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Tag: Swiggy

  • Food Pharmer brings protein power to Instamart

    Food Pharmer brings protein power to Instamart

    MUMBAI: Health-conscious shoppers can now get their protein fix faster than ever. Revant Himatsingka, popularly known as “Food Pharmer”, has launched his protein brand Only What’s Needed (OWN) on Instamart, marking the brand’s first appearance on a quick commerce platform.

    The move coincides with Instamart’s launch of a dedicated “Protein” section on its app, making it easier for consumers to discover high-protein foods without wading through confusing nutrition labels. The section features trusted brands, including OWN, with affordable packs for everyday users and larger value formats for regular gym-goers.

    Revant shared on Instagram that the collaboration began rather organically. “It all started with a comment from Instamart saying, ‘Humare app pe aa jao’, and a few DMs later, we made it happen,” he said. “Our mission is to make protein a daily habit for India, not just sell whey. With 70 per cent of the country still protein-deficient, this is a step towards changing how India consumes protein.”

    Only What’s Needed Whey Protein is built on Revant’s promise of clean, transparent, and tested nutrition. Made with just four ingredients, each batch undergoes seven safety and quality checks. The brand, which quickly gained a cult following since its launch earlier this year, is now set to reach homes across major Indian cities in minutes.

    Swiggy co-founder and CGO Phani Kishan Addepalli, highlighted the shared values behind the partnership. “Anyone who follows Revant knows how fiercely he protects consumer trust. Convenience got us here. Trust will take us further,” he wrote on LinkedIn.

    With Instamart’s new protein aisle and Food Pharmer’s signature honesty, India’s journey toward smarter, faster nutrition just got a powerful new boost, quite literally, in 10 minutes flat.

     

  • Sunfeast Baked Creations adds fresh flavour to Diwali gifting

    Sunfeast Baked Creations adds fresh flavour to Diwali gifting

    MUMBAI: Who says you can’t have your cake and gift it too? This Diwali, ITC Sunfeast Baked Creations is giving festive gifting a delicious twist with its new campaign, ‘your gift language’: a celebration of thoughtful indulgence that speaks straight to the heart (and sweet tooth).

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

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    In a season where predictable mithai boxes often rule the shelves, Sunfeast Baked Creations is breaking the mould with fresh, handcrafted patisserie that blends Indian warmth with global flair. The campaign champions the idea that gifting isn’t just about exchanging sweets, but about expressing care through creativity, craftsmanship and taste.

    Fronting the campaign is actress Parvati Nair, who brings her signature charm to a vibrant digital film on Instagram. In the film, she swaps out the usual boxes of barfi for gourmet hampers, reimagining Diwali gifts as edible stories, not just sugary traditions. Her message is simple yet striking: this Diwali isn’t about gifting more, it’s about gifting better.

    The ‘your gift language’ range offers something for every celebration, from intimate family moments to grand festive soirées. Highlights include an artisanal truffles & brownie gift box with handcrafted terracotta diyas; a Diwali special assorted sweets & dry fruits hamper that balances indulgence with health; and a decadent desserts hamper box featuring tiramisu pudding, blueberry cheesecake, marble tea cake, and the signature dark fantasy croissant.

    Each box is baked fresh and designed to delight: a fusion of modern patisserie precision and Indian festive spirit. Available across Bengaluru, Mumbai, Pune, Chennai and Hyderabad on Swiggy and Zomato, these hampers promise to make every gesture personal and every bite meaningful. 
     

  • Stahl Kitchens and Swiggy Instamart serve up speedy kitchenware

    Stahl Kitchens and Swiggy Instamart serve up speedy kitchenware

    MUMBAI: Stahl Kitchens, one of India’s fastest-growing premium cookware brands, has partnered with Swiggy Instamart to bring its signature tawas, kadhais, frypans, and cookers to doorsteps in record time, sometimes within 10 to 15 minutes.

    By joining the quick commerce revolution, Stahl is reshaping how consumers shop for kitchen essentials. What once took a week to deliver can now arrive before your dough rises, as the brand debuts across key metros including Mumbai, Delhi ncr, Bengaluru, Hyderabad, Kolkata, and Gurugram.

    The curated selection on Instamart features Stahl’s acclaimed artisan hybrid and artisan triply ranges, known for their durability, residue-free cooking, and chip-proof performance. Also available are the sleek xpress cookers in 1 litres, 1.5 litres, and 2.5 litres variants, designed for fast, safe, and efficient cooking. To mark the launch, customers can enjoy up to 15 per cent off on cookers and 20 per cent off on other cookware for a limited time.

    “India’s culinary landscape revolves around three essential pieces of cookware: tawas, pressure cookers, and kadhais. The inclusion of frypans on Instamart reflects the evolving aspirations of Indian households embracing global cooking trends,” said Stahl Kitchens director & CEO Dhruv Agarwal. 

  • Zouk packs a punch with a hilarious Diwali twist

    Zouk packs a punch with a hilarious Diwali twist

    MUMBAI: Looks like this Diwali, men are finally unburdening their pockets! Zouk, the proudly Indian and vegan lifestyle brand, has rolled out a witty festive campaign that turns a familiar household joke into a clever gifting idea.

    We’ve all seen it, the brother, husband or father weighed down with everyone else’s keys, phones and lip balms, all because “her outfit doesn’t have pockets.” Zouk’s new film spins this everyday comedy into a relatable story of one man’s lightbulb moment, this Diwali, he gifts Zouk bags to his wife and sister, solving the problem once and for all.

    Full of humour and festive warmth, the campaign gently nudges viewers to see bags not just as accessories but as thoughtful, practical gifts that carry meaning long after the lights go out.

    “The festive season brings families together and with it come those uniquely Indian moments, like men being handed random things to hold,” said Zouk founder Disha Singh. “Our film captures that truth with humour. A Zouk bag doesn’t just solve the ‘no pocket’ problem; it’s a meaningful festive gift.”

    Beyond the film, Zouk has launched The Big Bag Festival, a curated gifting experience featuring festive combos and collaboration-led boxes with Palmonas, Bombay Sweet Shop and Renee Cosmetics. And for the last-minute shopper, Zouk’s products are now just a click away on Swiggy Instamart, Zepto, Blinkit, Flipkart Minutes and Myntra M-now.

    Blending tradition with functionality, Zouk continues to celebrate modern Indian households with its vegan, stylish and thoughtful designs. This Diwali, it seems the smartest gift you can give her, is a little less for him to carry.

  • IndIAA Awards 2025 spark a decade of creative brilliance

    IndIAA Awards 2025 spark a decade of creative brilliance

    MUMBAI: When creativity takes centre stage, India applauds, and the 10th edition of the IndIAA  Awards 2025 did just that. Presented by the India Chapter of the International Advertising Association (IAA), the gala honoured the country’s most innovative brands and agencies, celebrating a decade of excellence in storytelling, strategy, and societal impact.

    From bold campaigns to culturally resonant ideas, the evening spotlighted winners across 16 categories. Nestle India took the crown in food & beverage, while Gabit led the consumer electronics category. Creative agencies Ogilvy and Moonshot dominated, each securing four awards, proving that strategy and imagination make the perfect duo.

    Hero Motocorp, Swiggy, Asian Paints, Campus Activewear, Meta, and Urban Company were among the evening’s standout winners, demonstrating how brands continue to blend culture, emotion, and business impact through creativity. Shilpa Shetty was honoured as the “Most disruptive brand in the entertainment Industry,” adding star power to a night of recognition.

    This year also saw the celebration of the All-India winners of the AFAA’s Changemakers for Good Awards, recognising campaigns that drive real societal change rather than just sales. Highlights included R K Swamy’s Happy Breastfeeding Week – Himalaya Babycare for advertising and innovation, and Associated Advertising’s T-Safe awareness campaign for government initiatives.

    Meta India MD & country head and jury chairperson Arun Srinivas praised the calibre of entries, saying, “It truly is a testament to the creative excellence that our country is known for. This year, we also assessed digital storytelling, reflecting the changing landscape of how brands connect with audiences.”

    IAA India chapter president Abhishek Karnani added “The IndIAA Awards stand for creativity backed by insight and purpose. Tonight, we honour work that drives business and uses communication as a force for good.”

    The awards reaffirmed India’s status as a hub of ingenuity, collaboration, and impactful storytelling. From homegrown icons to new-age disruptors, the 2025 edition of IndIAA proved that great ideas don’t just win awards, they change the game.

  • La Chérie’s Dancing Cloud Japanese cheesecake lands in Mumbai

    La Chérie’s Dancing Cloud Japanese cheesecake lands in Mumbai

    MUMBAI: Pune’s much-loved dessert house La Chérie has wafted into Mumbai with its headline act — the Dancing Cloud Japanese Cheesecake — a dessert so airy it trembles like silk.

    A runaway hit in Pune, the souffle-style cheesecake has become a sensation for its cloud-soft texture, subtle sweetness and melt-in-the-mouth finish. Steering clear of dense, sugary cheesecakes, La Chérie’s version is baked fresh in small batches with no preservatives or artificial stabilisers — just pure technique and clean ingredients.

    “We wanted to offer something that feels familiar yet surprising — comforting but elegant,” says the La Chérie team. “The Dancing Cloud is our idea of quiet indulgence — it doesn’t shout; it stays with you.”

    With Mumbai currently in the grip of a Japanese culinary wave — from omakase dining to kawaii cafés — the brand’s entry could not be better timed. Its cloud kitchens serve a full range of cheesecakes, though the Japanese variant is the undisputed hero. Available on Swiggy and Zomato, the line-up includes the Mini Dancing Cloud (Rs 299), the Chocolate variant (Rs 359) and the Big Dancing Cloud Whole Cheesecake (Rs 899).

    What sets La Chérie apart is its restraint. There’s no gelatin, compound chocolate, agar or bulking agents — only precision baking and honest ingredients. Made with eggs, the cheesecake can be savoured warm or chilled, offering a different experience each time.

    Founded in 2020, La Chérie has built its name on craftsmanship and purity — from its signature Japanese cheesecake to its indulgent New York version. Its Mumbai launch signals more than just expansion — it’s a sweet shift in the city’s dessert culture: thoughtful, modern, and blissfully light.

  • ITC Master Chef Creations serves up festive delight with ‘Great Murgh Festival’

    ITC Master Chef Creations serves up festive delight with ‘Great Murgh Festival’

    MUMBAI: Festivals in India are never complete without a hearty feast, and this year, ITC Master Chef Creations has added extra flavour with its ‘Great Murgh Festival’ a limited-time celebration designed for non-vegetarian connoisseurs.

    Running until the first week of October, the festival spans five cities: Bangalore, Chennai, Hyderabad, Mumbai, and Pune, and is available exclusively on Swiggy and Zomato.

    From velvety slow-cooked curries to fragrant biryanis and indulgent platters, the line-up pays homage to India’s enduring love affair with chicken. The menu transforms everyday meals into festive daawats, whether for a solo indulgence, a dinner date, or a family get-together.

    Among the highlights are Dakhni Murgh inspired by Deccan royalty, the spice-rich Darbhari Murgh, hearty meal combos pairing butter naan with rich gravies and Dal Makhani, and indulgent sweets like gulab jamun. For those craving variety, there’s also Murgh Makhani with bone, Egg Tawa Masala, and even a vegetarian Paneer Lababdar meal. The star attraction? A mutton biryani & Kebab Meal big enough to steal the spotlight at any festive table.

    Crafted with ITC Master Chef Creations’ signature finesse, each dish blends heritage recipes with gourmet flair. The result: a festival of flavours that promises indulgence in every bite.

  • Plates with purpose: ITC Aashirvaad turns Navratri feasts into care acts

    Plates with purpose: ITC Aashirvaad turns Navratri feasts into care acts

    MUMBAI: Food for thought, with a side of care. This Navratri, ITC Aashirvaad Soul Creations has launched ‘Nav creations,’ a festive initiative that transforms everyday vrat meals into acts of kindness.

    At a time when families gather over wholesome vrat thalis and young kanyas are celebrated as symbols of purity, many girls remain outside the festive circle. ‘Nav creations’ steps in to bridge that gap, ensuring each order adds a touch of warmth to lives that might otherwise go unnoticed.

    Here’s how it works, every order from the ‘Nav creations’ menu on Swiggy or Zomato comes with a festive card and a QR code. By uploading proof of purchase, customers earn 100 coins. Once 500 coins are collected, Aashirvaad Soul Creations serves a wholesome Navratri meal to a young kanya. To spread the joy further, contributors also receive a personalised ‘Nav creations’ digital frame to share online.

    The vrat-special menu itself stays true to tradition, prepared without onion or garlic and using only sendha namak. From kuttu paneer pakodas with kali mirch dip, velvety vrat paneer curry, and fluffy sabudana khichdi thalis to soft sabudana parathas and rajgira pooris paired with comforting aloo subzi, each dish brings the festive kitchen to the table.

    Available across Bengaluru, Chennai, Hyderabad, Mumbai and Pune until 2 October, the menu is more than convenient festive dining. With ‘Nav creations,’ every plate becomes a prayer, and every order an offering of care.

  • Third Wave Coffee and Smoor stir up sweet brews with Diwali hampers

    Third Wave Coffee and Smoor stir up sweet brews with Diwali hampers

    MUMBAI: This Diwali, it’s sweets meets sips. Third Wave Coffee and luxury chocolate brand Smoor have teamed up to brew a festive pairing of rich coffees, artisanal chocolates and keepsakes in three limited-edition hampers.

    Crafted to capture the spirit of togetherness, the collaboration offers a blend of two rituals at the heart of Indian celebrations: the sweetness of mithai and the warmth of coffee. Priced from Rs 1,299 onwards, the hampers will be available across Third Wave Coffee and Smoor outlets and on Swiggy and Zomato from 25 September.

    The collection features: classic hamper with Vienna roast easy coffee bags, a mug, Smoor’s choco mithai and almond snaps, a diya and greeting card; Indulgence hamper layering Vienna and monsoon malabar roasts with choco mithai, pistachio kunafa bites, a diya, handcrafted mug and tote bag; Luxe hamper starring Ratnagiri specialty single-origin festive blend, a French press, choco mithai, kunafa, artisanal mug, diya and bespoke greeting card.

    “Coffee is more than a beverage, it is a comforting ritual that connects people,” said Third Wave Coffee, CEO, Rajat Luthra. “Pairing it with Smoor’s indulgent chocolates makes these hampers more than gifts, they’re modern experiences.”

    Smoor, CEO, Vimal Sharma added, “Our craft in chocolate paired with their mastery of coffee brings distinct experiences in perfect balance, creating hampers that are thoughtful and truly special.”

    With signature brews, handcrafted treats and festive touches like diyas and cards, the hampers aim to elevate gifting from the conventional to the memorable. Because this Diwali, celebration isn’t just about lights and laddoos: it is about savouring every sip and every bite, brewed and sweetened to perfection.

  • Chicken out on diets as ITC serves up the Greatmurghfestival feast

    Chicken out on diets as ITC serves up the Greatmurghfestival feast

    MUMBAI: Move over laddoos and barfis this festive season, it’s the cluck that rules the daawat. ITC Master Chef Creations has rolled out the #GreatMurghFestival, a limited-time celebration of all things chicken, designed as a guilty (or guilt-free) pleasure for non-vegetarian connoisseurs. The feast runs till the first week of October across Bangalore, Chennai, Hyderabad, Mumbai, and Pune, exclusively on Swiggy and Zomato.

    Chicken has long been the star of Indian festive tables, whether in the grandeur of royal courts or the warmth of home kitchens. Paying tribute to this culinary legacy, the festival dishes promise to turn everyday dining into indulgence. Think velvety gravies, fragrant biryanis, and rich platters that transform a weekday dinner into a daawat.

    Each dish is crafted with ITC Master Chef Creations’ signature finesse, bringing together heritage and indulgence. It’s not just food, it’s a culinary journey designed for moments of celebration, whether solo, shared, or hosted.

    The line-up offers 12 dishes and curated meals that read like a greatest-hits album for chicken lovers:

    ●    Dakhni Murgh (Serves 2): A slow-cooked Deccan royal delicacy.

    ●    Darbhari Murgh (Serves 2): Spice-laden and regal.

    ●    Dakhni Murgh & Butter Naan Meal (Serves 2): Complete with Dal Makhani, Lachha Paratha (2 pcs), Butter Naan (2 pcs), and Gulab Jamun (2 pcs).

    ●    Darbhari Murgh & Butter Naan Meal (Serves 2): A hearty spread with all the trimmings.

    ●    Single-serve indulgences: Compact Dakhni Murgh or Darbhari Murgh with Dal Makhani and Butter Naan (2 pcs).

    ●    Murgh Makhani & Butter Naan Meal (Serves 1): The buttery classic paired with Dal Makhani and Gulab Jamun (1 pc).

    ●    Paneer Lababdar & Butter Naan Meal (Serves 1): For vegetarians seeking equal indulgence.

    ●    Mutton Biryani & Kebab Meal (Serves 2): 900 g of biryani magic with 4 juicy Mutton Shikampuri Kebabs.

    ●    Murgh Makhani with Bone (Serves 2): Tangdi (2 pcs) in creamy tomato gravy.

    ●    Egg Tawa Masala (Serves 2): Rustic eggs simmered in spiced masala, tawa-style.

    From buttery naans and gulab jamuns to slow-cooked royal gravies, the spread is designed to tempt even the most disciplined diner.

    What sets the festival apart is its ability to cater to every craving: solo treats for one, hearty platters for two, and indulgent combos that tick off every festive essential starter, main, bread, and dessert. It’s the kind of line-up that makes you want to “accidentally” skip lunch just to feast at dinner.

    With the festive season now in full swing, ITC Master Chef Creations is betting that Indians are ready to swap home-cooked monotony for royal indulgence. As the brand puts it: “Every bite is a celebration. Because when it comes to great food, there’s always a reason to feast.”

    So whether you’re binge-watching with biryani, hosting with hearty murgh, or indulging in a butter naan solo affair, the #Greatmurghfestival makes sure your festive season tastes as grand as it feels.