win exciting McDonald’s vouchers that can be redeemed on Swiggy*.

    To try their hands on the most rewarding Instagram filter, users would need to select the filter from Swiggy’s Instagram page filters section or can search the “Fries Down Challenge” filter from the effects list in Instagram camera. Once they select the filter, tap to play, French fries will begin falling from the top of the screen and the tally will appear over the user’s head. Users will then have to catch the falling fries by opening their mouth to eat them. After the game, the AR filter will record the final score. 

    Created by Nilgiri Social, the AR story filter has already taken Instagram enthusiasts such as Kusha Kapila, Heli Daruwala and others into a frenzy as they tried the filters and shared their score. 

    The launch of the AR game by McDonald’s comes close on the heels of #FryItUpFridays – an exclusive, Friday-specific deal on the McDonald’s World Famous Fries. As part of this irresistible offer, anyone who places a McDelivery order via Swiggy, of/above a total of INR 350 (exclusive of delivery charge & taxes) on Fridays, gets a pack of medium fries free.

    *Challenge available from 10 am to 8 pm on 14 August 2020 only

  • Faber-Castell partners with Swiggy to make stationery available at doorstep

    Faber-Castell partners with Swiggy to make stationery available at doorstep

    NEW DELHI:  With a growing demand of art and other stationery supplies in the market due to the various challenges posed by the pandemic like self isolating, work from home and study from home Stationery giant Faber-Castell ties up with Swiggy Genie to make stationery available at doorstep for its consumers. 

    In the past few years, there is a noticeable growth of e-commerce in retail strategy. However, the recent four months have made us change the way we shop and consume. The consumer’s appetite for buy at click is growing market for online marketplaces and the intra-city delivery tools like Swiggy’s Genie are all one step ahead to keep up with the demand supply channel.

     “The pandemic has made us realise the value of our nearby retailers and stores. While e-commerce is back and running but things haven’t resumed normally yet.  If you are studying, working from home or you just want to paint for leisure but you realise you don’t have your necessary stationery supplies waiting for 3-5 business days doesn’t seem feasible to all. We’re glad that Swiggy’s Genie came to play at the right time to help us meet our demand and supply gap,” said Faber-Castell India MD Partho Chakrabarti.

    “With the continued uncertainty of the future, Swiggy has been agile enough to provide multiple offerings to address the changing needs of the consumer. As we continue to stay indoors and find ways to share personal experiences with our loved ones, we have partnered with Faber-Castell to deliver stationery and art supplies to the consumers’ doorstep. This association will unlock a new dimension of convenience and safety for consumers during these exceptional times,” said Swiggy COO Vivek Sunder.

    Follow Tellychakkar for the consumer facing news & entertainment

  • Ordering your favourite McDelivery from Swiggy gets rewarding with #FryItUpFridays

    Ordering your favourite McDelivery from Swiggy gets rewarding with #FryItUpFridays

    NEW DELHI: McDonald’s India – North & East is making Friday, the most happening day of the week! The country’s most loved restaurant brand has partnered with Swiggy to make your food ordering rewarding and to make the start of your weekend even more exciting with its #FryItUpFridays offer. As part of this irresistible deal, customers ordering their favourite McDelivery on Swiggy will receive a free medium fries every Friday when they spend INR350 and above (excluding delivery charges and taxes). The offer will be available from 17th July onwards for a limited time period on the Swiggy app.

    Whether it’s a working day or a Friday night at home, McDonald’s and Swiggy are making sure it gets more exciting with free fries.

    “We are excited to collaborate with Swiggy for this unique offer and hope to make Fridays even more exciting for our customers. Our goal is to provide value with the highest quality experience to our customers and play a part in making memories during these challenging times,” says, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India) head Robert Hunghanfoo. 

    As part of its commitment to quality and safety in the current times, McDonald’s has introduced nearly 50-plus process changes to ensure a safe dine-in, delivery and take away experience to its customers.

    Follow Tellychakkar for the consumer facing news & entertainment

  • Fraazo partners with Swiggy, Zomato, Dunzo

    Fraazo partners with Swiggy, Zomato, Dunzo

    MUMBAI: To service an outpouring of orders for essentials during the Covid2019 lockdown,  Fraazo, a Mumbai-based consumer agri-tech brand is providing doorstep-delivery of farm-fresh fruits and vegetables. Fraazo has partnered with leading hyperlocal platforms viz. Swiggy, Zomato, and Dunzo to expand its footprint to provide quality, hygienic fruits and vegetables to every household.

    The Covid2019 pandemic has struck fear in the heart of people who are wary of venturing out of their homes.  There has been an overall increase in customer demand for online delivery of groceries and essentials, and Fraazo has launched innovative service models with a focus on hygienic and quality foods while performing contactless delivery across societies. The brand is currently witnessing heightened interest for their services from people in areas like Powai, Chandivali, Andheri (West), and Andheri (East) in Mumbai and Margarpatta, Hinjewadi, and Vishal Nagar in Pune. With its teams burning the midnight oil to provide express delivery of quality fresh vegetables and fruits. Fraazo stands apart from the competition.

    Fraazo sources farm-fresh vegetables and fruits directly from over 500 farmers bypassing the traditional chain to minimize handling helping maintain quality and hygiene, and with their pocket-friendly prices and customer convenience boosting sales significantly over the last two months. The pandemic has helped Fraazo accelerate their offerings at a faster pace from the 200 orders per day earlier to almost 1,500 orders a day.

    Fraazo co-founder and CEO Atul Kumar said, “In such unprecedented times, we are striving to ensure continuity in the supply of hygienic and fresh quality of fruits and vegetables to our consumers. In our efforts to ensure the same, we have partnered with Hyperlocal platforms for smooth, and safe delivery of our products across major cities in Maharashtra, providing accessibility and convenience to our consumers.”

    Kumar further added, “We are highly obliged to our customers for their trust in our services and we’re focused on ensuring safety measures as our top priority for both our employees and the consumers during this pandemic. We also want to appreciate our Hyperlocal partners for standing up for the citizens in this situation. Seeing the current situation, we all need to work together to help our country fight with the pandemic.”

  • How Dabur realigned itself to manage Covid2019

    How Dabur realigned itself to manage Covid2019

    NEW DELHI: Covid2019 came as a big disruptor for the marketing and advertising industry. All the brands, big or small, had to rework their strategies for the year, realign their spends, and work with a different approach to reach to the consumers. In a live webinar with Indiantelevision.com, Dabur India head of media Rajiv Dubey had revealed that the brand was quite proactive in its approach to handle the situation and now in its financial review, the company has detailed the many measures it took to manage Covid2019.

    As per the report, the company worked on a multi-pronged strategy to handle the situation, keeping a tight focus on employee well-being, consumer marketing reorientation, GTM approach, streamlining manufacturing, cost and cash flow management, and community welfare.

    Elaborating more on the facet of consumer marketing reorientation, the company shared in the report that all its communications were repurposed in the Covid2019 context and a higher focus was put on healthcare and hygiene. The company also entered into newer categories and launched relevant NPDs.

    The media mix was retooled with an increased digital presence and clocking higher engagement on social media. It also decreased its presence on GECs, stopped advertising on print and outdoor, and invested highly in news channels, kids’ channels and movie channels on TV.

    To reach the consumers, a go-to-market (GTM) strategy was adopted under which incentive schemes for the salesmen and delivery personnel were announced in the early-Covid period. Automation was made a key factor in taking orders by enabling SSMs to telecall and take order on SFA, directly from home at start of Covid, piloted order taking through WhatsApp & centralized tele-agents was also introduced. It also launched a retailer app, which is now reaching to close to 40,000 retailers for self-service.

    To motivate and support the retailers, the company rolled out one lakh ‘Suraksha Stores’ with the ministry of consumer affairs, provided health insurance of one lakh to 1500+ SSM of Dabur stockists and gave digital certificates for exceptional service by sales team members.

    It also ventured out to reach the consumers directly via partnering with platforms like Swiggy and Dunzo, starting the ‘Immunity to Doorstep’ initiative, and placing Dabur's Immunity booster products in dairy and kirana stores.

    Dabur also initiated several community welfare programmes, earmarking Rs 21 crores towards support and relief activities. It also contributed Rs 11 crore to PM care fund by Dabur and other group entities.

    However, the company did not stay immune to the ripple effects of the pandemic. The month of April and part of May 2020 saw complete lockdown which led to a significant impact on the company’s revenue but with the easing of restrictions, we are seeing sequential improvement in the revenue trajectory of the company.

    While the impact on revenue from operations has been partially mitigated by higher focus on health and hygiene categories, the launch of new products, driving sales through new channels such as delivery platforms and e-commerce and aggressive monitoring of sales in GT channel, yet the impact of Covid-19 on Q1 FY21 revenue from operations (based on best judgment and normal growth scenario) is likely to be in the range of Rs 400-450 crore. Impact on PAT of Q1 FY21 is likely to be in the range of Rs 60-80 crore.  

    It revealed in its performance summary for FY’20 that it was on track to deliver six per cent revenue growth if the pandemic had not happened. With an impact of Rs 360 crore on sales, its revenue grew by only two per cent in FY’20. Even the growth in PAT before exceptional items dipped to 5.8 per cent from 14 per cent.

    The Q4 was massively hit by the ripple effects of the lockdown. Dabur’s revenue dipped by 12.3 per cent in the final quarter and the PAT before exceptional items witnessed a dip of 18.9 per cent.

  • Swiggy co-founder Rahul Jaimini moves to Pesto Tech

    Swiggy co-founder Rahul Jaimini moves to Pesto Tech

    NEW DELHI: Swiggy co-founder and CTO Rahul Jaimini has decided to give up an active role in the food-ordering-and delivering-platform to pursue another entrepreneurial venture, the company said in a statement. He will move on during the month, after serving the position for six years. 

    Jaimini will be taking up the position of co-founder at Pesto Tech, a career accelerator start-up whilst continuing to remain a shareholder and board member at Swiggy. 

    The company also shared that the functions currently led by Jaimini, including platform engineering, analytics, IT and labs, will be handed over to the head of engineering and data science Dale Vaz. 

    Swiggy co-founder and CEO Sriharsha Majety said, "Technology was crucial to what we set out to build when we started Swiggy. Nandan (Reddy) and I could not have asked for a better partner to handle this aspect of the company."

    Jaimini added, “Working with technology that has large scale impact is what excites me, and I am grateful to have had the opportunity to do just this at Swiggy and grow tremendously over the years.” 

  • MTR Foods partners with Swiggy to deliver food essentials at doorstep

    MTR Foods partners with Swiggy to deliver food essentials at doorstep

    MUMBAI: MTR Foods Pvt Ltd has partnered with online food delivery platform, Swiggy to deliver food essentials from every category under the brand’s portfolio. As the country continues to be under lockdown, food remains to be an essential item for all. This move by both the brands is to ensure last-mile connectivity of food to their consumers amidst the COVID-19 outbreak in the country.

    The partnership will allow consumers to purchase MTR Foods products, now easily accessible through the MTR Stores and the Urban Kirana tabs available on the Swiggy app. The store currently carries key MTR products from all categories under the brand including Masalas, Pure Spices, Ready To Eat Meals, Rice Idli, Rava Idli, Dosa, Upma and other Breakfast Mixes, Beverages, and others.

    “We’re facing unprecedented times with the world facing a pandemic and our country under an extended lockdown. Under these circumstances, it is critical for us to ensure that our consumers have a continuous supply of our products. With home delivery witnessing a significant rise, this partnership with Swiggy would enable us to reach out to the majority of our consumers and ensure that their products reach them safe and sound, whenever they need them. With Swiggy’s extensive hyperlocal reach, this partnership was a natural one for us," said MTR Foods Pvt Ltd CEO Sanjay Sharma.

    Swiggy will source the products from the MTR Foods distributors listed on to the platform to ensure the proper handling of products and enable availability across cities through no-contact delivery.

    Swiggy COO Vivek Sunder said, “MTR’s extensive and popular product range such as breakfast mixes and ready-to-eat meals, beverages, spices, pickles, and sweets will be readily available for customers now more than ever. Our partnership with the brand will leverage their distribution centres and retail outlets across major cities to ensure quick and reliable supply of these products through Swiggy’s efficient delivery service. Our ‘No-Contact’ delivery feature, which can be availed on all prepaid orders, will continue to help both customers and delivery partners maintain a safe distance.” 

    The store is now live in Bangalore and we will go live in other metros and Tier 2 cities in a few days. Along with the products being available to consumers across key markets, all necessary precautions have been taken by both partners to ensure the safety of both the consumers as well as the delivery executives. To this effect, all delivery executives in these markets have undergone a special training coordinated by the MTR Foods team on precautions they need to take while making a delivery, to ensure complete safety of the delivery persons as well as the products.

  • SCoolMeal & Lil’Goodness partners with Swiggy’s ‘Hope, not Hunger’ campaign

    SCoolMeal & Lil’Goodness partners with Swiggy’s ‘Hope, not Hunger’ campaign

    MUMBAI: sCoolMeal & Lil'Goodness, a Bangalore-based kids’ food and nutrition start-up, is partnering with Swiggy's "Hope, not Hunger" campaign to provide nutritious, hygienic meals to the less privileged children in Bangalore. With public life and businesses coming to a standstill amid the nation-wide lockdown, there are people who depend on the daily wages to put a meal on the table for themselves and their families. As a socially responsible corporate, sCoolMeal & Lil'Goodness is committed towards extending its support to the nation’s fight against Covid19. The the company served 25,000 meals in the past week to underprivileged kids in Bangalore.

    Lil’Goodness and sCoolMeal co-founder and CEO Harshvardhan said, "These are unprecedented times and we have a larger humanitarian responsibility to address the needs of the less privileged and less fortunate sections of the society. We are delighted to partner with Swiggy's ‘Hope, Not Hunger’ initiative to provide much-needed help to the needy. We are an early-stage start-up ourselves but we will continue to participate and collaborate in whatever way we could to overcome this COVID 19 pandemic soon and contribute to the wellbeing of our nation.”

    Also, sCoolMeal ensures thermal screening of its entire staff regularly and maintains the highest standards of hygiene and food safety to ensure that only the best food reaches our kids. The menu is designed scientifically to provide the right boost of essential nutrients to strengthen the immunity of the kids during these times. Safety being of paramount importance, SCoolMeal has ensured that its operations staff is taken care of in these tough times. SCoolMeal recently got re-certified for ISO-22000 (2018), a testimony to the high standards of hygiene and food safety is followed.

    sCoolMeal has a differentiated model for providing fresh online subscription-based meals to kids in schools and daycare centres across Bangalore. Currently, we are serving 55 schools in Bangalore; sCoolMeal is rapidly scaling up its reach across the city- increasing the coverage of schools, daycare centres, sports training centres, and kids activity centres. While the current pandemic episode has severely affected business for a start-up like sCoolMeal, the founders are optimistic that once things come back to normal, the promise of safety, hygiene and nutrition that sCoolMeal follows will strengthen its value proposition to parents. 

  • Del Monte partners with Zomato, Swiggy and Dunzo

    Del Monte partners with Zomato, Swiggy and Dunzo

    MUMBAI: Fieldfresh Foods Pvt. Ltd today announced strategic tie-ups for its premium food brand, Del Monte, with online food delivering platforms Zomato and Swiggy as well as door-to-door delivery app Dunzo to deliver its range of premium food products – which include Tomato Ketchup, Mayo, Pasta, Olive Oil and fruit drinks – to consumers’ homes amidst the continuing lockdown.

    As part of the tie up, Zomato has started home delivering Del Monte products in Bangalore and Hyderabad. Kolkata, Pune, Mumbai and Delhi NCR are on the anvil.

    Zomato has created a Del Monte store under its new Zomato Market section where consumers can glance through the Del Monte product range available in their vicinity and place an order for the same on the app itself.

    Del Monte’ partnership with Swiggy will ensure safe and secure supply of its products to consumers' homes, starting with Kolkata and Bhubaneshwar in the East region, followed by Bangalore, Delhi NCR and other major cities over the next few days.

    Dunzo is currently doing doorstep delivery for Del Monte in Bangalore with Chennai and Pune going live shortly.Again, one just needs to search for Del Monte in the app and the list of stores and products available nearby get displayed.

    “In such unprecedented times, we strive to ensure continuity in the supply of our products to consumers. In our efforts to ensure the same, we have partnered with app-based delivery platforms for smooth and safe delivery of our products across major cities, enabling accessibility and convenience for the consumers,” Fieldfresh Foods CEO Yogesh Bellani said.

    These products will be available at Del Monte’s distribution centers from where these partners will pick up and then ensure safe delivery of these products across cities.

    “We are happy to partner with leading delivery startups in this endeavor.This will make sure safe door to door delivery of food items that will help consumers to avoid stepping out and support social distancing, as it becomes the biggest tool for India’s fight against Covid-19,” Bellani said.

    All the three tie-ups are operational and have started delivering from 17 April, 2020.