ITV

Tag: swastik productions

  • Swastik lights up a new storytelling journey

    Swastik lights up a new storytelling journey

    MUMBAI: Talk about a plot twist. After 18 years of scripting some of India’s most iconic mythological and historical dramas, Swastik Productions has turned the page to become Swastik Stories, unveiling what it calls the nation’s first cultural storytelling ecosystem.

    The rebrand, marked with the lighting of an Akhand diya in Mumbai by former Sony Pictures Networks India chief NP Singh, signals not just a new name but a fresh era. “This is not a rebrand, it’s a new diya,” said founder Siddharth Kumar Tewary, framing the move as the spark of a hundred-year storytelling journey.

    The curtain rises this Diwali with a FAST (Free ad-supported streaming TV) channel that plays Swastik’s much-loved shows round the clock, alongside a lineup of Swastik Originals, premium series designed for today’s digital-first audience.

    But the vision stretches far beyond screens. From films and grand stage musicals to immersive dome experiences and even a Bharatverse in the metaverse, Swastik Stories aims to carry India’s epics, legends and folk tales into every possible medium.

    Rooted in the symbolism of the eternal flame, Swastik Stories isn’t just revisiting the past. It’s kindling a cultural ecosystem built to make Bharat’s tales shine brighter for generations to come.

  • One Life Studios brings in syndication veteran Govind Shahi as strategic advisor to sharpen global playbook

    One Life Studios brings in syndication veteran Govind Shahi as strategic advisor to sharpen global playbook

    MUMBAI: In a plot twist worthy of its own primetime drama, One Life Studios has just cast a syndication superstar in a key behind-the-scenes role. The content licensing and syndication powerhouse has brought on board industry heavyweight Govind Shahi as strategic advisor. And no, this isn’t just another boardroom shuffle—it’s a strategic power move with its eyes on the global prize.

    Announced on 24 March 2025, the appointment comes as One Life Studios doubles down on its mission to take Indian storytelling to far-flung corners of the globe. With a legacy of distributing epic serials like Mahabharat, Porus and RadhaKrishn, the company is already India’s leading ambassador of mythological multiverses.

    Shahi, previously international business head at Viacom18’s Indiacast, knows the international syndication game like the back of his remote control. Under his watch. And now, with Shahi in the driver’s seat, One Life Studios plans to fast-track its global conquest.

    “At One Life Studios, our mission has always been to take powerful Indian stories to the world while curating exceptional global content for Indian audiences. Govind’s deep understanding of international markets and his strategic expertise make him the perfect partner to help us accelerate this vision. We are excited to have him join us as we continue to push boundaries and bring great stories to viewers everywhere,” said One Life Studios CEO & founder Siddharth Kumar Tewary.

    Clearly, the company isn’t looking to paint by numbers. With a robust content library featuring short films, infotainment, movies, digital and television shows, One Life Studios has been building a content arsenal since 2017 that could rival any OTT behemoth.

    Shahi, in his new role, stated: “I am excited to collaborate with the team at One Life Studios. As the company expands its boundaries and enters a further growth phase, my focus will be on leveraging my experience to elevate its global presence and accelerate expansion into emerging markets, forging key partnerships. I look forward to bringing the studio’s creative vision to international audiences and pioneering new standards in the industry.”

    If the strategy pans out, this won’t just be a boost for One Life Studios—it’ll be a win for Indian storytelling across continents. With the global content bazaar more crowded than a Mumbai local, this is a well-timed wicket.

    With Shahi’s appointment, One Life Studios is eyeing expansion with a sharper, savvier playbook. Acquiring, licensing, and distributing premium content isn’t just their business model—it’s their battleground. And now, with a seasoned general on board, they’re ready to win the next global content war.

  • Swastik Productions ventures into branded spiritual content with Rudralife

    Swastik Productions ventures into branded spiritual content with Rudralife

    MUMBAI : Swastik Productions, known for its grand historical and cultural narratives, is expanding into branded content with a dedicated focus on spirituality. This new initiative aims to collaborate with brands to create engaging and meaningful storytelling that resonates with contemporary audiences.

    Marking its entry into this space, Swastik Productions has partnered with Rudralife, a leading name in Nepali Rudraksh, to launch Rudraksh: Shakti, Bhakti, Vigyan a unique series exploring the spiritual and scientific significance of Rudraksh. Premiering on Swastik Productions’ youtube channel from 20 February 2025, the series seeks to connect India’s youth and spiritual seekers with the country’s rich cultural heritage.

    Swastik Productions founder & CEO Siddharth Kumar Tewary highlighted,”We are moving beyond traditional storytelling to blend ancient wisdom with modern narratives. This collaboration with Rudralife is a step towards crafting impactful content that informs, inspires, and enhances brand engagement.”

    Rudralife founder Tanay Seetha added,”Rudraksh carries profound spiritual and cultural significance. Through Swastik Productions’ storytelling expertise, we aim to highlight its relevance in both historical and contemporary contexts.”

    Swastik Productions head of digital monetisation & brand partnerships Jitendra Joshi emphasised the power of storytelling in brand communication, “Branded content drives stronger recall than traditional advertising. Our approach ensures brands are seamlessly integrated into compelling narratives rather than just being sponsors.”

    Hosted by actor Ram Yashwardhan, known for his role as Lord Shiva in Shiv Shakti: Tap Tyaag Taandav, the series arrives at a time when Gen Z is increasingly drawn to spirituality. Studies indicate that 62 per cent of Gen Z seek spiritual clarity, while 70 per cent find confidence through prayer. This collaboration aims to meet their growing interest in India’s cultural roots, offering insightful content that bridges tradition and modernity.
     

  • Swastik Productions unveils music video on Hanuman Garhi Temple Wall in Ayodhya

    Swastik Productions unveils music video on Hanuman Garhi Temple Wall in Ayodhya

    Mumbai- Swastik Productions, known for its mythological and spiritual television productions has announced a remarkable celebration of Lord Hanuman’s legendary tales in a grand style by organizing an extraordinary event at the sacred Hanuman Garhi temple in Ayodhya. The event, titled Veer Hanuman, will take place on 30 October 2024 and will launch a music video sung by the acclaimed singer Harshit Saxena.

    The evening’s highlight will be the launch of a new music video dedicated to Lord Hanuman, showcasing his life and heroic journey as Baal Hanuman, his divine meeting with Lord Ram, the legendary journey to Lanka, and his establishment as the Kotwal of Ayodhya by Shree Ram, serving as a powerful tribute to his courage and devotion. Swastik Productions is known for blending tradition with innovative art forms and is the first and only production house to launch a new song on such a grand scale at Hanuman Garhi. This special event, coinciding with Hanuman Jayanti on Choti Diwali, beautifully merges tradition with modern storytelling. In the devotional entertainment space, such a spectacle has never been attempted before, setting a pioneering standard for the genre.

    The temple’s majestic walls which will serve as a canvas to showcase the life of Hanuman ji is a moment that will be etched in history. Enhanced by 4K projectors and high-quality surround sound, the event will also feature choreographed performances by dancers and artists, along with the cast of their renowned show ‘Shrimad Ramayan’. Thus, creating a vibrant atmosphere as they portray key moments from Lord Hanuman’s life. This event embodies themes of devotion, strength, and humility, aiming to inspire and resonate with audiences. Through this innovative storytelling approach, Swastik Productions bridges spirituality and modern entertainment, thus making it an unforgettable experience.

    “At Swastik Productions, we believe in pushing the boundaries of storytelling through new and innovative mediums. The Veer Hanuman event is our way of honouring the timeless tale of Lord Hanuman, but in a way never seen before. By presenting a music video on the historic temple’s walls, we are merging the spiritual with the contemporary, and we hope to create an emotional and visually stunning experience for everyone present. This event celebrates faith, devotion, and the power of technology to tell ancient stories in a fresh and engaging way. We are excited to create a memorable experience that uplifts spirits and ignites devotion in the hearts of everyone who joins us,” said Swastik Productions founder & chief creative, Siddharth Kumar.

  • Swastik marks 10 years of Siddharth Kumar Tewary’s Mahabharat

    Swastik marks 10 years of Siddharth Kumar Tewary’s Mahabharat

    Mumbai: Swastik Productions, known for bringing Indian mythology and history to the screen, celebrated the tenth anniversary of its magnum opus, Mahabharat. Since its premiere, the series has captivated global audiences with its storytelling and visual appeal.

    To mark this occasion, Swastik has launched a digital campaign for fans to relive the magic of Mahabharat. A key feature is the release of the unseen pilot episode on its YouTube channel, offering a look at the early creative vision behind the production.

    Additionally, Swastik Productions has introduced animated avatars inspired by Mahabharat characters. These renditions engage younger audiences and connect traditional mythology with modern digital art, fostering artistic engagement with Indian mythology.

    The anniversary celebrations culminated in a reunion of the original Mahabharat cast and crew. In an exclusive roundtable discussion with Siddharth Kumar Tewary, actors including Shaheer Sheikh (Arjun), Sourabh Raaj Jain (Krishna), Arpit Ranka (Duryodhan), Aham Sharma (Karna), Pooja Sharma (Draupadi), Riya Deepsi (Gandhari), Anoop Singh Thakur (Dhritarashtra), Rohit Bhardwaj (Yudhishthira), Saurav Gurjar (Bhima), and Arav Chowdhary (Bhishma) reflected on their experiences on set, shared memories, and discussed the show’s lasting impact. The conversation explored themes of duty, loyalty, and human relationships—elements that resonate with audiences and solidify Mahabharat’s status as a classic. These insightful roundtable episodes will be available on Swastik’s official YouTube channel, providing fans a glimpse into the world behind the epic.

    Adding to the event, Swastik displayed iconic items from the show, such as the crowns, Krishna’s flute, Bhima’s gada, and the game of chausar. These artefacts showcased the craftsmanship that brought Mahabharat to life and offered fans a look at the dedication that contributed to the show’s cultural significance.

    On this special occasion, Siddharth Kumar Tewary, the visionary behind Mahabharat, expressed his gratitude: “In 2009, I envisioned creating a grand spectacle that would bring the timeless tale of Mahabharat to life in a way that had never been done before. After years of dedication, in 2013, that dream became a reality. Today, as we celebrate this 10-year milestone, I feel a deep sense of pride and immense gratitude for the love and support we have received from audiences across the globe. Releasing the pilot episode is our way of sharing the origins of this incredible journey with the world. This experience has been a true blessing, and I hope the legacy of Mahabharat continues to inspire future generations.”

  • Swastik Productions unveils AI-generated devotional song video ‘Achyutam Keshavam’

    Swastik Productions unveils AI-generated devotional song video ‘Achyutam Keshavam’

    Mumbai: Swastik Productions, renowned for its mythological and spiritual television productions has announced the launch of its first devotional song, ‘Achyutam Keshavam,’ sung by Harshit Saxena. Released on Swastik’s YouTube channel, which has around 4.62 million subscribers, the song celebrates the auspicious occasion of Krishna Janmashtami.

    Through a diverse array of content, including stories, music, on-ground events, and docu-based storytelling focused on ancient wisdom and spiritual experiences, Swastik Productions is set to redefine the spiritual landscape. In line with its commitment to bringing together the entire spectrum of spiritual content under one roof, Swastik Productions will harness the full potential of its extensive social media presence, engaging with our extended online family across platforms like YouTube, Facebook, X and Instagram. This initiative is designed to cater to two distinct audience segments: a dedicated base of viewers focused on devotional content and a new generation eager to explore and understand India’s spiritual heritage.

    “Our goal is to step into a transformative world where authentic stories and melodies breathe life into AI Crafted Characters, and emotion drive the narrative. With this we strive to capture the true essence of spirituality for New India and our Global Family” said Swastik Productions founder and chief creative Siddharth Kumar Tewary. “With our expertise, we will guide our audiences towards the profound teachings and divinity of ancient Indian history. As we harness new technology to touch hearts inspire a wider community and tell the stories of our past to our new tomorrows. All while keeping the human element and relevance of our stories at the core of our telling.”

    “One of the first offerings in this new chapter is the release of the devotional bhajan “Achyutam Keshavam” on our YouTube channel, Swastik Productions, paired with cutting-edge AI visuals, this presentation promises to elevate the spiritual experience as it beckons the future of storytelling. Swastik is known not just for telling poignant stories seeped into Indian history and culture but also for constantly innovating and experimenting with cutting-edge VFX. And the video launch of this song is the first step in this direction.”

    The song produced under the banner Swastik will also be available on all major audio platforms. The brand aims to build a closer relationship with its audience by robustly using social media and creating interactive and immersive spiritual direct-to-consumer experiences.

    This initiative underscores Swastik Productions’ commitment to preserving and promoting spiritual content, while also making it accessible and relevant to today’s generation. By offering a platform that spans the entire spectrum of spirituality, Swastik Productions is set to become the go-to destination for those seeking spiritual content that is both educational and engaging. 

  • Swastik unveils devotional music with AI-driven art

    Swastik unveils devotional music with AI-driven art

    Mumbai: Swastik Productions bringing Indian history and mythology to life, is set to launch a groundbreaking project that merges traditional devotional music with cutting-edge AI-enhanced art.

    Swastik is to announce “Achyutam Keshavam” the popular Bhajan of the Lord created this Janmashtami presented in the most unique form. The AI-elevated art featured in the video resonates with artistic expression, as it seamlessly merges the power of ancient wisdom with cutting-edge technology to create visually stunning, AI-generated art.

    The visionary founder of Swastik, Siddharth Kumar Tewary has directed this music video and is all set to offer a vibrant and contemporary take on spiritual experiences, making them accessible and engaging for a new generation.

    Music is composed and sung by acclaimed singer Harshit Saxena, who is very popular for his songs for Swastik’s Shrimad Ramayan, and the many Bollywood hits he has to his credit.

    The AI visualisation is done by the talented team at Raj VFX under the able guidance of multi-award-winning Chirag Bhuva.

    As Swastik takes this bold step forward by integrating AI technology into its creative process, this teaser provides a sneak peek into the stunning visuals that will feature in this soulful and melodious rendition of ‘Achyutam Keshavam.’

    Swastik Productions claims that the upcoming song will potentially be the first-ever spiritual music video created using AI. This combination invites listeners to engage with the music on a deeper, more contemplative level, where sight and sound converge to evoke a profound sense of the divine. And is the first in the rollout of content Swastik has planned over the coming months.

    The song will be released on YouTube and will be available on all major music platforms, including Spotify, Apple Music, YouTube Music, Amazon Music, and JioSaavn, reaching devotees and music lovers worldwide

  • COLORS invites you to embrace ‘Sukh’, ‘Saamarthya,’ and ‘Santoolan’ with universe’s ideal couple in ‘Laxmi Narayan’

    COLORS invites you to embrace ‘Sukh’, ‘Saamarthya,’ and ‘Santoolan’ with universe’s ideal couple in ‘Laxmi Narayan’

    Mumbai: Every husband and wife complement each other’s existence and energy, harmoniously balancing the scales of the world they create together. This course began with the divine couple, goddess Laxmi and Lord Vishnu, who epitomize the perfect synergy between spouses across millennia. Riding high on the success of ‘ShivShakti-Tap Tyaag Tandav,’ COLORS is gearing up to showcase the epic saga of universe’s ideal couple Goddess Laxmi and Lord Vishnu with ‘Laxmi Narayan’. With a fervent belief that “Har Ghar Mein Hain Laxmi Narayan,” this mythological saga promises viewers the key to unlocking the trove of Sukh, Saamarthya, and Santoolan and inspire them to welcome abundance into their house. Starring Srikant Dwivedi and Shivya Pathania in the roles of Narayan and Laxmi respectively, and produced by Siddharth Kumar Tewary’s Swastik Productions, ‘Laxmi Narayan’ premieres on 22 April and will air every Monday to Friday at 10 pm only on COLORS.

    Alok Jain, President, General Entertainment, Viacom18, says, “After the astounding success of ‘Shiv Shakti – Tap Tyag Tandav’, resonating deeply with audiences nationwide, we are elated to introduce our newest offering ‘Laxmi Narayan’. Mythological shows hold a special place in our culture, serving as a unifying force for families. It’s a saga that celebrates the gods ‘Laxmi’ and ‘Narayan’, the perfect couple. Through our show, we aim to unveil the lesser-known stories of this divine couple, and we hope that the show will give valuable life lessons on compatibility, trust, mutual respect, and facing challenges together.”

    Swastik Productions founder & chief creator Siddharth Kar said, “It is said that behind every great man stands a woman of divine grace. One of the ultimate truths of the cosmos is that it is the presence of Laxmi that elevates mere mortals to the stature of Narayan. After the tremendous outpouring of love for Shiv Shakti – Tap Tyag Tandav, Swastik Productions is proud to be fortifying its mythological universe with Laxmi Narayan. The eternal saga of the divine couple shows what the pursuit of righteousness and abundance entails. It is creatively fulfilling to be joining hands with COLORS yet again to celebrate the glory of the ideal couple revered by the masses and strengthen the mythology genre in the television industry.”

  • “Every medium, whether it’s TV or OTT, offers unique opportunities to resonate with diverse audiences”: Siddharth Kumar Tewary

    “Every medium, whether it’s TV or OTT, offers unique opportunities to resonate with diverse audiences”: Siddharth Kumar Tewary

    Mumbai: The panellists delved into the evolving landscape of transmedia storytelling, where narratives seamlessly traverse different mediums to create a rich and immersive experience for audiences. The discussion was explored around successful case studies, examining how storytelling techniques and plotlines can be intricately woven across films, books, and gaming platforms to engage audiences on multiple levels

    Speaking at the panel, Swastik Productions founder and chief creative director Siddharth Kumar Tewary said, “Deciding to tell the Mahabharat story isn’t a one-day affair; it’s a journey of over five years. I believe we should respect its timeless essence guiding our modern adaptation, as we embark on a profound exploration, embracing the evolving language and sources of our rich history. We as storytellers meticulously research for decades, spanning from academia to ancient texts, ensuring authenticity. Every medium, whether it’s TV or OTT, offers unique opportunities to resonate with diverse audiences. There are a lot of great stories and it’s a great time to create a synergy across mediums where we create our own Bharatverse while staying true to our cultural ethos. Be it adapting from book to screen or harnessing technological advancements in web series, clarity and authenticity guide our every step. Our guiding principle is to have clarity in the message, understand the characters playing crucial roles behind the story, and have a deep understanding of the narrative’s soul. In this age of evolving family dynamics, our goal is to inspire core Indian values in a contemporary, yet authentic manner. Each character’s role is pivotal, and each emotion is sacred. We delve into the depths of the text, owning its essence, and sculpting it for the screen. Through meticulous reading and interpretation, we breathe life into the pages, ensuring each adaptation resonates with the spirit of the epic.”

  • Swastik Productions appoints Manish Agarvwal as head of digital, marcom & special projects

    Swastik Productions appoints Manish Agarvwal as head of digital, marcom & special projects

    Mumbai: Swastik Productions, India’s largest and most versatile production house which has created stellar television series and digital content over the last 17 years, announces the appointment of Manish Agarvwal as the head of digital, marcom and special projects. Manish’s appointment reflects Swastik’s focused strategy in expanding its revenue and audience engagement.

    Manish brings valuable experience from his previous roles with a strong focus on digital revenue generation. In his role as the head of digital, marcom and special projects, Manish will lead the team to establish and implement efforts to drive digital revenues. This includes forming partnerships and expanding business in digital and special projects. In addition, Manish will spearhead the MarCom role at Swastik, reporting to its founder Siddharth Kumar Tewary. This role aligns with the company’s vision to grow its leadership in the industry.

    With over 17 years of experience in the industry, Manish has held key positions at major digital platforms and media houses. Before joining Swastik Productions, Manish worked in various roles at Zee Entertainment Pvt Ltd initially as a part of the hindi movies cluster and then as the Vice President and Head of Marketing for Zee Zest where he showcased his strategic prowess in handling the Zest’s channel and website, contributing to a significant market share in the lifestyle category. His journey also includes impactful positions at Loktantra Mediatech Pvt Ltd, where, as chief marketing officer he orchestrated a team of marketing professionals for a successful product launch and brand campaign. Manish’s diverse career comprises noteworthy roles at Times Television Network, Star TV Network, Sony Pictures Networks Distribution India, Publicis India, and Percept H, each adding layers to his extensive experience in marketing, brand management and strategic leadership.

    Speaking on the appointment Swastik Productions founder  Siddharth Kumar Tewary said, “We are excited to have Manish fuel Swastik’s digital growth. His qualified experience in the digital domain brings valuable insights to Swastik Productions. As we embark on a journey of continued growth and innovation, we look forward to simultaneously thriving in the digital landscape, as we do in television.”

    “I am delighted to join Swastik Productions to drive its growing audience engagement agenda. With a significant presence in television, we look forward to growing the franchise of our content and music on digital platforms too”, said Swastik Productions head of digital, marcom & special projects Manish Agarvwal.