Tag: Swara Bhaskar

  • Neerja Birla & Amitabh Bachchan’s nationwide mental health campaign #SunoDekhoKaho garners over 31.3 Mn impressions across all digital media platforms

    Neerja Birla & Amitabh Bachchan’s nationwide mental health campaign #SunoDekhoKaho garners over 31.3 Mn impressions across all digital media platforms

    National, 09 December, 2020: With a mission to raise awareness surrounding mental wellness in the country, Mpower’s #SunoDekhoKaho campaign has successfully garnered over 31.3 Mn impressions across all digital media platforms, since its launch earlier last month. As a part of the campaign, a conversational video between Mrs. Neerja Birla, Founder and Chairperson, Mpower, and Bollywood Icon Shri Amitabh Bachchan, was released on Mpower’s YouTube, Facebook, and Instagram pages on 5th November. Since then, the campaign has seen Indians across the spectrum speak up about mental health and lend their support to this movement.

    Further adding to its impact, the #SunoDekhoKaho campaign was endorsed by top celebrities like Hrithik Roshan, Farhan Akhtar, Swara Bhaskar, Kubbra Sait, Tisca Chopra and Malini Agarwal who spoke about paying attention to, and noticing behavioral changes among our loved ones. These well-known Bollywood faces voiced their opinions and amplified the campaign’s reach and termed the conversation as crucial and insightful.

    In the freewheeling conversational video, the two leaders Mrs. Birla and Mr. Bachchan touched upon the harsh realities of mental health, the challenges people face because of it, and steps society can take to handle the situation with compassion. Over the course of the conversation, the two also delved into the meaning behind #SunoDekhoKaho – ‘Suno’- someone who can lend an ear to someone who needs it, ‘Dekho’ – lookout for symptoms of illness and suffering individuals and ‘Kaho’ – help somebody, and spread the word and build awareness about mental health.

    Speaking about the success of the campaign, Mrs. Neerja Birla, Founder & Chairperson, Mpower, said, “When we conceptualised the campaign, our endeavour was to destigmatise mental illness, and encourage people to open about their problems. Having a stalwart such as Mr. Bachchan join hands in our mission lent a powerful voice to the campaign, and enabled us to create a massive impact. I would like to thank all the media outlets who have sensitized the citizens about the campaign and each individual who has helped spread the word in his/her network. In just under a month, we have been able to cross 31.3 million impressions across Digital media, and I’m sure as we continue to create awareness about mental wellness, we will be able to reach a wider population in the country.”

    The #SunoDekhoKaho campaign is aimed at encouraging people to listen, be watchful, and speak up to seek help. Mpower will provide support for all those in need and help them tackle mental health concerns.

    Link to the video:

  • Skincare brand Namyaa ropes in Swara Bhaskar as brand ambassador

    Skincare brand Namyaa ropes in Swara Bhaskar as brand ambassador

    MUMBAI: Skin and intimate care brand Namyaa Skincare has roped in actress Swara Bhaskar to endorse its range of products. The brand, which makes skincare and intimate hygiene products, holds up the bold and sensational actress as a representation of beauty, femininity and candidness.

    “Swara Bhaskar has justified roles that break stereotypes and the vicious circle of sealing lips about life’s realities. Her style, boldness and attitude is what the brand wants to leverage,” Namyaa Skincare director Karan Gupta said.

    Bhaskar, sharing her excitement, noted in a statement, “I’m excited to be the face of Namyaa. I think it’s great that the brand is taking skincare beyond beauty and skin lightening to hygiene and health taking into account the practical life conditions of numerous young women in India today- most of whom are studying or working and are often travelling or in transit.

    I’m glad to be the face of a brand which is working in its own way to empower girls. I’m looking forward to connecting with the young and fearless Indian girls who will be able to advance their life with hygienic intimate conditions and fly their way to healthier living.”

  • Campaign celebrating India’s diversity of skin colour released

    Campaign celebrating India’s diversity of skin colour released

    MUMBAI: Celebrating a decade of Dark is Beautiful, a new campaign has been released – “India’s Got Colour”. A call for action is captured in a fun music video that intends to continue and amplify the conversation around inclusiveness and colour bias, specifically within the Indian context. Continuing to lend her name to the campaign against Anti-Colourism in India, Nandita Das joins hands with Mahesh Mathai, Ankur Tiwari and a slew of Indian actors to celebrate India’s Got Colour.

    Joining hands with filmmaker Mahesh Mathai, music composer Ankur Tewari, and Sangita Jindal, Chairperson – JSW Foundation, film actor-director Nandita Das, believes that words like 'dark' and 'beautiful’ do not need further reinforcement and hence the shift from ‘Dark is Beautiful’ to ‘India’s Got Colour’ which she believes better embodies the rich diversity of India.

    The new PSA which was premiered this evening at the JSW Centre in Mumbai has the support of a number of artists who have embraced the issue. They and all the key crew members have volunteered their time, effort and voice to this campaign pro-bono. The music is composed by Ankur Tewari, who has penned the lyrics along with Nandita Das and the three young Mumbai rappers from Dharavi – Amogh Baine, Joshua known as MC Josh and Huma Sayyed. The G5A Foundation for Contemporary Culture has also extended its support to this initiative.

    Commenting on the launch of India’s Got Colour campaign, Nandita Das shared, “I have been supporting the Dark Is Beautiful Campaign since 2013 and while we must combat the various forms of discrimination based on caste, religion, gender and sexual preference, the least we can do is to end the bias bases on skin colour. I felt it was time to reinvent the campaign and create a PSA that would be catchy and youth-friendly. It is our young minds who will change the public discourse around this issue and can make a tangible difference. The PSA intends to change the narrative to a more holistic celebration of the diversity. After all, we are more than 1.3 billion people and have that many shades of skin tones. "

    Among the actors who participated in the PSA are Ratna Pathak Shah, Kanwaljit Singh, Gul Panag, Swara Bhaskar, Radhika Apte, Suchitra Pillai, Tillotama Shome, Tannishtha Chatterjee, Vikrant Massey, Shweta Tripathi and Ali Fazal, to name a few.

    Co-director of India’s Got Colour, a fellow campaigner for the cause, filmmaker, Mahesh Mathai reiterated Das’ thoughts, “Colour bias is deep-rooted into our society and mindsets. It needs to be recognised and called out. India is a country of a fabulous variety of ethnicities, faiths and cultural diversity. We can be proud that India's Got Colour. Though we are doing this campaign on a shoestring budget, we also realize that our contribution to this cause faces formidable obstacles as the fairness cream industry spends crores and crores on its own marketing campaigns. We are grateful to Sangita Jindal and the JSW Group for agreeing to support the campaign and be its exclusive corporate sponsor as they too feel strongly about the issue.”

    Music composer Ankur Tewari, added, “I have always been appalled by discrimination against skin bias. So when Mahesh and Nandita reached out, I immediately agreed. I have tried to create a fun and catchy foot-tapping song that I hope will have a major impact on social media and help reset perceptions and start a dialogue amongst the youth.”

    With the campaign receiving support from the JSW Group, Sangita Jindal, chairperson – JSW Foundation showed appreciation for all the effort and cause and was voluble in her support saying, “As countries, economies and organizations progress, many Indian women are taking roles of leadership & significant prominence across the globe. She is confident in her shade of colour and wears it with pride. This confidence stems from what they know, and how they feel about themselves as women. Through our association with Nandita Das and India’s Got Colour, we celebrate diversity as a critical need for progress and development.”

    India’s Got Colour is an extension of the Dark is Beautiful Campaign that was launched in 2009 by Women of Worth (WOW), the objective of the campaign was to challenge the belief that the value and beauty of Indian women is determined by the fairness of their skin. This belief—shaped by societal attitudes and reinforced by media messages—is corroding the self-worth of countless girls and women in this country, but also across the world.  The campaign aimed to instigate and inspire change in traditional attitudes, perceptions and definitions of beauty.  And while it would appear that skin colour is an issue that affects women, the campaign has also drawn a strong response from men.

    “Amidst a global craze for fairness products and careless advertising, we aim to educate and empower consumers to make wise choices. From the start, our objective has been to combat gender discrimination and have been working towards the empowerment and safety of women,” concluded Kavitha Emmanuel, founder of WOW.

  • Dia Mirza on women’s safety at the &Privé Soirée

    Dia Mirza on women’s safety at the &Privé Soirée

    MUMBAI: At the recently held &Privé Soirée, an IP of &PrivéHD, Bollywood Actresses Dia Mirza and Swara Bhaskar along with National Film Award Winner Documentarian Anand Patwardhan introduced the film Weinstein: The Inside Story.  A riveting discussion about a story which led to the #MeToo revolution in entertainment industry and how women are possibly worst to their own gender who experience sexual harassment.

    A gripping conversation between Swara Bhaskar, Dia Mirza and Anand Patwardhan about how important it is for women to come together to take a stand during such revolution

    Dia Mirza says “I have been accused of all kinds of things, from being asexual to being unattractive, to being difficult, to everything. Every possible word has been used to describe my behaviour, but it never altered my idea of how I needed to conduct myself. The reason why #MeToo and #TimesUp has gathered momentum is because women recognized the power of supporting each other. I think more and more women who identify and support their own gender will help in changing the narrative.

    On being asked, about the right balance between the safety and freedom, Dia shared, “I think it is important to be responsible about your own safety and allow yourself to pursue what you want.” Swara Bhaskar added, “Sometimes the whole onus of being safe falls on women in a way we become restrictive. And for me a way to do that is to claim and not back down. I will claim the spaces which are deemed unsafe in an intelligent way. I love this slogan, “women unite, take the night” Reminiscing the shoot days, Swara shared one of her experience about overcoming her fears, “When we were shooting, I saw this alley in Delhi on our last day of the shoot. I asked the director if we can take a shot of me walking down the road alone, and he could put wherever he want in the film and we were able to do it. The director placed it at the very end of the film, that is the aim we should have. Don’t restrict yourself, go out wherever, just be intelligent. We have to claim and fight for our safety”

  • Levi’s celebrates women changemakers with #IShapeMyWorld Season 3

    Levi’s celebrates women changemakers with #IShapeMyWorld Season 3

    MUMBAI: This International Women’s Day, Levi’s® celebrates the power of women and their determination to inspire change, with the third edition of its successful #IShapeMyWorld campaign.

    The stories featured in the last two seasons have touched hearts and have helped the campaign take the shape of a movement that unites diverse women- by inspiring them with powerful stories of unstoppable women who have shaped their world on their own terms.

    Award winning actress Parvathy T K has been viciously trolled and threatened on various online platforms for questioning misogyny in her craft, cinema- and it’s impact on the audience. Her story is one of resilience in her fight towards challenging the status quo, in the effort to make a better world for women around her.

    In her journey from a homemaker to a celebrity Chef, Shipra Khanna has redefined her world by transforming a passion into a very successful career.

    Against the background of a difficult and unhappy domestic life, she turned her life around by making cooking her passion and focus. Her story of taking control of her destiny is one of hope and grit which will inspire numerous others.

    A contemporary Bollywood Actor, Swara Bhaskar believes in speaking her mind. Very few are as frank as her about the reality of the Hindi film industry.  She has been active and vocal about existing stereotypes in the Hindi cinema right from gender discrimination; to pre-defined characteristics of a typical actress; to the portrayal of women in the society. Her belief in rising above fear and speaking out is what shapes her story.

    Entrepreneur and Founder of YourStory, Shradha Sharma who was born in Bihar at a time when a girl child was termed a liability. She proved instead, to be a woman of steel. Shradha channelized the loss she felt at  the passing away of her closest friend and confidante, her mother, to create a platform for women to share their stories of struggle and success-  in 12 different languages. The process healed her and enabled her to create a world of opportunities and hope.

    Known for her unconventional film choices, Bollywood Actor, Radhika Apte does not believe in following norms laid down by others. She does not want to simply fit in; she will not follow a certain practice unless it resonates with her.  She did not let controversies pull her down or define her being. Radhika continues to believe in herself and accepts whatever makes sense to her. She shapes her very own, bold world.

    Levi’s® India, Director Marketing, Meeta Bharvani says, “The #IShapeMyWorld campaign is driven by the insight that in a world that still tries to restrain women from achieving their potential by fueling insecurities about themselves; whether it is about her ‘body’ or her ‘being’; there are an increasing number of stories of women who took their chances and beat the odds. Our objective is to drive compelling stories crafting a narrative that celebrates ‘her’ choices that ultimately shape her world, in the spirit of authenticity, originality, and purposefulness that is inherent to the Levi’s® brand.”

    This year Levi’s® is going a step further by taking this campaign on the ground with a Live session. The Live session will see two of these inspiring women in an intimate conversation with a curated set of audience adding on to these power-packed stories.

  • Anaarkali Of Aarah: Worth a look

    MUMBAI: Just when one was expecting a week of lack-lustre films especially as some small filmmaker is releasing his or her work, comes a surprise that reinforces faith in good cinema.
     
    Usually, region-centric films are all about violence and local Bahubalis. The gang wars, corrupt politician/police and so on. Anaarkali of Aarah puts a Bahubali in the second place and the limelight is totally on a local dancer woman who earns her living by entertaining townsfolk and those highly placed with her traditional lewd dances and suggestive lyric typical to the area.

    Swara Bhaskar has taken to dancing from her mother. The film has background of gun-totting, trigger happy, lawless Bihar and so when alcohol combines with eroticism of any kind, a gun goes off. Swara has seen her mother being shot dead for no reason by an influential man at one such dancing session. It was considered to be a manly thing to do for creating fear among townsfolk.

    Having learnt the ropes while watching her mother, Swara knows nothing else but to follow her mother’s profession, dance to entertain and titillate. Endowed with a powerful voice and all the dance moves that can drive her viewers crazy, she has become a super star of her locality. When she passes on the road, the traffic stops, so to say. As Aarah has only human traffic, the crowds drop what they are doing and gape at her.

    This time, Swara has been asked to perform at a function organised by the police. The function is open to public and the chief guest is a man close the state Chief Minister and the Vice Chancellor of the local university, Sanjai Mishra, a much respected man in the area. He drinks on the sly to keep his clean image, and is a closet debauch.

    While Swara is dancing at the function, the devil in Mishra comes out of the closet. Drunk till the gills, he climbs the stage, joins the dancing and almost rapes her in public view. Swara ends the scene with a tight slap on Mishra’s face.

    The film now runs short of ideas and gets into a rut as Mishra and the local cop try with all their might against her including an attempt on her life till, finally, she is forced to flee to Delhi. Considering Swara has been projected as a strong willed woman, the parts while she is in Delhi are a bit against her character while also being tame for the viewer.

    The climax, though not new, is made effective by the actors involved and one leaves the cinema with a positive word for the film.

    Anaarkali of Aarah, though a regional theme, is a well thought of script and can be identifiable with a woman’s situation all over. It is a well-conceived and executed film by writer-director Avinash Das. The film is well endowed with Bihari situational longs with double-meaning lyrics which keep the story going. The film needs some editing in its second half of scenes of Swara indulging in self-pity. Dialogue are in tune with the theme, bold but not vulgar.

    What, finally really lifts the film are the performances by the artistes. While the protagonist Swara Bhaskar and the antagonist Sanjai Sharma are outstanding, with Swara excelling, and every other actor on the screen lives his/her role.

    Worth a watch but lack of face value will keep Anaarkali of Aarah down.

    Producers: Priya Kapur, Sandip Kapur.

    Director: Avinash Das.

    Cast: Swara Bhaskar, Sanjay Mishra, Pankaj Tripathi.
     
    Phillauri: Soulless!

    Phillauri bases its story around various superstitions rampantly followed by people and their solutions, as defined by the pundits, which neutralise ill effects borne out of superstitions. There are stories about a girl marrying a sword, a tree, a dog and so on. The idea being, if one’s first marriage has to fail, let it be with a dog or a tree. (Marriage with a sword represented its owner in his absence.)

    There are some who grew up with the popular comic character, Casper The Friendly Ghost. As films go, with a ghost as a character one recalls Mani Kaul’s Duvidha (1973) as one such film based in Rajasthan. The film though a sleep inducer, was later adapted by Amol Palekar as Paheli with Shah Rukh Khan in lead as well as the producer.

    There were other films like Chamatkar and Bhootnath franchise based on ghost stories.
    Phillauri is meant to be a comedy blended with romance using superstition as the prop. Suraj Sharma (Life Of Pi) is on way to India from Canada to marry his childhood love, Mehreen Pirzada.
    But, Suraj is a Manglik, one whose married life is affected due to ill effects of the planet Mars. To ward off this problem, the astrologers have a suggestion. Accordingly, Suraj is married off to a tree which is later chopped off.

    Unknown to Suraj, the tree was home to the soul of Anushka Sharma for many decades. Now she hovers around Suraj as a ghost. He is scared of her but eventually comes to terms with her presence.

    The soul of Anushka came to the tree and has a back story about her unrequited love with Diljit Dosanjh. Anushka was drawn to poetry writing and music and Diljit being a singer, love happens.
    The film traverses between past and present as it narrates both stories. What happens is, while the present is fun to an extent, the past hinders the pace.

    Balancing past and present stories has been tried earlier but has not accounted for smooth narration. The idea, similar to the English movie Corpse Bride, an animated film of 2005, manages a few light moments and drags as it fails to make audiences sit for a long duration as it stretches to 137 minutes. The film’s music sounds soulful in the film. Cinematography and special effects are good, especially the way Anushka’s ghost is presented. The film uses Punjabi language extensively while also going for a Punjabi ambience similar to Vicky Donor (2012).
    Anushka Sharma lives up to her role. Diljit Dosanjh is good in a brief role. Suraj Sharma is very good. Mehreen Pirzada is okay.

    Phillauri is too slow, and universal appeal and the weak opening are its setbacks.

    Producers: Anushka Sharma, Karmesh Sharma, Fox Star Studios.

    Director: Anshai Lal.

    Cast: Anushka Sharma, Diljit Dosanjh, Suraj Sharma.

  • Lose the hate, lose the fear, lose the shame with Voot’s ‘Untag’

    Lose the hate, lose the fear, lose the shame with Voot’s ‘Untag’

    MUMBAI:  After the success of its web series It’s Not That Simple starring Swara Bhaskar, Viacom18’s OTT platform Voot has announced another 6-episodic original series. Titled Untag, the series starts today.

    The series is presented by Moto Z, and the association with the series goes far beyond just sponsorship as the brand is deeply embedded into the show.

    It delves into the lives of regular people with seemingly harmless tags…their dreams, their inhibitions and most importantly their struggles. It gives the audience a fresh and light perspective of six characters, each dealing with their imposed tags, trying to become much more than what the world has labelled them as.

    “At Voot, we focus on creating differentiated, yet relatable content that resonates with today’s digital generation. We are glad to announce the launch of our latest Voot Original ‘Untag’ – a story of people living with tags and how it’s important to go beyond such tags that prevent you from becoming the best version of who you are. We are delighted to partner with Moto Z for this series especially because Moto Z’s proposition of ‘Different is Better’ is also the key message that ‘Untag’ wants leave its viewers with,” said Voot head of content Monika Shergill.

    The series has a power packed star cast featuring Meiyang Chang (Nischay), VJ Andy (Cyrus) Dipannita Sharma (Anahita), Shiv Pandit (Prithvi), Anjali Anand (Shikha) and Naveen Polishetty (Sumeet).

    “We are quite thrilled with this association with ‘Untag’ on Voot. Like the Moto Z with Moto Mods enable you to break away from mundane smartphone usage and make it different by allowing you to transform it in a snap. Similarly, ‘Untag’ is a journey of 6 individuals who are trying to break away from the tags they have received from the society. The show looks really cool and different just like the Moto Z and Moto Mods. And we hope the viewers resonate with the key message of the show – different is better,” Motorola Mobility and Lenovo Mobile Business Group marketing head Rachna Lather.

    Untag celebrates friendship, relationships, love and the uniqueness of each of these journeys. It is astory about losing the tags, the labels, the fear and most importantly the shame! It showcases the philosophy of you’re different, you’re better than the tag you’re given.

    The series is scripted by Zaheer Shaikh and is directed by Ashima Chibber.

    http://www.voot.com/shows/untag

  • Lose the hate, lose the fear, lose the shame with Voot’s ‘Untag’

    Lose the hate, lose the fear, lose the shame with Voot’s ‘Untag’

    MUMBAI:  After the success of its web series It’s Not That Simple starring Swara Bhaskar, Viacom18’s OTT platform Voot has announced another 6-episodic original series. Titled Untag, the series starts today.

    The series is presented by Moto Z, and the association with the series goes far beyond just sponsorship as the brand is deeply embedded into the show.

    It delves into the lives of regular people with seemingly harmless tags…their dreams, their inhibitions and most importantly their struggles. It gives the audience a fresh and light perspective of six characters, each dealing with their imposed tags, trying to become much more than what the world has labelled them as.

    “At Voot, we focus on creating differentiated, yet relatable content that resonates with today’s digital generation. We are glad to announce the launch of our latest Voot Original ‘Untag’ – a story of people living with tags and how it’s important to go beyond such tags that prevent you from becoming the best version of who you are. We are delighted to partner with Moto Z for this series especially because Moto Z’s proposition of ‘Different is Better’ is also the key message that ‘Untag’ wants leave its viewers with,” said Voot head of content Monika Shergill.

    The series has a power packed star cast featuring Meiyang Chang (Nischay), VJ Andy (Cyrus) Dipannita Sharma (Anahita), Shiv Pandit (Prithvi), Anjali Anand (Shikha) and Naveen Polishetty (Sumeet).

    “We are quite thrilled with this association with ‘Untag’ on Voot. Like the Moto Z with Moto Mods enable you to break away from mundane smartphone usage and make it different by allowing you to transform it in a snap. Similarly, ‘Untag’ is a journey of 6 individuals who are trying to break away from the tags they have received from the society. The show looks really cool and different just like the Moto Z and Moto Mods. And we hope the viewers resonate with the key message of the show – different is better,” Motorola Mobility and Lenovo Mobile Business Group marketing head Rachna Lather.

    Untag celebrates friendship, relationships, love and the uniqueness of each of these journeys. It is astory about losing the tags, the labels, the fear and most importantly the shame! It showcases the philosophy of you’re different, you’re better than the tag you’re given.

    The series is scripted by Zaheer Shaikh and is directed by Ashima Chibber.

    http://www.voot.com/shows/untag

  • Voot launches show on 2016 urban marriages

    Voot launches show on 2016 urban marriages

    MUMBAI: Voot, Viacom18’s digital VOD platform, has added one more feather to its original shows’ hat. It has announced the launch of their new web-series, It’s Not That Simple. Slated to go online from 6 October, the six-part show is a first of its kind relationship drama that explores the complexities of urban marriages.

    Written by Charudutt Acharya and directed by Danish Aslam, the story is about a school reunion, which along with fond memories also brings back a little part of Meera that was lost in the process of just being a wife. Tempting her to go on a journey to find her lost self again, is an unfinished love triangle from days bygone. The story further develops based on the decisions the lead protagonist takes.

    “The one box that digital content needs to check is being relatable to the viewer. And relationships & marriage in India are going through a dynamic change from the classic interpretation we are used to. We really wanted to take a closer look at urban marriages in 2016 with all their pressures and challenges… because at the end of it, marriage is the one choice that is life altering, good or bad, it’s really not that simple,” said VOOT head programming Monika Shergill.

    The starcast of the show includes Swara Bhaskar as Meera, along with Vivan Bhatena as Rajeev, Akshay Oberoi as Sameer and Karanveer Mehra as Jayesh.

  • Voot launches show on 2016 urban marriages

    Voot launches show on 2016 urban marriages

    MUMBAI: Voot, Viacom18’s digital VOD platform, has added one more feather to its original shows’ hat. It has announced the launch of their new web-series, It’s Not That Simple. Slated to go online from 6 October, the six-part show is a first of its kind relationship drama that explores the complexities of urban marriages.

    Written by Charudutt Acharya and directed by Danish Aslam, the story is about a school reunion, which along with fond memories also brings back a little part of Meera that was lost in the process of just being a wife. Tempting her to go on a journey to find her lost self again, is an unfinished love triangle from days bygone. The story further develops based on the decisions the lead protagonist takes.

    “The one box that digital content needs to check is being relatable to the viewer. And relationships & marriage in India are going through a dynamic change from the classic interpretation we are used to. We really wanted to take a closer look at urban marriages in 2016 with all their pressures and challenges… because at the end of it, marriage is the one choice that is life altering, good or bad, it’s really not that simple,” said VOOT head programming Monika Shergill.

    The starcast of the show includes Swara Bhaskar as Meera, along with Vivan Bhatena as Rajeev, Akshay Oberoi as Sameer and Karanveer Mehra as Jayesh.