ITV

Tag: Swapnil Joshi

  • GSEAMS enters into a three movie deal with the makers of ‘Duniyadari’

    GSEAMS enters into a three movie deal with the makers of ‘Duniyadari’

    MUMBAI: Having effectively marketed over 11 movies in just a span of one and a half year, Global Sports Entertainment and Media Solutions (GSEAMS) has now entered a three movie marketing deal with the makers of ‘Duniyadari’ and CCIPL under its movie marketing division.

     

    GSEAMS signed a deal with the famous Marathi movie director Sanjay Jadhav worth a crore, comprising of in film branding & co branded marketing for ‘Pyar Wali Love Story’.

     

    Jadhav, said, “We are very happy to have partnered with GSEAMS. GSEAMS have helped us do the much needed strategic alliances and tie-ups to promote our movie on a grand scale. We have done a three movie tie-up with GSEAMS based on the response that we have got working with them. We look forward to working with GSEAMS on our other projects.”

     

    GSEAMS has been involved in marketing more than 11 movies with Viacom, Eros, Fox and others, provided media solutions to clients like Reliance Infra and many more. GSEAMS have also produced the super hit music anthem, “Music Dil Mein” for World Music Day on behalf of 9XM.

     

    GSEAMS’ directors Arjun Singgh Baran and Kartik Nishandar said, “Movie marketing for Marathi Industry was something that was unexplored. For the first time ever for a Marathi movie we have been successful in getting on board multiple media/brand alliance partners. We have also created a lot of innovation including the latest that we did at a college in Mumbai.  We are very glad to partner with Sanjay Jadhav who has given us such hits like Duniyadari and look forward to working with him more in the future”.

     

    The marathi movie ‘Pyar Wali Love Story’ stars Swapnil Joshi, Sai Tamhankar, Urmila Kanetkar, Sameer Dharamadhikari, Upendra Limaye and is slated to release on 24 October 2014.

  • Star Pravah invites viewers to its ‘Dhabal’

    Star Pravah invites viewers to its ‘Dhabal’

    MUMBAI: One hour filled with laughter- that’s the promise Star Pravah is making to viewers for its upcoming show Dhabal – Ek Taas Time Pass with Marathi star Swapnil Joshi and his co-stars. Replacing the Supriya Sachin Show, the laughter riot is all set to begin from 12 May on Mondays and Tuesdays at 9:30 pm.

     

    The mega marketing effort is to ensure that viewers get acquainted with the meaning of Dhabal before they watch the show. In Marathi ‘Dhabal’ typically means a katta or a hangout zone. To familiarise people with the concept of ‘Dhabal’, Star Pravah has undertaken a mega on ground event organising real life ‘dhabal’ in various cities and inviting viewers to come and watch it. According to Star Pravah marketing head Mayuresh Wadke, the Kolhapur and Pune auditoriums were houseful while the next two are in Mumbai and Nashik.

     

    Apart from this, the on air campaign consists of asking viewers to nominate two people they know who don’t laugh very easily, to come and watch the show and get entertained. The radio promotion is being done on Red FM 93.5 where Joshi and his cast will be on Malishka’s popular show in the morning as well as on the evening show to talk about Dhabal. “The focus is more on innovating rather than going out and shouting,” says Wadke.

     

    The casting itself took a long time. It includes Siddharth Chandekar, Viju Khote, Vijay Patwardhan, Mrunmayee Godbole, Suhas Paranjape, Sarthak Ketkar, Atul Todankar, Prajakta Hanamghar, Abhijeet Chavan, Prabhakar More, Rasika Agashe, Anand Patil, Sachin Bhangre and Siddheshwar Zadbuke who will be recurring while some episodes will have guest appearances. The effort is to make each episode different whether topic wise, issue wise or celebrity wise. “We have got an action plan for sustenance of good humour. Apart from me and Srirang Godbole there are 10 writers for the show,” says Star Pravah programming head Jayesh Patil. In production since six months, Dhabal is the product by Indian Magic Eye production house headed by Srirang Godbole who is the chairman and managing director.

     

    As of now, Vicco Vajradanti has been signed as the title sponsor while the hunt for other sponsors and advertisers is still on. The channel is also looking at brand integration inside the show which won’t be overtly loud. Even though four episodes have been completed, certain scenes have been shot on chroma background to keep the possibility of integration open.

     

    Star Pravah nonfiction head Amit Phalke is aware that comparisons will be made to other comedy shows. “With a comedy show there will be a comparison and why should we be shy about it?” he says. Phalke who has been an actor as well as worked with Zee Talkies and ETV Marathi while it launched Kon Hoeel Marathi Crorepati is well aware of working with tight budgets.

     

    Repeats of the show will begin from the second week as the channel does not want to spread the audience so soon. However, those who miss the show on TV will only get to see a short capsule on the digital platform.

  • Star Pravah to launch ‘Dhabal-Ek Taas Time Paas’

    Star Pravah to launch ‘Dhabal-Ek Taas Time Paas’

    MUMBAI: Marathi general entertainment channel, Star Pravah, is gearing up for a new show format which draws upon Marathi folk theatre, where the narrator-cum-actor (sutradhar) speaks to audiences and brings up socio-political issues in a fun way.

    Called Dhabal – Ek Taas Time Paas, the show is set to replace the soon-to-end The Supriya Sachin Show, 12 May onwards. Marathi actor Swapnil Joshi will play host, narrator and actor in the show that will air every Monday and Tuesday at 9:30 pm. ‘Dhabal’ in Marathi means a place for youngsters to hang out. Dhabal – Ek Taas Time Paas will be a situational comedy with elements of fiction and non-fiction, and will discuss contemporary issues in the form of a skit.

    According to Shrirang Godbole, chairman and MD of Indian Magic Eye, which has produced and conceptualised the show, “The root of this show is in the folk theatre format in Maharashtra, in which narrators speak to audiences and bring up political issues.” Godbole is the scriptwriter-producer-director of Dhabal – Ek Taas Time Paas, and has four other writers assisting him.

    Programming head Jayesh Patil of Star Pravah, says, “This is a fresh concept and we are looking at bringing it as a seasonal show. This way, it gives good space to experiment with content and genre.”

    Dhabal – Ek Taas Time Paas will run for 26 episodes, following which, Star Pravah plans to come out with another new show to replace the one-hour slot.

    Shooting is in full swing at Filmcity, Goregaon, Mumbai and nearly four episodes have been canned. A studio equipped with nine HD cameras is used twice a week for the show; two episodes are shot in one day and the second day is used for rehearsals. One hundred and thirty two people are part of the production team working on the show. The set has been designed by freelancer Shyam Bhatia while costumes have been designed by Shrirang’s wife, Deepa Godbole.

    Sources peg the cost of the entire show at around Rs 4 crore, with the set itself costing approximately Rs 35 lakh and cost of producing each episode about Rs 15 lakh.                                  

    On the cards is a big marketing plan that will soon unfold across the state, including contests inviting people to attend a Dhabal organized by Star Pravah in Mumbai, Pune, Nashik and Kolhapur with characters modeled on the show taking up pertinent issues. Winners will get to watch Dhaba- Ek Taas Time Paas live and understand its format. The contests are slated to begin in a couple of days and will be conducted in various auditoria. Presently, the focus is on the digital space, though closer to the launch, radio and print campaigns will be rolled out. 3 May onwards, ads will do the rounds of other Marathi channels.

  • GSEAMS partners with 9X Jhakaas to launch ‘Lux Jhakaas Heroine’

    GSEAMS partners with 9X Jhakaas to launch ‘Lux Jhakaas Heroine’

    MUMBAI: GSEAMS (Global Sports Entertainment And Media Solutions Pvt Ltd) which in less than a year’s time after successfully establishing “GSEAMS-Media Solutions” , “GSEAMS –Production” & “GSEAMS – Talent Management”, has partnered with India’s First Marathi Music Channel 9X Jhakaas to produce a unique reality show titled “Lux Jhakaas Heroine” under the “GSEAMS – Production” Division.

     

    “Lux Jhakaas Heroine” is a talent hunt for the next leading face in the upcoming Marathi film “Mitwaa” starring renowned actors Swapnil Joshi and Sonalee Kulkarni. In a short span of time, the show received a stupendous response with over 3000 entries of talented contestants from various parts of Maharashtra such as Solapur, Kolhapur, Nasik, Jalgaon, Pune and Mumbai among others. 9X Jhakaas along with the producers of Mitwaa, Meenakshi Sagar Productions, have scanned through all the entries and have shortlisted the best candidates who will compete to star in Mitwaa. 

     

    Speaking on their latest foray into Non Fiction, Arjun Singgh Baran and Kartik Nishandar said “We are extremely happy to have forayed into regional Non Fiction with “Lux Jhakaas Heroine” primarily because it’s the first of its kind show in the Marathi Non Fiction space. The show is a hunt for the heroine of Mitwaa movie opposite to Marathi Superstar Swwapnil Joshi & the movie is produced by the makers of the biggest blockbuster of Marathi cinema so far “ Duniyadaari”.  We are very happy with the support that we have received from the entire Marathi Industry specially Swwapnil Joshi, Sonalee Kulkarni Jr, Sidharth Chandekar,  veteran actor Vijay Patkar, Duniyadaari Director Ravi Jadhav, veteran choreographer Umesh Jadhav, Phulwa Khamkar & many more who are part of the show either in the form of experts, Jury or special panel. Lastly we would like to thank the team at 9X Media spearheaded by Amar Tidke (Sr VP, Content Head 9X Media) & Rohan Rane (Associate Vice President – 9X Jhakaas) without whom this show wouldn’t have been possible and also we are very happy the way they have believed in our creative concepts and have got the best out of us.”

     

    Commenting on the association Amar Tidke, Sr. VP, Content Head 9X Media said “We are pleased to partner with GSEAMS and create an apt platform for aspiring actors to showcase their talent and get a Jhakaas entry into the Marathi Film Industry. The young and talented team at GSEAMS has the zeal and the hunger to work towards a better product. With Lux Jhakaas Heroine we are confident of getting newer viewers to Marathi television. This unique talent hunt show will introduce the next big Heroine in the Marathi Film Industry!”

     

    Further Adding to the same Rohan Rane (Associate Vice President – 9X Jhakaas) commented “ It was a pleasure to work with GSEAMS as a team since they helped us to put together this unique concept which we feel would create a revolution in the Marathi Non Fiction space. At 9X Jhakaas, we believe in innovation and new age distinctive content. We look forward to creating many such path breaking and compelling content with GSEAMS in the future.” 

     

    After having a successful stint with Reliance Broadcast Network Ltd. Arjun Singgh Baran & Kartik Nishandar started GSEAMS a year back. Since the inception of the company there has been no looking back for the media veterans wherein under the media solutions division the team has been involved in marketing more than 8 movies with banners such as Viacom, Eros, Fox & others, providing media solutions to clients like Reliance Infra & many more and creating television content be it their own IP such as the IMA Marathi Music Awards on Star Pravah or producing shows for other channels/ clients & lastly their one month old division “GSEAMS –  Talent Management” which manages Sports star, Youth  Icon & BIGG Boss Finalist Sangram Singh .

  • 9X Jhakaas to foray into reality space with ‘Heroine’

    9X Jhakaas to foray into reality space with ‘Heroine’

    MUMBAI: 9X Jhakaas, in collaboration with Video Palace, a leading production house that has created Marathi blockbusters like Duniyadari and Hee Porgi Konachi, is all set to premiere Lux Jhakaas Heroine, a grooming reality series that will mark the channel’s foray into the reality space.

     

    Lux Jhakaas Heroine, which has been in the making for the past two months, will see the winner getting an opportunity to play the lead in Mitwaa, an upcoming Marathi film starring Swapnil Joshi (Fu Bai Fu) and Sonalee Kulkarni (Natrang). The film is produced by Meenakshi Sagar Productions and Nanubhai Jaisinghani of Video Palace, and directed bySwapna Waghmare-Joshi (Damadamm).

     

    “We want to bring the youth back in the theatres! The Marathi entertainment industry has created a niche of its own, with a dedicated viewership and growing popularity. There is new talent coming in, and this is the new talent that the country needs,” says 9X Media Group EVP and content head Amar Tidke “We are a regional channel, and a regional channel will do what the region wants; widen the reach of our audience as much as we can. And since we are a music channel, music will play an extremely significant role in Lux Jhakaas Heroine. We will not deviate from music.”

     

    Registrations for Lux Jhakaas Heroine have begun and will be on till 26 March, 2014. Those interested can also register by auditioning on digital platforms. Of the entries received, 60 will be shortlisted and finally pared down to 30 contestants, who will undergo training and grooming before an eminent jury selects the Jhakaas Heroine from among them. Within ten days of announcing the winner, she will start shooting for Mitwaa.

     

    The channel is betting big on the upcoming show which is being promoted extensively across print, radio and digital platforms. Promos are being played in Big Cinemas and UFO screens across Maharashtra. 9X Jhakaas is also promoting the talent hunt across colleges, housing societies and CCD outlets in the state. A brand integration with Radio City is part of the marketing strategy.

     

    “If Heroine is as successful as we are confident it will be, we will consider venturing into similar formats in the near future,” concludes Tidke.

  • Hindi remake of Mumbai Pune Mumbai

    Hindi remake of Mumbai Pune Mumbai

    MUMBAI: Marathi filmmaker Satish Rajwade, known for his film Mumbai Pune Mumbai, is mulling with the idea of remaking the popular film in Hindi.

    Mumbai-Pune-Mumbai was about two strong minded individuals who meet each other in Pune. Mukta Barve, a stylish teenager from Mumbai, meets Swapnil Joshi, when the latter is playing cricket. She asks for an address which turns out to be Swapnil‘s own address. A love story ensues along with a conflict on whose native city is better. Both of them become a couple in the end.

    However, to reach out to a wider audience, this time the storyline is set against the backdrop of Mumbai and Delhi. Rajwade has also named his film as Mumbai Delhi Mumbai.

    A few days ago, Rajwade approached Shahid Kapoor to star in the film. He narrated the concept to Kapoor when they last met after which the star has okayed his participation in the project. But he will not start the film until he has read the script.