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Tag: Swastika Rajput

  • Yuvaa bridges Gen Z And finance through roundtable series

    Yuvaa bridges Gen Z And finance through roundtable series

    Mumbai: Gen-Z-driven media platform, Yuvaa, has released the second collaborative roundtable series with Max Life Insurance, aimed at addressing crucial financial themes for Generation Z. This series of four quarterly roundtables serves as a powerful platform for Gen Z artists to engage in meaningful discussions on financial planning, protection, and the insights derived from Max Life Insurance’s India Protection Quotient (IPQ) report.

    Moderated by media entrepreneur and Yuvaa Co-founder, Nikhil Taneja, the roundtable series brought together influential Gen Z voices like Aastha Shah, Ahsaas Channa, Aaditya Kulshreshth aka Kullu and Swastika Rajput to address the financial challenges and opportunities today’s youth face. Designed to resonate with Gen Z’s unique perspectives, these discussions provided valuable insights and tools for navigating their financial futures. The collaboration emerged from Max Life Insurance’s recognition of Yuvaa’s deep understanding of Gen Z trends, concerns, and voices.

    Partnering with Yuvaa enabled Max Life Insurance to effectively communicate their IPQ report findings, which highlight the financial behaviours and needs of India’s youth, leveraging Yuvaa’s role as a key bridge between the brand and the Gen Z demographic. The series features popular digital artists across verticals who share their unique perspectives and experiences on financial planning. These conversations foster trust and relatability with viewers, particularly young adults who often turn to social media for information and guidance.

    Aastha Shah, while commenting on his association with the initiative said, “My dad always taught me one thing – Be financially independent in life so that going forward you do not have to be dependent on anyone, even if the world leaves you behind, you can survive with your own money. This is financial freedom for me. Today’s round table made me aware about so many different life stories where everyone spoke about their own experiences.”

    Aditya Kulshreshth aka Kullu, added, “I had an amazing time being on the round table, everyone was so comfortable and we opened up our hearts, heard so many inspiring stories. My relationship with money has always been good and I value my money a lot. I started earning when I was 18 so money has been with me through thick and thin.”

  • ITC Sunrise Spices exhibits ‘Swaad Bihar ka’ through poetic renditions

    ITC Sunrise Spices exhibits ‘Swaad Bihar ka’ through poetic renditions

    Mumbai: In continuation of ‘Swaad Bihar ka’ campaign, ITC Ltd.’s Sunrise Spices announced collaboration with 14 spoken-word artists from Bihar. As part of the initiative, ITC Sunrise Spices will celebrate the region’s vibrant literary legacy with a series of 14 captivating videos that delve into the treasure trove of Bihari literature.

    Artists like Swastika Rajput and Anshuman Singh express their deep emotional ties through spoken-word poetry, while Priyesh Sinha brings humour to debunk stereotypes on regionalism. Sahil Kumar, through his commendable poetry, attributes his artistic journey to the cultural roots of Bihar. Together, these videos exemplify how the ‘Swaad Bihar Ka’ campaign has provided a platform for the artists to share their personal connections, reminiscing fond memories and experiences from their hometowns.

    Speaking about this initiative, Sunrise Spices business head Piyush Mishra said, “Bihar is known for its rich culture and heritage, and as a brand, we are identifying ways to create deeper connect with the region. ‘Swaad Bihar Ka’, is a tribute to the essence of Bihar, a journey that resonates with each Bihari’s soul. Our latest collaboration with talented spoken-word artists celebrates Bihar’s rich heritage and provides a platform to local artists to show their skills and share their heartfelt connections with the land they call home.”