ITV

Tag: Swati Mohan

  • Fox Networks announces new leadership structure

    Fox Networks announces new leadership structure

    MUMBAI: Further strengthening its proposition in India, Fox Networks Group (FNG) has announced a new leadership structure in the product team. Aparna Deshmukh has joined as the vice-president (content and communications) and will be responsible for channel strategy and operations for all FNG brands in India.

    This restructure is to help drive a unified vision and renewed focus of the FNG portfolio of channels in India. This new focus will be driven through three main pillars – the channel and brand strategy, on air communication and original productions.

    “I am delighted to have such a power-packed product leadership team in Aparna, Sanjay and Shruti. Our channels are witnessing some of the biggest and most exciting changes in decades that will redefine genre and consumer expectations and habits. We have instituted this new structure to help drive disproportionate growth for FNG’s bouquet of global brands by keeping them locally relevant and fresh for the viewer and also making them a strategic choice for the advertiser,” said Fox Networks Group India business head Swati Mohan.

    Deshmukh comes with over 17 years of experience in brand strategy and marketing across categories of consumer, services and technology. She has had stints at Hindustan Unilever, HSBC, Microsoft India, Carlsberg and Adidas. She will focus on content programming and acquisition, consumer and trade marketing, localization and key partnerships across all verticals.

    Moreover, Sanjay Ramachandran, who joined in November last year from Turner APAC, will continue to serve as head – creative services; broadcast design and on air communication for all channel brands.

    Shruti Takulia, on the other hand, will also continue in her role as creative director – original productions. In the past two and a half years at FNG, Takulia and her team have created award winning original content for both Nat Geo and Fox Life that have travelled across the globe and across multiple platforms. Prior to FNG, she has spearheaded content development functions at Reliance BIG Productions and Endemol India, having started her creative journey in television with MTV.

  • Fox Networks announces new leadership structure

    Fox Networks announces new leadership structure

    MUMBAI: Further strengthening its proposition in India, Fox Networks Group (FNG) has announced a new leadership structure in the product team. Aparna Deshmukh has joined as the vice-president (content and communications) and will be responsible for channel strategy and operations for all FNG brands in India.

    This restructure is to help drive a unified vision and renewed focus of the FNG portfolio of channels in India. This new focus will be driven through three main pillars – the channel and brand strategy, on air communication and original productions.

    “I am delighted to have such a power-packed product leadership team in Aparna, Sanjay and Shruti. Our channels are witnessing some of the biggest and most exciting changes in decades that will redefine genre and consumer expectations and habits. We have instituted this new structure to help drive disproportionate growth for FNG’s bouquet of global brands by keeping them locally relevant and fresh for the viewer and also making them a strategic choice for the advertiser,” said Fox Networks Group India business head Swati Mohan.

    Deshmukh comes with over 17 years of experience in brand strategy and marketing across categories of consumer, services and technology. She has had stints at Hindustan Unilever, HSBC, Microsoft India, Carlsberg and Adidas. She will focus on content programming and acquisition, consumer and trade marketing, localization and key partnerships across all verticals.

    Moreover, Sanjay Ramachandran, who joined in November last year from Turner APAC, will continue to serve as head – creative services; broadcast design and on air communication for all channel brands.

    Shruti Takulia, on the other hand, will also continue in her role as creative director – original productions. In the past two and a half years at FNG, Takulia and her team have created award winning original content for both Nat Geo and Fox Life that have travelled across the globe and across multiple platforms. Prior to FNG, she has spearheaded content development functions at Reliance BIG Productions and Endemol India, having started her creative journey in television with MTV.

  • Chef Vikas Khanna takes viewers on a personal tour with ‘Twist of Taste’ in America

    Chef Vikas Khanna takes viewers on a personal tour with ‘Twist of Taste’ in America

    MUMBAI: Fox Life is back with the new season of Twist of Taste. The new season will give the viewers a peek into the life of Vikas Khanna in his second home — the United States of America; as he meets iconic chefs and other experts in his field.

    The show will air from 15 October every Saturday and Sunday at 9 pm.

    “We are excited to bring in a new season of Twist of Taste- every season so far has been a viewer favourite, and one of the most popular shows on Fox Life. In line with our vision to bring authentic experiences for our viewers, the new season has been designed to showcase Vikas’s personal journey through America, keeping the theme of experimenting with the local cuisine intact,” said Fox Networks Groups business head Swati Mohan.

    The channel and the host will travel across the East Coast of the US giving viewers a glimpse into his own early experiences in New York. While further episodes take them to Boston, Philadephia, Washington D.C., etc and those that inspire Khanna as he samples and twists the varied, vibrant and mouth-watering flavours this multi-cultural country has to offer.

    Khanna added, “With Twist of Taste, Fox Life gave me such an enriching opportunity to discover new cultures, unique flavours and new people. But, this season, it really is a new twist – I get to show people My America – my second home, and Fox Life has given me a rare chance to share a side of my life that is so personal to me. My passion about cooking and the experiences from my journey of becoming the chef I am today, I relived these memories and got the chance to be inspired once again. I can’t wait for Fox Life to see it!”

  • Chef Vikas Khanna takes viewers on a personal tour with ‘Twist of Taste’ in America

    Chef Vikas Khanna takes viewers on a personal tour with ‘Twist of Taste’ in America

    MUMBAI: Fox Life is back with the new season of Twist of Taste. The new season will give the viewers a peek into the life of Vikas Khanna in his second home — the United States of America; as he meets iconic chefs and other experts in his field.

    The show will air from 15 October every Saturday and Sunday at 9 pm.

    “We are excited to bring in a new season of Twist of Taste- every season so far has been a viewer favourite, and one of the most popular shows on Fox Life. In line with our vision to bring authentic experiences for our viewers, the new season has been designed to showcase Vikas’s personal journey through America, keeping the theme of experimenting with the local cuisine intact,” said Fox Networks Groups business head Swati Mohan.

    The channel and the host will travel across the East Coast of the US giving viewers a glimpse into his own early experiences in New York. While further episodes take them to Boston, Philadephia, Washington D.C., etc and those that inspire Khanna as he samples and twists the varied, vibrant and mouth-watering flavours this multi-cultural country has to offer.

    Khanna added, “With Twist of Taste, Fox Life gave me such an enriching opportunity to discover new cultures, unique flavours and new people. But, this season, it really is a new twist – I get to show people My America – my second home, and Fox Life has given me a rare chance to share a side of my life that is so personal to me. My passion about cooking and the experiences from my journey of becoming the chef I am today, I relived these memories and got the chance to be inspired once again. I can’t wait for Fox Life to see it!”

  • Nat Geo launches #StandWithGirl; to air Malala documentary on International Women’s day

    Nat Geo launches #StandWithGirl; to air Malala documentary on International Women’s day

    MUMBAI: Nat Geo had launched a fund raising initiative, #StandWithGirl, to support education and empowerment of the girl child on 15 February. The initiative has received support from celebrities Shabana Azmi, Sushmita Sen, Dia Mirza and Gul Panag. Viewers too can help the girl child initiative by donating to #StandWithGirl initiative onwww.standwithagirl.com.

    On the occasion of International Women’s Day on 8 March, Nat Geo will air the television premiere of documentary He Named Me Malala at 9 pm. He Named Me Malala is the story of Malala who braved bullets to further the cause of girls’ education and showed everyone the importance of standing up for girls’ rights. The premiere of this special Nat Geo Megadoc of the Month and will be completely commercial-free.

    Commenting on the initiative and the television premiere, FOX Networks Group India business head Swati Mohan said, “Malala’s is an iconic story that inspires women across the globe. Her voice has helped bring the much-needed focus on education for the girl-child. As an institution, Nat Geo has always believed in empowering people with knowledge and we are delighted to introduce the #StandWithAGirl initiative. Premiering commercial-free, a documentary film of the scale of Oscar shortlist He Named Me Malala, is in line with our commitment to continue bringing to viewers, the gold standard of spectacular storytelling. “

    Actor Sushmita Sen further added, “It’s time to raise our voice against illiteracy and inequality. I support girl’s education with all my heart.  We all need to stand up to fight all obstacles that come in the way of our daughters’ education. The least we can do is to communicate the significance of education and empowerment of our country’s daughters.”

  • Nat Geo launches #StandWithGirl; to air Malala documentary on International Women’s day

    Nat Geo launches #StandWithGirl; to air Malala documentary on International Women’s day

    MUMBAI: Nat Geo had launched a fund raising initiative, #StandWithGirl, to support education and empowerment of the girl child on 15 February. The initiative has received support from celebrities Shabana Azmi, Sushmita Sen, Dia Mirza and Gul Panag. Viewers too can help the girl child initiative by donating to #StandWithGirl initiative onwww.standwithagirl.com.

    On the occasion of International Women’s Day on 8 March, Nat Geo will air the television premiere of documentary He Named Me Malala at 9 pm. He Named Me Malala is the story of Malala who braved bullets to further the cause of girls’ education and showed everyone the importance of standing up for girls’ rights. The premiere of this special Nat Geo Megadoc of the Month and will be completely commercial-free.

    Commenting on the initiative and the television premiere, FOX Networks Group India business head Swati Mohan said, “Malala’s is an iconic story that inspires women across the globe. Her voice has helped bring the much-needed focus on education for the girl-child. As an institution, Nat Geo has always believed in empowering people with knowledge and we are delighted to introduce the #StandWithAGirl initiative. Premiering commercial-free, a documentary film of the scale of Oscar shortlist He Named Me Malala, is in line with our commitment to continue bringing to viewers, the gold standard of spectacular storytelling. “

    Actor Sushmita Sen further added, “It’s time to raise our voice against illiteracy and inequality. I support girl’s education with all my heart.  We all need to stand up to fight all obstacles that come in the way of our daughters’ education. The least we can do is to communicate the significance of education and empowerment of our country’s daughters.”

  • Nat Geo Wild celebrate the life of Big Cats as part of World Wild Life day

    Nat Geo Wild celebrate the life of Big Cats as part of World Wild Life day

    MUMBAI: Nat Geo Wild brought the Big Cat week to celebrate World Wild Life Day today, thus bring for wildlife enthusiasts in India an opportunity to witness the most spectacular and intimate encounters with Big Cats ever seen on television.

    The celebration of the fiercest felines commenced on 29 February and will go on till 6 March at 8pm

    FOX Networks Group India business head Swati Mohan said: “National Geographic has been championing the cause of nature and wildlife for 128 years. In India, Nat Geo Wild has always enjoyed a dedicated viewership. Now curated in India, the channel’s commitment to relevant and compelling wildlife storytelling is even more evident with our special line of Big Cat Week, which will definitely take viewers uncomfortably close to the Big Cats.”

    Nat Geo Wild aims to take the lead to narrate untold stories of the wild that resonate with the audience.  

    While Nat Geo wild has been available in India for some time now, the channel is now getting uplinked from India giving the opportunity to Indian audiences and advertisers to enjoy the customized content. The channel, which on an average reaches 26 Million viewers weekly (TV universe) has already seen a growth of 63% in weekly channel share (Wk 7 compared to Wk 5, 15+ AB, All India) since the India uplink has happened. 

    The channel, which can now offer integrated solutions to advertisers, is distributed on all major DTH platforms. Along with the SD channel, now Nat Geo Wild HD is also available to Indian audiences & advertisers.

  • Nat Geo Wild celebrate the life of Big Cats as part of World Wild Life day

    Nat Geo Wild celebrate the life of Big Cats as part of World Wild Life day

    MUMBAI: Nat Geo Wild brought the Big Cat week to celebrate World Wild Life Day today, thus bring for wildlife enthusiasts in India an opportunity to witness the most spectacular and intimate encounters with Big Cats ever seen on television.

    The celebration of the fiercest felines commenced on 29 February and will go on till 6 March at 8pm

    FOX Networks Group India business head Swati Mohan said: “National Geographic has been championing the cause of nature and wildlife for 128 years. In India, Nat Geo Wild has always enjoyed a dedicated viewership. Now curated in India, the channel’s commitment to relevant and compelling wildlife storytelling is even more evident with our special line of Big Cat Week, which will definitely take viewers uncomfortably close to the Big Cats.”

    Nat Geo Wild aims to take the lead to narrate untold stories of the wild that resonate with the audience.  

    While Nat Geo wild has been available in India for some time now, the channel is now getting uplinked from India giving the opportunity to Indian audiences and advertisers to enjoy the customized content. The channel, which on an average reaches 26 Million viewers weekly (TV universe) has already seen a growth of 63% in weekly channel share (Wk 7 compared to Wk 5, 15+ AB, All India) since the India uplink has happened. 

    The channel, which can now offer integrated solutions to advertisers, is distributed on all major DTH platforms. Along with the SD channel, now Nat Geo Wild HD is also available to Indian audiences & advertisers.

  • National Geographic’s ‘BSF: India’s First Line of Defence’ highest rated show

    National Geographic’s ‘BSF: India’s First Line of Defence’ highest rated show

    MUMBAI: National Geographic Channel’s exclusive documentary, BSF: India’s First Line of Defence launched as the top-rated show in the week of its premiere. It is the highest rated show of the genre in the television universe (4+ All India) with 812 TVT, which is 22 per cent more viewership than the genre’s next rated show. With its spectacular visuals and moving storytelling, the documentary also appealed to premium audiences, retaining the #1 slot in Infotainment’s core TG (9 -40 A).

     The documentary salutes the spirit and never say die attitude of our soldiers. It brought viewers closer to the unflinching soldiers guarding the nation’s frontline. Even before the premiere, the appeal of the documentary insured that the digital promotions of the show engaged more than 2.2 mil users (reaching more than 20 mil users in total).  With the massive support that the campaign was getting, Nat Geo also created an online platform that enabled users to send messages to soldiers at the border.

     Fox Networks Group business head India Swati Mohan said, “The response to our documentary on the BSF has been overwhelming. We thank the Border Security Force for the all the support, and for making the entire production process an enriching experience for us. The film was an ode to the unsung heroes that guard our borders and it was made to instil a sense of pride in every Indian. The ratings are not only a testimony of the quality of production, but also the love and respect the country has for its real heroes. The appreciation we have received for this documentary reassures us on our commitment to bring to viewers extraordinary and path breaking documentaries that reiterate Nat Geo’s gold standards of iconic and visually stunning story-telling.”

  • National Geographic’s ‘BSF: India’s First Line of Defence’ highest rated show

    National Geographic’s ‘BSF: India’s First Line of Defence’ highest rated show

    MUMBAI: National Geographic Channel’s exclusive documentary, BSF: India’s First Line of Defence launched as the top-rated show in the week of its premiere. It is the highest rated show of the genre in the television universe (4+ All India) with 812 TVT, which is 22 per cent more viewership than the genre’s next rated show. With its spectacular visuals and moving storytelling, the documentary also appealed to premium audiences, retaining the #1 slot in Infotainment’s core TG (9 -40 A).

     The documentary salutes the spirit and never say die attitude of our soldiers. It brought viewers closer to the unflinching soldiers guarding the nation’s frontline. Even before the premiere, the appeal of the documentary insured that the digital promotions of the show engaged more than 2.2 mil users (reaching more than 20 mil users in total).  With the massive support that the campaign was getting, Nat Geo also created an online platform that enabled users to send messages to soldiers at the border.

     Fox Networks Group business head India Swati Mohan said, “The response to our documentary on the BSF has been overwhelming. We thank the Border Security Force for the all the support, and for making the entire production process an enriching experience for us. The film was an ode to the unsung heroes that guard our borders and it was made to instil a sense of pride in every Indian. The ratings are not only a testimony of the quality of production, but also the love and respect the country has for its real heroes. The appreciation we have received for this documentary reassures us on our commitment to bring to viewers extraordinary and path breaking documentaries that reiterate Nat Geo’s gold standards of iconic and visually stunning story-telling.”